ABOUT THE ROLE
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Columbus, OH
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Onsite
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Full-Time – Direct Hire
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Salary starting at $60k
Our client is seeking a Website Content and Email Automation Specialist to manage, update, and optimize all website content and automated email campaigns across multiple brands. This role blends creativity with technical precision, ensuring that digital touchpoints are accurate, engaging, and built to convert. The ideal candidate is a detail-oriented marketer who enjoys keeping websites fresh, improving customer journeys, and building automated email workflows that support business growth.
This is a newly created role due to company expansion.
ABOUT OUR CLIENT
Our client is a growing, well-established flooring solutions company with multiple brands serving both residential and commercial customers. Known for high-quality products and exceptional customer service, they are expanding their digital marketing function to better support their evolving customer experience. Their environment is collaborative, fast-moving, and rooted in craftsmanship, with strong pride in the brands they represent.
DAILY RESPONSIBILITIES
Website Management
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Update and maintain website content including product pages, landing pages, forms, and promotional banners.
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Ensure all product information, imagery, and copy are accurate and aligned with current campaigns.
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Refresh content regularly, improve user experience, and support new product/category launches.
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Post weekly blog content across all websites.
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Optimize on-page SEO elements including titles, metadata, internal links, and keyword usage.
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Collaborate with the Digital Advertising Specialist to monitor performance metrics and customer journeys and implement improvements.
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Support marketing campaigns by coordinating website updates and related email content.
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Partner with web developers or external vendors on technical updates as needed.
Email Marketing & Automation
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Build, test, and deploy automated email workflows and customer journeys (welcome series, cart abandonment, post-purchase, etc.).
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Create and schedule promotional and lifecycle email campaigns aligned with marketing initiatives.
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Collaborate with Copywriter and Graphic Designer to ensure emails match the buyer journey stage, reflect brand tone, and drive engagement/conversion.
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Monitor performance metrics (open rates, click rates, conversions) and identify opportunities for optimization.
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Ensure all emails follow brand design guidelines and render properly across devices, particularly mobile.
REQUIREMENTS AND QUALIFICATIONS
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Bachelor’s degree in Marketing, Communications, or related field.
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5–7 years of experience managing website content and/or email automations.
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Strong Shopify expertise, including product listings, collections, and sitewide content updates.
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Experience with email marketing platforms (e.g., Constant Contact, SharpSpring, HubSpot).
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Solid understanding of SEO, UX best practices, and digital analytics.
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Excellent writing, editing, and project management skills.
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Highly detail-oriented with the ability to manage multiple projects and deadlines.
ABOUT US
Portfolio Creative is an award-winning specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.
Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.
Job Number: 8570
