ABOUT THE ROLE:
Columbus, OH
Hybrid | Option to WFH Monday and Thursday
Full-Time – Benefits eligible
Direct Hire
This position will be responsible for providing high-quality quantitative and qualitative market research to better understand market, consumer, and competitive trends. Information will be used to support business/strategic planning and decision making as well as marketing and sales initiatives.
ABOUT OUR CLIENT:
Our client uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world while managing the largest curated reservoir of scientific knowledge. For 117 years, has helped innovators mine, assess and apply that information to keep businesses thriving. Their team is global, diverse, endlessly curious and strives to make scientific insights accessible to innovators worldwide.
DAILY RESPONSIBILITIES:
Design and execute quantitative and qualitative market research projects to fulfill needs of the organization
This includes being a proactive thought partner and encouraging data/information driven decisions
Conduct in-house execution and analysis of both qualitative and quantitative primary market research, synthesizing qualitative response or descriptive and inferential statistical analysis, as appropriate to extract actionable insights and communicate those insights to the organization
Source and employ third-party research vendors to execute specific projects.
Conduct rigorous secondary data analytics and desk research of publicly available information to inform study design and identify relevant trends
Create, maintain, and update key competitive intelligence resources (depositories, websites, etc.)
Work with data from multiple sources, interpret data and turn into actionable insight.
Implement research best practices
Balance the creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings
Be a subject matter expert (SME) on key competitors’ products, business models, sales, market trends and marketing strategies. Benchmark competitor illustrated values and features to analyze and communicate product trends. Trusted advisor in all strategic initiatives across the enterprise
Collaborate with Solutions Marketing and Product teams on appropriate promotional content, collateral, talking points, winning themes, key questions, and battle cards to enable sales to effectively compete
Works collaboratively with the Director of Market Insight to understand and design analytical approaches to open-ended strategic business problems
Collaborates with Marketing, Sales, Product, and other teams to identify environmental trends and opportunities to improve and maximize revenue capture.
Evangelize strategic insights across the enterprise in a succinct, straightforward, easily understood manner
Work independently and collaboratively within the team to achieve the desired outcomes of all projects
Contribute to the continuous learning mindset of the organization by bringing in new ideas and perspectives that stretch the thinking of the enterprise
REQUIRED SKILLS:
Bachelor’s degree in Marketing Research, Marketing, Chemistry, Biology, Life Sciences; or an equivalent combination of education and experience
5 years market research and 2-3 years strategy development
Worked as a market research vendor or a consulting role
Significant experience executing market research and managing external research vendors, consultants, and agencies
Required ability to synthesize insights into a strategic market framework (including key market trends, competitive insights, market strategy, tactics, GTM resources and product capabilities vs. promotional messaging, etc.)
Excellent quantitative and qualitative research skills along with secondary research capabilities
Possess excellent verbal and written communication skills, including excellent client relationship skill sets with the ability to communicate analytical terms in non-analytical business language to a diverse group of leadership, and other professionals
Demonstrated ability to influence others
Ability to work independently and take initiative
Proficient in Microsoft Office Suite; Power BI and Tableau
PREFERRED:
Understanding of pharmaceutical development and commercialization process, as well as industry competitive dynamics within the pharmaceutical space preferred
Understanding of the Scientific Technology and Information market preferred
Work independently and as part of a team balancing competing priorities, manage multiple concurrent projects, identify problems, and anticipate needs
ABOUT US
Portfolio Creative is an award-winning specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.
Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.
Job Number: 6111
