ABOUT THE ROLE:
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Hilliard, OH
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Onsite
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Full-Time – Benefits eligible
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Direct Hire
Our fabulous client in the ceramic glazes and colors industry is seeking to hire a full-time Marketing Strategist to join the team at their Hilliard, OH facility. The Marketing Strategist will work alongside the marketing team and under the guidance of the Marketing Director to develop and execute marketing initiatives, market research, focus groups, and marketing plans.
ABOUT OUR CLIENT:
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More than 65 years of experience creating high-quality ceramics products, including glazes, finishes, tools and much more
DAILY RESPONSIBILITIES:
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Aids in the development and management of a CRM database
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Collects and analyzes customer feedback, insights, and data to understand the performance of marketing campaigns and initiatives. Presents and makes recommendations for review by company leadership
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Collaborates in the development and execution of strategic branding and campaign strategies, which may include social and online media, print media, direct mail, and other multimedia
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Collaborates with the Marketing Team and other departments to establish a content calendar to achieve company goals and objectives
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Gathers the materials necessary to understand target markets, competitors, and industry trends; suggests necessary modifications to increase effectiveness
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Participates with sales, marketing, or design representatives to fully understand product and communication needs
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Assists with the management of marketing channels including paid search, SEO, email, social media, influencers, and affiliates
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Maintains a consistent marketing message across all company communications
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Participates in events, conventions, and workshops on an as-needed basis
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Performs other duties as assigned
REQUIRED SKILLS:
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Bachelor’s degree in marketing, Statistics, Business, or related field required
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3-5 years of related experience in marketing, business, promotional sales, or related field preferred
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Portfolio of relevant previous projects required
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Experience working with CRM platforms
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Excellent written and verbal communication skills
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Knowledge of traditional and digital marketing, content marketing, and social media marketing
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Experience with Microsoft Office (Word, Excel, PowerPoint)
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Experience with Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator)
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Excellent project management/organizational skills with the ability to effectively prioritize
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High level of personal initiative, attention to detail, energy, and ownership
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Ability to work cross-functionally with internal teams as well as interfacing with external customers
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Ability to think strategically and creatively
BONUS SKILLS:
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Familiarity with ceramics is a plus
ABOUT US
Portfolio Creative is an award-winning women-owned specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.
Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.
Job Number: 6058