Digital Marketing Specialist

Job Description

  • Location: Columbus, Ohio
  • Type: Direct Hire
  • Job #6015
  • Salary: $75,000 Per Year

ABOUT THE ROLE:

  • Columbus, OH

  • Onsite

  • Full-Time

  • Direct Hire

The Digital Marketing Specialist will be responsible for measuring and reporting on campaign performance, as well as optimizing campaigns for maximum ROI. This is a dynamic role that requires both creativity and analytical thinking.

ABOUT OUR CLIENT:

  • Safety equipment supplier located in Columbus, OH
  • Ships product to over 25 countries and all 50 states, truly providing a “World of Safety” to their customers

DAILY RESPONSIBILITIES:

  • Develop and execute digital marketing campaigns across multiple channels, including email, social media, and search engine marketing

  • Create and manage email campaigns, including segmentation and A/B testing

  • Manage social media accounts and develop content calendars

  • Create and manage Google AdWords campaigns

  • Measure and report on campaign performance, including ROI and conversion rates

  • Analyze data to identify trends and opportunities for optimization

  • Collaborate with other teams within the organization to ensure that our messaging is consistent across all channels

  • Stay up-to-date on the latest trends and best practices in digital marketing

REQUIRED SKILLS:

  • At least 3 years of experience in digital marketing

  • Hands-on experience with email marketing platforms (e.g. Mailchimp, Hubspot, Klavio etc.)

  • Experience managing social media accounts (Facebook, Instagram, LinkedIn, Twitter)

  • Strong familiarity with Google AdWords and Analytics

  • Strong understanding of digital marketing metrics, including conversion rates, ROI, and click-through rates

  • Experience in a customer-facing role or a deep understanding of the customer journey

  • Ability to analyze data and identify trends

  • Bachelor’s degree in Marketing, Communications, or related field

  • Self-motivated to achieve goals

  • Excellent verbal, written and interpersonal communications skills with the ability to present complex ideas and collaborate with others

BONUS SKILLS:

  • Background in a distribution environment

ABOUT US

Portfolio Creative is an award-winning women-owned specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.

 

Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.

 

Job Number: 6015

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