A Day in the Life: Q+A with Keli Spanier


My name is Keli Spanier. I grew up in Indiana and went to school at Columbus College of Art & Design for Fashion Design – but I probably should’ve gone for Graphic Design! 12 years ago I started my greeting card brand, Colette Paperie. I live near Cincinnati now. The story of my card brand began in my mom’s hospital room, where she was receiving boring sympathy cards and desperately needed a laugh instead of a sad card. I decided then that a funny card was the way to go. As of now, my cards are in over 500 stores worldwide.


I sleep through most mornings.


I work in a studio every day which I usually roll into around noon. It’s full of card inventory: piles and piles of notepads, greeting cards, sticker sheets & a million types of paper, a shipping station, printers & die-cut machines, photo studio area, and of course a big TV overseeing it all. I like to have sitcoms rolling the majority of my worktime. What I do during that time depends on whether I’m feeling productive or creative – I process orders and try to get as many new designs out as I can. My industry is constantly changing and I try to make relatable items that are socially relevant.


In my spare time (ha, ha) I help my husband photograph weddings, teach hand lettering, and go to my stepdaughters’ sports events. I am constantly in the car during the evenings. I usually spend that time reading books or drawing. I’m kind of a workaholic, to be honest. My husband and I have both done a lot of philanthropic work and it’s something we think is extremely important. With our flexible schedules, we can really make a difference. We are actively fundraising for GO Pantry, a local food bank, and raised funds to build a playground at the St. Elizabeth Hospice Center in Northern Kentucky.

Follow Colette Paperie:






thespaniers.com (photography biz)

Revolutionize Your Creative Workforce with our Game-Changing Solution!

Ever wondered how AI could supercharge your team’s capabilities? Well, we break down market trends and actionable recommendations that will help you and your team maximize AI to unleash your creative workforce’s full potential.