B2B Digital Marketing Specialist

Job Description

  • Location: Pleasantville, Pennsylvania
  • Type: Direct Hire
  • Job #6103
  • Salary: $65,000 Per Year

ABOUT THE ROLE:

  • Houston, TX; Oklahoma City, OK; Dayton, OH; or Bedford/Pittsburgh, PA

  • Onsite with occasional WFH opportunites (will need to be located within commuting distance of one of their facilities)

  • Full-Time – Benefits eligible

  • Direct Hire

Join our client’s Marketing team as a B2B Digital Marketing Specialist. In this role, you will be responsible for overseeing the execution of content marketing initiatives, ensuring that all content is on-brand and delivered on time. Your focus will be on managing projects across various digital marketing platforms and tools, with an emphasis on coordinating with vendors and handling the logistical aspects of marketing campaigns. Proficiency in HubSpot and Google Analytics/Adwords is preferred, as you will be working closely with these systems to manage and track project progress.

ABOUT OUR CLIENT:

Our client is the leader in innovative, engineered solutions that allow customers to fully leverage the benefits of Fiber Reinforced Polymer (FRP) composites. This means clients receive products that are lightweight, high-strength, corrosion-resistant, and long-lasting. By combining the expertise of multiple companies, our client provides exceptional composite design and advanced manufacturing processes.

If a product or project can be envisioned, our client will collaborate to bring it to life. With a team of skilled engineers, cutting-edge technology, and a visionary approach, they can transform big ideas into reality, no matter the size, shape, or scope.

DAILY RESPONSIBILITIES:

  • Project Management: Lead and manage digital marketing projects from concept to completion, ensuring timely delivery and adherence to brand guidelines

  • Vendor Coordination: Manage relationships with external vendors, ensuring that all campaigns, designs, and content are on-strategy, on-brand, and delivered on schedule

  • Content Production: Oversee the production of marketing content, including trade show materials, digital ads, newsletters, and social media posts, ensuring consistency and quality

  • Event Management: Coordinate logistics for trade shows and other marketing events, managing timelines, budgets, and vendor deliverables

  • Process Oversight: Ensure all marketing processes are followed and optimized for efficiency, including the use of marketing automation tools like HubSpot and Google Analytics/Adwords

  • Quality Assurance: Review and approve all content and materials to ensure they meet brand standards and project requirements

  • Team Collaboration: Work closely with internal teams and external partners to ensure seamless execution of marketing projects, providing clear communication and direction

  • Documentation: Maintain accurate records of project plans, timelines, and deliverables, ensuring all stakeholders are informed and aligned

  • Issue Resolution: Address any project-related issues or roadblocks, coordinating with vendors and internal teams to find solutions and keep projects on track

  • Performance Tracking: Monitor the performance of vendors and projects, providing feedback and implementing improvements as needed

  • Customer Feedback: Coordinate and manage monthly customer satisfaction surveys, ensuring timely execution and reporting

REQUIRED SKILLS:

  • Bachelor's degree in Marketing, Business, Journalism, Advertising, PR, Communications or a related field

  • Minimum of 2 years in project management within a digital marketing or B2B environment

  • Experience managing vendors and coordinating marketing projects is essential

  • Must have experience working in Hubspot

  • Strong skills in project management tools, Microsoft Office Suite, and internet research

  • High attention to detail and the ability to produce precise work

  • Clear and concise communication abilities, with experience in coordinating across teams and vendors

ABOUT US

Portfolio Creative is an award-winning women-owned specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.

Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.

Job Number: 6103

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