Generated by All in One SEO Pro v4.9.5, this is an llms.txt file, used by LLMs to index the site. # Portfolio Creative ## Sitemaps - [XML Sitemap](https://portfoliocreative.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [How Creative Teams Use AI to Do Better Work (Without Replacing Human Judgment)](https://portfoliocreative.com/how-creative-teams-use-ai-to-do-better-work-without-replacing-human-judgment/) - Explore how creatives guide AI to generate better ideas, design human-centered experiences, and help hiring teams build smarter, future-ready teams. - [Designing Creative Teams for the AI Era](https://portfoliocreative.com/designing-creative-teams-for-the-ai-era/) - Few areas of the digital landscape remain untouched by the rapid development and increasing popularity of artificial intelligence (AI). Adaptations in AI use have dramatically impacted creative work and the process of bringing it to life at scale. Tools once considered "experimental" are now essential to our everyday routines, helping us tackle repetitive tasks, generate - [The Art of the Portfolio: Presenting Your Life’s Work in One Succinct, Persuasive Package](https://portfoliocreative.com/the-art-of-the-portfolio-presenting-your-lifes-work-in-one-succinct-persuasive-package/) - The Art of the Portfolio: Presenting Your Life’s Work in One Succinct, Persuasive Package - [How to Evaluate Motion Graphics and Video Talent: A Guide for Hiring Managers](https://portfoliocreative.com/how-to-evaluate-motion-graphics-and-video-talent-a-guide-for-hiring-managers/) - Struggling to hire top-tier motion graphics or video talent? This guide reveals key evaluation criteria—portfolio analysis, technical skills, creativity, and more—to help you make the best hire. - [How to Stand Out in an Overcrowded Creative Job Market](https://portfoliocreative.com/18312-2/) - Struggling to get noticed in the competitive creative job market? Discover proven strategies to stand out, showcase your unique skills, and land your dream role—even in a sea of talent. - [What to Look for When Hiring for Creative Leadership Roles](https://portfoliocreative.com/what-to-look-for-when-hiring-for-creative-leadership-roles/) - What to Look for When Hiring for Creative Leadership Roles - [The Secret to Getting Hired? Understanding the Brief](https://portfoliocreative.com/the-secret-to-getting-hired-understanding-the-brief/) - Every creative knows the importance of a great brief. It’s your foundation and roadmap. It spells out the challenge, the target audience, the competitive landscape, the tone, the message, and what success looks like. A well-done brief can make or break a project. If you think about it, job descriptions are essentially briefs. But too - [Copywriters vs. Content Writers: Do You Know the Difference?](https://portfoliocreative.com/copywriters-vs-content-writers-do-you-know-the-difference/) - Copywriters vs. Content Writers: Do You Know the Difference? - [The Rise of Memes in Marketing: From Internet Jokes to Brand Strategy](https://portfoliocreative.com/the-rise-of-memes-in-marketing-from-internet-jokes-to-brand-strategy/) - Discover how memes evolved from internet jokes to powerful marketing tools. Learn why brands leverage viral humor, meme strategies that work, and how to stay relevant in digital culture. - [The Future of Marketing in 2025: What Trends Are Shaping Your Strategy?](https://portfoliocreative.com/the-future-of-marketing-in-2025-what-trends-are-shaping-your-strategy/) - Marketing is evolving faster than ever, driven by technology, shifting consumer expectations, and a deeper call for authenticity. At Portfolio Creative, we’ve been closely tracking the trends that are shaping how brands connect, engage, and grow in today’s landscape. Here are a few that stand out — and some questions we’d love to hear your - [How to Future-Proof Your Creative Career](https://portfoliocreative.com/how-to-future-proof-your-creative-career/) - Practical Advice for Designers, Writers, and Marketers to Stay Competitive in a Rapidly Evolving Industry. The creative industry has always been a space of reinvention. But in today's landscape where AI tools evolve overnight, consumer behavior shifts constantly and new platforms emerge faster than trends - adaptability isn’t just a nice-to-have. It’s everything. So, how - [The Importance of Hobbies: Creating Just for the Joy of It](https://portfoliocreative.com/the-importance-of-hobbies-creating-just-for-the-joy-of-it/) - For creative and marketing professionals, creativity isn’t just a passion—it’s a job.We concept, design, write, and strategize for clients every single day. We brainstormcampaigns, edit copy until it shines, and produce visuals that tell stories. It’s fulfillingwork—but let’s be honest—it can also be draining. When creativity becomes tied to deadlines, KPIs, and brand guidelines, it’s - [Why Experimental Marketing is the Edge Your Brand Needs](https://portfoliocreative.com/why-experimental-marketing-is-the-edge-your-brand-needs/) - Author: Ana Lowe Marketing today is noisier than ever. Consumers are scrolling past thousands of messages every day. Traditional tactics still have their place, but the brands standing out are the ones willing to think differently, create moments of connection and experiment with how they engage their audience. That’s where experimental marketing comes in. What - [Filling UX/UI Jobs](https://portfoliocreative.com/filling-ux-ui-jobs/) - How Portfolio Creative Connects You with Top Talent User experience (UX) and user interface (UI) design are at the core of how brands connect with their audiences. Good design isn't just about looking polished—it's about creating interactions that feel effortless, engaging and meaningful. That's why the demand for talented UX/UI professionals has never been higher. - [Finding the Right Creative and Marketing Talent: How Portfolio Creative Makes The Match](https://portfoliocreative.com/finding-the-right-creative-and-marketing-talent-how-portfolio-creative-makes-the-match/) - A great idea isn’t enough. You need the right creative and marketing minds to bring that idea to life. From UX/UI designers to content strategists and brand storytellers, businesses are competing for professionals who can think big and execute flawlessly. That’s where we come in. Why Specialized Staffing Matters Creative and marketing roles require more - [Why Every Creative Team Needs a Strategist](https://portfoliocreative.com/why-every-creative-team-needs-a-strategist/) - Great design and clever copy aren't enough on their own. To create work that truly connects with audiences—and delivers measurable results—your team needs a strategist. What a Strategist Brings A strategist bridges the gap between vision and execution. They research the market, analyze data and uncover audience insights, then translate those findings into clear creative - [Hiring Is Marketing, Make It Count](https://portfoliocreative.com/hiring-is-marketing-make-it-count/) - If you’ve ever been on the job hunt, you know it’s not for the faint of heart. Research consistently ranks job loss and job searching among the most stressful life events, right up there with losing a loved one, divorce, or facing a serious illness. For candidates, the process can be daunting: • Tailoring their resume for each - [Full-Time or Freelance: Which One’s for You?](https://portfoliocreative.com/full-time-or-freelance-which-ones-for-you/) - Fulltime Or Freelance - [Do You Know a Great Portfolio When You See One?](https://portfoliocreative.com/do-you-know-a-great-portfolio-when-you-see-one/) - Do You Know a Great Portfolio When You See One? - [Is it a Career Killer if You Don’t Want to Manage People?](https://portfoliocreative.com/is-it-a-career-killer-if-you-dont-want-to-manage-people/) - If you chose a career as a designer or writer, there’s a good chance you grew up doodling on every surface you saw, or penning witticisms even when you were supposed to be serious. You followed your bliss and couldn’t imagine doing anything else for a living. But now it’s several years into your career, - [Why Hiring for Social Media Roles Is Harder Than Ever ](https://portfoliocreative.com/why-hiring-for-social-media-roles-is-harder-than-ever/) - If you’ve tried to hire a social media professional recently, you’ve probably noticed it’s not simple. It used to be that a company could hire an intern to post on Twitter (now X) and call it good. But now, social media roles require a singular mix of creativity, analytics, strategy, and technical know-how that’s tough - [Mental Health and Work-Life Integration](https://portfoliocreative.com/mental-health-and-work-life-integration/) - Mental health is not a luxury—it’s a necessity for thriving in both professional and personal spheres. Achieving work-life integration requires effort from both individuals and organizations. Employees should take steps to safeguard their mental well-being, while employers foster environments that prioritize openness and support. - [The Top 7 Trends Shaping Creative and Tech Hiring in 2024](https://portfoliocreative.com/trends-shaping-creative-tech-hiring/) - The job market for creative and tech roles is evolving rapidly. Here are seven trends we’re watching. - [Navigating the Shifting Job Market: Surviving the Emotional Toll of Job Searching](https://portfoliocreative.com/navigating-job-market-emotional-toll-job-searching/) - Job searching is challenging, and can take a mental and emotional toll. Learn what leads to these negative feelings and how to manage them. - [7 Game-Changing Ways Creativity, Marketing, and Technology Are Shaping the Future of Business](https://portfoliocreative.com/creativity-marketing-technology-shape-future/) - Creativity, marketing, and technology are becoming interconnected! We share seven ways these areas work together now and in the future. - [The Hot (and Not-So-Hot) List: Marketing & Creative Jobs in 2024](https://portfoliocreative.com/hot-list-marketing-creative-jobs-2024/) - Hot or Not? A review of marketing and creative job trends in 2024, plus how AI is reshaping the landscape. - [The Hard Truth About Soft Skills: When to Develop and When to Move On](https://portfoliocreative.com/hard-truth-about-soft-skills/) - Soft skills are critical non-technical abilities. How can you identify and develop these skills in a creative environment? And when should you move on? - [Staffing vs. Direct Hire: How to Decide and Hiring Best Practices](https://portfoliocreative.com/staffing-direct-decide-hiring-best-practices/) - Understanding the differences between direct hire, contract-to-hire, and contract/staffing is crucial for making informed decisions that align with business goals. - [Navigating the Shifting Job Market: Understanding the Current Dynamics](https://portfoliocreative.com/navigating-job-market-current-dynamics/) - The job market has become significantly tougher for creative and marketing professionals recently. We offer insights into these challenges and provide actionable strategies to navigate the current landscape. - [“Making Marketing Colorful”: 5 Key Takeaways About Diversity](https://portfoliocreative.com/make-marketing-colorful-diversity-takeaways/) - 5 key takeaways from the AAF panel discussion titled "Making Marketing Colorful: Solutions for Solving the Massive Diversity Problem in Our Industry." - [Mastering Professional Maturity in Marketing and Creative Roles: Essential Skills for Success](https://portfoliocreative.com/professional-maturity-skills-for-success/) - Understanding and fostering professional maturity can be a game-changer, particularly in the context of remote work where formal development opportunities might be scarce. - [Making the Right Choice: Are Candidate Assessments a Friend or Foe?](https://portfoliocreative.com/right-choice-candidate-assessment-friend-foe/) - Assessments can be a great addition to your recruiting efforts if used thoughtfully and as one part of a holistic approach to qualifying candidates. - [Hire Smarter, Not Harder: DIY vs. Recruiting Firms Explained](https://portfoliocreative.com/hire-smarter-not-harder-diy-recruiting-firms/) - Understand the two main approaches companies take to filling open positions: in-house or DIY hiring and using a recruiting firm. - [8 Truths About Interviews: What NOT to Say (and What to Say Instead!)](https://portfoliocreative.com/8-truths-about-interviews-what-not-to-say/) - Landing your dream job often hinges on a successful interview! While showcasing your skills and experience is critical, it’s also important to know what NOT to say. - [Amplifying Impact and Creating Rainbows: A Day in the Life with Annabelle](https://portfoliocreative.com/amplify-impact-create-rainbows-annabelle/) - For this installment of our A Day in the Life series, we connected with designer, marketer, and creative thinker, Annabelle Schofield. - [Beyond the Resume: Building a Diverse & Inclusive Hiring Process](https://portfoliocreative.com/building-diverse-inclusive-hiring-process/) - What better time for companies to let candidates know they are thinking about things like diversity and inclusion than in the interview and hiring process? - [Our Favorite Places for Offsite Meetings](https://portfoliocreative.com/favorite-places-offsite-meetings/) - Our days are filled with meetings, but sometimes it's nice to get out of the office once in a while. Below are a few of our favorite places for offsite meetings. Fox in the Snow[German Village] + [Italian Village] Website La Chatelaine[multiple locations] Website Pistacia Vera [MULTIPLE LOCATIONS] Website Jeni's[MULTIPLE LOCATIONS] Website Mission Coffee[MULTIPLE LOCATIONS] Website Zen Cha Tea Salon [Short north] Website Winans [Multiple - [Trying Something New](https://portfoliocreative.com/trying-something-new/) - Today we are launching completely new software for our business. Difficult? Yes. Confusing? Yes. Frustrating? You bet. But once it's up and running (and we know what we're doing) the result will be more efficient work, quicker access to information and a better quality of work overall. We know it will be worth all of the time and effort, so we keep working through the questions and unknowns. Anytime you do something new or different it often is uncomfortable, awkward, inefficient and sometimes downright irritating. Just keep your eye on the end goal and push yourself through. Very few people naturally are comfortable networking, making contacts, going to events, meeting new people, reaching out to someone with a potential job lead. But the payoff usually is completely worth all the effort. (I'll remind myself of this the next time I'm faced with a big room full of people I don't know.) - [Interactive Design and Director Positions](https://portfoliocreative.com/interactive-design-director-positions/) - Hey Interactive Design people! Local companies ARE hiring... I'm working on Design up to Director level jobs in Columbus, requiring anywhere from 1 to 10+ years of interactive experience. Design positions: • Working on user interfaces, flash presentations, information graphics and interactive production details. • Experienced with Creative Suite and MS Office • Flash and basic ActionScript • Understanding of HTML, CSS, video and multimedia • 1-3 years (or more) interactive agency or in-house interactive experience Director positions: • Working with and leading creative team to concept, design and deliver user interfaces, flash presentations and information graphics • Understand client needs, working with abstract concepts and minimal corporate visuals, maintaining brand guidelines • Experienced with Creative Suite and MS Office • Understanding of Flash, HTML, CSS, video multimedia • Knowledge of Flex, AIR, ProScape, Skura, Exploria and similar is a bonus • 3-10 years (or more) interactive agency or in-house interactive experience Interested? Qualified? Curious and want to know more? Email your resume and any relevant info over to Kristen. - [CCAD Job Search Workshops](https://portfoliocreative.com/ccad-job-search-workshops/) - CCAD Career Services offers presentations and workshops throughout the year for current students and alumni, with a series of upcoming workshops focused on job search and working independently. Resumes & Cover Letters Interviewing Skills Internship Essentials Job Search Strategies Artists in the Know, focused on entrepreneurial advice - [Columbus Pink Slip Party 3/4/09](https://portfoliocreative.com/columbus-pink-slip-party/) - Networking meets cocktail party. You may have heard of this new phenomenon, "Pink Slip Parties", where recently unemployed or fearful-of-being unemployed people have the opportunity to mingle with recruiters and employers. Already happening in other cities, Columbus is about to host it's first version Wednesday March 4th at Confluence Park. Tickets available here, it should be good for general networking although I'm still a big fan of focusing on your targeted industry first. - [Check Yourself Out Online](https://portfoliocreative.com/check-yourself-out-online/) - A great cautionary tale about knowing what's "out there" online about you. Looking for a job, client, date, resource? People will look you up. Find out what they'll see first, and correct anything that is not the image you want to portray. - [One More Overused Word](https://portfoliocreative.com/one-more-overused-word/) - Not long ago Kristen posted about Highly Abused Resume Phrases. Well I have one more to add - Utilize. Recently I have received many resumes with this word in the Objective Statement. Be creative! Switch it up with Develop, Employ, Hone, or Maximize. Or hey, you can be even more bold and not even have an objective statement. Let the rest of your resume do the talking. This is a subject in debate. Some employers claim they don't even read objective statements, while some say if a resume doesn't have an objective statement the applicant must not know what he or she wants. To read more about the debate, check out QuintCareers.com. - [Fuse Factory March Workshops](https://portfoliocreative.com/fuse-factory-march-workshops/) - Fuse Factory is offering two great workshops in March: 3/7 Interaction Design Portfolio Review with Phong Nguyen from Resource Interactive 3/14 From Print to Web with Katawi Cato, design skills needed to make the transition $15 per workshop, at Junctionview Studios, 889 Williams Ave., 43212 - [Bowl-A-Rama!](https://portfoliocreative.com/bowl-a-rama/) - On Tuesday, March 3, 2009 AdFed Columbus will be holding its First Bowl-A-Rama at the Athletic Club of Columbus from 5:30 p.m. - 9:00 p.m., sponsored in part by Millcraft Paper and CityScene Magazine. There will be free food, sweet prizes and a cash bar – not to mention all the bowling you can cram into 3 ½ hours. It’s happy hour – AdFed style. The cost is only $10 per person (members and non-members), and only $5 for members who bring non-member friends. Sweet deal, huh? So dust off your two-tone shirt and start practicing your strike dance. It’s time to bowl. RSVP to kkaiserafc@sbcglobal.net by March 2 - [How do you explain a lay-off?](https://portfoliocreative.com/how-do-you-explain-a-lay-off/) - A couple of people asked me this recently. The Real You Incorporated blog said it best...pick yourself up, dust yourself off and move forward. Answer the question honestly when an interviewer asks and don't dwell on it. Believe me, you're not the first person to be laid off and you won't be the last. Just practice your answer until you can state the facts with no animosity or bitterness in your voice or on your face. Then you're ready to address it in an interview. - [100 Posts!](https://portfoliocreative.com/100-posts/) - We hit our 100th post a few back. It's not that many but this all seemed pretty daunting when we started the blog, so is worth celebrating nonetheless. Seth Godin just hit 3,000 so here's to bigger goals. - [Treat Your Employees Even Better in a Down Economy](https://portfoliocreative.com/treat-employees-better-down-economy/) - This is a great article about the philosophy some companies are taking towards their employees, basically "where else are you going to go, I know you need this job and you're replaceable". Attention employers: this is not a retention strategy. Yes, it may work in the short-term as people who are nervous will hold onto a job with both hands right now. But when they get a new opportunity, how seriously will they consider it? That is completely proportional to how they've been treated lately. If your treat your employees well it will return to you many times over. Even if you have to lay them off, if you do it fairly and with respect they'll respect you as well. However, if your current retention strategy is "you've got nothing else" soon enough your employees will turn the tables on you. How do I know? Because your people are contacting me, even in this economy. - [Communication Arts Illustration Competition](https://portfoliocreative.com/communication-arts-illustration/) - Communication Arts is open for entries to their annual illustration competition. Any Illustration first printed or produced within the last twelve months prior to the deadline is eligible. Selected by a nationally representative jury of distinguished designers, art directors and illustrators, the winning entries will be distributed worldwide in the Communication Arts Illustration Annual and on commarts.com, assuring important exposure to the creators of this outstanding work. As a service to art directors, designers and art buyers, a comprehensive index will carry contact information of the illustrators represented. Deadline is March 6, 2009. - [Barrio Wall Mural Contest](https://portfoliocreative.com/barrio-wall-mural-contest/) - From columbusING blog: Barrio is a new restaurant opening in Downtown Columbus. The restaurant is looking for an artist or group of artists to design and paint a mural for its vacant wall. Barrio is located at 185 N. High Street on the Northwest corner of Spring and High. The vacant wall is extremely visible from High Street. It stands approx. 112’ wide and 56’ high on the South side of the building facing Elevator Brewery. The competition is open to all artists that reside in Columbus, Ohio. Barrio will provide the winning design with supplies to paint the mural along with a house account to Barrio’s restaurant and bar. Application details are on the columbusING blog, deadline is March 20th, 2009. - [Dispatch Job Hunting Series](https://portfoliocreative.com/dispatch-job-hunting-series/) - The Columbus Dispatch is running Help Wanted, an eight-day series on finding work. Topics include dealing with a lay-off, job hunting, resumes, self-employment, interviews, retraining, researching companies, and retirement jobs. First installment is available online, and it looks like each day's articles will be posted as they run. Today's article had solid guidance and resources, definitely check it out. - [Arrgh! Spam Bots](https://portfoliocreative.com/arrgh-spam-bots/) - We opened up the Comments, not requiring a password, to make it easier on our readers. In one day the spambots hit us with 150 spam comments. Sorry guys, but you'll have to create a username to comment again. Unless you want to hunt the people down that create those things and hang them by their toes... - [Congratulations to Mike Christoff!](https://portfoliocreative.com/congratulations-mike-christoff/) - One of our associates, Mike Christoff, recently had a pattern selected by Naked and Angry for an umbrella. Now available online, check it out! - [Do Job Cuts Mean Freelance Opportunities?](https://portfoliocreative.com/do-job-cuts-mean-freelance-opportunities/) - Warning: I'm climbing up on my soapbox today. This is purely opinion, please prove me wrong! I received essentially the same question twice in one day -- "I'm thinking of leaving my job and hear there are a lot of freelance opportunities, is that true?" That's a summary, each person has a different situation and reasons, but they are essentially wondering the same thing. Do job cuts mean more work for freelancers? I've heard that a lot recently too, and there is a certain sense to the theory. Maybe people know something I don't, but I'm not seeing it play out that way. The nature of creative work is such that there is always a need for supplemental staff or specific skills, but right now there are also a lot of people competing for that work. First there's a whole contingent of people who freelance or work independently; they've made that choice and many have been doing it for years. Now add in all of the people who are no longer working in fulltime jobs and are either considering freelance as a stop-gap measure, or are taking this opportunity to start the independent business they've thought about for years. Suddenly there are a lot of people competing for freelance projects and onsite temporary work. In addition, the reason many agencies and in-house departments have had to make the difficult choice of reducing staff recently is that there is less work or less money, or both. If agency clients are scaling back or putting projects on hold, then the agency has less work and income. If a corporation is seeing a reduction in sales, that affects the budget they have to spend even though the quantity of work may not have changed. So I think the "job cuts mean more freelance work for everyone" theory is an urban myth. Maybe it should work that way, and it probably is for some people, but across the board I'm seeing a lot more people looking for work than companies looking for help. I know there are people out there who are seeing an increase in their workload, I'd love to hear from you. Please leave a comment, let us know how things are working for you and any tips you may offer to your fellow freelancers or freelancers-to-be. Don't get me wrong, there are opportunities out there. And things will turn around. It's just a matter of making the right choices for yourself in the meantime. Even in a good economy it can take a while to establish a consistent amount of freelance work, so I a big fan of knowing what you need to make and having a Plan B. Maybe a Plan C too just in case. - [No AMA Marketing Career Fair (this week)](https://portfoliocreative.com/no-ama-marketing-career-fair-this-week/) - This event has been postponed for now, hopefully they'll be able to reschedule in the future. The Professional Development Workshop is still scheduled for Wednesday the 18th. The Columbus Chapter of The American Marketing Association is holding a Career Fair for marketing professionals seeking full-time, part-time or contractual employment. Recruiters and employers from The Greater Columbus Area will be on hand to meet and greet. The event will be held on Saturday, February 21st from 10:00 am - 2:00 pm at the North Point Conference Center in Lewis Center. - [10 Most Overused Expressions](https://portfoliocreative.com/most-overused-expressions/) - In Damp Squid: The English Language Laid Bare, author Jeremy Butterfield says that many annoyingly over-used expressions begin as office lingo, like 24/7 and synergy. Researchers monitor the use of phrases in a database, compiled from books, papers, magazines, broadcast, the internet and other sources. It seems that most people just get tired of a phrase when it becomes too popular and is overused. Review your resume and cover letters to make sure you aren't overusing or misusing the following: "At the end of the day" "Fairly unique" "I personally think" "At this moment in time" "With all due respect" "Absolutely" "It's a nightmare" "Shouldn't of" "24/7" "It's not rocket science" I know I'm guilty of a few of these...I'll be working on that. Absolutely. - [It's time...The 2008 ADDYS!](https://portfoliocreative.com/its-timethe-2008-addys/) - Portfolio is proud to once again help sponsor The ADDYS! The Advertising Federation's Award Show to honor creatives who rock the world of advertising. Come out and join us, we'll be there (actually we wouldn't dream of missing it!) Thursday, February 26 The Columbus, A Renaissance Hotel 50 North 3rd Street 6:30: Cocktail & Preview Party 8:00: Presentation of Awards Dessert Reception following the award show RSVP at www.adfedcolumbus.org - [CSCA February Event](https://portfoliocreative.com/csca-february-event/) - The Columbus Society of Communicating Arts will feature Wink, a serious Minneapolis-based design firm that never takes itself too seriously. Its homepage is about as lo-fi as it gets. Its blog is woefully out of date. Its corporate story is retold with handheld KISS action figures. But Wink’s work — that’s another story. The agency’s identity, packaging, poster, and environment design has been embraced by some of the biggest brands around (Nike, Target, MTV, to name a few). Wink delivers colorful, breakthrough work (whimsical and serious) that’s been celebrated in all the major design books, including CA, How, and ID. Join us to hear Wink founders, Richard Boynton & Scott Thares on Thursday, February 19th in Knowlton Hall on the OSU campus. - [Opportunity](https://portfoliocreative.com/opportunity-marcus-buckingham/) - Marcus Buckingham, author of NOW Discover Your Strengths (for my money the best "know yourself" book and system out there), recently wrote a blog post about opportunity. Specifically, the idea that difficult times are also times of opportunity. Before you say that's crazy talk, hear him out. Full article is here, key points below... If you have a job you may not be able to control the economy, or maybe even your own company, but you can take charge of yourself. Make the effort to discover what you're best and what you love, then find ways to build your career around those areas. Even if you're currently unemployed or seeing the writing on the wall about potential layoffs, there are ways to take charge and keep focus on your career. Take the time to understand your strengths and when you may be able to apply them. It may just be the time to make a change, perhaps a time of opportunity. - [I heART at Junctionview Studios](https://portfoliocreative.com/i-heart-at-junctionview-studios/) - On Saturday, February 14th, Junctionview Studios assembles their friends to host a love themed show, highlighting the amorous to spiteful range of love themed artistic creations. Bring a date before dinner, or come and stay with your lonely self. They don't mind either way. For more information, please contact info@junctionviewstudios.com - [Where do you fall?](https://portfoliocreative.com/where-do-you-fall/) - First saw this on Seth Godin's blog, originally from Jessica Hagy. I love the way she breaks down concepts into simple little diagrams that all of us visual people connect with! - [February AMA Meetings](https://portfoliocreative.com/ama-meetings/) - The Columbus Chapter of The American Marketing Association has some exciting and informative meetings planned for the month of February. Member and non-member are welcome to attend! Click the links below for more information, location, times and costs. 2/12/09- The Secret to Marketing in Tough Times 2/19/09- The Importance of Defining Online Metrics 2/26/09- Can't Get Your Foot In The Door? Use a Wedge - [Calling all young creatives! -Doodle for Google-](https://portfoliocreative.com/calling-young-creatives-doodle-google/) - Do you have or know a creative school age student who loves to doodle? You can encourage them to enter Doodle for Google! It's a competition where Google invites K-12 students to play around with the homepage logo and see what new designs they come up with. This year's intriguing theme is "What I Wish for the World." The National Winner will win a $15,000 college scholarship to be used at the school of their choice, a trip to the Google New York Office for an event on May 20, 2009, a laptop computer, and a t-shirt printed with their doodle. We'll also award the winner's school a $25,000 grant towards the establishment/improvement of a computer lab. The winning doodle will also be featured on the Google homepage on May 21, 2009. "These are exciting times and both our country and the world are on the brink of significant change. At Google we believe in thinking big, and dreaming big, and we can't think of anything more important than encouraging students to do the same." Registration closes at 11:59:59 PM Pacific time on March 17, 2009 and entries are due by 11:59:59 PM Pacific time on March 31, 2009. Teachers, you'll find everything you need to get started on the Registration page. Only teachers or school employees should register. Parents or students who are interested should contact their teacher to register them. - [AMA Professional Development Workshop--February 18th](https://portfoliocreative.com/ama-professional-development-workshop/) - Marketers, market thyself! Whether you are currently looking for a position or want to brush up on your skills just in case, the Columbus Chapter of the American Marketing Association has a workshop for you. Professional Development: Give Yourself the Edge! Wednesday February 18th, 2009 $10 for AMA members, $15 for non-members, $5 for students - [Designer's Review of Books](https://portfoliocreative.com/designers-review-of-books/) - I love books and I love design. So what could be better than a review of design books? The Designer's Review of Books includes content that makes me think, images that inspire me, and occasionally work that simply makes me drool (and wish I had done it). Founded, edited and mostly written by Andy Polaine who is an interaction designer, journalist and lecturer. Thanks to Lance Osborne for sharing this on Facebook. - [Photography Competition Call for Entries](https://portfoliocreative.com/photography-competition-call-for-entries/) - Communications Arts has announced their Call for Entries for the 50th Annual Juried Photography Competition. More info and online entry here, deadline is March 6th. - [Congratulations Jen Peters!](https://portfoliocreative.com/congratulations-jen-peters/) - Three creative team members from Kernacopia, an outstanding firm in Marysville, recently participated in a competition to rebrand the city. Senior designer Jen Peters designed the winning entry, full story is here (scroll to the bottom of the page). Jen Peters is a very talented designer we helped place with Kernacopia some time ago...and we still think of her as one of ours. Once you're part of the Portfolio family we never forget you! - [Landscape has Changed for Job Seekers](https://portfoliocreative.com/landscape-has-changed-for-job-seekers/) - Janice Worthington's article from Business First this week really struck me as a great reality check for job seekers. The advice is sound in any market, but especially important in today's climate. If you're a Business First subscriber you can read the full article online. Key points below. What you should know about the changed landscape for job seekers: No one will knock on your door--even if you were always recruited for jobs in the past, expect to be the one looking today Realize the hunt--it requires creative hunting in corners relevant to your skills and expertise Type...Point...Click is not a job hunt--this is passive job searching and employers are swamped with online resumes, only using online job boards is equivalent to only looking at newspaper classifieds Interview schmooze is out--don't be try to be a buddy or divert from the interview topic of how you can meet the employer's needs, be friendly of course but stick to the relevant discussion Welcome new arrangements--consider all options...jobs that require longer or weekly commutes, contract-to-permanent jobs, relocation or paying your own relocation expenses Know the players--both internal and external recruiters work for the employer, their mission is to fill the position with the best possible candidate not to find you a job Career coaches for candidates--career coaches advocate for you, walk you through the search process, provide professionally prepared resumes, networking assistance, search strategy tools--their mission is to find you a job. In the interest of full disclose, the author is a career coach that we do recommend to our associates. - [FISH! Sticks](https://portfoliocreative.com/fish-sticks/) - Recently Eileen wrote about a book she read called "FISH!" Another book in this series by Stephen C. Lundin is called FISH! Sticks. Like the previous book, Lundin continues to weave his teachings in a fictional story about Good Samaritan Hospital in New York; however, this story talks about adapting to changing times and how to keep your work fresh. With so many stories on the news about companies closing or laying off employees, there's a lot of people hoping President Obama can fulfill his campaign vision, "yes, we can change." At the moment, this energy is external and you need that to get people to jump on the band wagon. Lundin states that "external energy is necessary at beginning of any large-scale change initiative. But it's only effective for the short-term." At some point in order to sustain change, the energy "must be replaced by natural energy in order for the change to stick," otherwise you'll backslide into old ways. Lundin says that natural energy is created when we "find IT, live IT, and coach IT." IT is how we see ourselves personally contributing to the vision, whether it's President Obama's vision, your company's, or your own. Once identifying what your IT is, you need to find opportunities to contribute to the vision, called "vision moments." Lastly, in order to achieve natural energy that will sustain a changing environment, you need to coach IT. Coaching isn't about who is right or wrong, who is the boss, or more senior; instead it's about keeping everyone on the same path. "Coaching is the glue that holds us together and the fuel for the little corrections that keep a place burning bright." So if you really want change to happen, read "FISH! Sticks" to understand how important your actions are to fulfilling the vision. - [Free Career Coaching Sessions!](https://portfoliocreative.com/free-career-coaching-sessions/) - In celebration of International Coaching Week, Sharon Delay of Permanent Ink is offereing complimentary (yes, free) micro-coaching sessions to the first 25 people who email her! Contact her. Now. What do you have to lose? Have a burning career question? Have you hit a wall in your career search? Want to try LinkedIn or Twitter and not sure how to get started? Need to figure out how to state something on your resume? Use your 15 minute micro coaching session anyway you want to fit your career transition need. The first 25 people to email Sharon at permanentink@insight.rr.com will be scheduled for a free 15-minute telephone micro-coaching session. When you e-mail, include FREE MICRO-COACHING in the subject line, include your name, e-mail and telephone number and choose one of the following time blocks (she will confirm your 15-minute session via e-mail): · Monday, February 2, 5:00-7:00 p.m., EST · Wednesday, February 4, 10:00 a.m.-noon, EST · Thursday, February 5, noon-2:00 p.m., EST Include your question or issue in the e-mail to can maximize your micro-coaching session. - [Social Media Brings Us Together](https://portfoliocreative.com/social-media-brings-us-together/) - One school of thought claims social networking via Facebook, Twitter, LinkedIn and the like are just an excuse to hide on a computer and not meet "real people". Definitely old-school thinking; in reality these tools can help bring us together both online and in-person. People are social beings, and with all of these great ways to find and connect with each other, our world is becoming more social rather than less. Of course I realize I'm preaching to the choir, if you're reading a blog you probably are somewhat involved in this world of online connection already. But I only recently got more involved with a few of these platforms, and am surprised by some of the results. Some connections are purely online, which is to be expected. The surprise for me has been how online interactions can lead to in-person connections, often reaching a much wider audience than any one person could directly. Tweet-ups bring people together in real life who previously only knew each other online. Dating sites help people meet each other who never would otherwise. People find old friends (and sometimes romances) through Facebook. Organizations offering training or events can spread the word quickly to a large and more diverse audience. Initial meetings online can lead to meaningful in-person interaction. A few examples: Ryan Morgan is organizing a fund-raiser for a business hurt by the Grandview fire via Twitter. Fuse Factory can quickly promote their training offerings, which are passed on from friend to friend. People from high school that I haven't seen or heard from in over twenty years are now friends on Facebook. - [Innovation and Inspiration](https://portfoliocreative.com/innovation-and-inspiration/) - I got a mp3 player for Christmas and am hooked on audiobooks. Seriously. I don't even have music on it yet, just books and podcasts. What I love about it is that I can "read" tons of books that I don't have or take the time to read normally. I just finished The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, by Tom Kelley. To be honest when I downloaded it I didn't really know what it was about, the title just caught my eye. But once I got into it and I realized exactly who IDEO is I was hooked! They are in the business of product design, but really consider themselves in the business of innovation. The book is inspiring with ideas and thoughts about how you can bring a culture of innovation to your own business or workplace. Loved it! - [We're on Facebook, become a fan!](https://portfoliocreative.com/were-on-facebook-become-a-fan/) - Visit our official Facebook page and become a fan to stay connected with everything Portfolio. You'll be able to read our blog, view photos, have a discussion, find out what's new and share your comments. See you there! - [The Fuse Factory Art & Technology Workshops](https://portfoliocreative.com/fuse-factory-art-technology-workshops/) - The Fuse Factory is an art and technology initiative focused on cultivating artistic production, research, and experimentation with digital media and electronic tools. Their purpose is to function as an incubator for innovation, interaction, collaboration, critical thought, diversity, and artistic exploration. They've just posted their schedule of workshops for the new year, in a new location at Junctionview Studios. Check out what's coming up in January below, February and beyond is on their website. Intro to Open Source: What's it all about, Alfie? Date: Saturday, January 24 Cost: $15 Intro to computer programming basics for artists and designers Date: Saturday, January 31 Cost: $15 - [Free Networking Ideas](https://portfoliocreative.com/free-networking-ideas-html/) - I just read an article in Woman's Day, entitled Bounce Back From Anything. The article mentions a woman who started her own social networking/support group after she lost her job, SWAN, which stands for Smart Women Are Networking. The group meets once a month to give each other encouragement and remind each other of their strengths. This is a great idea, how can you do something similar for yourself? It's easy to get into a rut, with one negative thought leading to another and another. By getting together with other people who are in your same situation you can see that you are not alone, and it's a boost to your ego to be reminded of your strengths by other people. You can create a group of your own in your area, or find one on-line. In her blog, Career Karma, Sharon DeLay mentions that another way to network for free is to attend free webinars, seminars, or teleconferences. Don't forget about the people hosting them, they can be a wealth of information too. These can double as something to add to your resume as well. To read more visit: www.permanent-ink.com If you're not already using LinkedIn, check it out. It's free to your average user, and can help you connect with a tremendous variety of people that can keep you moving forward in your career or job search. Find people who work where you want to work, connections at a company that is posting a job you're interested in, or just a mentor in your field. - [Greenspot Annual Report](https://portfoliocreative.com/greenspot-annual-report/) - Portfolio Creative Staffing is registered as a Greenspot business, a City of Columbus environmental initiative. When we joined there were less than 200 businesses registered, now there are over 900! Part of the deal is that we will work toward goals and improvements in several key areas for our business, then file an annual progress report to show how we're doing. We just completed our report and a few highlights are below... Key accomplishments for 2008: Sharing information about Greenspot with neighboring businesses and employees; buying as many recycled office supplies as possible; increased electronic communication to reduce paper usage; recycling paper, cds and other office materials; using drought-resistant plants in our landscaping; converting to more energy-efficient light bulbs; turning programmable thermostats down or up by a few degrees. Goals for next year and beyond: Create and display an environmental policy; post requirements for becoming a Greenspot business; audit and track waste and utility expenditures to see what effect the changes are making; get as close as we can to being a paperless office; encourage more green travel and commuting, especially finding options in our not-so-commuter-friendly city. Our challenge to you: The biggest surprise (for me) about running our business in a more environmentally friendly way is that most of the changes we make also save the company money. Or at least it's a wash. The impression seems to be that it's too expensive to be environmental. Yes, some renewable energy and green products are very expensive, but there are many options that are not. It's all about making choices, and we think doing something is better than nothing. We challenge you to make one recognizable change this year, and become a Greenspot member if you aren't already. - [How Much is Enough?](https://portfoliocreative.com/how-much-is-enough/) - This topic has come up a few times in recent conversations and on blogs, maybe it's recessionary soul-searching or practical belt-tightening. It comes back to why you work--not why you do what you do, but why you work at all. To buy stuff. And how much stuff do you really need? If you could have less but work less, would you do it? If you could work really hard for a few years and save enough to not work for a while, would you? The Millenials are getting knocked for putting life before work, but that's only from the employer's perspective. Of course their employer wants to be first priority 24x7, but I say the youngsters are on to something. I work to live, not the other way around. - [Walks & Hops!](https://portfoliocreative.com/walks-hops/) - Did you realize how many local communities have art themed weekend events?! Here are a few to check out: Short North Gallery Hop- 1st Saturday of every month Grandview Hop- Last Saturday of every month (April-November) The Bexley Art Walk- Monthly on designated Fridays Gallery Walk Gahanna- Designated Saturdays Chillicothe's Gallery Stroll-2nd Saturday of the month Westerville Fourth Fridays-4th Friday of the month (April-October) Click the following links for upcoming dates: Clintonville Art Crawl, Newark's Art Walk, and Late Night Logan. - [FISH! Philosophy](https://portfoliocreative.com/fish-philosophy/) - I just finished reading a classic business book entitled FISH! A Remarkable Way to Boost Morale and Improve Results. It's a fictional book, but describes the philosophy of the people at the World famous Pike Place Fish Market. This fish market is not an ordinary fish market thanks to the fish mongers that work there. They changed their attitude about their work and have in effect made their wet, cold, smelly, and slippery market into a place of entertainment and joy for customers. Now if these guys can do that, so can you! Whether you are in a job that you don't necessarily enjoy, but it is one that you need, or you do not have a job and need some direction, the "fish guys" have words of wisdom for you. The Fish philosophy is about enjoyment on the job, how to get the most out of your job, and how to bring energy to the workplace. How do you achieve this? Choose your attitude - this may be an overused phrase, but it's true, give it a shot one day and see how things go. Wake up and say, "Today I will be _________" fill in the blank (successful, helpful, hopeful). Be engaged and live in the present. Make "Their" day. To make someone's day will make you feel good and help you realize the impact each and every one of us can have on another person. We are all so very connected if you take the time to notice. "There is always a choice about the way you do your work, even if there is not a choice about the work itself," (FISH!, S. Lundin, H. Paul, & J. Christensen) And someday, you may have a choice about the work itself if you stick to this philosophy. If you are one of the lucky ones who isn't stuck on a job, take the time to think about what you would love to do and in what job you could be engaged, in the present, and able to make someone's day everyday. - [Historic Clintonville Book Release](https://portfoliocreative.com/historic-clintonville-book-release/) - A new book about the history of the Clintonville (home to Portfolio!) and Beechwold neighborhoods of Columbus will be released today, January 12th. The 128-page book belongs to the “Images of America” series from Arcadia Publishing and was written by longtime local Clintonville resident, Shirley Hyatt. The book’s official website details the evolution of these neighborhoods from farmland to crossroads to thriving residential communities. For anyone interested in picking up a copy, you can also find it on Amazon for $14.95 plus shipping. Additionally, you can meet the author this Saturday, January 17th at Colonial Candy Shop (3519 N. High St). Shirley Hyatt will be available from 1:00-2:30 to chat about the book and answer questions. - [2 Quick Resume Tips](https://portfoliocreative.com/quick-resume-tips/) - An article about resumes was brought to my attention today, written by Janice Worthington, executive director of Worthington Career Services. Janice was blunt and to the point, here's what stood out for me: "If you merely tell me what you do, you only qualify yourself." She goes on to explain that you need to describe your "tales of glory" including your challenges, efforts, and results. These will distinguish you from the rest of the herd. Another piece of advice: don't exaggerate. Janice writes, "the cover up is always worse than the initial problem." Once your fib is discovered the hiring manager or interviewer is likely to want to "sever all ties." - [A Whole New Mind, by Daniel Pink](https://portfoliocreative.com/whole-new-mind-by-daniel-pink-html/) - Great interview with Daniel Pink, one of my favorite authors. Did you know he's from Columbus, Ohio? Oh, it's true! His newest book, A Whole New Mind: Why Right-Brainers Will Rule the Future, suggests that creative, artistic, empathetic right-brain thinkers are wired for 21st-century success. He's been quoted as saying the MFA is the new MBA. In the same way that automated processes and machines replaced laborers, now logical technical left-brain tasks can (and are) outsourced overseas or done by computers. But creative thinking and ideas can't be outsourced. Therefore, his theory goes, having the skills and ability to tap into our right-brain side will be a huge benefit in the new creative economy. Great news for all of us designers, artists, writers, storytellers, and otherwise right-brain thinkers! - [Coworking in Columbus?](https://portfoliocreative.com/coworking-in-columbus-2/) - I think the idea of coworking spaces is really fascinating, it's something that has been going on in larger cities for a while and is starting to gain real momentum in Columbus. A location called Corkboard is being planned for a Spring 2009 opening. It will be a community-driven coworking space with space for 10-12 full time anchor members as well as options for part-time membership and corporate sponsorship as well. If you're interested or just curious, they have a meeting about it at the space Tuesday January 13 at 6:30 pm. Check it out! - [State Library Courses](https://portfoliocreative.com/state-library-courses/) - State Library of Ohio offers a wide variety of online courses, available with a free account through your local library or on the State Library of Ohio website. Employment Assistance courses include Job Search and Success Skills, and Resume and Interviewing Skills. I'm always a fan of further education and training, especially when it's free! - [CSCA Speaker, Armin Vit--New Location!](https://portfoliocreative.com/csca-speaker-armin-vit-new-location/) - Renowned graphic designer, Armin Vit, will be the guest speaker at the January 15th CSCA meeting. To learn more about Armin, check out this interesting in-depth interview. Mingle with the best creatives in the region, and learn from the best creatives in the world. It happens at every CSCA Meeting. Sip some wine, trade some business cards, learn something new. And feel more connected to your profession. Please note the new location for this meeting: January event will be held at Knowlton Hall, 275 West Woodruff Ave, on the campus of The Ohio State University. Parking can be found south of Knowlton Hall in the Tuttle Park Place Parking Garage, 2050 Tuttle Park Place. Maps and directions can found on the CSCA site. - [Tune Up for the New Year](https://portfoliocreative.com/tune-up-for-the-new-year/) - Excellent article from Oprah magazine, by financial guru Suze Orman, all about getting focused and getting your next position no matter where you're coming from. Key Points: Tune up your skills (through your current employer or on your own) Tune into old networks (you know waaay more people than you probably realize!) Tune out the negativity (enough said) Here's to a great 2009! - [Are You Making Yourself Crazy?](https://portfoliocreative.com/are-you-making-yourself-crazy/) - Insanity: doing the same thing over and over again and expecting different results. (Albert Einstein) This is one of my favorite quotes because it is so simple yet so true. Easier to say than do, but try to stop occasionally and ask yourself if you're making this mistake...in your job search, at your current position, in your relationship, with your kids, whatever is most relevant to your life. Recognizing that you're doing it is definitely the hardest part, once you've taken notice you can consciously make an effort to do something different. I'm not a fan of New Year's resolutions, so let's just call this an Idea for the New Year. Here's to a great 2009! - [Big Benefits Launch](https://portfoliocreative.com/big-benefits-launch/) - January 1st 2009 we're launching a comprehensive benefits package for full-time and part-time associates currently working on projects with Portfolio, including health, dental and vision care, 401K, holiday pay, PTO time and more. There were a lot more details and decisions involved than I ever could have imagined, but everyone at Portfolio is incredibly proud of what we were able to put together with the help of some very talented outside professionals. A big deal? In this economy? Yeah, we think so too. We're committed to providing our associates and clients with the best possible experience, and this is just one (albeit large) example of that commitment. - [CSCA January Speaker - Armin Vit](https://portfoliocreative.com/csca-january-speaker-armin-vit/) - Renowned graphic designer, Armin Vit, will be the guest speaker at the January 15th CSCA meeting. To learn more about Armin, check out this interesting in-depth interview. Mingle with the best creatives in the region, and learn from the best creatives in the world. It happens at every CSCA Meeting. Sip some wine, trade some business cards, learn something new. And feel more connected to your profession. - [Happy Holidays from Portfolio](https://portfoliocreative.com/happy-holidays-from-portfolio/) - Everyone at Portfolio wishes you and your family a very happy holiday season! - [Be the Next Great Fashion Photographer!](https://portfoliocreative.com/be-the-next-great-fashion-photographer/) - Hearst Magazines is looking for "the next Star Photographer", through the Hearst 8x10 Photography Biennial competition. They are searching for a fresh eye and dynamic work, and will reward eight new photographers with a catalogue and collective show at Hearst Tower, New York City. Application deadline is January 1, 2009; winners will be announced March 1, 2009. - [We're proud to support The ADDYS!](https://portfoliocreative.com/were-proud-to-support-the-addys/) - Portfolio is once again delighted to help sponsor the Columbus ADDY Awards, the advertising industry's largest and most representative competition to recognize and reward creative excellence in the art of advertising. This year's event will be held on February 26th, 2009 at the Columbus Renaissance Hotel. Tickets go on sale in January at adfedcolumbus.org. Come out and join us! The Advertising Federation of Columbus was chartered in 1953 and is a local affiliate of the American Advertising Federation. AdFed Columbus works to enhance the professional development of members, while increasing recognition for the advertising industry and giving back to the local community. Please visit adfedcolumbus for more information. - [Ad Women](https://portfoliocreative.com/ad-women/) - If you're like me, you're hooked on AMC's Mad Men (how long until season 3?). A new book, Ad Women: How They Impact What We Need, Want and Buy by Juliann Sivulka, tells the story of the real Peggy Olson's of the advertising world. This review points out that the earlier years get more attention and are more interesting as far as the book's coverage, and it fizzles out around the 70s. Perhaps because women in the industry were not as unusual or trailblazers anymore. Regardless it sounds pretty interesting, with a unique view of how women worked in the industry as well as were depicted as consumers. - [SharePoint User?](https://portfoliocreative.com/sharepoint-user/) - We have a client who is looking for someone experienced in Microsoft SharePoint to come to their office to do some updates to their system and train their people. It should be a few days of onsite work, schedule may be somewhat flexible. If you know Sharepoint or know someone who does, please email Kristen right away! - [An Informational Interview Success Story](https://portfoliocreative.com/an-informational-interview-success-story/) - I am a huge advocate of meeting with people in your industry, talking about what you do and learning from each other, whether there's an immediate job offer involved or not. This post, The Value of Informational Interviewing, explains the power of these meetings and the ultimate effect it had on one person's career. I believe all students and recent graduates should be doing this, where else can you learn more about your industry than from the people who are working in it? But don't think that if you're more experienced the concept doesn't apply to you. Again, where else can you learn more than by talking to your peers and industry connections? We do this periodically, our goal is to have breakfast with someone every 1-2 months. Make a list of people you admire, thinking big, and start contacting them. The worst that will happen is that they won't respond or won't have time, the best is that they'll say yes! You never know where that connection could lead. Once you get the interview scheduled be prepared, respect their time, and know what you want to ask but be open to the information they want to share that they feel will be helpful to you. - [Holiday Job Search Tips](https://portfoliocreative.com/holiday-job-search-tips/) - Looking for a work? Think that doing anything during the holidays is a waste? Think again. Here are some tips to help your search. I especially like these two: Use holiday events for schmoozing with family, friends and acquaintances. You never know who will produce your next job lead. Attend as many events as you can reasonably fit into your calendar. You don't want to be obnoxious about your job search and aggravate friends and relatives. But, do prepare a brief statement that tells people you are looking for a job and the kind of job you seek. (edited to add...I hate the word "schmooze", but you get the idea...chat up your friends and family, you need something to talk about anyway!) Send holiday cards with your business card enclosed to hiring managers with whom you've recently interviewed. Send one to well-connected friends as well. - [No-Go Logos](https://portfoliocreative.com/no-go-logos/) - No matter which side of the political spectrum you reside, you couldn't help but see the Obama '08 logo everywhere this fall. Logo Design Love has an interesting post about the creative process that led to the final logo, and a few versions that didn't make the cut. I'm sure it's from seeing it so many times by now, but I really can't imagine any of the others being used! Like when someone is cast in a movie role, and you just can't imagine anyone else playing that part. - [Resource Minute--Quick Job Hunting Tips](https://portfoliocreative.com/resource-minute-quick-job-hunting-tips/) - Sharon DeLay of Permanent Ink has added Resource Minute, short videos of human resources, hiring and recruiting experts providing tips related to job hunting. Yours truly will be found there, along with several other people. Check it out, they give some really good advice. New interviews are always being added so check back periodically for new tips and ideas. - [Local Artist Supports Local Pets](https://portfoliocreative.com/local-artist-supports-local-pets/) - Cat lovers unite for a good cause! One of our associates, Catherine Murray, has put together a cat calendar to benefit Citizens for Humane Action, an animal shelter in Westerville. All of the proceeds are being donated to CHA, in an effort to help the overwhelming number of stray cats and dogs. The art is all original, you won't find it anywhere else! Consider buying one as a gift for your cat loving friends! They're being sold online at etsy or you can purchase them at your local PetPeople store (we like the one in Clintonville!) - [(Cheap!) Local Holiday Events](https://portfoliocreative.com/cheap-local-holiday-events/) - Looking for some inexpensive ways to celebrate the season? Here are some local upcoming events that are $10 or less! And many are free :) Now-December 18th: Fantasy of Lights. Alum Creek State Park. $10 on weeknights. This annual two-mile, drive through extravaganza features 125 light displays, including many with animation. Now-Jan.4th: Holidays at the Conservatory. Adults $7.50. Continuing the tradition of the season, The Franklin Park Conservatory will showcase hundreds of colorful poinsettias of many varieties and the annual poinsettia tree will create holiday spirit. Lighted evergreens provided by the Ohio Christmas Tree Association will be on display both indoors and out. Candlelight Nights, held from 5-8 p.m. on Dec.10 and 17, featurethe conservatory aglow with hundreds of candles, and holiday entertainment in the grand atrium. 12/12 & 12/13: Village Singers Holiday Concert. $5. Join the German Village Singers, directed by John Carter, as they sing traditional and new arrangements that are guaranteed to make you hum all the way home. This year's program is entitled "Frankincense, Fruitcake, French Hens, and Fa-La-La's!" 12/13 & 12/20: Holiday Film Classic Series. $2. The Arena Grand is giving you an opportunity to see great holiday classic films while supporting Children's Hunger Alliance. 12/13: Deck the Halls, 12/20: The Polar Express. Both shows are at 10:00 am. 12/14: Live Reindeer. Come and see live reindeer on display at Easton Town Center. Free. 1-5 pm. 12/15: Merry TubaChristmas. Capital University. Free. Traditional Christmas music performed exclusively on Tubas-and many of them! Amazing--I've personally been. Performances at 5:30 & 7:30. 12/27: Kujichagulia Kwanzaa Ball. The Kings Arts Complex. Free. Dress in authentic African attire and join the King Arts Complex and the City-wide Kwanzaa Committee for an elegant evening dance and tribute to author Nana Camille Yarbrough. This celebration of achievement will also include celebratory Karamu, music and dance. Vendors will display select artifacts, jewelry, texts, and accessories. 12/29: Christmas with the Critters. Ohio Wildlife Center invites you to a free event on Monday, December 29. Take a tour of the center's education animal exhibits and nature trails (weather permitting), and enjoy snacks, crafts, and encounters with live native animals. 12/31: First Night Columbus. $10. Central Ohio's New Year's Eve celebration! There is something for everyone with more than 40 live performances including jazz, funk, ragtime, magic, hands-on activities and a children's festival. - [Preparing for the Interview](https://portfoliocreative.com/preparing-for-the-interview/) - Acing the Interview - a book about how to make a great impression at interviews. Author - Tony Beshara has been in the placement and recruiting business for 35 years. Here's what I liked: Keeping records of when you talked to people and when they said you should hear back by, that way if they don't call you by the date specified you can call them. Beshara gives you scripts - what to say to family, friends, and peers who might be hiring. He also gives a script for Voice mails. Voice Mails should be specific and succinct. You should say your phone number at least twice and slowly the second time. Repeat your name at least once. Tell stories but don't go overboard. List your Features, Advantages, and Benefits specific to you that make you unique. Prepare for the interview by researching the company and the open position. Prepare questions for the interviewer. Take notes - believe it or not, this makes you appear more intelligent and will help you later to think of questions! It also provides you with "ammunition" for the follow up. Beshara provides you with a list of illegal questions, good to know before an interview. You don't have to answer illegal questions, but find a tactful way of declining to answer. Beshara suggests questions to ask yourself before you go searching for a job. We don't always think of this, but in a way they prepare you to answer difficult questions that may come up in the interview. For example, if you ask yourself what disappointments you faced in a previous job, you will have a better answer when asked Why did you leave your previous job? or Why are seeking a new position? What is it that you need in a job? How do you handle disappointment or stress on the job? Asking yourself questions like this might also be able to help you uncover feelings that might have prevented you from successfully interviewing. What I didn't like: Too much scripting. Beshara suggests listing 10 or 12 descriptives to explain your work ethic right off the bat. I think this is too much. A list is just a list, it is better to state a few descriptives and explain what they mean to you and how you exemplify them In Acing the Interview, Beshara ends with questions to ask once an offer is made. - [You Can Recycle THAT!?](https://portfoliocreative.com/you-can-recycle-that/) - As members of Columbus Greenspot, we try to be an environmentally responsible as possible with our business. Recently Roni came across a portion of an article in Real Simple magazine call How to Recycle Anything. We were fascinated with some of the suggestions, and wanted to pass on the complete list. We already were taking care of paper, plastic, bottles and cans, but added cds and a few other items to our list! - [Job Searching in a Recession](https://portfoliocreative.com/job-searching-recession/) - It's official. Economists have confirmed that the U.S. is in a recession and apparently has been since last December. Thanks guys, most people already knew that. Regardless of that not-so-happy news, if you're looking for work you need to keep moving forward. Job Searching in a Recession hits key areas to keep in mind and a few tips related to each area. Key highlights: Take a closer look at industry data Focus on areas that are more stable or growing, and therefore may be more likely to hire. In the marketing and advertising areas interactive is still a big need, and (according to a recent Columbus Chamber report) local industries that are fairly stable include health, insurance, education, and technology. Freshen up your skills In a competitive job market it's more important than ever to be up-to-date. Employers are looking for candidates who are ready to go on day one, they often don't need to (and won't) provide on-the-job training. Rev up your social networking You probably know a lot more people than you realize. Use online networks like LinkedIn and Facebook to connect or re-connect, and get yourself out to industry events and organization meetings. You'll find out industry news, inside info, leads, referrals, and other helpful information for your search. Think in terms of results It's really always about the employer anyway, but now it's crucial to show them what you can do for them. What you need isn't important unless they can see how much they need you. Sorry. Polish your brand and market it Just posting your resume on job boards and looking on Monster.com isn't enough. You need to put together a pristine resume, excellent portfolio, make connections, and market yourself just like you'd market a product. Be realistic Experts say to "expect it to take at least three months to find a job that pays $40,000. Add one month for every $10,000 more you want in salary. In other words, if you are looking for $80,000 a year, expect it to take at least seven months to find a new job." Be prepared, it's a process and it takes time. - [Congrats to CSCA Creative Best Winners](https://portfoliocreative.com/congrats-csca-creative-best-winners/) - Congratulations to all of the 2008 winners in the CSCA Creative Best competition. We were very excited to see a few of our associates among the winners. Alan McClelland, designer/photographer/illustrator on two pieces that won Packaging awards. Check out more work at eye.lyft Jason Spinks, designer on a Cleveland Clinic invitation winning a Print award. Lovely piece! Jason Sweazy, designer winning a Student and Judge's Choice award for his senior thesis project (this guy is good, someone needs to hire him pronto!) And congrats to our High Street neighbors at Element, for awards in the Identity, Packaging and Campaign categories. We're lucky enough to have some of those wine bottles in our lobby. Here's to another year of great Central Ohio creative work! - [Thinking Differently](https://portfoliocreative.com/thinking-differently/) - Seth Godin is one of my favorite authors, bloggers and overall genius thinkers. He recently posted information about a program he is setting up, essentially a six-month educational opportunity with him. As valuable as a MBA (he says), and he might be right. At first it sounds crazy...six months unpaid, you have to be in New York, pay your own expenses...who would do it? But then I started thinking about the whole concept, and it's brilliant. At minimum it's a one-of-a-kind opportunity to do something entirely different, and learn from someone you really respect. Students and recent graduates do internships to gain experience, it's a requirement at some schools and highly suggested at most. But once you've landed that first, third or fifth job, who thinks about an internship? (which is essentially what Seth Godin is suggesting, regardless of what he calls it). Say you really don't care about Seth Godin, or don't want to move to New York on your own dime for six months? Maybe there is a way you can apply the same concept to your own career. If you could work with a company that you think is amazing or support an organization that you feel is essential, for free, would you? What if it could change your life, get you contacts you'd never have otherwise, building relationships in your industry, help you get into a new field, or build new skills that are essential? If you really want to be somewhere entirely different in a year, what can you do over the next 12 months to get you there? If you could work part-time in a bill-paying job, and do an internship with the place in town you think is absolutely the best, would you? Would they? Who knows, but you never know unless you ask. Find a contact, put together a proposal, see where it goes. Or, if you really want to build up your contacts and reputation in your industry, and have some fun as well, check into volunteering with an organization. They are always looking for interested people who believe in their cause. Unusual times require creative thinking, how can you think differently about your career? - [Career Search Killers Teleconference (now online)](https://portfoliocreative.com/career-search-killers-teleconference-2/) - Recently Sharon Delay of Permanent Ink put on a teleconference focused on the Top 10 Career Search Killers. Explore each killer, and discuss what you can do to move your career forward. The teleconference was recorded and is now available online. It's about 35 minutes, and an easy listen. - [Communication Arts Interactive Competition--deadline 12/15/08](https://portfoliocreative.com/communication-arts-competition/) - Still on a high from CSCA Creative Best? Liked the taste of success, but now you're hooked and need more? CA is accepting entries for 15th annual Communication Arts Interactive Design Competition. Any interactive project created for digital distribution on the World Wide Web, CD-ROM, interactive kiosk or handheld device is eligible. Winning entries will be published in the 2009 Interactive Annual of Communication Arts and on the CA web site. - [Online Job Shopping](https://portfoliocreative.com/online-job-shopping/) - You survived Black Friday, now it's Cyber Monday so our attention turns to online shopping (for a job of course). As the ceremonial kick-off of the online holiday shopping season, the fact that Cyber Monday is even a common term shows how integral the internet is to our lives. The internet is a great tool for shopping for stuff and a job, but also has the same negatives for both. • There is way too much information. Search for a term and generally there are thousands of results, you need a way to sort through and edit all of the info. • Everyone worldwide has access to and is using the same system you are. Especially when you're using a job board like Monster.com, there are a lot of different things posted and a lot of people respond to each post. For any given position, hundreds or even thousands of people could be applying. • It's very key word driven. You've probably encountered a situation where you couldn't find quite the right key words to pull up the thing you're looking for. That happens with job postings and resumes too, if you're not entering the right key word, or using the right key word on your resume, the info may not be found. • It's impersonal. Don't get me wrong, I shop online a lot. You can get great deals and don't have to brave the crowds. But I also like to go to local shops where I can meet with and talk to real live people. Job hunting is the same--you want to be a real live person rather than a piece of paper to a potential employer. So what's a cyber job shopper to do? Use the internet as the tool that it is. Take advantage of the access to a wide variety of positions, information, research resources, and ease of contacting potential employers. But it should only be one tool in your arsenal, along with personal networking, connecting through organizations, following local job boards, and pursuing companies that you've identified as a good fit for you. - [Holiday Shopping (for a job)](https://portfoliocreative.com/holiday-shopping-job/) - It's Black Friday, traditionally the beginning of the Christmas shopping season in the U.S. While you're making that list, scouring stores and online for the best deals, and recovering from your overload of turkey...don't forget about your job search. Are you thinking that no one hires during the holiday so you might as well forget it and enjoy yourself until the New Year? Think again. Companies don't stop working during the holidays, and neither should you. It could even be to your advantage--if most people do put their search on hold until the New Year then you have less competition! Finding a new job is a top New Year's resolution, and the market will be packed come January. If you're already getting your info out and making progress now, you're at least 4-6 weeks ahead of the crowd. This article, Holiday Shopping for a Job-How to Get Ahead of the Post-Season Competition, has some great advice. Keep moving forward, and do at least one new thing every day to get you towards your goal. - [HRACO Silent Auction--December 9th](https://portfoliocreative.com/hraco-silent-auction/) - As new HRACO members, Portfolio is excited to be a part of their annual holiday silent auction. Human Resource Association of Central Ohio will be holding a Silent Auction at their December 9th luncheon. The event will feature Dr. Kevin Elko, a nationally renowned Performance Consultant, Motivational Speaker and Author. An 'art-themed' basket from Portfolio will be one of the many great items up for bid in the silent auction. Contact Becky Miller at support@hraco.com for more information. - [The You Show](https://portfoliocreative.com/the-you-show/) - The You Show. Really, I can't say it any better than Seth Godin did in this post...an interview is a show that's all about you. Are you planning and putting on a show, or waiting for the audience to direct you? The risk is being so over-planned that you can't answer questions or react to your audience. But if you go in with a general idea of what you'll say and do, it can make the process less stressful and more enjoyable. Yes, enjoyable. - [American Marketing Association Events](https://portfoliocreative.com/american-marketing-association-events/) - The Columbus Chapter of the American Marketing Association has two upcoming luncheons with hot topics. At the December 9th meeting, come learn how the Ohio Department of Travel and Tourism markets the entire state of Ohio as a tourist destination. Amir Eylon, State Tourism Director along with Ron Foth Advertising will present their new creative campaign and discuss the state’s unique marketing mix that has Ohio competing on a regional level for tourism dollars. The January luncheon will feature Mr. Mark Galuska of the Columbus Clippers who is proud to unveil the team’s new ballpark and to share the Clippers’ new direction for 2009. Reserve your spot soon! - [Want to learn more about playing up your strengths?](https://portfoliocreative.com/learn-more-about-playing-up-strengths/) - Tom Rath’s Strengths Finder 2.0 is a book for anyone who is looking to play up their strengths in their current position or when job hunting. This short book is designed to go with a website where you take a couple of short quizzes to determine your five main strengths, i.e. organization or creativity. Once you have your results you can read about them in the book. The book also focuses on how to play up these strengths when working in a team to be more effective. It also suggests forming an action plan to make yourself more accountable for building on your strengths. I listed this on my resume! - [Creative Best Rocked!](https://portfoliocreative.com/creative-best-rocked/) - Last nights CSCA's Creative Best was awesome! Co-Presidents Deron Husak & Michael Lai kicked off the show by inviting audience members to actually turn ON their cell phones. Texting was encouraged as a live running stream of comments ran along side the list of well-deserved award winners. Chair of Membership, Ray LaVoie, did a fantastic job of moderating and keeping the crowd engaged. 'Best of Show' was awarded to Naissance for their Print submission, Alinea. Congratulations to all the winners, Portfolio looks forward to supporting Creative Best again in '09! - [Career Search Killers Teleconference--and it's Free!](https://portfoliocreative.com/career-search-killers-teleconference/) - Monday, December 1 at 7:00 pm Sharon Delay of Permanent Ink is offering a great free teleconference focused on Top 10 Career Search Killers. Explore each killer, and dicuss what you can do to move your career forward. It's free and Sharon is great, you can't lose so register today! - [Highly Abused Resume Phrases](https://portfoliocreative.com/highly-abused-resume-phrases/) - From Real Simple magazine. The six most highly abused phrases on resumes and profiles, according to research by LinkedIn, the professional networking site: "Proven track record" "Problem solver" Fast paced" "Due diligence" "Cutting edge" "Results-oriented" In addition, while women tend to overuse "attention to detail", men apparently do quite a lot of "disaster recovery." Good to keep in mind while updating your resume, if it's an overused phrase it's not doing anything for you. Find a better way to share that information. Okay, since I'm a problem solver with a proven track record, I'm off to do some results-oriented fast paced disaster recovery with great attention to detail... - [Portfolio Offers New Text Messaging Service](https://portfoliocreative.com/new-text-messaging-service/) - Portfolio is excited to offer our associates another great way to stay connected to us- via text messaging. This service will allow interested associates to receive instant notification of a new project in the works. The message will be short and to the point. It will read "Job Alert from Portfolio, please check your email for a full job description". If you are a current associate, and you'd like to take advantage of this, it's easy to sign up. Send a note to jennifer@portfoliostaffing.com with your carrier name and verify your ten digit cell phone number. Standard text messaging rates will apply. - [3 Things You MUST Do to Ace the Job Interview](https://portfoliocreative.com/3-things-ace-job-interview/) - Sharon DeLay is a Certified Professional Résumé Writer and Certified Professional Career Coach. She wrote this article for our newsletter recently, we thought it was definitely worth a second read. Congratulations! You landed the job interview. What now? Many job candidates assume that their résumés will speak for them and that all they need to do is show up for the interview. This assumption is doubly dangerous if the candidates are working through a staffing or search firm, because they assume the intermediary (the staffing or search firm representative) has already sold them to the employer. As a matter of fact, the interview is where the candidate needs to really start working! To improve your interview experience and increase your chances of becoming the preferred candidate: Research. The number one deal breaker recruiters and hiring managers have identified is whether the candidate has taken the time to learn about the hiring company. With the abundance of information on the Internet today, employers believe candidates should be able to develop a basic understanding about the company, the market, and the company’s values and cultures before ever walking into the interview. Using the excuse that you’re “just” an accountant, graphic designer, janitor, etc. doesn’t work. To learn more about a company, do an Internet search and review the news coverage, as well as the company’s public Web site (including annual reports and the About Us section, as applicable). You can also ask your friends and colleagues what they know about the company. Adjust your attitude. A very close second is having a good attitude. Some employers have even said this is more important to them than the skill level of the individual. They are willing to invest in training if the candidate’s attitude is stellar and a good fit for the company. To demonstrate a good attitude, always smile. Practice answering your interview questions in front of a mirror and check to see if you have a relaxed, approachable (and smiling) visage. Also, avoid using the interview as a platform for voicing your displeasure over your last job or boss. No matter what the truth is, always formulate your answers to be positive and forward-looking. The past is just that. Learn from it and move on. Create value. Of course, employers want to know you have the basic required skill set to do the job. However, all that gets you is consideration as a candidate along with several others. To separate yourself from the pack, you need to demonstrate how you can help the company do the same. When you talk about your skills and experience, do it in the manner that demonstrates how what you have done has added value to your past employer. Use quantifiable information, discuss efficiencies you’ve introduced and revenue or savings you’ve generated. Simply reiterating your job description only proves you met the basic job requirements. - [CSCA Creative Best - November 20th](https://portfoliocreative.com/csca-creative-best/) - You're going, right?! Portfolio is happy to help sponsor for the fourth year running, The Columbus Society of Communicating Arts (CSCA) 'Creative Best'. Join us to help honor our local designers, writers, photographers, interactive designers, and other creative types. This annual awards show will be held at the Arena Grand Theater, beginning with a reception at 6:30, and the awards presentation at 8:00. Don't miss one of the best shows of the year! - [Handling freelance work on your resume](https://portfoliocreative.com/handling-freelance-work-resume/) - Q. What do I put on my resume when I continually freelance for a certain client over and over again? Or when I do a lot of short-term freelance projects for a variety of clients? A. Great question, we get this one a lot. Our suggestion is to make your current position Freelance (Designer, Writer, Cat Trainer, whatever you think is the best description of yourself). For the dates use whenever you left your previous position until Present, or whenever you first started doing freelance work (even if you were working somewhere else at the same time) until Present. Then layer ALL the freelance work you do or have done under that heading. As long as it falls within that timeframe you don’t need to include dates for each project. But it is good to list various clients or projects, and a little bit about what you did for each, so people get a feel for the work you’ve been doing. It's pretty common for people to freelance in our industry, instead of or concurrent with a fulltime position. Just make sure you handle it in a simple and easily understood manner so it's clear that it's not a series of short-term positions (that worries people). - [The MySpace vs Baby Boom Generations](https://portfoliocreative.com/myspace-vs-baby-boom-generations/) - This topic is being discussed all over the place. And it was addressed again when I participated in at the American Staffing Association's annual seminar. This year it was in San Diego--and before you don't feel sorry for me, I saw most of San Diego from the inside of the convention center. Anyway, this generational conflict is a really hot topic right now because worlds are colliding. The world of new graduates and the world of boomers and all of the worlds in between. This is the largest stretch of generations we have had in the work place. Mostly because the "boomers" won't leave or, in some cases can't leave. So everyone is left to deal with getting along with their bosses, co-workers and underlings and apparently no one understands what anyone else is talking about. Let's start with the "Baby Boomers." The new generations coming in are going to have to understand that this group is probably the hardest working generation. They were raised by parents who went through the Great Depression, and were taught to work hard, pay your dues and stay loyal to your company. They believe in working hard, working late, and that might mean not being compensated but just doing it because you have pride in your job. This generation does not question authority and even respects it. They have always worn suits to work and still prefer to at least wear a tie. If they don't, they at least remember that you needed an "interview suit" when you interviewed. And that ladies always wore pantyhose. Skip ahead a few generations and you have Generation Y, a more "me" generation. This generation has no qualms jumping from job to job. They witnessed their parents losing their jobs and the company having no loyalty to them. This generation is from the "everyone gets a trophy" generation. No honor students, everyone is honored! They are criticized for bring over-parented. But they are also the most highly-educated and technologically savvy generation. They crave mentoring and want to interact directly with their bosses, be an important part of the team, and be a part of the decision-making process. So what happens when these two get together? We have recent grads walking into their supervisor's office without appointments. People coming to work with two completely different dress codes. We have one group working late hours while the other wants to leave at 5PM because they have a life beyond the office. One group is working for the company and the other is working for themselves. So what do you do? Well, we have to all get along. And we have to each understand where the other side is coming from. For example, if you're part of that younger generation, don't just walk into your boss' office. While Gen Y loves open communication, the Boomers believe in a "chain-of-command." Even if it sounds crazy to you, try it anyway. Your supervisor will love you for it. And if you work with a Gen Y person that is always on your heels and doesn't own a pair of jeans without holes? Give them ownership of something. They will surprise you with how they are really their own enterprise and get things done. (Delegation is a great thing and can very addictive as well.) Work in a challenge to their daily routine. And if you want them to dress better, show them how well all the people above them are dressing. Be a mentor, share that rule about dressing for the position you want, not the one where you are. Mention how Justin Timberlake used to dress and how he dresses now, and how he looks more successful. Even if you don't get him, they do. There are a few other things to keep in mind about Gen Y. They have no issue dating in the work place. About 44% have claimed to have had an office romance. 70% support the idea. Some states prohibit regulating an employee's conduct outside of the workplace unless they can prove a conflict resulting inside the work place. Do know that this applies to two employees dating only. A manager dating a subordinate is a different issue altogether, that can lead to good old-fashioned sexual harassment issues. What you can do to avoid a lot of mess is to have stringent policies against harassment, provide training, and consider "love" contracts. A lawyer can help you out with all of these issues. Gen Y also uses technology like it is an additional appendage. Constantly texting, talking on the phone, and clicking back and forth on their computer to check things like ebay, chat rooms, message boards, fantasy football teams, news, contacting friends, etc. And this is all done in fractions of a second during the day. So it is a good idea to have policies in place about using company equipment for personal use. Especially using email for personal use. (Note to Gen Y: you can be fired for things like this, know your company's policy and don't violate it. Even if you send something to a friend and it gets forwarded to someone else. If that person is offended, you could be gone. And be careful what you put on your MySpace page, employers do check you out there.) Bottom line is we can all get along if you try to understand where the other person is coming from. Granted some of the Boomer stuff seems kind of "old school", but there is a bit of coolness to the way things were done. Watch Mad Men on AMC and you will know what I am talking about. With that said, there is a lot of stuff in there that is definitely not cool too. And Boomers are going to have to understand that the Gen Y people are moving in, and eventually they'll be running the company. So some rules might have to be flexible as you allow them to grow and really make a difference in your workplace. - [Creative Columbus Survey](https://portfoliocreative.com/creative-columbus-survey/) - Creative Columbus is doing a survey of the current creative economy, with the goal of understanding what is here and what is needed. They are looking for input from everyone, young and old, mainstream and fringe, big corporations and sole proprietors, for-profit, non-profit, etc. I took the survey because I'm personally and professionaly invested in the success Columbus' creative community, and want my opinion to be heard. I hope you'll do the same. - [Interview Tip](https://portfoliocreative.com/interview-tip/) - This tip can be applied to just about anything that makes you nervous. Interviewing, speaking in public, getting the nerve to talk to that cute person standing in the corner... Act now the way you want to feel about yourself later. So go in to the interview with the enthusiasm that you got the job. Start your presentation thinking you will hear "BRAVO" at the end. Approach that cute person as if they already think you are the coolest person they ever met!! It is all about taking away the fear of the unpredictible. Granted, it may not work out EXACTLY like you thought it would in your head, but at least you did it. - ["Tell me about a time when..." CBBI questions unveiled](https://portfoliocreative.com/cbbi-questions-unveiled/) - Ever been tripped up in an interview by questions like this: “Tell me about a time when you have encountered a customer who was complaining of poor service. What did you do?” or “Tell me about a time you had to work with conflicting, delayed, or ambiguous information.” Well do not fear, the interviewer is not trying to trick you, he or she really just wants to know about your experiences and how you have actually acted in a situation, not how you might act or what strategies you know of. Also they might be trying to discover what you think is a stressful situation. This could be good for you, because you get the opportunity to show how well you handle stress, and that everyday little occurrences or upset customers are not that upsetting to you. These types of questions are called Competency-Based Behavioral Interview questions (CBBI) and they are becoming more and more popular these days, so it is better to get used to them than to hope you won’t be asked one. Benefits for you of CBBI questions: 1) There is relevance between the questions asked and the position, as opposed to questions like, “If you were a salad, what would you have in you other than lettuce?” – Who prepared for this question and what is the point? 2) You can use your life experience to answer a question if you do not have work experience to demonstrate competency (i.e. How in life have you been adaptable or taken initiative?). You shouldn’t necessarily practice your answers to these types of questions, as that doesn’t really help you in the interview, but it doesn’t hurt to be familiar with the format and anticipate the type of question. Try to practice giving STAR responses. Describe the Situation and the Task at hand, describe the Action you took, and the Results. For further information refer to: High Impact Interview Questions: 701 Behavior-Based Questions to find the Right Person for Every Job, by Victoria A. Hoevemeyer. - [Portfolio is a Columbus Greenspot](https://portfoliocreative.com/portfolio-is-a-columbus-greenspot/) - When Columbus announced its GreenSpot program, Portfolio joined right away. Why? Because we wanted to find ways we could run our business more environmentally, we have the "every little bit helps" philosophy. Since we signed up we've added recycling pick-up, purchase a much higher percentage of recycled office supplies and have made efforts to reduce our overall paper usage. The great thing about environmentally friendly activities is that they are often money saving as well, so there are both direct and indirect benefits to your business. And it's pretty good company to be in, check out the map to see which companies around town are participating-there are about four times as many participants as when we signed up! - [Interview Etiquette--Take Two](https://portfoliocreative.com/interview-etiquette-take-two/) - Shud U B Concerned? R U at Fault? The first part of this survey report showed some areas where what the interviewer expected was different from the behavior of some candidates. (Answering your cell phone in an interview? Seriously people.) This second part shows some interesting insight into expectations job seekers have that interviewers may not live up to as well. - [Interview Etiquette--Take One](https://portfoliocreative.com/interview-etiquette-take-one/) - Thx for the Iview! I Wud [Luv] to Work 4 U!! ;) This recent article posted on HR Daily Advisor caught my eye. Mainly focused on a survey about interviewee behavior, and focused towards HR people, it provides excellent insight for job seekers. Reading the answers about what interviewers prefer versus what applicants do, you get a good picture of the situation from the their mindset. Knowing what that person sitting across the table from you might be thinking is powerful. - [Yellow Pages Goes Green](https://portfoliocreative.com/yellow-pages-goes-green/) - Every time a new big fat phone book lands on my doorstep I think what a waste of time, energy and money it was. Seriously, they never even make it into the house, just go straight into the recycling bin. If I need something I look it up online. With apologies to the companies who use yellow pages ads; I totally understand that it's a great way to reach people, but you're not reaching me anyway. If you like the phone books then by all means continue to get them, this is not to make you feel guilty about the convenience of that handy book of information. But if you don't use it, Yellow Pages Goes Green allows you to opt out of the delivery list. - [Job Action Day, November 3rd](https://portfoliocreative.com/job-action-day/) - Today is Job Action Day, a day of empowerment for workers and job-seekers. Put your career and job in the forefront, take stock of your situation, make plans, and take action steps to improve your career. And tomorrow your Job is to Take Action--make your voice heard, vote. - [5 easy steps to start career networking](https://portfoliocreative.com/easy-steps-start-career-networking/) - Sharon DeLay is a Certified Professional Résumé Writer and Certified Professional Career Coach. She wrote this article for our newsletter recently, we thought it was definitely worth a second read. Studies indicate that the most effective way to find a job is through networking. Whether you’re trying to get into the company of your dreams or move across the country, networking is the way to go. Research indicates that most of the jobs available today will be filled through networking, yet resistance to this method of securing a job remains high, mostly due to uncertainty about how to get started. Try these five easy steps to jumpstart your career networking strategy. Avoid assumptions. Often, the first words out of the new networker’s mouth are, “I don’t know anyone who can help me get to where I want. Everyone I know is just like me.” Actually, you would be surprised who people know. Even your closest friends and family members either know someone you should meet or know someone who knows someone. Don’t assume your current network is full of dead ends, which leads to the next point. Begin in your comfort zone. One misconception about networking is that you have to talk with people you don’t know. This is uncomfortable for a lot of people because they simply don’t like talking to strangers or don’t know what to say. Select a few people (friends, family members, co-workers, etc.) you know, like and trust to begin with them. Identify your goals. To get started, you need to first clarify a few things. What is it you want this year? A new position within your company? A new job altogether? New projects to expand your résumé? Knowing what you want to accomplish will help you determine your approach and what to say. Just ask. Because your first time is always a bit awkward, just make a determination that you’re going to just ask…to meet, talk on the telephone, get advice, or whatever it is you need to do. Once you get over the initial fear and discomfort of asking, it gets easier. Resolve not to ask for a job. That’s right; don’t ask someone for a job. If you ask someone for something not within his or her power to give you, he or she will be less inclined to want to help you. It’s a common human response: we tend avoid what we know we will fail to achieve (or that causes us pain). Rather than asking for a job, ask for information, other people to talk to, or feedback on how people perceive your skills, abilities and marketability. Nearly everyone can successfully give you what you need in these areas and this will ultimately lead you to your end goal. - [Who are you working for?](https://portfoliocreative.com/who-are-you-working-for/) - Seth Godin has great insight about marketing and the world of work, his blog is one of my regular reads. A favorite recent post called Be careful of who you work for makes a great point. As job seekers we get rejected when we're just not quite the right fit for the company. Shouldn't we also reject companies that aren't right for us? After all, if you're not looking out for yourself and your career, who is? - [Day of the Dead Art Show, November 1st](https://portfoliocreative.com/day-of-the-dead-art-show/) - We love those people at Junctionview and Couchfire, they are doing great things for the Central Ohio creative community! Check this out: "Day of The Dead" an event to celebrate the souls of our dearly departed November 1st at Junctionview Studios 10pm-2am Costume party, art show displaying work created for the theme, DJ, food and drink, dancing, prize for best costume, and raffle. Guests are encouraged to bring a photo/card dedication in honor of a particular someone to place on the alter for the evening. Admission is $3 or your soul would suffice. - [HighBall Halloween](https://portfoliocreative.com/highball-halloween/) - It's new, it's cool, and it's just a week away! Check out HighBall Halloween in The Short North, think of it as a combination of Mardi Gras and Carnivale, with a Halloween twist. High Street will be closed between Buttles and Hubbard, festivities include costume contests, a fashion show featuring local designers, a pet costume parade, bands, djs, prize money, and legal drinking in the streets! Want to get even more involved? They really need volunteers to help make this the greatest party in the city. - [What's hot in the Central Ohio creative industry? Or, more importantly, who's hiring?](https://portfoliocreative.com/central-ohio-creative-industry/) - Recently Chris Kavinsky at White Boxer Design asked a great series of questions, and posted the answers on his blog. His questions were insightful and timely, and are even more so today. One question was "...what are you seeing at the hot skills or jobs companies are looking for..." Interactive, interactive, interactive. I can't say it enough. We certainly have requests for a variety of types of design and creative functions (and you can see the full answer on Chris' blog), there are a lot of opportunities out there that are not interactive. But if you are at all interested and involved in web, interactive and multimedia creative work--please keep pursuing it. When Roger Black, with a reputation built on decades of traditional magazine design, shows his latest work designing websites and interactive magazines...people, there's no turning back. The web is here and it needs you. It needs good designers with a strong sense of color, typography, branding and page layout. Developers who can make magic happen online. Writers who can say what needs said clearly and with a strong voice. Project managers who can help bring it all together. With that said, we're always looking for good web people for our clients too. - [The 4 P's of Marketing Yourself](https://portfoliocreative.com/4-ps-marketing-yourself/) - If ever you have looked for a house, you've heard the terms "buyers" and "sellers market." Basically this just indicates who has the upper hand overall in the deal. The same could be applied to the job market. With so many people looking for jobs, currently it's an employers market and employers are looking for the ideal person. The question is, will it be you? You read the job posting, you have all the skills and the job is everything you are looking for. But are you what the company is looking for? Your resume can open the door to the opportunity but somehow you will need to close the sale by convincing the employer you are perfect for the position. I understand that you aren't a salesperson, however, I'm going to assume that since you are here on Portfolio's site, you are in the marketing industry. You know all about how a product should look, how to describe it, studying your audience's needs and wants, and creating the whole package. Good products have flopped because of bad marketing and vice versa. Equally true, millions have been made from good marketing of good products. When you are looking for a job, you are trying to sell you and the 4 p's of marketing can easily apply. Your appearance, experience, abilities, attitude, and aptitude all make up your "product". To improve the quality of your product, make a small investment in some classes, books, clothes, and a haircut. Learning to smile and good eye contact are free. The companies where you submit your resume would be your "place". Don't forget that friends, family, and associations are also great distributors of your information as well. The ways you "promote" yourself would your resume, cover letter, any other written correspondence, as well as the interview and any phone conversations. Be clear and concise in all communications. Your "price" is your salary, compensation, benefits, and bonuses. Set this amount too low and you may appear incapable of doing a very important job or not as good as your resume appears. Set it too high and you may not even get an interview because the employer can't afford you. Remember, not everyone will buy your product so feedback is very valuable. Use the feedback to make changes to your mix. Once you land that perfect job, you will need to continue to market yourself to reassure the employer they made the right decision. - [Kristen Harris recognized as Forty Under 40](https://portfoliocreative.com/kristen-harris-recognized-forty-under-40/) - Kristen Harris, co-owner of Portfolio Creative Staffing, was recently awarded Forty Under 40 by Columbus Business First. The Forty Under 40 award is presented to up-and-coming contributors to the community who are selected not only for their professional achievements, but for their dedication to Central Ohio and its residents. Congratulations Kristen! - [Roger Black was Fantastic!](https://portfoliocreative.com/roger-black-was-fantastic/) - Roger Black spoke at the CSCA meeting October 16th, and he blew my mind with some of the things he's working on! If you're interested in creative, are in Central Ohio, and are not attending CSCA meetings please remedy that right away. The quality of speakers they bring in is incredible, and the event fees are very reasonable. Next month is their Creative Best annual awards event (definitely worth attending), and there are monthly meetings throughout the year. - [Job Hunting in a Down Market](https://portfoliocreative.com/job-hunting-down-market/) - Okay, so it's not a great time to be looking for a job. But is there ever really a great time? For most people job hunting is one of the most stressful processes they go through no matter what the economic situation. Layer in all of the recent financial craziness, and you might just want to close your eyes and hope it's all just a dream, or nightmare. Open your eyes! That's not going to help, in fact in a down market you need to be doing more not less. When companies are hiring less and more people are looking, then it is even more critical that you stand out as the best candidate in every way. You need a resume that highlights your experience in the best possible light, a top-notch portfolio, a great positive attitude, interviewing skills that help you show how great you are, and as many connections as you can get. You have to be twice as good as everyone else, and that takes work. Take advantage of every resource you can find, even the ones you don't think you need. Think you have a great resume? Have someone review it anyway. Believe you're a fantastic interviewer? Have a professional work with you and give you feedback. Current on all your software? Learn something new. No matter how good you are, there's always room for improvement. And whatever you do, don't do this. Poor guy, what was he thinking?! - [Get A Raise in Three Months?](https://portfoliocreative.com/get-a-raise-in-three-months/) - I was reading Get A Raise in Three Months by Jason Ferreira and had a few comments... Jason first recommends arriving early and staying late and not just 5 minutes, but instead, 30 minutes You should also email your supervisor about something so they know what time you were there. I disagree with this statement for the following reasons: Most supervisors know this trick of emailing to show your "commitment". If you are hourly, a company must pay you for all time that benefits them, including time worked without their permission. Add one hour a day for the year, and you've got 260 hours. Right now when budgets are tight, it will definitely get noticed but perhaps not in a good way. If you are on a salary and increasing your take home pay isn't the motivation, doing this on a daily basis could appear that you aren't efficient with your time during the day. The more important rule of thumb should be, be ready to start work at your scheduled time and stay as long as you're needed to get the job done. Most days that will be at your end time, however, be available to stay late to meet a deadline. Your boss will notice that more. Secondly, Jason states you must prove your worth. I totally agree. Some people work harder to get the job than they do working in the job. Again with tight budgets and a poor economy, many companies are looking for a ways to reduce costs. With the rule of thumb that 20% of the people do 80% of the work, if you are an 80%-er doing 20% of the work then your job could be one on the chopping block. Also many supervisors tend to base reviews on things that have recently happened so reminding them of some of the good things done in the past will certainly increase the chances of a better review. Next, Jason recommends volunteering. I'd rather seeing someone do this than put in an hour a day arriving early and staying late unasked. Have you ever been in a meeting and someone said, "so who would like to...", where everyone looks at each other thinking "not me?" Being the first to say "I will" will make you look like a life saver. Now, if you do something valuable without being asked, you'll probably make your boss even happier. Lastly, Jason says to ask for the raise. Agreed, but not after three months. When you were hired, your salary was determined based on the job responsibilities. If you are going above and beyond those responsibilities or they have changed from when you were first hired, then I believe you should ask for a raise. However, if you are doing your job as expected, your salary was based on those expectations. Remember not to talk about your salary and any raise discussions with your co-workers. Employers consider this to be confidential information, and know when someone has been talking because others start asking for raises as well. Many companies have moved from time-oriented raises to merit based. That is why is so important to prove your worth, be willing to stay late when necessary, and volunteer. You will be considered valuable to the company because, odds are, you'll be a 20%-er doing 80% of the work. - [Portfolio Named Fast 50 Award Winner](https://portfoliocreative.com/named-fast-50-award-winner/) - Portfolio Creative Staffing was recently named, by Business First, as one of the 50 fastest-growing emerging companies in Central Ohio. To be eligible, nominees must be located in Central Ohio, be privately held and have at least $1 million in revenue per year with a three-year operating history. Out of the 50 winners, Portfolio was listed as the 5th fastest growing company! - [Roger Black at CSCA October 16](https://portfoliocreative.com/roger-black-csca-october/) - Roger Black is speaking at CSCA this Thursday, October 16th. He'll say he's designed more magazines than you've read, and it's probably true. From developing the look of Rolling Stone, The New York Times Magazine, Newsweek, Fast Company, and more, to his current work in website design, don't miss this major influence on the way we absorb and design information. - [Portfolio Voted as Best Temporary Agency in Columbus CEO](https://portfoliocreative.com/voted-best-temporary-agency-columbus-oh/) - Portfolio Creative Staffing has been voted the best Temporary Employment Agency for 2008, as published in Columbus CEO Magazine. With twice the votes of the runner up, we sincerely thank you for all the votes of support! - [Agora V, this weekend!](https://portfoliocreative.com/agora-v-this-weekend/) - Portfolio is proud to be sponsor of this fantastic creative event! Held at Junctionview Studios on Grandview, Agora is an event that brings artists and art patrons together to celebrate Central Ohio's diverse and talented creative community. Agora guests have the opportunity to view and purchase hundreds of works of art, wander through fifty working artists' studios, and watch performances by dancers, musicians, and theatre groups. Attend the preview night Friday, October 17th or the main event on Saturday night. - [60 Seconds & You're Hired!](https://portfoliocreative.com/seconds-youre-hired/) - When I was looking for a job, one of the best books I read on interviews was 60 Seconds & You're Hired! by Robin Ryan. Have you ever wondered why commercials are typically 30 or 60 seconds? People have short attention spans. Robin says to any question asked, you should only take 60 seconds to answer. After that, the interviewer becomes distracted, tired, bored, and doesn't "hear" what you said. (If you have kids, you can probably relate: I ask what they did at school and when they tell me everything, and I mean everything about their day at school, my eyes just want to roll back. I'm off in some la la land just waiting for it to be over). Interviewers aren't any different. So the object would be to get the employer's attention and keep it. Within seconds of meeting you, the employer has made several assumptions about you before you were even asked the first interview question. Did you arrive on time, dress appropriately, find something productive to do while waiting (this doesn't mean talk on the cell phone), have a firm handshake, establish eye contact, and appear enthusiastic when greeted? "Alright," the interviewer thinks, "so far so good." Next comes the first interview question, typically "so, tell me about yourself." You can either continue to hold their attention span or you can lose it. If you lose it, odds are you won't get it back. I know, I know, you are probably saying how in the world can I tell about all my years of experience in 60 seconds. Robin uses what's called a 5 Point Agenda to sift through what's important for this particular interview (and agendas should be customized to each interview based on the employer and position). Before the interview, do your market research: get information about the employer and the position's needs, examine your past experience and special accomplishments, and determine which of your abilities and aspects of your experience will be most important to the employer. Next, create 5 points based on your market research. Then during the interview when asked, "so, tell me about yourself" you can use the 60 Second Sell . That's where you put the 5 points in order to present a logical, effective statement. You can use the 60 Second Sell to answer questions like why should I hire you, what are your strengths, what makes you think you are qualified for this job, what makes you think you will succeed, and why do you want this job. By repeating, you are increasing the chances of being heard. There are other great nuggets in this book such as how to answer those tough, tricky questions like why did you leave your last job, can you explain this gap in your employment, and can I contact your current employer? There's always that one question we dread because it forces us to talk about something unpleasant. Instead of talking about the negative, turn it into a positive. Another dreaded question is, "Do you have any questions?" You should always ask questions as it shows you are interested in the company and Robin lists many great questions to consider. However, you shouldn't ever ask about salary and benefits. The purpose of the interview to discover if the company is a good fit for you and how well you can do the job. If the interviewer asks, you could say " I expect to be fairly compensated for my work. I feel confident that if we determine I'm the right person, we can reach an agreement." Lastly, Robin discusses pitfalls to avoid and how to handle nervousness. Some things you can do before going into the interview is to visualize success focusing on confidence-building thoughts, listen to a motivational tape, shake your legs, arms, and hands, and take deep breaths. To appear relaxed and confident, sit with your hands on your lap, or rest them open on the table in front of you. Look confident and smile! You can even apply the 5 Point Agenda and 60 Second Sell when you meet new people and they ask, "so, what do you do?" I might teach my kids about it so I can get the shorter version of their school day :-) - [Welcome!](https://portfoliocreative.com/welcome-blog/) - Why blog? For us it's a quick and direct connection to the creative community. A way to share information, news and upcoming events, post select positions we're working on, and keep you updated on trends and changes we see in the industry. We connect creative talent with clients every day, this is another great tool to help us make those connections. Read the posts, check out the resources and give us your feedback--we'd love to hear from you! - [FedEx to offer free resume printing today!](https://portfoliocreative.com/fedex-offer-free-resume-printing/) - Fed Ex Office (formerly Kinko's) is offering its printing services in an effort to help job seekers across the nation. The company will host “FedEx Office Free Resume Printing Day” on March 10, 2009, offering to print up to 25 copies of each customer’s resume for free. The company invites customers to take advantage of this one-day event by visiting any of its 1,600+ FedEx Office Print and Ship Centers in the United States during regular business hours. This offer is good for 25 black-and-white resume copies per customer and is only valid for orders placed and picked up in-store. Customers may place orders by submitting their resume in printed format or as a digital file, and the copies will be printed single-sided on resume-quality paper. To find the nearest FedEx Office Print and Ship Center, visit www.fedex.com or call 1-800-Go-FedEx (1-800-463-3339). - [Getting Through Today's Economic Situation](https://portfoliocreative.com/getting-through-todays-economic-situation/) - Are you tired of hearing the same thing on the news--companies are closing or laying off, the stock market is down, and on and on? I know I am. So when I went to a seminar Tuesday and the speaker, Willie Jolley, offered some great advice on getting through today's economic situation, I wanted to pass it on. 1) Don't panic. When you panic, your ability to make good decisions diminish. 2) Don't willingly participate. Do the opposite of the naysayers and you will achieve different results. 3) Don't commiserate. Have you ever felt better after having a conversation about the economy? If not, then why continue to do it? 4) Don't give up. Continue to look for options. Sometimes opportunities are in the least unsuspecting places. 5) Be creative. Find new ways to adapt. Change is not the enemy, it is a part of the process. 6) Be proactive. Surround yourself with people you want to be like and educate yourself. This includes reading self-help books and listening to motivational speakers like Jolley. 7) Be positive. Have a positive outlook, take action, and act on your beliefs. Lastly, Jolley said "If there's something in your life that you don't like, change it. But if you can't change it, change your attitude." Attitude is everything. - [Daily Job Search Tips](https://portfoliocreative.com/daily-job-search-tips/) - Looking for a job, or think maybe you should be? I highly recommend the free Job Search Tip of the Day through About.com. Every day a little tidbit arrives in your email, linked to a larger article on the topic. Some of it's basic stuff, but often it's the basics that get overlooked. Like Follow the Directions. Or Use Your Network. Oh, and there's Get a Job Through a Staffing Company too ;) - [Taking Up the Slack](https://portfoliocreative.com/taking-up-the-slack/) - When I first saw the title of this article was "Slack", I thought it was about Gen X being slackers (again, I'm so tired of that label). Au contraire...it's about how to take up the slack and make use of extra time you may have right now. And it's pretty darn smart! Two key suggestions: Learn something new and earn a following or reputation. Great article, well worth the read! - [More on Willie Jolley](https://portfoliocreative.com/more-on-willie-jolley/) - I was so energized after listening to Willie Jolley speak this week! Here is a short video of his message. You can also hear him weekly on XM 169, The Power, 1-3pm on Saturdays and 7-9am on Sundays. Lastly, if you like what you hear, contact WOSU and request "Turning Setbacks Into Comebacks With Willie Jolley". The more it's requested, the more it will air. And the more it's aired, perhaps, the more energized we'll all feel--and that will be a good thing. - [Brian Williams' Art in Juxtapoz](https://portfoliocreative.com/brian-williams-art-in-juxtapoz/) - Portfolio associate Brian Williams has artwork featured in Juxtapoz Art & Culture Magazine. Juxtapoz is a very cool online magazine, which includes a Reader Art section amongst other features. Congratulations Brian! - [April AMA Meeting](https://portfoliocreative.com/april-ama-meeting/) - 10 Trends that Shape Digital Marketing Join the Columbus AMA on April 14th to hear from Google’s Marc Marinacci about the latest trends in digital marketing, touching on social media, viral video, web site trends, connectivity, data analysis and more as well as showing how Google utilizes these in its own marketing mix and how you can easily add them to your own. Be sure to register by April 9th to receive an early registration discount. Topic: 10 Trends that Shape Digital Marketing with Google’s Marc Marinacci Speaker: Marc Marinacci, Team Manager for Google’s Retail Sales Division, Chicago Location: Arlington Banquets, 1967 Henderson Road, Columbus, OH 43220 When: Tuesday April 14th, 2009 Member Price: $30 before April 9th ($40 afterwards) Non-Member Price: $45 before April 9th ($55 afterwards) - [Fuse Factory April Workshops](https://portfoliocreative.com/fuse-factory-april-workshops/) - Fuse Factory has two upcoming workshops that people interested in building web design skills may want to check out: 4/11 Intro to Flash with Phong Nguyen 4/25 Intro to HTML with Katawi Cato $15 or $25 depending on the workshop; at Junctionview Studios, 889 Williams Ave., 43212 - [Qwirk Co-working Space](https://portfoliocreative.com/qwirk-co-working-space/) - Today we had a great time with the leaders of Qwirk, a new coworking space in German Village. Great space, great energy, and a fantastic concept of not only providing work space for individuals but ultimately creating a community. The space is set up with both common areas and separate workspaces that can afford privacy when needed. It would be ideal for someone already working independently who needs space outside of the home or who is thinking of starting out on their own, but it also would be great for anyone needing a private office in a great environment or a small start-up business. We're talking about a potential discount for Portfolio associates, and possibly using the space for upcoming events. Stay tuned, but meanwhile check out the site and give them a call if you're looking for great workspace! - [Surprise! Surprise! @ Junctionview](https://portfoliocreative.com/surprise-surprise-junctionview/) - Come Support Junctionview Studios on April 11th. To create funds for building improvements at Junctionview Studios, the building is asking artists to drop off work to be raffled off. The work will be wrapped like gifts and hung on the walls. There is no entry fee for the show. However, for $1 a ticket, attendees will be entered into the raffle. Starting at 10pm, we will begin drawing tickets. Selected numbers are allow to go to the wall and take a wrapped piece of their choice. There is no limit to the number of times somone can win. The number of prizes will be determined by the number of pieces submitted. For answers to questions or to submit work contact info@junctionviewstudios.com Show starts at 6pm. Raffle begins at 10pm. - [Social Marketing for Personal Branding](https://portfoliocreative.com/social-marketing-personal-branding/) - Where: Ad Fed Columbus, Confluence Park Restaurant When: Friday, April 24th What: Blogs, Facebook, wikis, widgets and Twitter, oh my! Social networking options are exploding around us and one misposted word can become a professional time bomb. Join us as Lara Kretler, Assoc VP at Falghren Mortine, maps out ways to navigate through the social networks and develop a professional statement. - [Tim Bruce to speak at CSCA](https://portfoliocreative.com/tim-bruce-speak-csca/) - Tim Bruce, founder of LOWERCASE, Inc. will speak at The Columbus Society of Communicating Arts on Thursday, April 16th at 7:30. Everything about his work is unexpected. Even the all caps representation of LOWERCASE — the firm he founded in Chicago in 1998. Tim Bruce’s work has been recognized in every major national and international design competition, featured in leading graphics publications, and is on display as part of museum collections in Denver, New York and Hamburg, Germany. Tim lends his expertise as a judge of design competitions, as the president of AIGA Chicago, and soon, as a guest speaker at CSCA. Come Early...a pre-event social hour (starting at 6:30) includes one complementary drink, hors d'oeuvres, and a chance to win one of several special door prizes. See you there! - [Reinvention](https://portfoliocreative.com/reinvention/) - Every so often there is an opportunity for reinvention of yourself, and this down economy is certainly one. We all get very attached to what we do as the definition of who we are. When we no longer do a particular job because of a downsizing, layoff, retirement, selling a business, health concerns or a myriad of other reasons, suddenly the identity that went with it is gone too. When we no longer have that identity we can start to wonder who we really are. A great quote I read recently said "Many (people) will be given the opportunity to reinvent themselves this year." That's right, given the opportunity. Because once that job and identity are gone, whether we wanted it to be gone or not, the boundaries that went with it are gone as well. We are no longer what we were, which means we can now be something else. The change may be subtle or dramatic--I was a corporate art director and now I'll become an art director in a different industry. Or move to the agency side. Or build up my interactive design skills. Or start my own design firm. Or open my own retail store. Or get the education necessary to be an art teacher. Or take the time to watch my children grown up for a few years. Or go back to school for nursing.The possibilities are limited only by your interests, ideas and how hard you want to work to make them come to life--certainly some reinventions will take considerably more work than others. Once you let go of what you were, you can become what you want to be. Or at least what you want to be for now, until your next reinvention. Because most people go through this process at least 2-3 times during their work life. - [What to Do (and Not Do) in an Interview](https://portfoliocreative.com/what-to-do-not-do-in-interview/) - Steiner Skipness wanted to know what people say and do during job interviews that make them successful. Or not. To find out he set up a fake company, reviewed resumes and interviewed people. The fact that these people were wasting their time interviewing for a job that was not real may make you a little squeamish, but there is no doubt that the info he found out is incredibly interesting and useful. 28 interviews later he put together 22 tips on How to Nail an Interview. There are certainly some things that I would say are totally obvious...except for that fact that people really did them. Like listing all of the things he stole from previous employers, or saying she'd do "anything" for a male supervisor. Sad but true. 28 interviews later, and what did I learn? 22 tips - [Earth Day Event at Portfolio](https://portfoliocreative.com/earth-day-event-at-portfolio-creative/) - We're trying to keep it clean.... Portfolio is gearing up for Earth Day on April 22nd. Stop by anytime between 7:30 am-1:00 pm to help us celebrate Earth Day by keeping Columbus clean and sustainable. Pick us a reusable shopping bag, a CFL light bulb and a cup of coffee (in a recyclable cup of course!) Drop off any of the following items and we'll be happy to properly dispose of them: Cell phones CD's & DVD's MP3 Players Videotapes, Cassettes & Floppy Disks Ink Cartridges Burned-out CFL bulbs For a great list of how to recycle just about anything, check out this link from Real Simple. Portfolio is proud to be a Columbus Green Spot member. Hope to see you on Wednesday! - [Can I Wear My Nose Ring to the Interview?](https://portfoliocreative.com/wear-nose-ring-interview/) - I picked up this great new book over the weekend, Can I Wear My Nose Ring to the Interview? by Ellen Gordon Reeves. It's straightforward job seeking advice, covering a lot of the common questions people have. It's especially geared to recent or soon-to-be college graduates, but the advice is pretty universal no matter where you are in your career. And the book's answer is "Yes. If you wear one and intend to keep wearing it, don't take it out for the interview, get the job, and then wonder why you're never introduced to clients." Basically a 'let them see the real you' point of view. My caveat is that it depends on your industry, the position you're interviewing for and how conservative the interviewer is likely to be. The point, and the goal of this book, is to set yourself up for success. - [Thank you!](https://portfoliocreative.com/thank-you-earth-day/) - Thank you to all who attended our Earth Day Event this week! It was great to see everyone and meet a few new people as well! Cell phones were a popular item for recycling. We'll be donating the used phones to ACTION OHIO, local organization that provides funds and free emergency use phones to domestic violence survivors and victims' families. If you have an old phone that news a new home, consider recycling it by donating it to this great cause. The phones can be dropped off at any Central Ohio Batteries Plus location. - [Good time to hire?](https://portfoliocreative.com/good-time-to-hire/) - With so much negative news around us...economic downturn, layoffs, unemployment statistics, businesses scaling back or shutting down...it's hard to see any silver lining in the situation. But I propose, in the midst of all of this, it's a good time to hire. Yes, hire. IF you are in the position to add to your team, think of the incredible talent you can access. People that couldn't be lured away from your competitor a year or two ago are now available. Experienced leaders, highly talented individuals, motivated and skilled people. When things are a little slower it can be a great time to bring in someone new and get them up to speed with your business. Plus the right hire can bring fresh ideas to help your business grow or at least stabilize, and prepare for a turnaround. Because we all know a turnaround will come, it's just a matter of time. When it comes you'll be a step ahead if you have the right people on your team, trained and ready to go, with new fresh ideas and tons of motivation. Radical idea I know, when companies all seem to be cutting back. But there are companies out there following exactly this strategy of taking an economic downturn and their competitor's misfortunes to strengthen their own team. And you know what? They'll be the first ones out of the gate when business picks up. Smart. - [It's that scary buzzword - Networking](https://portfoliocreative.com/scary-buzzword-networking/) - We did it again, we hosted another webinar on April 18th with Sharon DeLay as our presenter. Sharon provided attendees with new insight on how to make the most of the connections in your life. The key is they are people you already know and are comfortable with. Follow this link to view the powerpoint with audio and get on your way to networking! - [What are employers really looking for? Part 1](https://portfoliocreative.com/what-employers-really-looking-part/) - At Portfolio we're pretty good at knowing and understanding what our clients are looking for, but wanted to dig deeper into what is most important to an employer when they are considering a candidate. Our goal was to understand how important technical skills (what you do) are to our clients versus performance skills (how you do it). We believe technical skills can be trained and could become somewhat of a commodity, but how someone works and approaches their business relationships can really set them apart. We were right, but even more so than we thought. Clients ranked "performance skills--soft skills like communication, team player, flexible, etc" an entire point higher than anything else, an average of 4.0 out of 5.0 points. This was significantly higher than technical skills, experience level, work samples or work history, all at 2.6-2.9 out of 5.0. (More on these other areas in Part 2.) The highest ranked skills were team player, goal-oriented self-starter and takes direction well. But they were only slightly higher than excellent communicator, flexibility multi-tasking ability and adaptable. So all of those skills are important to an employer, there is very little difference in the weight given to each. Least important? Sense of humor, leadership and team building, and low ego. But they are still highly ranked, every skill on this list is 2.9-3.7 out of 5.0 points. Clients are saying all of these are important, some are just slightly more important than others. What does this mean to you? First of all, simply being aware that this is so important to employers is key. They may be willing teach skills or overlook a little less experience for someone who has the right attitude and fits in well with their team. By keeping in mind how influential behavior and performance can be, you have the ability to affect your relationships with co-workers, supervisors and future potential employers. And if you're working on a resume or interviewing, make sure you are emphasizing your performance at least as much as your technical skills and work experience. - [CD Recycling](https://portfoliocreative.com/cd-recycling/) - Because Portfolio is a Columbus Green Spot we wanted to find more ways to be green. We decided to recycle some CDs we had around the office, and added even more CDs with the help of the community on Portfolio's Earth Day Event. We currently have a total of 134 CDs that will be shipped off to GreenDisk! GreenDisk will destroy the contents of the CDs (and many other technological materials) and then dispose of them in an environmentally responsible manner. Did you also know that CD cases are recyclable? Those you can recycle locally, just be sure to double check that your city accepts that type of plastic. - [Communication Arts Design Call for Entries](https://portfoliocreative.com/communication-arts-design-call-for-entries/) - Communication Arts has announced it's Call for Entries for the 50th Annual Design and Advertising Competition. Any design or advertising project printed, published or aired for the first time between June 3, 2008 and June 1, 2009 is eligible. Deadline for entries is June 1, 2009. Winners are selected by a nationally representative panel of distinguished visual communicators and published in the Annuals and on the CA Web site. - [One Guy's Perspective on How to Get Hired](https://portfoliocreative.com/one-guys-perspective-get-hired/) - How to Hire-and Get Hired-in a Recession is a good article about job-hunting and the current market. Tough? Yes. Opinionated. Absolutely . But a lot of what he says is true now and in any job market or economic situation. Employers want the best people. Job seekers have to show why they're the best person. Easier said than done. Highlights for job seekers: - candidates have to work harder to come out on top, and not be afraid to show it (by the way, this doesn't always mean more hours) - focus in on what employers may be looking for and be prepared in an interview (check out the questions about halfway through the article) - you MUST be able to prove your value, right now positions who are not directly selling or perceived as bringing in money are considered the most dispensable so prove your ROI to the employer - employers are looking for people who are not just hard workers, but who can (positively) impact the business right now - [Wexner Center presents "Objectified" 5/15-16](https://portfoliocreative.com/wexner-center-presents-objectified/) - This Friday and Saturday at The Wexner Center for the Arts catch a new film by the director of the acclaimed documentary Helvetica. Gary Hustwit introduces Objectified for three screenings May 15 & 16! - [Fuse Factory May Workshops](https://portfoliocreative.com/fuse-factory-may-workshops/) - Fuse Factory has three upcoming workshops that people interested in building web design skills may want to check out: 5/14 Intro to Wordpress with Dawn Friedman 5/23 Intro to CSS with Katawi Cato 5/30 Getting started with Flash animation with Alison Colman $15 per workshop; events held at Wild Goose Creative and Corkboard Columbus, check registration page for details. - [CoWorking in Columbus](https://portfoliocreative.com/coworking-in-columbus/) - Columbus is absolutely a hot-bed of of coworking activity, as evidenced by this new article in Columbus Alive. We already visited Qwirk, are talking about collaboration with Indie House, and look forward to the opportunity to check out Sandbox and Corkboard sometime in the future. Fantastic approach for independent workers of any type, creative or otherwise. We certainly would have be interested when we first started our business! - [Portfolio & Sparkspace Team Up to Offer Two Exciting Workshops](https://portfoliocreative.com/sparkspace-team-up-offer-workshops/) - Portfolio and sparkspace announce a duo of workshops that will renew your hope in the future and supercharge your service at work. Both sessions are fantastic (we've personally attended them!). Combined, they become more powerful. The sessions are specially priced at $25 each or $40 for both. Register now through May 28th. Sparkspace workshops are designed to spark ideas, insight and inspiration. Join Chief Imagination Officer, Mark Henson, in making the world a more creative place to live, work and do business CREATING A POSITIVE CHARGE Saturday, May 30thTime: 10 am-NoonLocation: sparkspace in the Arena DistrictCost $25 ppRegister Online Spend two hours with us and gain a fresh perspective by shedding the fear, pride and preconceptions that are holding you back from the future you really want. You'll learn just how powerful you can be and exactly what you will gain by discharging the negative mojo and creating a positive charge in your life. THE FIVE SPARKS OF SUPER SERVICE Saturday, June 27th Time: 10 am-Noon Location: sparkspace in the Arena DistrictCost: $25 ppRegister OnlineLearn the five 'sparks' that will help you S-E-R-V-E your co-workers, customers, and clients in a truly world class fashion (the acronym holds the secrets: 5 letters, 5 sparks). Everyone is in a customer service role to some extent, whether they are working with clients or other team members. Applying the five 'sparks' will improve and energize those relationshiops daily! - [Job Hunting Frustrations?](https://portfoliocreative.com/job-hunting-frustrations/) - It seems to me that a lot of job seekers' frustrations come from not knowing how the game is played. This article/Q&A is a good example. Unfortunately this job seeker has expectations that are not in-line with the way most companies and recruiting processes work, and is getting extremely frustrated when their expectations are not met. It's important to know what a company's procedure is, as much as you can tell or find out, and to understand generally how the process works today perhaps as compared the last time you looked for a job. It is more automated, more technology driven, more key word intensive and, right or wrong, less personal. At least until you make it into the smaller group that is selected for interviews or phone screens. Employers determine the process they will use to fill their positions. The more you can find out about their rules, the more successfully you can play their game. - [Office Printers Go "Green"](https://portfoliocreative.com/office-printers-go-green/) - Portfolio has a new printer. Okay, actually last December we got a new printer, a color laser, sweet! Then it broke. But we'd only had it a couple of months, so Xerox sent us a new one. In one day! And apparently the new models are much more environmentally friendly. According to their paperwork the Xerox Phaser 6128MFP "Generates up to 90 percent less waste than comparable color laser printers under normal operating conditions" and has "Smaller toner cartridges with minimal packaging..." You know those nasty waste toner cartridges all the laser printers have? This one doesn't. And it goes to sleep when it's not in use, conserving power. So we got to be even greener than we thought, all thanks to Xerox innovation. Thanks Xerox! - [Start the Summer with a REBOUND!](https://portfoliocreative.com/start-summer-rebound/) - Because I'm a book nerd, I get a daily "book club" email through the library. It's pretty cool, they start a book on Monday and run a few pages each day that week. You get through about the first chapter, if you like the book you can check it out or purchase it. A recent book was Rebound, by Martha I. Finney. I only read the first few excerpts, but it's very timely so I'm sharing it with our readers. If you read it and like it (or don't) please let us know! FROM THE BOOK JACKET: Been laid off? Fired? Pushed out? See it coming? This book will help you get back on your feet, develop a plan of action, and find your next great job! Real Answers From Real Experts: * What to do first...and what never to do * How to cope with the havoc, trauma, and anger * How to protect your professional reputation * How to keep your options open * Know your rights * What to do while you're out of work * How to safeguard your finances * What to tell your family * How to keep it from happening again How to come back stronger and better than ever! - [On Taking Chances](https://portfoliocreative.com/taking-chances/) - Last weekend I gave the commencement speech at School of Advertising Art in Dayton. With fifty-five graduates, family and friends, instructors and staff from the school, the audience was a total of about 500 people. To be honest, when they first asked me I was petrified and about to say no, but Catherine talked me into it. What an incredible experience! Feeling completely unprepared for what I had just agreed to, I spent two weeks of intense work with a speech coach. He helped me develop topics, write a speech and practice, practice, practice. It was hard, stressful, frustrating...yes, at one point there was a meltdown over how I was going to deliver the opening line. But I'd do it all over again. By pushing myself to do something I was absolutely not comfortable with, I learned a lot about the process and myself. Now I'm much more confident anytime someone asks me to speak. I know how to organize a topic, structure a speech and work on the delivery. More than anything, I know I can do it. And confidence is the biggest hurdle to overcome. Believing that you can do something is half the battle. I seem to do something about once a year that I feel absolutely afraid of, overwhelmed by, or unqualified for. And it always turns out to be an amazing experience! I encourage you to try something completely outside of your comfort zone. The reward and thrill of accomplishing your goal is absolutely worth it. - [Cool Summer Art Classes](https://portfoliocreative.com/cool-summer-art-classes/) - CCAD has opened registration for summer classes...along with the usual figure drawing and painting fare, this one really caught my eye: Heists and Forgery: Art History This course is a comprehensive history of stolen and forged art; who does it, why, and how. We will examine famous cases of museum heists, and explore the debate of institutionalized theft; one country, government, regime, or institution stealing from another. Offering an insight into the controversial reality of the art industry, this course will examine the often hidden side of private and public collections. Students will explore processes professionals use to determine whether an art object is real or fake. This course will include lecture, discussion, interactive activities and extended time at the Columbus Museum of Art. Theft and intrigue, taught by our very own Brian Williams! - [Columbus Arts Festival this Weekend!](https://portfoliocreative.com/columbus-arts-festival-weekend/) - If you don't already have plans to attend, check out the Columbus Arts Festival this weekend. After years on the riverfront, last year it moved to the Discovery District due to construction. I love the new location and hope the event thrives there. There's just something so right about an arts festival being near an art college, art museum and a giant Art sign! Maybe I'll see you there.... - [One Night in a Hundred](https://portfoliocreative.com/one-night-hundred/) - Portfolio is thrilled to help sponsor the Ohio Art League's 100th Anniversary! Join us on June 20th for ONE NIGHT IN A HUNDRED, a colorful night of art & music, gourmet street food & refreshing libations, celebrating OAL's 100th Anniversary and honoring 100 individuals who have contributed to the League and the Ohio arts community. In the tradition of the One Night events, OAL will transform an unoccupied space in the Short North into a mega-cool party space. What better way to exhibit original, local art in media including painting, sculpture, photography, printmaking, glass and more! Here are the details: June 20, 2009, beginning 6pm Smith and High Place 1246-64 North High Street, in the Short North Preview Party - beginning 6pm., features first dibs on silent art auction, gourmet street food, passed hors d’oevres, and an open bar - $100 Main Event, beginning 8pm., features a silent art auction, music and entertainment, cash bar - $50 After Party, 10 p.m. to 2 a.m., your ticket purchase includes free entry to several after parties at select venues in the city. Tickets may be purchased by credit card, check or cash, through the Ohio Art League. - [Artists are Leaders of Change](https://portfoliocreative.com/artists-leaders-change/) - I was reading CNN article about how a couple of artists bought a super-cheap house in Detroit and started fixing it up. They're adding all sorts of environmentally friendly features, and now convincing their friends to do the same. And I started thinking about how artists often are leaders of change. You see it happen over and over again in neighborhoods...artists start moving into a somewhat questionable part of town for the cheap prices and interesting architecture, some years later every house is renovated and it's the "hot" part of town. And then of course the artists can't afford it anymore, so they move on to a new neighborhood and start all over again. Which you might say is a bad thing because the prices go up so much that the very people who made a neighborhood desirable can no longer afford to live there. But I actually think that's not so bad because there are many more neighborhoods who can benfit from their influence. Artists also start fashion trends, were some of the first proponents of environmental causes, flexible work arrangements and a zillion other things. This truly is the era of the creative class, and I for one am thrilled! We need more creative thinking and outsider perspectives, people willing to take chances on new ideas. And artists will be leading the way. Again. - [Make the most of your interview!](https://portfoliocreative.com/make-most-interview/) - An interview is your chance to make a good impression and strut your stuff, but most of us are intimidated by such things. The trick is knowing how to talk about your strengths and skills without sounding either conceited or unsure. Let us, with help from Sharon Delay at BoldlyGO Coaching, give you some tips on how to make the most out of your interview. Follow this link for the answers to your interview questions. (The link is a .zip file, and will take a few minutes to download as it includes both a presentation and video examples) - [Portfolio owners nominated for 2009 NAWBO Visionary Award](https://portfoliocreative.com/nominated-2009-nawbo-visionary-award/) - Portfolio co-owners Kristen Harris and Catherine Lang-Cline have been nominated for the prestigious NAWBO (National Association of Women Business Owners) Visionary Award! Nominees are professional women business owners in Central Ohio who have made notable contributions to their communities, their industries and to the professional women's objectives that improve the quality of life and business. The winner will be announced at the 12th Annual Visionary Award Luncheon on July 9th, 2009 at 11 am at the Westin Great Southern. This celebration of the finalists' accomplishments will be emceed by NBC4’s Colleen Marshall. All members of the Central Ohio business community are invited to attend. Read the full press release at nawbocolumbusohio.com Congratulations Catherine and Kristen! - [Surprising Traits Key to Career Success](https://portfoliocreative.com/surprising-traits-key-career-success/) - Great recent article about three suprising characteristics that help people succeed in their careers. Humility. Faith. Optimism. Not what you were expecting, right? Once again it's clear how it takes more than skills, training and work experience to succeed in today's job market. Those may be the expected, base-level requirements, but employers are looking for more in their ideal candidate. Humility. A rare trait, and one that may not be expected at higher levels. Think you only get ahead by being cutthroat and climbing the ladder on the backs of others? That may bring you short-term gain, but not long-term success. Few people get to higher levels without supporters and mentors, and by being a supporter and mentor to others as well, they gain a support system that lasts their entire career. Faith. Believing in what you do, and what your company does, may sound a little trite. But honestly, how can you spend the amount of time and energy that is required to succeed on something you don't care about? If you don't believe in your company, product, job or mission, find something you can believe in. It may not mean changing jobs, maybe it's just gaining a better understanding of what you do and why it's important. Optimism. Frankly, no one wants to work with the sad-sack or constant complainer. Taking the optimistic view about yourself, your career, company and role leads to much more positive daily interactions. No one can afford to just blindly follow, we all have to take care of ourselves of course. But if you assume the best while asking the right questions, you'll be both optimistic and realistic. - [Welcoming Chris Cochran to the Portfolio Team!](https://portfoliocreative.com/welcoming-chris-cochran-portfolio-team/) - We are very excited to let you know that we have a new team member joining us this month! Chris Cochran will be focused on client service and recruiting for both projects and direct hire positions. Chris' background is a strong mix of creative and recruiting. Most recently, he was Talent Acquisition Manager for the experiential marketing and training division of a large incentive travel and marketing company. Previous to the position, an Executive Recruiter for a highly respected firm specializing in advertising, publishing and marketing. After over ten years in the Los Angeles area, he decided to return to his roots in Columbus with his wife and daughter and we were lucky enough to connect with each other. And I'm sure you'll have the opportunity to connect with him in the future as well. Chris adds, "It's exciting to join Portfolio because of not only the work they do, but because of the people here. That's what elevates a good job into being a great one.". Welcome Chris! - [NAWBO Visionary Awards](https://portfoliocreative.com/nawbo-visionary-awards/) - We had the amazing experience of being honored as finalists for the Visionary Award, and being featured in a fantastic event at the Westin Southern on Thursday. To have National Association of Women Business Owners Columbus members and board consider us as Visionaries is truly humbling. The list of previous award winners is a who's who of business owners in the Central Ohio area, and we'd love to be included on it. Unfortunately this was not our year, but we'll be back! The award went to Shaune Skinner of ACS Group, and was very well-deserved. She's a strong and experienced businesswoman who has created change both in her industry and her community. We're thrilled to know her, and truly respect everything she has done both personally and professionally. Since it's like the Academy Awards, in that you don't expect to win but have to be prepared in case you do, we'll share the thoughts we had about the experience here.. We were very honored to be considered Women of Vision. Which got me thinking about what being a Visionary really means. According to the dictionary, a Visionary is “a person who is given to audacious, highly speculative, or impractical ideas or schemes; a dreamer.” That sounds pretty flighty, but let’s dig a little deeper. There certainly IS some truth here. Visionaries DO have audacious ideas and schemes, we ARE dreamers. We’re the people that say “what if” and “why not” about every crazy idea that comes our way. We’re always coming up with ideas about how something could be better, faster, smarter, easier or cheaper. And just because an idea may seem impractical at first, that doesn’t stop us from pursuing it…just to see where it might end up. But there’s more to it than that. Being a Visionary is not just dreaming and coming up with ideas. It’s figuring out which ideas might really work, and pursuing them. Everyone has the opportunity to be a Visionary, whether you’re a business owner, an employee, a volunteer, or a student. Everywhere you go there are spaces for something new, or opportunities to make something better. When you have one of those ideas, think about it. Dream a little. Speculate. Ask “what if.” When you find the right opportunity for you, and decide to take action…that’s when you’ll find your own inner Vision. Because a Visionary may dream, speculate and scheme…but TRUE Visionaries take action and make a difference. --Kristen. ___________________ NAWBO has been such a wonderful help to us in achieving our goals. We joined NAWBO the very first year we opened our business. As a matter of fact, we were recruited immediately to work on the communications committee. Initially, we thought it would be a great place to network and find people that could use our services. But what we did get is something so much more valuable. We got to know fellow women business owners. Women that understand every facet of what we go through in a day. Women that understand the life balance, the demands, the problems of being a female business owner. We have developed relationships that will last a life time. With every problem we had starting our business, there was another member that has already gone through it and they were very willing to share how they got through it. And now we can do the same with other women trying to start a business. For us, NAWBO has been a sisterhood of experience, a resource for a great education and an opportunity for us to own more then our business, but an opportunity to own our future. -- Catherine - [Julia Hoffman at CSCA July 16th](https://portfoliocreative.com/julia-hoffman-csca/) - Between designing a new brand identity for The Metropolitan Opera and her current gig as Creative Director of The Museum of Modern Art, Julia Hoffmann taught us how to Simpsonize ourselves – and brought us to the brink of Whopper freakout. She also helped Jon Stewart tutor us in civics with America (The Book). Frankfurt-born Julia has worked with Pentagram on brand identity projects for clients including The Criterion Collection, and was art and interactive design director at Colorado-based Crispin Porter + Bogusky, where she created interactive experiences for Burger King and Volkswagen. In her spare time, she illustrates for The New York Times and teach at the School of Visual Arts. Join us July 16th at CSCA welcomes Julia to Ohio State's Knowlton Hall for an evening of insight and interaction. - [Check out The Fuse Factory this weekend!](https://portfoliocreative.com/check-out-fuse-factory-weekend/) - Check out < /marked up>, a weekend-long event hosted by The Fuse Factory. < /marked up> is for artists, musicians, designers, K-16 students, educators, and others who: Want to create interactive art, information visualization, and/or personal software tools Want to combine art, design, interaction, engineering, robotics, and computer science Want exposure to visually-oriented learning tools Want a more expressive way of teaching programming and computer arts Want to learn how to program their own software, but don’t know where to start Event breakdown: July 17th 7pm - 10pm @ Sandbox Columbus: Reception and experimental showcase featuring the work of video artist Daniel Martinico and interactive media artist Ira Greenberg July 18th 10am - 5pm @ Sandbox Columbus: Hands-on workshops July 18th 8pm - 10pm @ Wild Goose Creative: Evolution Control Committee Wheel of Mashup performance July 19th 1pm - 5pm @ Corkboard: Interactive Game Hack-a-Thon - [House Swapping for Creatives](https://portfoliocreative.com/house-swapping-creatives/) - Next big thing? Started in Australia, but serving international clients and locations, Creative Caravan helps on-the-move creative people find places to stay. Specifically focused on people in creative fields, like designers, directors, photographers and stylists, the idea is to help people find places to stay and potentially connect people in similar industries. Searching the board is free--you only pay if you find a place you like. Clever, and maybe a "next big thing"! From Springwise. - [Portfolio Summer Calendar](https://portfoliocreative.com/portfolio-summer-calendar/) - Each quarter we put together a calendar of local creative events that is mailed to Portfolio clients and potential clients. We pull the events and other interesting goings on in Central Ohio, and ask one of our fantastic designers to design the calendar. They really have free reign, and always turns out to be wonderful and creative. For Summer 2009 uber-talented designer and photographer Alan McClelland created the calendar, you can check it out here and here. Thanks Alan! - [Study Finds Ill-Prepared Workforce](https://portfoliocreative.com/study-finds-ill-prepared-workforce/) - A recent study produced by four key workforce and training organizations shows that "U.S. employers continue to struggle with an ill-prepared workforce, finding new hires lack critical basic and applied skills." And employer-sponsored training is not successfully correcting the deficiencies. What does that tell me? That employees (or wanna be employees) need to work to correct the deficiencies on their own. Knowledge is power--if you know what employers are looking for, you can highlight the key skills that you have and improve where you're lacking. Employers aren't going to do it for you, more than ever employees are responsible for their own success and career growth. May seem like a Catch-22, but it's the reality of today's working environment. Statistics from the report: OVERALL PREPARATION OF NEW WORKFORCE ENTRANTS Educational level Deficient Adequate Excellent High school 33.9% 50.6% 15.6% Two-year college 21.7 54.6 23.7 Four-year college 17.4 51.1 31.5 TRAINING GAP IN APPLIED SKILLS Skill Percentage reporting a high need for the skill, but offering no training in it Creativity 68.6 Ethics 55 Professionalism 47.5 Lifelong learning 44.1 Critical thinking 43.6 Written communication 37 Diversity 33.3 Oral communication 31.3 Teamwork 24.5 IT 24.4 Leadership 22.6 Source: The Ill-Prepared U.S. Workforce: Exploring the Challenges of Employer-Provided Workforce Readiness Training, produced by Corporate Voices for Working Families, the American Society for Training & Development (ASTD), The Conference Board, and the Society for Human Resource Management (SHRM). - [Do you really need a Facebook page for your business?](https://portfoliocreative.com/need-facebook-page-business/) - The short answer is yes. I attended Social Media Summer Camp this morning at sparkspace and Todd Swickard of People To My Site provided these surprising Facebook statistics: More than 4 million users become fans of pages daily Facebook users share more than 1 billion forms of content each week Site membership grew 85% in 2008 Currently, there are more than 150 million users (54 million unique visitors per month) 85% of users are between 18-54 years old Facebook is the #2 site behind Google...beating Yahoo! So what are you waiting for!? Go ahead and create a company page to promote your business, post events, create polls (something we'll be doing very soon!), share photos, link your blog, send updates to fans, start a discussion- the list goes on with news apps being developed every day. Check out ours at http://www.facebook.com/PortfolioCreative - [Black Holes: Mystery of Corporate Sites Unraveled](https://portfoliocreative.com/black-holes-mystery-corporate-site/) - The opportunity of a lifetime is staring you in the face. You think you're the perfect person for the position that the company has posted on their site. You jump through their hoops to get your brief cover letter and resume submitted. It's exciting... your life is about to change. Then, you wait. "They'll call", you tell yourself. They don't. "Well, at least they'll let me know if I'm a candidate or not." They don't... in fact, you never hear anything from them ever again. It's as if your resume went into a black hole. There are many of you out there who have gone through this process. It leaves one feeling as though applying to any and all corporate sites are a big waste of time and are a frustration to be avoided by simply not participating. That would be a mistake. I know, I managed a black hole. Or, at least, I managed the job requisitions that I submitted to the site. That fact is part of the explanation that I hope I can provide on how black holes operate. Many HR Managers and Talent Acquisition Managers (Recruiters) are managing a single site. It's just one of their responsibilities and some are better at it than others. Some care enough to tell everyone who has applied whether they're a candidate or not. My experience has shown me that a "not interested" response is appreciated and that's what drove me to respond to every applicant. It may be generic in it's tone and content, but that's because managers are responding to, perhaps, 100 candidates at once. Sure, managers do concentrate on the best qualified candidates and that's where their energy goes. But, even if they don't respond at all, a candidate's resume goes into the system. It can come up again in another search when another manager, or even the same one who ignored you the first time, initiates a query for certain skills while working on another position. If there aren't any negative comments on your file, they have no reason not to call you if you're a candidate of interest. There are other reasons that the call or email may never come. The department boss may not want to lose the money that's been allocated for the position. They don't want to pull it off the site because that will send a signal that the department doesn't need anyone. However, the department boss may need it, but just not right now. So, the job stays posted; the department boss doesn't lose their budget; and you go into a black hole because nobody cares about the candidate who has applied to a job that's not "real" at that point in time. Another reason for the lack of response could be due to the nature of the job. For instance, if you're in sales, your role requires you to find a decision-maker within an organization. If a sales person submitted an email requesting a meeting with the CEO, do they get an email back from the CEO saying, "Come on in!" No. They have to try harder than that; they have to be clever enough to get around the gatekeepers. Therefore, one of the first hurdles that the company may set is silence. The sales candidate must pursue the opportunity and the measurement of their abilities may be judged by how they get around the initial "no", which is this silence. Keep submitting. Be aggressive. Stay positive. The opportunity of a lifetime could be staring you in the face... go for it. - [Advertising that IS Good and DOES Good](https://portfoliocreative.com/advertising-good-does-good/) - In my ongoing belief that advertising can both BE good and DO good, I submit this recent campaign for Salvation Army. A local agency and more than fifty businesses in Portland, Maine pooled resources to create a clever and cost-effective free campaign. And doesn't that just make sense for an organization who is asking for money to help others? Who strengthens their community with the work they do? Who wants your money, but has to justify how and where they'll spend it? Plus they got some damn good publicity out of the whole thing. Good and good. - [Portfolio Creative Makes the Inc. 500 List](https://portfoliocreative.com/portfolio-creative-makes-inc-500/) - Portfolio has earned the position of #326 on the 2009 Inc. 500 annual ranking of the fastest-growing companies in America! This definitive list measures revenue growth from 2005 through 2008 of U.S. based, privately held companies. Additionally, this puts us at 7th in country for our industry (Human Resources) and tops in Ohio. Thank you! We couldn't have accomplished this without the support and loyalty of our clients, associates, and staff. - [The Columbus Dispatch shares Portfolio Creative news](https://portfoliocreative.com/columbusdispatch-shares-pc-news/) - Portfolio Creative is in the news. Check out today's Columbus Dispatch Business section (pages A10-11) for a feature story entitled, "Moving Fast". The article reveals five Columbus based companies that made the Inc. 500 list of the nation's 500 fastest-growing companies. We're proud to hold the 326th spot and keep company with some really great local businesses that are growing and creating jobs. - [Accessories & Lifestyle Products Designer Needed](https://portfoliocreative.com/accessories-products-designer-needed/) - Our client is seeking an Associate Designer with experience creating accessories and lifestyle products for temporary, and potentially fulltime, work. This position is responsible for designing accessories (hats, gloves, scarves, etc) and lifestyle products (desk accessories, lamps, pillows, etc) for specific target audiences. We're looking for 3-5 years of experience designing similar products, with relevant - [DIFFA's Dining by Design returns to Columbus](https://portfoliocreative.com/diffas-dining-design-returns-columbus/) - DIFFA (Design Industries Foundation Fighting AIDS) will be hosting it's 13th annual Dining by Design event Oct. 16-17th at Veterans Memorial in Columbus. This must-see spectacle will feature amazing cuisine and creativity. The event features design luminaries and culinary giants in a feast for the eyes and palate. Each designer/sponsor will receive a dining space within - [Catch Your Second Wind](https://portfoliocreative.com/catch-second-wind-html/) - For some people Fall is the beginning of the end. We're nearing the end of the year, leaves are falling, gardens and flowers are dying off, before we know it the holidays will be here. But Fall is also a time when a lot of thing start, or re-start, like school, classes, organization meetings and - [What is the Difference Between Retained Search and Contingent Search?](https://portfoliocreative.com/difference-retained-contingent-search/) - By Catherine Lang-ClineBusinesses have always struggled to find the perfect person to fill a role. This becomes especially difficult when the market switches to favor candidates. It seems like no one is looking for work and the ones that are looking are not a match for your role or culture. When it becomes dire you - [Ratha’s Design Outlook: A Gamified Adventure Path to Creativity ](https://portfoliocreative.com/gamified-adventure-path-creativity/) - Join us as we explore Ratha Seng’s daily adventures and how he found gratitude and humility in the creative world of Graphic Design. - [Peeking at the Gig-sclusive Outlook for 2024 and Beyond! ](https://portfoliocreative.com/gig-sclusive-outlook-2024/) - The gig economy takes center stage in the post-pandemic world, transforming our way of work, offering benefits and challenges, and affecting the economy. - [Cracking the Code of a Job Description: The Secrets to Finding Out What the Employer Really Wants ](https://portfoliocreative.com/finding-out-what-employers-want/) - Increase your chances of landing your dream job. From titles and summaries to learning each job's responsibilities, let us help you decode job descriptions. - [4 Healthcare Trends That Demand Creative Solutions in 2024 and Beyond ](https://portfoliocreative.com/healthcare-trends-demand-creative-solutions/) - Unlock the future of healthcare marketing with these four transformative trends and foster a more personalized and engaging connection with your audiences. - [Three Creatives in 24 Hours: Staffing for One of the Largest Pediatric Hospitals  ](https://portfoliocreative.com/staffing-largest-pediatric-hospitals/) - Vacancies cost money, especially when the individuals you’re missing are key players. While the time allotted for finding candidates varies, it can still lead to reduced productivity and affect overall team morale. Here is how we helped one of the largest pediatric hospitals in the US find the right employees in 24 hours! The Obstacle - [You and Your Next Job: A Match Made in Heaven](https://portfoliocreative.com/your-next-job-match-made-heaven/) - In the spirit of Valentine's Day, where love is celebrated in various forms, let's delve into a love that often goes uncelebrated—the love for your job. Finding the right job is akin to finding a soulmate; it requires time, effort, and sometimes, a guiding hand. - [2024 Interview Magic: 12 Ways Employers Can Create a Captivating Candidate Experience  ](https://portfoliocreative.com/12-candidate-experience-tips-for-employers/) - With a candidate-centric approach, elevate your process, forge meaningful connections, and transform interviews into captivating experiences. - [Strategic Excellence Unleashed: Navigating Talent Development with Periodic Performance Reviews](https://portfoliocreative.com/talent-development-periodic-reviews/) - Unleash the excellence of your team with periodic performance reviews, including 30-60-90 new hire check-ins and ongoing quarterly touch bases. - [Why Community Give-Back is a Business Imperative](https://portfoliocreative.com/why-community-give-back-business-imperative/) - Invest in your community, invest in your success: Community give-back is a business imperative for building employee morale, brand loyalty, and a network of support. - [Layoff Lessons Learned: Why It's Not the End of the World (and What to Do Next)  ](https://portfoliocreative.com/layoff-lessons-learned-why-its-not-the-end-of-the-world-and-what-to-do-next/) - Discover how to turn a layoff around. Learn valuable lessons, from upskilling to exploring new roles and industries, and navigate the post-layoff landscape. - [From Salads to Lemon Bars: Jillian Farris on Designing Her Creative Journey ](https://portfoliocreative.com/from-salads-to-lemon-bars-jillian-farris-creative-journey/) - Explore Jillian Farris's designer journey, from salad-like project initiation to spaghetti-twist design processes and the sweet collaboration of lemon bars! - [World Mental Health Day 2023: Fostering a Sense of Purpose and Connection in the Workplace  ](https://portfoliocreative.com/fostering-a-sense-of-purpose-and-connection-in-the-workplace/) - Engagement is not just a word but a genuine connection in the workplace. Learn how you can foster a sense of purpose among your employees and why it matters. - [Intentional Appreciation: How Leaders Can Nurture a Culture of Gratitude in the Workplace ](https://portfoliocreative.com/intentional-appreciation-nurture-culture-gratitude-workplace/) - Learn how leaders can create a workplace where employees and their hard work are valued, fostering a culture of genuine gratitude and appreciation. - [Cracking the Code: Crafting Compelling Stories in the Creative World  ](https://portfoliocreative.com/crafting-compelling-stories-in-the-creative-world/) - Data has become more accessible and available today. Learn how you can combine data and skill in sparking your creativity in today’s evolving world. - [What Employers Need to Know About Payroll Compliance in the US ](https://portfoliocreative.com/what-employers-need-to-know-about-payroll-compliance-in-the-us/) - Payroll compliance is something that every employer in the United States must navigate. Keeping up with regulations can be very challenging but necessary. Slip-ups could lead to hefty fines, unhappy employees, or damage to your company's image and reputation—things no company wants. So, let this article be a guide, shining some light on the essential - [Shhh… Hiring in Progress! Embracing the Quirks of Quiet Hiring](https://portfoliocreative.com/embracing-the-quirks-of-quiet-hiring/) - Many “quiet” trends are emerging in the world of work. Learn how quiet hiring can benefit companies and how you can effectively implement new hiring methods. - [The Future of Hiring Is Virtual: How to Adapt and Thrive in a Remote Interview Environment ](https://portfoliocreative.com/how-to-adapt-and-thrive-in-a-remote-interview-environment/) - Recruitment and job hunting are becoming more and more digital. Ace that virtual interview with Portfolio Creative's valuable tips on remote interviews. - [Career Evolution: Navigating the Future of Work in the Age of AI ](https://portfoliocreative.com/career-evolution-future-of-work-ai/) - Navigate the future of work with confidence. Discover how AI can be your ultimate sidekick, enhancing your skills and unleashing your creative genius. - [How to Ask Smart Questions in an Interview: The Best Way to Show Your Curiosity, Competence, and Fit ](https://portfoliocreative.com/ask-smart-questions-interview-show-curiosity-competence-fit/) - Unlock interview success by learning to ask the right questions to help land your dream job through best practices and disciplines. - [A Day in the Life: Q+A with Fariha Tayyab](https://portfoliocreative.com/2021-8-9-a-day-in-the-life-qa-with-fariha-tayyab/) - Hi y’all - I’m Fariha. I’m a storyteller and transplant from Texas! I’ve been self-employed as a writer and photographer for a few years. Check out my website here. I reside in Northwest Columbus with my spouse, foster son, and two kitties. Among other things, I’m a lover of language and culture. A lot of - [Storytelling in Recruitment: How to Craft a Compelling Job Description for Creative Roles ](https://portfoliocreative.com/storytelling-in-recruitment-crafting-compelling-job-description-creative-roles/) - Unlock storytelling in recruitment! Create engaging job descriptions, add a dash of magic, and invite candidates to embark on their adventure with compelling CTAs. - [9 Tools and Platforms for Creative Talent Recruitment in 2024 ](https://portfoliocreative.com/9-tools-and-platforms-for-creative-talent-recruitment-in-2024/) - Discover the tech-driven future of hiring top creative talent. From AI to VR, these tools redefine the game. - [The Power of Flexibility: Creating a Culture of Work-Life Integration  ](https://portfoliocreative.com/the-power-of-flexibility-creating-a-culture-of-work-life-integration/) - Discover the power of work-life integration and create a harmonious blend of work and personal life, fostering an environment of engagement and motivation. - [To Scale Up or Down: Flexible Staffing Solutions for Every Business Situation  ](https://portfoliocreative.com/to-scale-up-or-down-flexible-staffing-solutions-for-every-business-situation/) - Hiring is unpredictable, whether you are scaling up or scaling down. Learn how to navigate each stage smoothly and benefit from creative staffing solutions. - [The Search for the Ideal Career: Discovering the Secrets to Landing Your Dream Job ](https://portfoliocreative.com/search-ideal-career-discovering-secrets-landing-dream-job/) - Learn more about building strong networks, staying ahead of industry trends, and crafting impressive applications that’ll help you find your dream job. - [The Rise of Gig Work and Reshaping the Future of Work  ](https://portfoliocreative.com/the-rise-of-gig-work-and-reshaping-the-future-of-work/) - The way we work is rapidly changing, with temporary jobs dominating every industry today. Learn more about gig work and how this can affect your business. - [Less is More: How to Conquer Bare Minimum Mondays ](https://portfoliocreative.com/how-to-conquer-bare-minimum-mondays/) - When Sunday hits, so does our productivity, making Monday a significant day of the week. Learn how you can start the week through bare minimum Mondays. - [Supercharge Your Candidate Search: Marketing Hacks for Companies on the Hunt for Top Talent](https://portfoliocreative.com/supercharge-candidate-search-marketing-hacks-companies-hunt-top-talent/) - Revolutionize your hiring process! Stand out and attract the best candidates with marketing strategies designed for today's competitive job market. - [From the Other Side of the Screen: Why You Need to Rethink Your Virtual Approach to Firing  ](https://portfoliocreative.com/from-the-other-side-of-the-screen-rethink-virtual-approach-firing/) - Remote work has been revolutionary, but keeping human connection is challenging. Learn how virtual empathy can make virtual firing a compassionate process. - [Flexibility Will Keep the Best Employees and Attracts New Talent](https://portfoliocreative.com/flexibility-will-keep-the-best-employees-and-attracts-new-talent/) - By Catherine Lang-Cline What was once a business perk is now the way we are all doing business. Employees are working remotely due to COVID-19 and according to this Smart Business Trends survey, 57% wanted to keep working remotely, 48% felt that they were more productive working from home, and more companies are embracing this - [When It's Time to Move On: How to Navigate the Difficult Choice of Leaving a Job ](https://portfoliocreative.com/when-to-move-on-navigate-difficult-choice-leaving-job/) - Discover when it's time to move on from your current job and learn how to navigate the difficult choice of leaving a job smoothly and professionally. - [Feed Your Mind, Fuel Your Creativity: The Importance of Intentional Content Consumption ](https://portfoliocreative.com/feed-your-mind-fuel-your-creativity-importance-intentional-content-consumption/) - Mindlessly consuming content? Discover how high-quality content boosts creativity, knowledge, mental health, and critical thinking. - [Beyond Vanity Metrics: Why You Need to Prioritize Data-Drive Recruitment ](https://portfoliocreative.com/beyond-vanity-metrics-why-you-need-to-prioritize-data-drive-recruitment/) - Revolutionize your recruitment process with these tips. Learn how to avoid common pitfalls, improve diversity, and focus on meaningful metrics. - [Escape the Grind: Best Places to Work and Recharge Your Creativity ](https://portfoliocreative.com/escape-the-grind-best-places-to-work-and-recharge-your-creativity/) - Escape the grind and recharge your creativity with these places to work remotely. Here’s where you can break up the monotony of remote work. - [Equitable Flexibility: A Call to Action for Organizations](https://portfoliocreative.com/equitable-flexibility-call-to-action-organizations/) - Empower your workforce with a more holistic approach to flexibility. From process improvement to workforce management, here’s what you need for effective implementation. - [From Layoff to Leverage: Recruiting Firms Are the Solution](https://portfoliocreative.com/recruiting-firms-the-solution-for-layoff-to-leverage/) - Your hiring process may be doing more harm than good. In this ever-changing market, it’s best to check innovations out there and this is where recruiting firms can help you! - [The Power of Audacity: Why SMART Goals Just Won't Cut It Anymore ](https://portfoliocreative.com/the-power-of-audacity-why-smart-goals-wont-cut-it-anymore/) - Being SMART in your goals has helped you in the past but it’s worth exploring other methods out there. Check out how to “BHAG” your goals and learn new things to take your success to new heights! - [Find Your Unicorn: How to Identify and Attract the Perfect Creative Candidate ](https://portfoliocreative.com/find-your-unicorn-how-to-identify-and-attract-the-perfect-creative-candidate/) - Is checking resumes really helping you find that one-of-a-kind unicorn you want on your team? Not likely! It's time to up your game and start exploring beyond the traditional resumes! - [How to Lose a Candidate in 10 Days: How Bottlenecks in Recruiting Hurt Your Bottom Line ](https://portfoliocreative.com/how-to-lose-a-candidate-in-10-days-bottlenecks-recruiting-hurt-bottom-line/) - Ready to level up your recruitment game? Learn how bottlenecks can keep you from hiring the best candidates and discover ways you can create a smoother and more efficient candidate experience. - [Celebrating National Employee Benefits Day: A Spotlight on Workplace Perks ](https://portfoliocreative.com/celebrating-national-employee-benefits-day-a-spotlight-on-workplace-perksnbsp/) - Prioritizing employee well-being should be at the top and providing the right benefits is a great way to do this. Today, we celebrate National Employee Benefits Day and take a closer look at how top companies are applying theirs. - [Signature Moves: 4 Tips to Craft the Perfect Email Signature  ](https://portfoliocreative.com/4-tips-to-craft-the-perfect-email-signature/) - Are email signatures just an afterthought for you? Think again! Time to level up that tiny part of your email and make a lasting impression. - [Artificial Intelligence Is Coming for Creativity  ](https://portfoliocreative.com/artificial-intelligence-is-coming-for-creativity/) - Artificial Intelligence is growing rapidly. But it doesn’t have to outgrow what’s already working—human authenticity and creativity. Will it? - [Don't Roll the Dice on Hiring: Why Using a Recruiter is a Winning Bet ](https://portfoliocreative.com/dont-roll-the-dice-on-hiring-why-using-a-recruiter-is-a-winning-bet/) - Hiring is often done by the company itself. But why roll the dice when you can hire a pro? Here’s why working with a recruiting or staffing agency is your best bet. - [A Day in the Life: Q+A with Hilary Buchanan](https://portfoliocreative.com/2021-7-1-a-day-in-the-life-qa-with-hilary-buchanan/) - Hey, I’m Hilary Buchanan! Some things that almost sum me up are - I’m an Enneagram 3, I practice adult gymnastics, I’m a Creative Director for Pixel Park (working in the creative industry is my 2nd career - I started out in the non-profit sector), I got married during quarantine, and I really, really like - [The Great Resignation](https://portfoliocreative.com/2021-7-22-the-great-resignation/) - By Catherine Lang-ClinePortfolio Creative has been finding marketing talent for our clients for over 16 years, so we are very familiar with making every work situation work. What we are amazed at right now is “The Great Resignation.” “The Great Resignation” is what people are calling the huge shift happening right now with employees. People - [Diverse Hiring: Exploring the Edge Effect to Find New Talent](https://portfoliocreative.com/2021-8-18-diverse-hiring-exploring-the-edge-effect-to-find-new-talent/) - By Kristen HarrisAs a firm that recruits marketing and creative professionals for our clients, we are constantly expanding our talent network and broadening our search efforts. We’re always looking for new talent in new places. Now, more than ever, companies (including our clients) are focused on building marketing teams that reflect their customers and the population - [A Day in the Life: Q+A with Rich Lewis](https://portfoliocreative.com/2021-7-1-a-day-in-the-life-qa-with-rich-lewis/) - I'm a mindful mentor, a creative leader, an Addy-winning designer & a certified UX professional. I believe in selflessness, fostering collaboration & inspiring those around me to be better than I. As the Creative Director for Eat’n Park Hospitality Group, I run an award-winning, full-service, in-house ad agency based in Pittsburgh, Pennsylvania. Morning: Each morning, - [Stacks and Stacks of Resumes](https://portfoliocreative.com/2021-8-30-stacks-and-stacks-of-resumes/) - By Catherine Lang-ClineSeptember is international update your resume month! And while we spend a lot of time with our talent getting their resumes ready to stand out, we wanted to have a little conversation about what it is like for YOU to get some of those resumes. A LOT of those resumes.In most circumstances, when - [Four Steps to Winning in a Tight Candidate Market](https://portfoliocreative.com/2021-9-8-four-steps-to-winning-in-a-tight-candidate-market/) - By Kristen HarrisWe’ve been through plenty of hiring cycles as recruiting and hiring professionals but have never seen one quite like this. Despite still-high unemployment rates and lower-than-expected job growth reports, companies continue to report extreme difficulty hiring the people they need. We keep hearing (or saying) “it’s a tight candidate market,” but what does that - [Are You Following Me?](https://portfoliocreative.com/2021-8-16-are-you-following-me/) - By Catherine Lang-ClineJobs open and close quickly. Once they appear, if you are not submitted within the first week, chances become less likely that you will be selected to interview unless they are struggling to fill it. How can you make sure that you know ASAP that a job is open? Follow your recruiter.It seems - [A Day in the Life: Q+A with Terry Cline](https://portfoliocreative.com/2021-9-1-a-day-in-the-life-qa-with-terry-cline/) - Worked too long on the assembly line at Whirlpool building microwave ovens. Discovered OSU had a film school so I stopped shooting screws and learned how to shoot film and video. Graduate of The Ohio State University, Department of Photography and Cinema. BFA should be an MFA; certain classes only being offered every three years. - [The War on Talent Continues](https://portfoliocreative.com/2021-10-4-the-war-on-talent-continues/) - By Catherine Lang-ClineIf you are thinking that you can just wait out the frenzy to find great talent, you might be waiting a long time. All signs are pointing to the “war on talent” to continue into 2022, as reported in a survey by Staffing Industry Analysts.*According to their survey, “73% of employers are having - [Post-Pandemic Hiring Trends: Remote Work and Employee Expectations](https://portfoliocreative.com/2021-10-15-post-pandemic-hiring-trends-remote-work-and-employee-expectations/) - By Kristen HarrisAs experts in creative hiring, we work hard every day to help our clients find exceptional marketing talent that elevates their team. To keep doing that well, we're constantly elevating our team too. One way we do this is by attending the American Staffing Association's annual conference, Staffing World. While there was a variety - [How Not to Piss Off the People That You're Interviewing](https://portfoliocreative.com/2021-11-11-how-not-to-piss-off-the-people-that-youre-interviewing/) - By Catherine Lang-ClineTalent is always a challenge to find and sometimes you find “the one” only to end up getting “ghosted” or ignored. What happened? There are a lot of explanations, such as; they changed their mind about looking or they got a better offer. More often, another company moved quicker or you simply pissed - [Beyond Diversity: Equity and Inclusion Drive Retention](https://portfoliocreative.com/2021-11-23-beyond-diversity-equity-and-inclusion-drive-retention/) - By Kristen HarrisWe help companies elevate their marketing teams and firmly believe that a more diverse marketing team leads to better outcomes. Not only do we want to live in a more equitable and inclusive society, but the importance of having a diverse marketing and creative team has been proven repeatedly. I can think of - [Synchronous vs Asynchronous: Leveraging Time to Maximize Productivity](https://portfoliocreative.com/2021-10-28-synchronous-vs-asynchronous-leveraging-time-to-maximize-productivity/) - By Kristen HarrisWe've been helping clients hire for and elevate their marketing teams since 2005. Saying the structure of work has changed since we started is a major understatement. Remember when you were hired for a job and assumed that you would be going to that company's office every day to work? Yeah, me too. - [Okay, Everyone, We’re Going Back to the Office! Or Maybe Not.](https://portfoliocreative.com/2021-7-19-okay-everyone-were-going-back-to-the-office-or-maybe-not/) - By Kristen HarrisAt Portfolio Creative, we’ve been helping clients find and hire marketing talent for over 16 years. Before that, my partner and I both held marketing leadership roles where we hired and managed teams of people. All of that to say that we’ve hired, managed, and worked with A LOT of people, and we’ve - [Are Fractional Marketing Roles For You?](https://portfoliocreative.com/2021-6-24-are-fractional-marketing-roles-for-you/) - By Catherine Lang-ClineHello, I am Catherine Lang-Cline and I have had a staffing and recruiting company with Kristen Harris for over 16 years. We have specialized in marketing for all of those years and wow, have things changed since we have started. Today, I am going to share some ideas with you about “fractional” roles - [A Day in the Life: Q+A with Amber Mabry](https://portfoliocreative.com/2021-6-14-a-day-in-the-life-qa-with-amber-mabry/) - Hello! My name is Amber! I’m a wife and mother of 2. I’m a Graphic Designer and creative visionary who enjoys exploring life on my own terms and working with people of purpose. I grew up in Columbus, Ohio with 3 siblings and amazing parents. I’ve always been an ambitious person who enjoys trying new - [Inclusive Hiring: Practices to Build a More Diverse Team](https://portfoliocreative.com/2021-6-25-inclusive-hiring-practices-to-build-a-more-diverse-team/) - By Kristen HarrisAs a firm that helps companies recruit marketing and creative professionals for their internal teams, we’re often asked about diversity. Questions like “can you help us improve the diversity of our team” or “can you provide diverse candidates” are much more common today than a few years ago. We embrace the positive intent behind - [Remote vs. Return-to-Office: Will Remote Work Lead to a Rise in Digital Nomads?](https://portfoliocreative.com/2021-6-14-remote-vs-return-to-office-will-remote-work-lead-to-a-rise-in-digital-nomads/) - By Kristen HarrisAfter decades of working in creative roles and helping companies find and hire marketing talent, I thought I knew what a workplace was. It's an office where everyone goes, five days a week (generally). You're all there at the same time, sitting in certain places, and working together. Yes, I knew a few - [Inclusive Hiring: Five Tips to Attract More Diverse Applicants for Your Open Role](https://portfoliocreative.com/2021-6-14-inclusive-hiring-five-tips-to-attract-more-diverse-applicants-for-your-open-role/) - By Kristen HarrisOur firm helps companies hire great talent for their internal marketing and creative teams. After the multiple health and social crises of 2020, it’s no surprise that many of our clients are looking for guidance on how they can build more diverse teams. I recently got an excellent question from a colleague: they wanted - [What’s New? High-Demand and Emerging Digital Marketing Roles](https://portfoliocreative.com/2021-5-27-whats-new-high-demand-and-emerging-digital-marketing-roles/) - By Kristen HarrisAs marketing and creative recruiting experts, we help clients find and hire the right marketing talent for their team. Marketing is a rapidly-changing industry, so we’re always looking for which roles are new, emerging, or growing in demand to serve our clients with their future needs. Even needs they might not know are - [Onboarding in a Remote World](https://portfoliocreative.com/2021-6-3-on-boarding-in-a-remote-world/) - By Catherine Lang-ClinePortfolio Creative has been finding marketing talent for our clients for over 16 years, so onboarding happens daily for our clients. But in that timeframe, for all of us, onboarding has never been more challenging than it is right now when the world hires and retains remote workers. Luckily, the Society for Human - [A Day in the Life: Q+A with Dylan Menges](https://portfoliocreative.com/2021-4-2-hijcskca9kzqwymenuzpcqf5tgxm5n/) - Hi, I’m Dylan Menges, the guy who got struck by lightning as a kid. Years later, lightning made its way into the logo for my studio, Menges Design. It’s located at The Fort in South Columbus, close to home in Merion Village where my wife, Janet, and I share a house with our Siamese cat, - [Is Digital Marketing Creative? The Answer is Yes!](https://portfoliocreative.com/2021-5-20-is-digital-marketing-creative-the-answer-is-yes/) - By Catherine Lang-ClineWhen Kristen Harris and I first started this business, it was entirely placing people in print marketing. Fast forward 16+ years and everything now tips toward digital marketing. What is the difference? Nothing and EVERYTHING!Much like the clients, we work with and the people that we place, we have had to evolve our - [Digital Marketing Helps Small Businesses Survive and Thrive](https://portfoliocreative.com/2021-4-21-digital-marketing-helps-small-businesses-survive-and-thrive/) - By Kristen HarrisAs a small business, can you compete with the giant, even behemoth, sized companies that dominate the headlines? Yes, you can! According to the SBA’s latest report, there are 31.7 million small businesses in the U.S., employing 60.6 million people or nearly half of all employees. Small businesses generate 44% of U.S. economic - [Digital Marketing on a Hiring Frenzy in 2021](https://portfoliocreative.com/2021-5-5-digital-marketing-on-a-hiring-frenzy-in-2021/) - By Kristen HarrisIt’s no secret that the digital side of marketing has been growing exponentially over the past several years. We were already used to researching a product online, checking out user reviews, comparing prices, and (maybe) placing an order online. In 2020 that “maybe” shifted to “definitely”–we purchased anything and everything we could without - [A Day in the Life: Q+A with Jacob Ramey](https://portfoliocreative.com/2021-4-12-khzd5irn14udibscg3d0mi0y6sw0f9/) - My name is Jacob WP Ramey, I graduated from Otterbein University in 2012 with a degree in Design Technology with a focus on Lighting Design and Production Management. I am the founder and owner of Platinum TDM, we are experts in live & virtual event technology and media broadcast. Platinum TDM has been in business - [Everyone is Hiring, So Don’t Miss Out.](https://portfoliocreative.com/2021-5-13-everyone-is-hiring-so-dont-miss-out/) - By Catherine Lang-ClineWe recently sent out a survey to our clients, probably a few of you we would like to be clients, and asked about your current hiring plans, regardless of in-office or remote and the results are in: As you can see, people are hiring! Next question, what kind of people are they - [Embracing A "Remote-First" Model](https://portfoliocreative.com/2021-4-28-embracing-a-remote-first-model/) - By Catherine Lang-ClineUp until now, business people have failed to embrace working from home. But this pandemic has taught everyone that remote working works. 83% of employers now say the shift to remote work has been successful for their company, compared to 73% in June, according to PwC's survey about remote work. And BusinessWire reports - [A Day in the Life: Q+A with Audrey Stemen](https://portfoliocreative.com/2021-3-3-a-day-in-the-life-qa-with-audrey-stemen/) - I’m Audrey Stemen – a Graphic Designer, Illustrator, and Motion Designer originally from Lima, Ohio, and more recently an entrepreneur through my personal business, Audrey Stemen Design & Creative, LLC. I live on the edge of Old Towne East with my boyfriend Justin and foster dog Rocky, where the neighborhood is quiet but can look - [3 Ways to Protect Yourself From a Job Search Scam](https://portfoliocreative.com/2021-12-16-3-ways-to-protect-yourself-from-a-job-search-scam/) - By Catherine Lang-ClineYes, job search scams are happening. Just when you think people can’t get more terrible, criminals are preying on people looking for work. They are also misrepresenting actual companies. We are hearing about this more and more. People are gathering your information to file for unemployment, get your social security number, or credit - [Rethinking Resolutions](https://portfoliocreative.com/2022-1-4-rethinking-resolutions/) - By Catherine Lang-ClineCan we all right now just admit that we are exhausted? If we do it all together we can start this year in a place that makes every single one of us aware that we are all trying to function a bit broken. We have learned a lot and carried on this past - [New Year, New Year...Is It Time for a New Job?](https://portfoliocreative.com/2022-1-18-new-year-new-yearis-it-time-for-a-new-job/) - By Kristen HarrisEvery time the calendar turns over, we get inundated with the “new year, new you” online inspo. But there is some wisdom to the power of new starts, fresh beginnings, and triggers like a new year that push us to make a change. There are many reasons people change jobs–focus on the ones that - [Looking to Hire? Make Them An Offer They Can’t Refuse](https://portfoliocreative.com/2022-2-8-looking-to-hire-make-them-an-offer-they-cant-refuse/) - By Catherine Lang-ClineLet’s face it, all of the great people are already working. Is this new? No. But as businesses flex, hire, and lay off, it is all about timing and the very best people getting picked up first. And once they are hired, the smartest companies try and keep them happy. So how can - [Business Vision 101 - The Top 5 Things We Want You To Know](https://portfoliocreative.com/2022-2-22-business-vision-101-the-top-5-things-we-want-you-to-know/) - By Catherine Lang-ClineWhy am I talking about startups? Because recently the Women’s Small Business Accelerator asked me to talk to a group of small businesses and startups about goal setting. It reminded me of some of the goals that Kristen Harris and I set before we even opened our doors. That made me think, with - [What You Want vs What They Want, Working Redefined](https://portfoliocreative.com/2022-3-9-9wuo81bg8j9e3935pnr1wzduussato/) - By Catherine Lang-Cline The American Staffing Association recently completed a survey asking both companies and candidates about their workspace arrangements. The results may surprise you. Their survey indicates that while 43% of companies are doing hybrid, 69% of employees want a hybrid. Regarding full office, companies are doing 38% and only 7% of employees actually - [So You Want to Work Remote? Prove It!](https://portfoliocreative.com/2022-3-24-so-you-want-to-work-remote-prove-it/) - By Kristen Harris Over the last two years, we’ve seen a sea-change of acceptance and expectation for more work to be done remotely. While some companies and roles were already working on a remote or hybrid basis, COVID-19 pushed this trend forward fast. Whether you call it remote work, work from home, telecommuting, telework, or - [Recruiters are People Too!](https://portfoliocreative.com/2022-4-21-recruiters-are-people-too/) - By Kristen Harris Ever wonder what recruiters do all day? (Hint…it involves people, lots and lots people!) Chances are someone helps you hire for your team, whether it’s a third-party firm like us, an internal talent acquisition team, or an HR specialist responsible for internal hiring. Or maybe you’re responsible for the hiring on your - [Top 5 Things That A Hiring Manager Wants To See In A Job Seeker](https://portfoliocreative.com/2022-5-27-top-5-things-that-a-hiring-manager-wants-to-see-in-a-job-seeker/) - By Catherine Lang-Cline It is a candidate’s world right now but that does not mean you can just sit back and expect the great offers to roll in. Clients spend a lot of time and money to recruit and hire and if you are not meeting some basic criteria beyond your resume, they will take - [Hiring Challenges: What Are Candidates Looking For?](https://portfoliocreative.com/2022-5-27-hiring-challenges-what-are-candidates-looking-for/) - By Kristen Harris While finding and hiring the right person for your team can feel like a challenge, it’s really just a match-making process. You're finding the right fit between what the person wants and needs, and what the company wants and needs. When there is enough alignment…viola!...you have a match. Hiring might feel even - [The Many Shades of Employment](https://portfoliocreative.com/2022-6-22-the-many-shades-of-employment/) - Finding the right people has become challenging for everyone. Once you find them, you have options for how you hire them. You can hire them as full-time employees, as contract persons, or as a freelancer. Regardless of the company's size, thousands of employees, or one, companies can engage people in a way that best suits - [Out of Office : Vacation](https://portfoliocreative.com/2022-7-20-out-of-office-vacation/) - Have you scheduled your vacation yet? It’s never too late because taking time off can happen at any time of the year. So if you haven’t done it yet, take a couple of minutes and look at your calendar and block out that time. I am notorious for not vacationing, but after a year or - [New Employees? 6 Easy Tips for Greater Onboarding Success!](https://portfoliocreative.com/2022-8-22-new-employees-6-easy-tips-for-greater-onboarding-success/) - We can all remember starting at a new school or job. The excitement that occurs when you are starting something new, meeting new people, and learning the cadence of everything around you. Attending a new school ended up not being too challenging as schedules are provided, you are meeting all of your new teachers, and - [Back to School Time…It’s the Other New Year!](https://portfoliocreative.com/2022-9-27-back-to-school-timeits-the-other-new-year/) - By Kristen Harris Back-to-school time isn’t just for the kids–in this season a lot of adults return to or ramp up their work schedule. Whether you’re starting a new job this fall, taking on additional work, or just resetting after the summer, it pays to be prepared. Here are our best tips on how to - [Year-End Wrap up! Four Things Creative People Should Do Before 2023.](https://portfoliocreative.com/2022-10-31-year-end-wrap-up-four-things-creative-people-should-do-before-2023/) - By Kristen HarrisCan you believe that another year has almost passed?! I. Can’t.But, here we are in October, officially the fourth quarter of 2022, and staring hard at the beginning of 2023. Are you ready?As the year comes to a close, here are four things creative people should do to wrap up the current year - [Thank you.](https://portfoliocreative.com/2022-11-28-thank-you/) - Thank You, Thank You, Thank YouThe year has whizzed by again and here we are in November. We take a breath. We give thanks. The timing seems a bit right as we are finally lifting our heads up from another busy year and preparing to gather with family and friends for the holiday season, let's - [Hire Outside the Box: Why Nontraditional Candidates Can Be Game Changers  ](https://portfoliocreative.com/2023-4-19-why-nontraditional-candidates-can-be-game-changers/) - College degrees were the primary factor in hiring decisions, but in recent years it has been shown that other factors are just as important and should be given more attention by hiring managers. - [Agora ~ this weekend!](https://portfoliocreative.com/2009-5-13-agora-this-weekend-html/) - Portfolio is excited to once again help sponsor Agora! Organized by the Couchfire Collective, Agora is one rockin' festival that brings together artists, musicians, performers, vendors, and art patrons for a celebration of the arts. Agora is designed to be enjoyed by people of all ages, with a wide range of activities planned from the early afternoon into the late hours of the night. Agora will be held Saturday, May 16th at Junctionview Studios, 889 Williams Ave. in Grandview Heights. **Preview Show -Friday, May 15th Skip the crowds and get the first look at visiting artists and open studios! Admission includes drinks and food. $10 online, $15 at the door. 6-10pm - [What are employers really looking for? Part 2](https://portfoliocreative.com/2009-4-30-what-are-employers-really-looking-for-part-2-html/) - In Part 1 we talked about how important performance and behavioral skills are to our clients, based on the results of a recent survey. In a nutshell, very important. Clients ranked "performance skills--soft skills like communication, team player, flexible, etc" an entire point higher than anything else, an average of 4.0 out of 5.0 points. This was significantly higher than technical skills, experience level, work samples or work history, all at 2.6-2.9 out of 5.0. Of those four items "work samples, examples of the candidate's previous work" was next in importance. But they truly all are very close. So, beyond performance skills clients are looking at all of those categories equally. When asked "for software or technical skills what level is acceptable for a candidate to be considered?", the answer was overwhelmingly "Intermediate is best, they should have some experience." Only a few clients were okay with a beginner, and a few wanted experts only. What does this mean to you? Make sure you can comfortably say your technical and software skills are at an intermediate level, if you learn something new show a few samples of work to prove your experience. For example, if you are moving from print design into interactive, designing and launching a few active sites that you can show an employer will be much more effective than only having taken training or classes. Exercises from a class generally look like it and would be considered "beginner", make sure you are showing professional-level examples of your work that feel "intermediate" in experience. And when putting together a resume or interviewing be sure you are including technical skills, experience, work history and samples, in addition to featuring where you have demonstrated the performance skills we know they are looking for. - [Portfolio Creative Named Small Business Leader Finalist](https://portfoliocreative.com/2009-11-11-portfolio-creative-named-small-business-leader-finalist-html/) - (COLUMBUS, OH) – Portfolio Creative, a workforce innovation firm that connects clients with creative talent, was named a finalist in the Small Business Leader Awards, sponsored by the Columbus Chamber of Commerce. The firm was one of five finalists in the Over $1 Million category. The awards event took place at the Renaissance Hotel in downtown - [It's the Little Things](https://portfoliocreative.com/2009-9-3-its-the-little-things-html/) - We've been very honored to receive some fantastic awards and media attention lately, which got me thinking about how that's all come about. Honestly, it's a lot of little things adding up to something big. Which is true with pretty much everything in life. Success rarely comes from one dramatic event or happening, rather from the accumulation of many little events and choices. Some of which may not even seem very significant at the time. Saying Hi to one person at a meeting, who then finds out what you do and shares that information with one of their friends, who happens to work somewhere you're interested in. And it leads to a great job. Or giving someone a dog poo bag, then you start chatting and realize they're someone you've talked to but never met. And then it turns out that they are in an organization you should know about but didn't, so they send you a link. And from that organization you're able to get in touch with some people you really needed to meet. This just happened to me! So, what are the little things that have made a difference in your life lately? And how can you do more little things that will add up to big things? I'm going to keep focusing on the little things, knowing they'll lead to the big things. - [New Twitter Info](https://portfoliocreative.com/2009-8-31-new-twitter-info-html/) - As part of our brand re-launch, Portfolio Creative is now tweeting under the username Portfolio_is_ http://twitter.com/Portfolio_is_ We've always been active on Twitter, but now it's easier for the whole team to contribute news, information and tidbits. See you out on the interwebs... - [Find Work You Love--free AMA Webinar](https://portfoliocreative.com/2009-9-22-find-work-you-love-free-ama-webinar-html/) - This free webinar from AMA focuses on how to find work you love. How to make the right decisions for you, right now. Who doesn't want that? And did we mention it's free? - [The Future of Print Publishing?](https://portfoliocreative.com/2009-9-15-the-future-of-print-publishing-html/) - Print publishers trying to solve Internet puzzle with some new twists, from Business First is a good article about how print publishers (ie. newspapers) are trying to solve the puzzle of where they fit in an online world. Good food for thought for creative people with a heavy print focus that may be going through a similar transition. - [Try Before You Buy](https://portfoliocreative.com/2009-9-25-try-before-you-buy-html/) - Why not try before you buy? By Catherine Lang-Cline What could be better then to try before you buy? What better way is there for you to be absolutely sure you want something, then to take something, use it for a while and make perfectly sure it is a fit for your needs? Car dealerships - [Portfolio Creative on 10TV News](https://portfoliocreative.com/2009-9-9-portfolio-creative-on-10tv-news-html/) - Kristen Harris and Catherine Lang-Cline were interviewed by 10TV news for the stations 'Female Focus' segment. The clip, which aired on September 8th, highlighted the mission, focus and future of Portfolio. Thank you 10TV for recognizing the work we are doing in Columbus to help creative talent find jobs! - [Fuse Factory Web Design Workshops](https://portfoliocreative.com/2009-9-9-fuse-factory-web-design-workshops-html/) - Extremely popular earlier in the year, Fuse Factory is offering a second round of web design workshops: Intro to HTML 4.01 - 9/16 At Wild Goose Creative, taught by Dawn Friedman 6:30-9:30 pm, $25 Intro to CSS - 9/23, with repeat on 9/27 At Wild Goose Creative, taught by Dawn Friedman 6:30-9:30 pm, $25 Getting Started with Flash Animation - 10/4, with repeat on 10/7 At Wild Goose Creative, taught by Alison Colman 6:30-9:30 pm, $25 - [Portfolio Creative featured in Business First](https://portfoliocreative.com/2009-8-25-portfolio-creative-featured-in-business-first-html/) - Check out last Friday's Business First of Columbus for an exclusive report on Portfolio Creative. The article shares our future plans for growth and new services that we'll be offering the creative community here in Columbus and possibly other cities nationwide. Big things are happening for us, and we thank Business First for reporting our exciting changes to their loyal and business savvy readers! - [CA Interactive Competition](https://portfoliocreative.com/2009-9-11-ca-interactive-competition-html/) - Communication Arts has opened their Call for Entries for the 16th Annual (really?!) Interactive Competition. Deadline for entries is October 2, 2009. Enter, win, get some prestige and exposure! And...if you're an interactive designer, let us know. We (and our clients) are looking for you. - [Positive Economic Indicator?](https://portfoliocreative.com/2009-8-13-positive-economic-indicator-html/) - In looking for my own indicators that the economy is headed in a more positive direction, I've noticed one recent trend--more job postings. On the CSCA job board it seemed that we were suddenly having A LOT more postings. More employers are looking for help, both freelance and full-time, which (presumably) means their business is picking up as well. June and July had an equal number of postings, but in August we've already had that same number of postings and it's not even mid-month. I like this trend, let's keep it going! - [Portfolio Creative Named #12 on Fast Fifty List](https://portfoliocreative.com/2009-10-15-portfolio-creative-named-12-on-fast-fifty-list-html/) - For the second year in a row, Portfolio Creative, a workforce innovation firm that connects clients with creative talent, was named to the Business First Fast Fifty list of rapidly growing companies. This year, Portfolio Creative was ranked #12 on the list, which is based on three-year revenue growth. Earlier in 2009, Portfolio - [How Design Jobs are Changing](https://portfoliocreative.com/2009-10-30-how-design-jobs-are-changing-html/) - Design Job Forecast: A Look Ahead By Kristen Harris Forced to be more innovative and efficient with the resources they have, companies continue to need creative thinkers to compete. No longer a manufacturing-based workforce of skilled laborers, we’re idea and technology-based. We’ve moved from the Industrial Economy to the Creative Economy. Enter the era of - [Portfolio Voted 'Best of Business' by Columbus C.E.O Magazine](https://portfoliocreative.com/2009-10-19-portfolio-voted-best-of-business-by-columbus-ceo-magazine-html/) - All of us at Portfolio would like to send out a BIG sincere thank you to the readers of Columbus C.E.O Magazine who voted us 'Best Temporary Employment Agency' for the second year in a row. The 2009 'Best of Business' survey results appear in the November issue. Check out all of the business services - [Portfolio Creative is Hiring for a PT Payroll & Benefits Specialist](https://portfoliocreative.com/2009-10-9-portfolio-creative-is-hiring-for-a-pt-payroll-benefits-speci-html/) - This part-time position will focus on supporting the back office functions for our staffing and recruiting agency. This entry-level role requires strong computer skills, excellent written and verbal communication skills, strong attention to detail, and a passion for working with people and numbers. Work experience or internships in banking, accounting, human resources, or office management are a - [The Daily Reporter highlights Portfolio Creative](https://portfoliocreative.com/2009-8-27-the-daily-reporter-highlights-portfolio-creative-html/) - The Daily Reporter, a Columbus based daily newspaper which covers local news and events has published an article on Portfolio Creative. Staff writer, Rick Adamczak, describes how Portfolio began and where we are today. If you're a subscriber, you can read the entire article online to learn more about co-owners Kristen Harris and Catherine Lang-Cline and the vision they had for a successful niche staffing and recruiting agency. (Unfortunately their articles are only available to visitors for five days, so if you're not a subscriber...believe us, it was a great article!) - [Kristen Harris contributes to Business First article](https://portfoliocreative.com/2009-11-5-kristen-harris-contributes-to-business-first-article-html/) - Kristen Harris, co-owner and founder of Portfolio Creative, was recently quoted in Columbus Business First. The article, 'Battered and bruised, staffing firms positioning for a rebound', appeared in the October 30th issue. Staff writer Jan O'Daniel explains how staffing firms felt the effects of the economic downturn but are now seeing some light. Kristen was - [Portfolio exhibiting at Columbus Chamber Clambake](https://portfoliocreative.com/2009-9-22-portfolio-exhibiting-at-columbus-chamber-clambake-html/) - We'll be showcasing our business this Thursday at the Columbus Chamber Clambake. More than a clambake, this networking and seafood extravaganza has been a Chamber tradition for more than 80 years. Over 800 business people are expected to attend this popular event. We invite all attendees to stop by our table to learn about our new services, enter a raffle for 2 OSU vs. Minnesota suite tickets, and have a beer! Thursday, September 24th 2009 5 p.m. Networking, hors d'oeuvres and beverages 7 p.m. Seafood Extravaganza Columbus Zoo & Aquarium 9990 Riverside Drive Powell, Ohio 43065 Visit www.columbuszoo.org for directions and parking Members: Tables of eight (8) $600.00 Individual Ticket $85.00 Non-member: Tables of eight (8) $720.00 Individual Ticket $ 95.00 Register Here! - [Creative Recruiter Opening at Portfolio](https://portfoliocreative.com/2009-9-1-creative-recruiter-opening-at-portfolio-html/) - Portfolio Creative is hiring. The Assistant Creative Recruiter will be focused on supporting associate and client relationships for our staffing and recruiting agency. This role requires an outgoing personality, excellent written and verbal communication skills, strong attention to detail, and a passion for working with creative people. Marketing, advertising or design industry experience and/or knowledge are a major plus. What we do: Portfolio Creative specializes in connecting clients with the finest creative talent. We offer short-term staffing, long-term contract work, full-time recruiting, payroll and other services. Our clients are advertising agencies, design firms and corporate creative departments. Talent ranges from graphic designers to copywriters, interactive designers and developers, creative project managers, and marketing specialists. Our environment is fun and friendly, a creative entrepreneurial atmosphere. What we need you to do: - Manage initial incoming talent communications responding to basic questions from candidates via email and phone - Keep all talent information up-to-date in database; includes manually inputting information about a particular individuals skills and other relevant information and updating info as it changes (marketing, advertising or design industry knowledge beneficial) - Identify talent for current projects, working with and learning from senior recruiters - Understand, identify and call attention to high-value talent well teach you what that means to us - Build and maintain relationships with talent, following a regular contact schedule to keep information current and updated - Assist in the management of lead generation for new business - Assist in the hiring process by distributing and collecting employment paperwork - Represent Portfolio Creative at community and industry events. What we’re looking for: - Excellent communication skills, both written and verbal, with a clear friendly style - A passion for working with people and building long-term relationships - Efficient, organized, reliable, self-sufficient, good time management skills - Strong computer skills: Word, email systems and a general aptitude for picking up new computer programs (well train you on our specific internal systems) -Experience working in or with creative industry is a plus an interest in the creative industry is key - Ability and desire to be part of a team, doing what it takes to figure out a project or get the job done - This is a junior-level position, reporting to Director of Client and Associate Services, with room for advancement - Hours and schedule have some flexibility; our office hours are 9-6, but will consider schedules of less than 40 hours per week within that timeframe Interested? Email your current resume along with any additional details to Kristen Harris. - [Whirlwind at Portfolio Creative](https://portfoliocreative.com/2009-8-20-whirlwind-at-portfolio-creative-html/) - It's been a whirlwind day week at Portfolio Creative! Yes, Portfolio Creative. We're in the midst of a brand update, including a refresh of our name and logo. To be seen on High Street and at a website near you very, very soon. Meanwhile, since Portfolio Creative made the Inc.500 list we've caught the attention of some local media. Apparently this wonderful creative industry that we think is so interesting is interesting to others as well. It's fun to get to talk about our work, our people, our clients and why we love what we do. We couldn't possibly do any of it without all of you. Thank you. Thank you. Thank you. Look for us in The Daily Reporter/SoureNews online, C-Magazine, Business First and The Columbus Dispatch. When links are ready, you'll see them here. - [Resume Workshop at GCAC 9/17](https://portfoliocreative.com/2009-9-9-resume-workshop-at-gcac-917-html/) - Workshop: Effective Creative Resumes: Ten Steps to Presenting Yourself on Paper Thursday, Sep 17; 11:30 a.m. – 1:00 p.m. Greater Columbus Arts Council; Large Conference Room; 100 East Broad Street, Ste. 2250 Kristen Harris, owner of Portfolio Creative, presents this interactive workshop focused on helping creative professionals build a more effective resume. After covering The Ten Steps, you’ll be able to present yourself on paper in a clear concise manner that highlights your experience and skills. Space is limited. RSVP by Sep 11 to attend this event. To pre-register for any event, call or e-mail Ruby Classen at rclassen@gcac.org or 614-221-8406. About OPPArt (Opportunities for Artists) Series GCAC’s OPPArt Series is a way for local artists and creative people to connect with each other and further themselves and their work through professional workshops, roundtable discussions, social events and more. Join us for one, two or all of the events listed below. Events are free unless otherwise noted. - [Independents' Day this Saturday!](https://portfoliocreative.com/2009-9-17-independents-day-this-saturday-html/) - Portfolio is happy to help support the 2nd annual Independents' Day festival. Will you be one of the 15,000 expected to attend this day long creative event? Over 150 booths will line Gay Street, Lynn Alley, and Pearl Alley and feature Columbus artists, organizations, and businesses. Additionally, there will be musicians, performers, and delicious food from top local restaurants. AND if that wasn't enough- view the chalk art of Via Colori, partake in a design competition, watch locally produced films, sweat it off at a dance party, or buy an antique treasure at a flea market. The weather is expected to be perfect Saturday, so we'll see you there! - [Working with a Recruiter: 5 Tips to a Successful Relationship](https://portfoliocreative.com/2009-8-17-working-with-a-recruiter-5-tips-to-a-successful-relationship-html/) - Whether you're currently looking for a position, or just planning your future career development, recruiters are valuable people to know. Here are a few tips for a more successful recruiter/candidate relationship. 1. Understand areas of expertise. Every recruiter or firm has an area of focus--even within general firms people tend to specialize in some way. This may be by profession (IT, legal, healthcare), level of expertise (mid-level manager, executive, C-suite), location or other factors. Define the type of position you're looking for, and then research to find which recruiters specialize in those areas. Keep in mind that recruiters in one field often have connections in others, so if they aren't right for you ask if they know anyone who might be. 2. Build an open and honest relationship. Recruiters need to find out as much as they can about you and what you're looking for, in the shortest time possible. The more they can understand your experience, wants, needs and desires, the more successful they can be in connecting you with the right opportunities. 3. Realize the limitations. Recruiters have a lot of connections, but there are limitations to what they can and will do for a candidate. While they may approach it in many different ways, the recruiter's role is to help their client find the right people to fill certain needs within their company. If there is a fit between you and something one of their clients needs, great. But the recruiter generally is not in the position to create an opportunity where there is none, nor can they help pursue positions that they're not working on. 4. Think long-term. Working with a recruiter is often an intense, short-term relationship. They genuinely want to help their clients find the right people, and vice versa. By building a long-term relationship, even if the right position isn't there now they'll think of you in the future and THAT could be the perfect position. 5. Utilize multiple resources. A great relationship with one or two recruiters in your field should just be one item in your job-search and career development toolkit. Other recommended tools are an excellent professional resume, strong interviewing skills, a portfolio of top-notch work, and your own networking efforts. While a recruiter is primarily working on behalf of the client, a career coach works with the candidates and can be a very valuable resource in your search as well. - [What Employers Look For: Performance Skills Are Critical To Career Success](https://portfoliocreative.com/2009-9-18-what-employers-look-for-performance-skills-are-critical-to-c-html/) - By Kristen Harris Whether searching for a new position, or looking to advance your current career, it’s necessary to understand the skills and traits employers are looking for. In an environment where education and training is fairly accessible, it is possible for technical skills to become a commodity. If so, then what will set you apart from all the other candidates when applying for a position? In a recent survey, Portfolio Creative found performance skills (how you do the work) to be at least as important as technical skills (the work you do). Clients were asked to rank the importance of five key areas considered when evaluating a candidate. While software skills, experience level, work samples and work history were all considered to be equally and moderately important, performance skills ranked higher in importance than all other categories. Performance skills, or “soft skills,” are the behaviors exhibited while doing the work. They’re really the way you approach your work and manage your projects. Going beyond knowing software or being able to execute a task, it’s also being able to communicate clearly, set and achieve goals, and work well with your team. In Portfolio Creative’s survey the highest ranking skills were team player, goal-oriented self-starter, takes direction well, excellent communicator, flexibility/multi-tasking ability, and adaptable. While there was some difference, the ranking of these top skills were quite close so they can all be considered equally important. What does this mean to a job seeker or someone looking to advance their career? Being aware that these performance skills are so important to employers is key. A potential employer may be willing to teach a technical skill or overlook a little less experience for someone who has the right attitude and fits in well with their team. When working on your resume or interviewing techniques, be sure to emphasize your performance at least as much as your technical skills and work experience. By demonstrating strong performance skills, you show the employer an understanding of how to work successfully and create positive outcomes that can be replicated. While technical skills can be trained and several candidates may have similar experience, strengthening and emphasizing your performance skills can really set you apart from the pack, and set you up for success. This article may be reprinted when the copyright and author bio are included. ©2009 Kristen Harris, Portfolio Creative, LLC. - [Portfolio Creative Staffing to Rebrand](https://portfoliocreative.com/2009-8-28-portfolio-creative-staffing-to-rebrand-html/) - Portfolio Creative has issued the following press release: Portfolio Creative Staffing to Rebrand (COLUMBUS, OH) – Portfolio Creative Staffing, the nation’s 326th fastest growing company as ranked by Inc. magazine, will change its name to Portfolio Creative as of September 1, 2009. The name change will be accompanied by a new logo as part of a rebrand strategy aimed at better communicating the firm’s evolving services. “While our focus will continue to be on temporary staffing of creative professionals, we also offer things like direct hire services, recruiting and payroll,” said Catherine Lang-Cline, co-owner and founder. “It made sense for us to evolve our brand more broadly as we’ve grown, to reflect a wider range of workforce services.” “We’ve grown over 740% over the past three years, and placed over 750 people in creative positions of all types,” added Kristen Harris, co-owner and founder. “This rebrand sets the stage to continue our momentum.” Portfolio Creative’s new logo has scripted black type. While the distinctive Portfolio blue color will still be used, the firm’s former daisy image will change to a stylized asterisk, to convey energy, spark and creativity. This fall they’ll unveil a new website at www.portfolioiscreative.com. Portfolio Creative is a workforce innovation leader founded in 2005. It was named the fifth fastest growing company in Columbus by Business First in 2008, and was recently named a finalist for the 2009 Visionary Awards by the Columbus Chapter of the National Association of Women Business Owners. The firm helps companies streamline and innovate their creative work to save time, energy and money. Portfolio Creative is based at 3763 N. High Street in Columbus, OH. Clients and creative talent can call (614) 839-4897. - [The Hierarchy of Success (according to Seth Godin)](https://portfoliocreative.com/2009-9-21-the-hierarchy-of-success-according-to-seth-godinhtml/) - Because I can't say it any better than Seth, and never can. The hierarchy of success (according to Seth Godin) I think it looks like this: Attitude Approach Goals Strategy Tactics Execution... Check out the rest of the article, with great insights worth mulling over...are you starting at the end (execution) instead of the beginning (attitude)? - [How A Staffing Firm Can Help Your Already Stellar HR Team](https://portfoliocreative.com/2013-10-17-how-a-staffing-firm-can-help-your-already-stellar-hr-team-html/) - By Catherine Lang-Cline Your HR Team is fantastic. They are the pulse-point to all things involving employees. But finding the perfect new person for your team may have to sometimes take a back seat if your HR department is slowed down with current employee issues, unemployment issues, keeping up-to-date on government regulations, keeping up-to-date on - [Portfolio Hires Account Executive for Talent and Client Services](https://portfoliocreative.com/2011-2-28-portfolio-hires-account-executive-for-talent-and-client-serv-html/) - (COLUMBUS, OH) – Portfolio Creative, the nation’s fastest-growing creative staffing and recruiting firm, has hired Cherissa Fenwick as Account Executive for Talent and Client Services. Ms. Fenwick will focus on supporting client and talent relationships and connecting the right candidate with the right creative project in the retail and fashion industries. Previously, Ms. Fenwick - [Portfolio teams up with TechColumbus](https://portfoliocreative.com/2010-1-26-portfolio-teams-up-with-techcolumbus-html/) - We recently joined TechColumbus, a Central Ohio organization that helps accelerate the growth of the innovation economy by providing vital resources and assistance to people and enterprises that depend on technology to achieve their business goals. We're excited to partner with their latest membership opportunity, CareerTrack. CareerTrack will help professionals and college students develop skills, network - [Portfolio Creative Payroll Services Keep Clients in IRS Compliance](https://portfoliocreative.com/2010-2-17-portfolio-creative-payroll-services-keep-clients-in-irs-comp-html/) - Press ReleaseFebruary 17, 2010 (Columbus, OH) - What’s better than finding the right freelancer for your project? There you are with a great fit, excellent skills, someone who comes in on time and takes direction well. All you do is cut them a check – no social security payments, no health insurance, no taxes, minimal - [Call for Entries: Communication Arts Illustration Competition](https://portfoliocreative.com/2009-12-14-call-for-entries-communication-arts-illustration-competition-html/) - Have an amazing illustration that was produced or first printed within the past 12 months? Why not enter the most coveted and prestigious competition in the industry? Communication Arts 51st Illustration Competition is under way now through January 8, 2010. Guidelines and Submission forms are on the commarts website. - [Portfolio Adds Client & Talents Services Specialist](https://portfoliocreative.com/2009-11-19-portfolio-adds-client-talents-services-specialist-html/) - Amanda Zechiel has joined Portfolio Creative’s Client & Talent Services team to help manage client service and assist director Chris Cochran with recruiting for both project and direct hire positions. Portfolio Creative is a workforce innovation firm that helps clients identify and tap into the best creative professionals for their needs. A graduate of Ohio - [Catherine Lang-Cline Named to Small Business Council](https://portfoliocreative.com/2010-3-23-catherine-lang-cline-named-to-small-business-council-html/) - Press Release 3/23/10 (COLUMBUS, OH) – Catherine Lang-Cline, co-owner and founder of Portfolio Creative, was recently named to the Small Business Council of the Columbus Chamber of Commerce by Ty Marsh, Chamber CEO. The Council helps guide the Chamber’s policies and priorities by representing the views of small and mid-size businesses. Nine out of ten - [Wonderland Columbus](https://portfoliocreative.com/2010-1-20-wonderland-columbus-html/) - The former Wonder Bread factory will become Wonderland, a facility providing artists studios, coworking space, recording space, retail and more. Attend a pre-launch party at Junctionview Studios on January 29th at 6:30 to find out what's planned and how you can get involved! - [Couchfire Collective announces 2 open Calls for Entries](https://portfoliocreative.com/2010-1-15-couchfire-collective-announces-2-open-calls-for-entries-html/) - Columbus based The Couchfire Collective has 2 open calls for entries. FEAST- A unique way to fund creativity Monday, February 226:30pm - 9pm Haiku Poetic Food and Art800 N. High St. Columbus, OH 43206 In a year of decreasing arts funding, Couchfire Collective is borrowing an idea from some very friendly folks in NYC and having a - [First Impressions: Using Your One-Tenth of a Second Wisely](https://portfoliocreative.com/2011-8-2-first-impressions-using-your-one-tenth-of-a-second-wiselyhtml/) - By Kristen HarrisOne-tenth of a second. That’s the amount of time you get to make a first impression every time you meet someone. Yes, in less than one second that person has made a judgment about you, and their impression is very difficult to overcome once it’s been made. Unfair? Don’t a judge a book - [Workplace Flexibility: The New Normal](https://portfoliocreative.com/2011-9-28-workplace-flexibility-the-new-normalhtml/) - By Kristen HarrisWe keep hearing the phrase “the new normal,” and wondered what exactly that means for the world of work and jobs. With that phrase, essentially experts are saying “don’t expect things to return to exactly how they were pre-recession, what you’re seeing now is about what your expectations should be.” Certain areas have - [Design Army = Inspiration!](https://portfoliocreative.com/2010-3-19-design-army-inspiration-html/) - CSCA had another great speaker last night, Jake Lefebure from Design Army. The work was conceptual, exciting and effective--they are a team that is clearly obsessed with the details. But beyond the incredible work there were a few things Jake said that really struck me. when looking for new talent to add to their team - [Kick-start Your Career: Tips for the New Year](https://portfoliocreative.com/2012-1-4-kick-start-your-career-tips-for-the-new-yearhtml/) - By Kristen Harris Whether it’s a New Year’s resolution, rebounding from the holidays or simply having more free time, the new year makes people think about their career. In regards to their current position people generally are happy, okay for now, or not happy. Regardless of where you fall, there are things you can do - [Portfolio Creative Owner to Speak at Business First Seminar](https://portfoliocreative.com/2010-7-12-portfolio-creative-owner-to-speak-at-business-first-seminar-html/) - Portfolio Creative Owner, Catherine Lang-Cline, will be a guest speaker at the Columbus Business First 'Summer Camp' Seminar on July 20th. Catherine's topic, "Should you or shouldn't you? Things you need to consider before starting your business," will cover everything from making your business legal to proper consulting practices. Join her at sparkspace for a - [Survey Says: Employers Feeling a Talent Shortage](https://portfoliocreative.com/2011-6-1-survey-says-employers-feeling-a-talent-shortage-html/) - By Kristen Harris The 2011 Talent Shortage Survey1 results have been released, and news is mixed for job seekers. By being forced to reduce their workforce and find ways to “do more with less” during the recent recession, businesses have found that they can do great things if they have the right talent in place. - [An Important Factor in Choosing a Staffing Partner](https://portfoliocreative.com/2013-2-26-an-important-factor-in-choosing-a-staffing-partner-html/) - By Catherine Lang-Cline You call a staffing company, you tell them what you want, they send someone over and you are invoiced. Done! Or is it? Do you know if the company you work with has a team that is up-to date on employment law? Can they work with people professionally and ethically? Can they - [Portfolio Named Rising Star by Ohio Department of Development](https://portfoliocreative.com/2009-11-23-portfolio-named-rising-star-by-ohio-department-of-developmen-html/) - Portfolio Creative has been awarded “Rising Star” in the Keys To Success Awards 2009, sponsored by the Ohio Department of Development’s Entrepreneurship and Small Business Division. The Keys to Success Awards took place on November 19th at the Verne Riffe Center in Columbus, Ohio. The Keys to Success Award Program showcases Ohio’s leading women-owned businesses - [Spring registration open for CCAD classes](https://portfoliocreative.com/2009-12-9-spring-registration-open-for-ccad-classes-html/) - Registration is now open for Columbus College of Art & Design Spring 2010 Continuing Education classes. Check out ART CRIMES: Heists and Forgeries (CE200.31), taught by Portfolio talent and CCAD instructor, Brian Williams. This course is a comprehensive history of stolen and forged art; who does it, why, and how. Students will examine famous cases - [Portfolio supports Mid-Ohio Foodbank's fight against hunger](https://portfoliocreative.com/2009-12-18-portfolio-supports-mid-ohio-foodbanks-fight-against-hunger-html/) - In honor of our talent & clients this holiday season, Portfolio made a donation to the Mid-Ohio Foodbank's 'Campaign to Sustain'. Earlier this week we toured their amazing new facility and learned how the Foodbank helps so many central Ohio soup kitchens, shelters, after school programs and senior housing sites. We also learned it couldn't - [Portfolio Welcomes New Talent Specialist](https://portfoliocreative.com/2011-4-19-portfolio-welcomes-new-talent-specialist-html/) - Portfolio Creative welcomes a new Talent Specialist to its team – Melody Shull, who joins the firm after 20 years as a print production manager for a large Columbus-based advertising agency. She will focus on helping talented creative people find the perfect job. Portfolio Creative is the nation’s fastest-growing creative staffing and recruiting firm and - [Brushing Up on Soft Skills: 10 Lessons from Preschool](https://portfoliocreative.com/2011-8-29-brushing-up-on-soft-skills-10-lessons-from-preschool-html/) - By Kristen HarrisThere’s been a lot of talk about “soft skills” lately, they continue to be an important differentiating factor for job seekers, employees and employers in the current market. Beyond the technical skills and education (“hard skills”) required to do a job, employers are also looking for the traits that influence how we work - [Update Your Resume Month: 4 Ways to Get Noticed](https://portfoliocreative.com/2012-8-28-update-your-resume-month-4-ways-to-get-noticed-html/) - By Kristen Harris September is National Update Your Resume month. While this may not be a holiday you frequently celebrate, it’s a good reminder to keep your resume current. A friend and mentor gave me the advice many years to ago to keep my resume and portfolio updated at all times “because you never know - [LinkedIn Skills & Expertise: What’s the Value?](https://portfoliocreative.com/2013-2-26-linkedin-skills-expertise-whats-the-value-html/) - When I initially received a flood of notices that I had been “endorsed” by lots of people for a variety of skills in LinkedIn, I had questions. Mainly “What is this” and “Why do I care?” Since this seemed to be the general sentiment, I did more research and discovered more about LinkedIn's recently launched - [Follow Up on Your Interview: Ten Steps to Leave a Good Impression](https://portfoliocreative.com/2013-9-27-follow-up-on-your-interview-ten-steps-to-leave-a-good-impres-html/) - By Kristen Harris There is so much excitement surrounding a job interview that it’s easy to get caught up in the possibilities and newness of the opportunity. By following up in a planned and polite way, you can use your excitement and eagerness to make a great impression with the potential employer. On the flip - [Portfolio Creative Expands to Dayton Market](https://portfoliocreative.com/2010-4-12-portfolio-creative-expands-to-dayton-market-html/) - FOR IMMEDIATE RELEASEApril 12, 2010 (COLUMBUS, OH) – After five years of operation, Portfolio Creative, the fastest growing creative staffing and recruiting firm in the U.S., has announced plans to open a second office in Dayton, Ohio. Portfolio Creative selected Dayton as its second base of operations because of the city’s proven commitment to the - [Portfolio Creative Owners Write Ebook](https://portfoliocreative.com/2010-9-7-portfolio-creative-owners-write-ebook-html/) - Portfolio Creative owners Catherine Lang-Cline and Kristen Harris have created an ebook to help business people better understand and anticipate creative workforce staffing trends and issues. "The Workforce Ahead: Creative Staffing for a New Economy" is packed full of useful tips and information. New subscribers to our ezine will automatically receive a free copy. If you're - [Portfolio and Indie House to offer Web Design Workshop](https://portfoliocreative.com/2010-3-15-portfolio-and-indie-house-to-offer-web-design-workshop-html/) - Portfolio is sponsoring a workshop for print designers looking to expand their skills and learn the basics of web design. During this four week workshop at Indie House Collective, designers will learn the fundamentals of web design and build a unique portfolio website from scratch using CSS and XHTML. This workshop will familiarize designers with - [Your Career in the New Year: Three Resolutions Worth Keeping](https://portfoliocreative.com/2012-12-27-your-career-in-the-new-year-three-resolutions-worth-keepinghtml/) - By Kristen Harris I love a new year! It always feels so filled with possibility. It’s a fresh start and time to try something new. Instead of the same old resolution to lose ten pounds, exercise every day, or give up chocolate (gasp), this year make some resolutions worth keeping. Here are three ideas that - [Ideas Matter: Why the Creative Class Survives and Thrives](https://portfoliocreative.com/2012-1-30-ideas-matter-why-the-creative-class-survives-and-thrives-html/) - By Kristen Harris Looking back at the recent economic crisis, it’s easy to think that all classes and industries suffered equally. In reality, workers in the so-called creative class have come through relatively unscathed. Yes, just under three quarters of a million creative jobs were lost during 2008-2010, but that’s less than two percent of - [Creative Boost: 3 Tips to Keep Creativity Flowing](https://portfoliocreative.com/2012-7-31-creative-boost-3-tips-to-keep-creativity-flowing-html/) - By Kristen Harris Every creative person has one of “those days” where we just don’t feel creative, our ideas seem stale and we’re boring ourselves let alone the client. The next time you need a boost to your creativity, try one (or all) of these tips. 1. Get Out. Leave the house, office or studio, - [Mikey Burton - On Creating the Your Own Opportunities](https://portfoliocreative.com/2010-2-11-mikey-burton-on-creating-the-your-own-opportunities-html/) - In January CSCA brought in Mikey Burton to speak, his presentation was fantastic. One thing that struck us was how, rather than waiting for someone to give him an opportunity, he really made a point to create the kind of work he wanted to do and find a way to get paid for it. Intrigued, - [New Federal Guidelines Impact Internships](https://portfoliocreative.com/2010-5-27-new-federal-guidelines-impact-internships-html/) - FOR IMMEDIATE RELEASEMay 27, 2010 (COLUMBUS, OH) – Just in time for the summer intern season, the U.S. Department of Labor has issued new guidelines employers must meet in order to use unpaid interns. The guidelines shift many traditional internships into the temporary staffing category for for-profit businesses. “While in the past the work experience - [Right-Brain vs. Left Brain: Working with Creatives](https://portfoliocreative.com/2010-6-9-right-brain-vs-left-brain-working-with-creatives-html/) - Ever wondered if you're a right-brain or left-brain person? Just knowing could help you communicate better. Take the test here and then read Catherine Lang-Cline's insightful article below the excerpt. "If you are the more written directions-type person, the dominance in your brain is probably going to be the left side. If you understand drawing and - [Connections for Job Seekers: Associations Lead to Opportunities](https://portfoliocreative.com/2011-1-5-connections-for-job-seekers-associations-lead-to-opportuniti-html/) - Job hunting in a good economy can be an effort. In a slumping economy it can be downright brutal. It would seem logical that job seekers would use every available strategy to secure employment. Yet according to a recent study by Career Builder and The Inavero Institute for Service Research*, the majority of job seekers are - [Portfolio Creative Moves Offices to Grandview Heights](https://portfoliocreative.com/2011-4-5-portfolio-creative-moves-offices-to-grandview-heights-html/) - (COLUMBUS, OH) – Portfolio Creative, the nation’s fastest-growing creative staffing and recruiting firm, has announced plans to move company headquarters from Clintonville, OH to Grandview Heights, OH this summer. Due to continued staffing increases, Portfolio Creative outgrew its home for the past five years at 3763 North High Street. Its new office is located at - [Think You're Too Old? That Employer Might Think So Too](https://portfoliocreative.com/2010-11-18-think-youre-too-old-that-employer-might-think-so-too-html/) - By Kristen Harris With some of the recent unemployment statistics it’s no surprise age discrimination continues to be a hot topic. Looking for a job is hard enough. Feeling as if you are being discriminated against for any reason makes it even harder to keep moving forward. There certainly are documented cases of age discrimination. - [IRS Continues Crackdown on Worker Classification](https://portfoliocreative.com/2011-10-19-irs-continues-crackdown-on-worker-classification-html/) - 10/19/11 (COLUMBUS, OH) – With recent economic challenges, companies of all sizes have begun to embrace non-traditional staffing options, including temporary staff, project-oriented assignments, flexible schedules, telecommuting, part-time or shared positions, compressed work weeks and outsourced functions. Recently the IRS announced a program to encourage businesses who use certain types of - [How can awards help build your brand?](https://portfoliocreative.com/2010-2-4-how-can-awards-help-build-your-brand-html/) - Meredith Liepelt, CEO and Creative Client Attention Strategist of Rich Life Marketing, recently asked Kristen Harris and Catherine Lang-Cline how they promote their business. Click here to read the full interview on how awards help build the Portfolio brand. - [Spring Cleaning: Spruce Up Your Job Search Tools](https://portfoliocreative.com/2013-4-29-spring-cleaning-spruce-up-your-job-search-toolshtml/) - By Kristen Harris It’s spring…flowers are blooming, showers are falling, and grass is greening. The freshness of the season often inspires a rash of spring cleaning, but spring is also a great time to freshen up your job search materials. In-between washing your windows and scrubbing the floors, take a look at your resume, portfolio - [Know Thyself: Building a Strengths-Based Career](https://portfoliocreative.com/2013-7-31-know-thyself-building-a-strengths-based-careerhtml/) - By Kristen Harris You have a career, so of course you know what you’re good at, right? Not necessarily. Does your career feed your passions? Are you able to use your strengths on a daily basis? Are you headed down a path you want to be on long-term? Self-assessment can help answer these questions, and - [Nobody Hires in December and Other Holiday Myths](https://portfoliocreative.com/2012-11-8-nobody-hires-in-december-and-other-holiday-mythshtml/) - By Kristen Harris As we head into the festive season, and before you get distracted with turkey, pumpkin pie and after-meal naps, let’s talk about job hunting during the holidays. I’d like to dispel a couple of common myths that hold people back in their job search, especially during the holidays.Myth #1: Nobody Hires in - [Exposure: 10 Reasons Why LinkedIn (Still) Matters](https://portfoliocreative.com/2012-5-29-exposure-10-reasons-why-linkedin-still-matters-html/) - By Kristen Harris With the explosion of social networks, especially those that blur the line between personal and professional, a lot of people are wondering if LinkedIn is still relevant. Does it still matter? In a word, yes. Like a lot of people, you’ve probably experienced social media overload. It seems like a new site - [Making Connections: Three Steps to Grow Your Career Through Personal and Professional Networks](https://portfoliocreative.com/2011-5-4-making-connections-three-steps-to-grow-your-career-through-phtml/) - By Kristen Harris We’ve all heard the phrase “it’s not what you know, it’s who you know.” It can seem pretty negative, as if some people have all the advantages due to family, circumstances or other advantages, while the rest of us are out of luck. But at the core, “who you know” means exactly - [Now Is The Time To Get The Job You Really Want](https://portfoliocreative.com/2014-11-4-now-is-the-time-to-get-the-job-you-really-want-1html/) - By Catherine Lang-Cline When we were children we were often asked, “What do you want to be when you grow up?” The answer typically was a simple response based on a career that seemed a bit heroic like teacher, fire fighter or doctor. Once we were exposed to more possibilities, the answer might have changed - [The Skills Gap: Your Future Job Doesn’t Exist Today](https://portfoliocreative.com/2014-11-4-the-skills-gap-your-future-job-doesnt-exist-today-html/) - By Kristen HarrisHere’s a newsflash from the future…the job that’s waiting for you doesn’t exist right now. That’s right. Your future job probably hasn’t yet been created, or maybe even thought about. Just ten years from now there will be jobs that are very different from anything we see today. While doing research on the current - [Is It The Feedback You Were Hoping For?](https://portfoliocreative.com/2014-6-5-is-it-the-feedback-you-were-hoping-for-html/) - By Chris Cochran We want to hear what our client has to say about a candidate after the interview and the same goes for the candidate - we want to hear what they thought of our client. Positive feedback from both parties is crucial to creating a match that results in an accepted offer. Negative - [Working Together](https://portfoliocreative.com/2014-4-30-working-together-html/) - By Chris Cochran Let’s get off to a great start working together! If you’re our new client, you want us to fill the first search you’ve given us. If you’re a client we’ve partnered with in the past, you want us to fill the search you’ve just given us. We want to deliver a solution - [Recruiting is For Lovers: Life as a Professional Cupid](https://portfoliocreative.com/2014-2-16-recruiting-is-for-lovers-life-as-a-professional-cupid-html/) - By Kristen Harris My reality television weakness is The Millionaire Matchmaker. In case you haven’t seen it, the premise is that Patty (The Matchmaker) runs a high-end dating service (The Millionaire’s Club). Every week she and her team select two high-net-worth individuals, preview potential dates for them, set up a social mixer, orchestrate a “master - [VP, Director, Manager: Do Titles Really Matter?](https://portfoliocreative.com/2014-4-29-vp-director-manager-do-titles-really-matter-html/) - By Kristen Harris In a world where it's all about the work, do titles really matter? Do they tell you something about the person you're meeting? Or are fancy titles just a "prize" companies hand out in lieu of real responsibility or more pay? Let's face it, there are no universally accepted definitions of what - [Mindful is the New Black](https://portfoliocreative.com/2013-11-21-mindful-is-the-new-black-html/) - Guest Blog Post for Portfolio CreativeBy Elaine Grogan Luttrull Last night while walking my dog I let my mind wander as it often does in the dark evening hours as we meander around our neighborhood. Maybe it is the fresh, crisp night air that causes my brain to relax; maybe it is the consistent, predictable - [Own Your Niche](https://portfoliocreative.com/2015-6-2-own-your-niche/) - By Catherine Lang-Cline“Success comes from standing out, not fitting in.” – Don DraperThere is nothing more tempting than trying to provide your customer or client with everything that they ask for. After all, you want to make sure that they are happy, right? Happy customers pay their bills and return as clients. But what is the cost - [Portfolio Creative Hires Business Development Manager for Pittsburgh](https://portfoliocreative.com/2015-4-30-portfolio-creative-hires-business-development-manager-for-pittsburgh/) - (COLUMBUS, OH) – The nation’s fastest growing recruiting and staffing firm continues to expand. Portfolio Creative has just named Mike Tierno as Business Development Manager for its Pittsburgh office. In this role, Tierno will share the value and impact of the firm’s innovative recruiting and staffing initiatives with area companies, building business partnerships that serve clients and talent. Tierno - [Three New Year’s Resolutions for Your Business](https://portfoliocreative.com/2014-12-2-three-new-years-resolutions-for-your-business-html/) - By Catherine Lang-Cline The word “resolution” in the Merriam Webster dictionary reads; \ˌre-zə-ˈlü-shən\ : the act of finding an answer or solution to a conflict, problem, etc. : the act of resolving something.We make personal resolutions for the New Year, but what about business resolutions? The beginning of a fresh new year is a perfect time - [The Evolution of a Business](https://portfoliocreative.com/2015-1-7-the-evolution-of-a-business-html/) - By Catherine Lang-Cline When we opened our doors about 10 years ago in Columbus, Ohio, there was really no one else doing what we were doing. Staffing and recruiting had been around for years, but no one had the sole specialization of finding creative talent. Back then, we had a couple of laptops and a fax - [Survey Says: Soft Skills Matter to Employers](https://portfoliocreative.com/2015-2-4-survey-says-soft-skills-matter-to-employers-html/) - By Kristen HarrisWe’ve been hearing a lot about the “skills gap” lately, where employers have a tough time finding qualified candidates even as a sizeable number of unemployed people struggle to find jobs. Now the debate has moved on to look at “hard” and “soft” skills.Hard skills are the specific manual or cognitive skills you - [Why You Need a Creative Recruiter in 2015](https://portfoliocreative.com/2015-1-28-why-you-need-a-creative-recruiter-in-2015-html/) - By Katie SpeersHow many of you started off the year full of good intentions? You were going to exercise every day, lose that extra spare tire or finally take the time to do something daily to make a personal or professional difference. You were going to improve your quality of life both in the office - [Lessons Learned: 10 Years of Portfolio Creative](https://portfoliocreative.com/2015-1-7-lessons-learned-10-years-of-portfolio-creative-html/) - By Kristen HarrisTen years ago my friend, Catherine, and I had this crazy idea. We’d spent many years in a variety of creative environments and positions, and kept seeing the same issue over and over again. Creative people were always looking for new career opportunities, and companies needed creative help. But there was no good - [Talent Matters: Coaches Win with Recruiting](https://portfoliocreative.com/2014-12-2-talent-matters-coaches-win-with-recruiting-html/) - By Kristen HarrisTalent Management. Bench Strength. Topgrading. No matter what you call it, having the right talent is the top competitive advantage for a modern business. We are in the Information Age, and having the right people on your team is critical, regardless of industry. Even the most traditional, labor-intensive businesses require more technology use - [Developing Your Own Brand](https://portfoliocreative.com/2015-2-4-developing-your-own-brand-html/) - By Catherine Lang-ClineBusinesses can be very savvy when it comes to branding themselves. They spend lots of money to develop a winning name, logo, website and platform that identifies and defines them. But what about individuals? Do they brand themselves with the same forethought and care? Increasingly the answer is yes.Consider some people who have - [4 Steps To Tell If You Are Ready to Freelance](https://portfoliocreative.com/2015-4-6-4-steps-to-tell-if-you-are-ready-to-freelance/) - By Catherine Lang-ClineMaybe you’ve been downsized, maybe you’re just getting tired of your current job. Either way, the thought of going out on your own has crossed your mind more than once. But how do you know if it’s a good idea?I’ve been in your shoes. In my career I’ve worked for agencies, corporations and - [Unicorns and Leprechauns: Stop Waiting for the Perfect Candidate](https://portfoliocreative.com/2015-4-6-unicorns-and-leprechauns-stop-waiting-for-the-perfect-candidate/) - By Kristen HarrisQuick quiz...which of the following really exist?a. Unicornsb. Leprechauns c. Purple Squirrelsd. Perfect CandidatesSorry, it’s a trick question. The correct answer is “e. None of the above.” Just like unicorns and leprechauns, no matter how strongly you want to believe, perfect candidates simply don’t exist. No single person has all of the skills you want, the specific - [Say Yes: 5 Ways to Assess Opportunities](https://portfoliocreative.com/2015-6-2-say-yes-5-ways-to-assess-opportunities/) - By Kristen HarrisEver heard that phrase “a big part of life is just showing up”? Even more so, I believe a big part of life is saying “Yes”. Showing up is important, but it’s really just a minimum requirement. It just means you’ll be there when opportunities come up. To maximize those opportunities and really take advantage of - [Portfolio Creative Celebrates 10th Anniversary](https://portfoliocreative.com/2015-4-16-portfolio-creative-celebrates-10th-anniversary/) - (COLUMBUS, OH) – This year Portfolio Creative, the nation’s fastest growing recruiting and staffing firm focused solely on the creative sector, marks 10 years in business. The company plans celebratory activities throughout the year, beginning with a specially designed 10 year anniversary logo. Founded and continuously run in Columbus, Ohio, with an additional office - [How to Catch a Millennial](https://portfoliocreative.com/2015-4-28-how-to-catch-a-millennial/) - By Catherine Lang-ClineThe search for talent is on and every business is looking at the Millennials. Also known as Generation Y, Millennials were born between the early 1980s and late 1990s. These young workers have fresh ideas and a high comfort level with the digital age. They’re needed to fill many entry-level roles. So why - [Change: It's a Good Thing](https://portfoliocreative.com/2015-4-28-change-its-a-good-thing/) - By Kristen HarrisChange is inevitable and necessary for growth. The world in general, and especially the creative industry, is constantly in flux. If you’re not moving forward, you’re falling behind. This is true for businesses, people, communities, organizations, everything.This year is Portfolio Creative’s tenth anniversary and you can bet we’ve seen a LOT of change - [Facebook is Fantasyland: 5 Tips to Manage Your Online Presence](https://portfoliocreative.com/2015-7-8-facebook-is-fantasyland-5-tips-to-manage-your-online-presence/) - By Kristen HarrisSocial media is everywhere. Whether it’s LinkedIn, Facebook, Twitter or Instagram, social media sites are being used in a wide variety of ways. People build company brands, their own personal brands, communicate with family and friends, share interests or beliefs, champion causes and plan business or social events. With such broad visibility and scope, - [3 Subtle Ways You Might Be Sabotaging Your Own Business](https://portfoliocreative.com/2015-7-8-3-subtle-ways-you-might-be-sabotaging-your-own-business/) - By Catherine Lang-ClineYou work so hard to grow your business, but what if you were simultaneously working against it? It’s not as crazy as it seems. Many business owners make the following common mistakes that may be costing more business than you realize.1. Having social media accounts but not staying current with them. Maybe you signed up for - [Life University](https://portfoliocreative.com/2015-8-5-life-university/) - By Chris CochranIt’s back to school time and there are special classes that I’d love to see offered…First Impressions 101 – This class starts promptly at 9:00am. At 9:01am, the Instructor hands out final grades and dismisses the class for the semester. It can be frustrating, but that’s just the way it goes.Second Chances 200 - [Kristen Harris Receives NAWBO Visionary Award](https://portfoliocreative.com/2015-7-22-kristen-harris-receives-nawbo-visionary-award/) - (COLUMBUS, OH) – Kristen Harris, COO and co-founder of Portfolio Creative was recognized with the Visionary Award from the Columbus Chapter of the National Association of Women Business Owners (NAWBO). The award honors Central Ohio women entrepreneurs who have achieved success in business while making notable contributions to - [Feeding Your Brain Feeds Your Career](https://portfoliocreative.com/2015-8-5-feeding-your-brain-feeds-your-career/) - By Catherine Lang-ClineI graduated from college back in the 1980’s. No need to do the math, I will admit that it was a while ago. But just because some time has passed since I walked across a stage, it doesn’t mean that my education finished way back then. Quite the contrary, I’ve been learning something - [Back to School: Learning Never Ends](https://portfoliocreative.com/2015-8-5-back-to-school-learning-never-ends/) - By Kristen Harris It’s Back to School time! The ads are running, and stacks of notebooks, folders, and pens are popping up on endcaps everywhere. This time of year gets me really excited—I loved school, and I still love buying a fresh pack of pens. But Back to School is not about the pens, notebooks - [Catherine Lang-Cline and Kristen Harris Named “Influential Women To Know”](https://portfoliocreative.com/2015-9-22-catherine-lang-cline-and-kristen-harris-named-influential-women-to-know/) - (COLUMBUS, OH) – Columbus Business First recently named the co-founders of Portfolio Creative as “Influential Women To Know in 2015.” The list recognizes 23 dynamic women who are shaping the Central Ohio business community. Other recipients are leaders of such well-known companies as Huntington Bancshares, Donatos Pizza and Thirty-One Gifts. Winners were featured - [Resumes: Reading Between The Lines](https://portfoliocreative.com/2015-9-2-resumes-reading-between-the-lines/) - By Catherine Lang-ClineWhen you post a job opening, you might find yourself buried in resumes very quickly. Sorting through the stack can be a challenge because who has time to closely look at each and every one? And yet, you don’t want to miss a perfect candidate.My best advice is to quickly rule out those - [Creative Portfolios: Ten Tips for Showing Off Your Work](https://portfoliocreative.com/2015-9-2-creative-portfolios-ten-tips-for-showing-off-your-work/) - By Kristen HarrisIn the creative industry, a portfolio is one of your most important tools. Whether you’re looking for a new position, seeking freelance work, or interviewing for a promotion, you’ll be asked for samples of your work.The portfolio’s function hasn’t changed, but its form certainly has. Gone are the days of lugging around huge - [Portfolio Creative Named Among Fastest Growing Staffing Firms](https://portfoliocreative.com/2015-9-22-portfolio-creative-named-among-fastest-growing-staffing-firms/) - (COLUMBUS, OH) – Staffing Industry Analysts recently named Portfolio Creative among the fastest growing staffing firms in the United States. Portfolio Creative was ranked on the group’s fastest growing firm list for 2015, which included 102 total firms that posted a compound annual growth rate in revenue of 15% or more between 2010 - [Gauge The Fit Before You Commit](https://portfoliocreative.com/2015-9-29-gauge-the-fit-before-you-commit/) - By Kristen Harris "Fit" seems to be something we're always looking for--whether we're seeking a love interest, career options, or a new pair of jeans. Cinderella's glass slipper fit only her dainty foot. When Goldilocks checked out the dwelling of the three bears, one bed was too big, one too small, and one was just - [Why I Love Columbus: Two-Dozen Reasons From the Portfolio Creative Team](https://portfoliocreative.com/2015-10-7-why-i-love-columbus-two-dozen-reasons-from-the-portfolio-creative-team/) - Originally posted on: http://columbus.org/2015/09/why-i-love-columbus-two-dozen-reasons-from-the-portfolio-creative-team/Dear Columbus,We love living and working with you, and wanted to let you know how great we think you are! Here are two-dozen reasons why.What Makes Columbus So Great by Portfolio Creative:1. With a thriving and vibrant creative scene, you’re full of art, music, design, and creativity.2. You’re diverse, friendly, and welcoming to - [Ask About Values Before Hiring](https://portfoliocreative.com/2015-9-29-ask-about-values-before-hiring/) - By Catherine Lang-Cline It’s always exciting when you open a new role at your company. Here’s your chance to bring in fresh insights and perspectives to uplevel your whole team! As the interviews wind down and you’ve narrowed the field to your top one or two candidates, how do you know which is going to - [When Everyone is Happy, Everyone is Productive](https://portfoliocreative.com/2015-11-4-proper-care-and-feeding-of-the-temporary-worker/) - By Catherine Lang-ClineIf you’ve made the decision to add a temporary worker to your staff, you’re not alone. According to the American Staffing Association, about 3 million people are employed through a staffing company every week. A great majority of temporary workers have very satisfying experiences.Why? Here is a behind the scenes look at what - [The True Art of Giving Thanks](https://portfoliocreative.com/2015-11-4-the-true-art-of-giving-thanks/) - By Catherine Lang-ClineIt is that time of year where everyone says, “give thanks.” And when we look at our lives we do have a lot to be thankful for. If you are in the group of the lucky ones, you have your health, food on the table, a job you love, and a wonderful family. - [Good News: Creative Jobs Rank High for Work-Life Balance](https://portfoliocreative.com/2015-12-1-good-news-creative-jobs-rank-high-for-work-life-balance/) - By Kristen HarrisGood news, creative people! According to a recent survey, our jobs rank pretty high on the work-life balance scale. 6 of the Top 10 jobs on the 25 Best Jobs for Work-Life Balance (2015), list are in the marketing/creative space. Why is work-life balance so important? Research shows significant ties between work-life balance and - [Effective Networking](https://portfoliocreative.com/2016-1-27-effective-networking/) - By Catherine Lang-Cline“I see you everywhere!”That is what I hear, but honestly, that can’t be true because I can’t be everywhere. But I do make where I do go really count. Like most people, when you first start networking, it can be difficult. You search the room over and over for someone that you might - [Freelancing Is The Future of Business](https://portfoliocreative.com/2016-1-8-freelancing-is-the-future-of-business/) - By Catherine Lang-ClineAccording to Dustin Haisler, the Chief Innovation Officer of e.Republic, there are currently 53 million people, or 34% of the American workforce, freelancing.By the year 2020, an estimated 74 million people, 50% of the American workforce, will be freelancing. What is causing the shift? First reason, the Millennials. While we have all been discussing - [Freelance Prediction: The Future is Now](https://portfoliocreative.com/2016-1-8-freelance-prediction-the-future-is-now/) - By Kristen HarrisFreelancing is the future, and it’s here now. Looking at both the current state and future predictions in the American workforce, freelancing is going to continue to grow. First, a definition: Whether they’re called freelancer, independent contractor, contingent worker, self-employed, free agent, gig worker, or something else, there are a lot of people - [Networking for Introverts: 10 Tips to Survive and Thrive at Events](https://portfoliocreative.com/2016-1-28-networking-for-introverts-10-tips-to-survive-and-thrive-at-events/) - By Kristen HarrisNETWORKING. Just the word can send a chill down the spine of an introvert. When someone says, “do you want to go to this networking event?” I envision everything I hate—walking into a room full of strangers, an overload of social chitchat, needing to interrupt others to get a word in edgewise, shaking - [Portfolio Creative Named Best Staffing Firm to Work For](https://portfoliocreative.com/2016-3-1-portfolio-creative-named-best-staffing-firm-to-work-for/) - (COLUMBUS, OH) – Staffing Industry Analysts recently named Portfolio Creative one of the best staffing firms to work for in the United States. The company was recognized among firms with 10 to 20 employees. Canady Patterson, Director Business Development, was on hand to receive the award at an event in Phoenix, Arizona on February - [Facebook is Fantasyland: 5 Tips to Manage Your Online Presence](https://portfoliocreative.com/2016-3-2-facebook-is-fantasyland-5-tips-to-manage-your-online-presence/) - By Kristen HarrisSocial media is everywhere. Whether it’s LinkedIn, Facebook, Twitter, or Instagram, social media sites are being used in a variety of ways. People build company brands and their own personal brand, communicate with family and friends, share personal interests or beliefs, champion causes, and plan business or personal events. Because you’re interacting with - [Outstanding Versus Good](https://portfoliocreative.com/2016-3-30-outstanding-versus-good/) - By Chris CochranOften times, the difference between the candidate who got the job and the one who came in second place is subtle. The outstanding candidate gets the job; the good one comes in second. Here are some examples of what that difference can be at the various stages of the hiring process.Good candidates have - [Finding Candidates Through Social Media](https://portfoliocreative.com/2016-3-3-finding-candidates-through-social-media/) - By Catherine Lang-Cline It’s fast and it can be furious, but social media has become the great connector among us. We use it for everything, including finding candidates for the open role that we have. With access to so many ways to communicate, what works best? Let’s discuss: Job Board - Having a job board - [8 Ways To Retain Top Employees](https://portfoliocreative.com/2016-3-29-8-ways-to-retain-top-employees/) - By Catherine Lang-ClineWith the unemployment rate so low, companies are not getting the normal number of resumes from the unemployed. This requires companies to dig deeper into a shallow pool, which means that people you currently employ could get lured away. Why? Here’s a little insight to what we hear as recruiters:Money – No surprise that money - [Four Key Communication Points Between Client and Recruiter](https://portfoliocreative.com/2016-3-18-s94r85rfbws1itrtu9gi5874god9gk/) - by Chris CochranWhen you decide to bring on the support of a search firm for your open opportunity, there are four key points of communication that occur that can drive you towards success or failure depending on how you manage them.The opening conversation with the recruiter to discuss the open role should be just as - [Hottest Jobs 2016: Marketing and Web in Top Ten](https://portfoliocreative.com/2016-3-29-hottest-jobs-2016-marketing-and-web-in-top-ten/) - By Kristen HarrisCareerBuilder’s recently released List of Hottest Jobs for 2016 highlights shortages in the marketing/creative sector. Which means opportunity for both those in the field and anyone interested in joining it.Of the 20 hottest jobs, Marketing Manager is #3, and Web Developer is #9. What exactly does this mean?Long answer...the list is comprised of - [Do You Trust Your Vendor?](https://portfoliocreative.com/2016-4-26-do-you-trust-your-vendor/) - By Catherine Lang-ClineIn staffing, our client calls us because they need a person, the right person. We could send someone that just fits the skillset, but instead, we do more. We dig deeper and make sure that they are a fit on all levels. This means that we are not sending a ton of resumes; - [You Online: Ten Tips for a Better Profile Photo](https://portfoliocreative.com/2016-4-26-you-online-ten-tips-for-a-better-profile-photo/) - By Kristen HarrisWhen we first started Portfolio Creative, one of my advisers told me I really needed to add a picture of myself to my LinkedIn profile. “No, I hate pictures of myself! I’m not photogenic, no one wants to see a picture of me.” She didn’t care about my hangups. “Get over it. People - [Trust in the Workplace: It's Built Every Day](https://portfoliocreative.com/2016-6-30-trust-in-the-workplace-its-built-every-day/) - By Kristen Harris"Trust is the lubrication that makes it possible for organizations to work." --Warren BennisImagine we’re driving down the highway. I’m going 60, 65, 70 miles an hour (maybe faster...don’t judge me), and so are you. I trust you’ll stay in your lane, and you trust that I’ll stay in mine. We both use - [Hire People That Believe In What You Do](https://portfoliocreative.com/2016-6-30-hire-people-that-believe-in-what-you-do/) - By Catherine Lang-ClineIf you have ever had to hire anyone in the past, you know that there are many people that will apply. You need to find the right fit. The easy way to find a good candidate is to find someone that matches the skill set that you want. Look at the resume and - [3 Great Reasons To Always Be Updating Your Resume](https://portfoliocreative.com/2016-9-2-3-great-reasons-to-always-be-updating-your-resume/) - By Catherine Lang-ClineWhen you lose your job, or choose to find another job, it is the natural first step to update your resume. But waiting to update it after 3, 5, or 10 or more years can work against you. Here are 3 great reasons to always be updating your resume.It is difficult to remember - [Your Resume: Always Be Prepared](https://portfoliocreative.com/2016-9-2-your-resume-always-be-prepared/) - By Kristen HarrisSeptember is National Update Your Resume Month (yes, it’s a thing). This month I encourage you to embrace the Scout’s motto of “Be prepared,” and update your resume. Even if you’re 100% happy in your current role, own your own business, work independently, or not currently working, it’s a best practice to always - [Masks and the Roles We Play In Business](https://portfoliocreative.com/2016-10-7-masks-and-the-roles-we-play-in-business/) - By Catherine Lang-ClineHalloween is not the only time that we put on masks and costumes and play out our chosen personalities. We actually do this every day in business.You may not want to wear a dress or a tie and jacket everyday, but the role you play in your job dictates that you need to. - [Authenticity: Is It Okay to Fake It ‘Til You Make It?](https://portfoliocreative.com/2016-10-7-authenticity-is-it-okay-to-fake-it-til-you-make-it/) - By Kristen HarrisWe’ve all heard the advice, “fake it until you make it.” But isn’t that a little false? Or pretentious? Maybe even outright lying? While this advice might sound a lot like “don’t be yourself” or “act like someone you’re not,” Amy Cuddy has fascinating research about how changing your body language can actually - [Mentorship: Ten Tips for a Successful Relationship](https://portfoliocreative.com/2016-11-4-mentorship-ten-tips-for-a-successful-relationship/) - By Kristen HarrisRecently I participated in a Business First panel discussion about mentorship. Here are Ten Tips for a successful mentor/mentee relationship: Take charge. If you’re the mentee (the person being mentored), you need to take charge of the relationship. Your mentor has agreed to share their time, experience and ideas with you–it’s your job - [Mentoring — Getting Help and Giving Back](https://portfoliocreative.com/2016-11-4-mentoring-getting-help-and-giving-back/) - By Catherine Lang-Cline If you are an entrepreneur, I am guessing that you started your business with a great idea for a good or service that you really believed in. You may or may not have gained some business knowledge along the way before creating your own business but regardless, there is no way you - [Appreciation: A Little Thanks Goes a Long Way](https://portfoliocreative.com/2016-11-21-appreciation-a-little-thanks-goes-a-long-way/) - By Kristen HarrisQuick, what are two words you can never overuse?Thank. You.My parents called thank you the “magic words”, and I still think they’re magical today. Showing a little appreciation goes a long way. It makes the world a nicer place, and never makes things worse. Show gratitude by thanking people in a way that - [Staying Accountable in the New Year: 3 Easy Steps to Accomplishing Your Goals](https://portfoliocreative.com/2016-12-2-staying-accountable-in-the-new-year-3-easy-steps-to-accomplishing-your-goals/) - By Catherine Lang-ClineWe are approaching a new year that will have new resolutions, new personal and professional goals and maybe for some, the same resolutions and goals from last year. If you tend to fall into this third category, how do you plan on reaching your goals this year? I’ve found that when you keep - [Your Career: Reflection and Goal Setting for the New Year](https://portfoliocreative.com/2016-12-2-your-career-reflection-and-goal-setting-for-the-new-year/) - By Kristen Harris“Alice: Which way should I go?Cat: That depends on where you are going.Alice: I don’t know.Cat: Then it doesn’t matter which way you go.” ― Lewis Carroll, Alice in WonderlandDo you know where you’re going? It’s important to figure that out, because you’re going to end up somewhere. Let’s make sure it’s actually where - [Portfolio Creative Honored by Healthy Ohio Business Council for Demonstrated Commitment to Workplace Wellness](https://portfoliocreative.com/2016-12-12-portfolio-creative-honored-by-healthy-ohio-business-council-for-demonstrated-commitment-to-workplace-wellness/) - COLUMBUS – Portfolio Creative has been awarded the 2016 Healthy Worksite Bronze Level Award by The Healthy Ohio Business Council (HOBC). This awards program, in its’ 13th year, recognizes companies in Ohio who demonstrate a commitment to employee wellness through comprehensive worksite health promotion and wellness programs. Applicants are scored on the extent their wellness - [How the New “Gig Economy” is Going to Help Business](https://portfoliocreative.com/2017-1-11-how-the-new-gig-economy-is-going-to-help-business/) - By Catherine Lang-ClineI am sure that you have been hearing a lot about the new “gig economy.” But what exactly is it? As a former graphic designer and someone that has created a business based on workforce solutions, I can tell you that this way to work has actually been going on for quite a - [Job vs. Gig: What’s the Difference and Why It Matters](https://portfoliocreative.com/2017-1-18-job-vs-gig-whats-the-difference-and-why-it-matters/) - By Kristen HarrisWe’ve been hearing a lot about ‘gigs’ lately, along with the ‘gig economy’, and you probably have some questions. What exactly IS a ‘gig’? What’s the difference between a ‘job’ and a ‘gig’? Is one better than the other? Most importantly, why should I care? How does it affect me?Let's start with a - [Creative Events Round-Up: February](https://portfoliocreative.com/2017-2-2-creative-events-round-up-february/) - For more than 10 years, we have worked with long-time partner and friend, Robin Enterprises, and a local designer to create and print our quarterly creative events calendar. With mixed emotions, we have decided to move the calendar in a digital direction and our most recent winter calendar will be our final edition in print.Our - [Your Job is Really a Gig, and Why That’s a Good Thing](https://portfoliocreative.com/2017-2-7-ricto32451m460psvldpty559m13sa/) - By Kristen HarrisYou’ve probably heard a lot of talk about ‘gigs’ and the ‘gig economy’ lately, but may have thought it doesn’t apply to you. Here’s the deal–gigs aren’t just for Uber drivers and musicians anymore. We're all working in the gig economy. All jobs are becoming gigs. Work has been impacted by the Information Age, - [Product: Presenting the Best You](https://portfoliocreative.com/2017-2-20-az31nlnexcqczaosrdctko30o0cbhk/) - The 4 P's of Marketing Yourself: Product, Part 1By Catherine Lang-ClineThere are millions of products on the market today. Yet somehow you are able to make choices as to what your favorite products are without spending much time comparing your options. What makes them stand out? What makes you choose them? It is the exact - [Place: Be Everywhere Without Being Everywhere](https://portfoliocreative.com/2017-2-28-place-be-everywhere-without-being-everywhere/) - The 4 P's of Marketing Yourself: Place, Part 2By Catherine Lang-ClineThere are many ways that people can advertise their services. Think about product placement in movies, commercials and magazines. The company needs to be very strategic to make sure their product is seen. Sometimes it needs to be seen in seconds and sometimes it needs - [Creative Events Round-Up: March](https://portfoliocreative.com/2017-3-1-creative-events-round-up-march/) - March in Ohio *sigh* is typically characterized by celebrating sandal weather on a Monday and pulling out a parka from the back of your closet between tears by Friday. Luckily, we live in a city where something inspiring and informative is going on every night to keep us busy while we wait for patio season and - [Promotion: Getting the Word Out About You](https://portfoliocreative.com/2017-3-8-promotion-getting-the-word-out-about-you/) - The 4 P's of Marketing Yourself: Promotion, Part 3By Catherine Lang-ClineOnce you have established where you need to be, how do you make an impact? How do you get remembered? How do you stay front of mind?Creating your strategy for marketing yourself can be as easy as the 4 P’s: Product, Place, Promotion, and Price. Here - [Price: Market Value and What You Are Worth](https://portfoliocreative.com/2017-3-13-price-market-value-and-what-you-are-worth/) - The 4 P's of Marketing Yourself: Price, Part 4By Catherine Lang-ClineWhen I freelanced, I had to charge enough to get paid what I was worth, plus cover the slower times, plus remain competitive. It was the same when I tried to find a fulltime job. I knew that I wanted to make sure I made - [Creative Events Round-Up: April](https://portfoliocreative.com/2017-3-31-creative-events-round-up-april/) - We're inching closer to festival season, which means very soon, every weekend will be filled with the best of Columbus days and evenings spent with friends celebrating our city's culture, people and favorite summer holidays. Keep yourself busy until then by checking out this month's highlighted creative events from our April calendar. OSU Department of Design - [Hiring: What’s an “Ideal Fit”?](https://portfoliocreative.com/2017-4-13-hiring-whats-an-ideal-fit/) - By Kristen HarrisIn hiring it’s important to remember people are not commodities, individuals are not interchangeable. Even with equal skills or experience, every person is unique, and so is every company and role. It’s important to find the right person for the right position– that’s an Ideal Fit.Imagine this scenario: you’ve interviewed two candidates for - [You’re Hired: Five Tips to Prepare for a Great Interview](https://portfoliocreative.com/2017-4-25-youre-hired-five-tips-to-prepare-for-a-great-interview/) - By Kristen HarrisYou have an interview! Maybe you’re a little nervous. It probably feels like there are a thousand things to remember. Whether it’s your first interview, or you haven’t interviewed in twenty years, being prepared can help tilt the outcome in your favor.There are two sides to every interview, the person interviewing you and - [Creative Events Round-Up: May](https://portfoliocreative.com/2017-4-27-creative-events-round-up-may/) - Say goodbye to your weeknight Netflix marathons— the nights are brighter and longer, there are endless events to choose from and warm weather is here to stay. We found it especially tough this month to highlight only a few of the many awesome happenings in our creative community throughout the month of May. Don't stop - [60 Seconds and You’re Hired: Interview Tips that Work](https://portfoliocreative.com/2017-5-5-60-seconds-and-youre-hired-interview-tips-that-work/) - By Kristen HarrisThis is it! Showtime. Your interview is scheduled, you’ve taken the time to prepare, and are confidently walking in the door, ready to go. Now it’s time to show them what you’ve got.If you haven’t quite prepared for the interview yet, check out part one of this series— You’re Hired: Five Tips to - [Are Job Interviews A Waste of Time?](https://portfoliocreative.com/2017-5-15-are-job-interviews-a-waste-of-time/) - By Catherine Lang-ClineIf you are meeting with too many people or you are hiring people only to find out that they are not the right fit, your time is better spent doing something else.So are job interviews a waste of time?* Sometimes...We have a few proven tips to help ensure that your next experience interviewing - [Scholar to Graduate: My 10KSB Experience](https://portfoliocreative.com/2017-5-25-scholar-to-graduate-my-10ksb-experience/) - By Kristen HarrisApparently people in Boston like to hide valuables under a mattress. Earlier this year I found a treasure in Boston too, although it wasn’t $20M in cash (and thankfully doesn’t require federal investigation). For the past twelve weeks I was a scholar in National Cohort 7 of the Goldman Sachs 10,000 Small Businesses - [Creative Events Round-Up: June](https://portfoliocreative.com/2017-5-31-creative-events-round-up-june/) - We don't like to play favorites, but June is making a strong case for first place in our hearts, featuring some of Columbus' most-loved events all month long. Between the Columbus Arts Fest (yes!!), Stonewall Columbus Pride weekend and Comfest, basically our weekends are booked from now until the ground freezes again. Here's what we - [Networking: Don’t Shake Hands, Build a Network](https://portfoliocreative.com/2017-6-6-networking-dont-shake-hands-build-a-network/) - By Kristen HarrisDo you cringe when you hear the word “networking”? Get invited to a “networking event” and suddenly have an unavoidable conflict? Often say “I hate networking”?If all you can think of when you hear that word is a room full of fast-talking people handing out business cards and shaking hands, I challenge you - [One Interview Question That Cuts Through the BS to Reveal Someone's True Character](https://portfoliocreative.com/2017-6-13-one-interview-question-that-cuts-through-the-bs-to-reveal-someones-true-character/) - By Catherine Lang-ClineWe all try to be so clever when asking interview questions. We might be intentionally trying to trip up a candidate or we might be really wanting to dig deep and see if this person is going to be a fit for our company. Inc. Magazine recently said that THE QUESTION to ask - [How Google Work Changed Our Small Business](https://portfoliocreative.com/2017-6-16-how-google-work-changed-our-small-business/) - By Shelli WelchI happen to be a proud (unpaid/unsponsored) user of many of Google’s products. At Portfolio Creative we switched to Google for Work in 2012, which is comprised of Gmail (with your business domain name), Google Drive (Docs, Spreadsheets, Presentations, etc.), and others. We also use Google Chrome as our browser of choice as - [A Day in the Life: Q+A with Brittany Bergamo Whalen](https://portfoliocreative.com/2017-6-14-a-day-in-the-life-qa-with-brittany-bergamo-whalen/) - To kick-off our new A Day in the Life series showing off creatives in and around Columbus, we have our very own Brittany Bergamo Whalen. Get to know Brittany's background and a snapshot of her daily routine by reading our Q+A with her below. Brittany is a Columbus native who grew up in German Village and now - [Creative Events Round-Up: July](https://portfoliocreative.com/2017-6-20-creative-events-round-up-july/) - In between fireworks shows and summer concerts, your favorite creative organizations are playing host to some pretty cool events throughout July. Here's our latest creative events round-up:AMA Summer Networking BashThursday, July 20 at Grandview CafeAMA Columbus is teaming up with our local Legal Marketing Association chapter to bring you a night of networking, giveaways and - [Employment Law: What You Don’t Know Can Hurt You](https://portfoliocreative.com/2017-6-20-employment-law-what-you-dont-know-can-hurt-you/) - By Kristen Harris Legal and legislative issues around human resources, hiring and employment are constantly changing. I recently attended the American Staffing Association’s Staffing Law Conference or, as I affectionately refer to it, the “How to Not Get Sued” conference. It’s important for us to stay on top of these issues to protect ourselves, our - [A Day in the Life: Q+A with Kelsea Wiggins](https://portfoliocreative.com/2017-6-27-a-day-in-the-life-qa-with-kelsea-wiggins/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Kelsea Wiggins, social media manager and blogger. Hi. I’m Kelsea Wiggins. I’m a 25 year old digital and Columbus native. I was born on the Southeast side of Columbus but have called Grandview home for a couple of years - [A Day in the Life: Q+A with Ansley Phillips](https://portfoliocreative.com/2017-6-29-a-day-in-the-life-qa-with-ansley-phillips/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Ansley Phillips, a killer creative director and Tennessee native, making moves and shaking things up in the 614.My name is Ansley Phillips, phonetically pronounced “annzlee”, and no it’s not a family name. My college roommate always told people Ansley’s - [Are Resumés Becoming Less Important?](https://portfoliocreative.com/2017-6-27-are-resums-becoming-less-important/) - By Catherine Lang-ClineSince I am in the business of connecting creative people to creative work, my opinion on resumés is asked quite often. They’re always asking for ways to improve it so it gets noticed. As long as people have created resumés, there have been ways to make it stand out more. But with that - [Your Resumé: Is It Time for a Digital Upgrade?](https://portfoliocreative.com/2017-6-28-pd1bm3km32figl0annlaoallsx8uvg/) - First of all, let’s put to rest the rumor that resumés are dead. Passé. Outdated. Sorry, but they’re not. While the demise of the resumé has been predicted for years, currently they are still a standard requirement for most companies. Yes, you can direct people to your website or LinkedIn profile, and they may check - [Finding Your Passion: Checklist for Remapping Your Career](https://portfoliocreative.com/2017-6-28-finding-your-passion-checklist-for-remapping-your-career/) - By Catherine Lang-ClineWhen we are children, we have these grand ideas of what we want to be when we grow up. The most common career choices are often firefighter, veterinarian, maybe astronaut. If it is not one of these, it is something else that has been exhibited in some way to us when we are - [Your Career: Five Common Job Search Mistakes](https://portfoliocreative.com/2017-8-14-your-career-five-common-job-search-mistakes/) - By Kristen HarrisLooking for work might seem like a fairly straightforward process but, in fact, it’s quite complex.There are several steps, a series of interactions, and multiple people involved in your search. Each stage of the process is filled with nuance and details. One false move can take you out of the running, and you - [A Day in the Life: Q + A with Zach Gerber](https://portfoliocreative.com/2017-8-10-a-day-in-the-life-q-a-with-zach-gerber/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Zach Gerber, an incredibly creative, energetic and active Marketing Director who has no plans of slowing down! Hi, I’m Zach Gerber--avid skateboarder turned marketing strategist. I learned early on the importance of falling down and getting back up in - [Hiring: Plan Ahead, Ideal Fit Takes Time](https://portfoliocreative.com/2017-8-22-hiring-plan-ahead-ideal-fit-takes-time/) - By Kristen Harris“Never make a decision until you have to.” – Randy PauschAs hiring managers and job candidates, we’re all looking for an Ideal Fit. Whatever term you use to describe it, we all want to find someone who is a good fit for our team, or a work opportunity that feels “just right”. If - [A Day in the Life: Q + A with Debbie Gillum](https://portfoliocreative.com/2017-8-31-a-day-in-the-life-q-a-with-debbie-gillum/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Debbie Gillum, a multi-talented Marketing Specialist, with two side hustles. Her love of writing, problem solving and all things social media help make her one heck of a talented lady. She's a leading example of the creativity we have - [A Day in the Life: Q + A with Keya Crenshaw](https://portfoliocreative.com/2017-8-17-a-day-in-the-life-q-a-with-keya-crenshaw-ck8hm/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Keya Crenshaw, a Columbus native who balances her time between being a CEO and writer, as well as an actor and creative consultant. We admire the variety of creativity in her life, and dedication to make it all - [Perfecting Your Craft: Does It Really Take 10,000 Hours?](https://portfoliocreative.com/2017-9-6-perfecting-your-craft-does-it-really-take-10000-hours/) - By Kristen HarrisThere is an oft-cited “rule” that 10,000 hours of deliberate practice are needed to become world-class in any field. People have latched onto this 10,000 Hours Rule, especially after Malcolm Gladwell’s best-selling Outliers, because it’s short, simple and easy to remember.Does this mean you can’t be world-class in less than 10,000 hours? Or - [Side Hustles: It's Not Just About the Money](https://portfoliocreative.com/2017-9-18-side-hustles-its-not-just-about-the-money/) - By Kristen HarrisNearly a third of workers have a side gig, according to recent research conducted by Harris Poll on behalf of CareerBuilder(1). This statistic caught my eye because I know a lot of people who do extra work on the side in addition to their regular day job. It’s pretty common in the creative - [Part One: What is Creative Workforce Planning? Interview with Catherine Lang-Cline and Kristen Harris](https://portfoliocreative.com/2017-9-25-part-one-what-is-creative-workforce-planning/) - We recently sat down with the founders of Portfolio Creative to talk about their Workforce Planning service. We had questions, they had answers.In Part One of this two-part interview, we learn what Workforce Planning is and why it’s important for companies and businesses as they grow.What is Workforce Planning? K: Simply put, it’s helping a - [A Day in the Life: Q + A with Tonnisha English](https://portfoliocreative.com/2017-9-28-a-day-in-the-life-qa-with-tonnisha-english/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Tonnisha English, a multitasking Momma who is a digital content specialist and founded her own communications company. We commend you Tonnisha, you are a great example of all the hardworking creative SuperMom's we have in Columbus! Hi Columbus! My - [Part Two: How Does Creative Workforce Planning Help? Interview with Catherine Lang-Cline and Kristen Harris](https://portfoliocreative.com/2017-9-28-part-two-how-does-creative-workforce-planning-help-interview-with-catherine-lang-cline-and-kristen-harris/) - We recently sat down with the founders of Portfolio Creative to talk about their Workforce Planning service. We had questions, they had answers.In Part Two of this two-part interview, we learn who Workforce Planning is for and how it works. For more background, check out Part One: What is Creative Workforce Planning?What type of companies - [What Martech Means to Us](https://portfoliocreative.com/2017-10-3-what-martech-means-to-us/) - By Brad MiddletonIf you are reading this you probably already have a basic idea of what we do here at Portfolio Creative. If you do not, simply put, we help connect our clients with the right creative talent, so when a term like Martech comes up it in relation to our niche in the workforce - [When to Use a Retained Search Versus a Contingent Search](https://portfoliocreative.com/2017-10-2-when-to-use-a-retained-search-versus-a-contingent-search/) - By Catherine Lang-ClineIf you are in a position to hire a person and feel that you need to engage a recruiting company, there are a couple of things you will want to know when you are connecting with that recruiting team. Based on the type of company you are using and the level of search, - [How Leading Companies Build the Workforces They Need to Stay Ahead](https://portfoliocreative.com/2017-10-11-how-leading-companies-build-the-workforces-they-need-to-stay-ahead/) - By: Michael Mankins for the Harvard Business Review The strategic underpinnings of most companies’ workforce plans should change dramatically as a result of technological innovation. Digital transformation, the industrial internet, advanced analytics, artificial intelligence, robotics, machine learning, and a plethora of other innovations are fundamentally changing the nature of work. Machine learning, for example, may - [WOW! We've been in business for more than 12 years. We love being in Columbus -- check out 12 reasons we're unique and make a difference in our community. We'd love to get to know you!](https://portfoliocreative.com/2017-10-12-wow-weve-been-in-business-for-more-than-12-years-we-love-being-in-columbus-check-out-12-reasons-were-unique-and-make-a-difference-in-our-community-wed-love-to-get-to-know-you-1/) - 1. This business was started by two women, Catherine Lang-Cline and Kristen Harris, that graduated together from the LBrands boot camp. 2. We believe in serving the community, so we get involved. There are a number of boards that members of our team belong to, and have been for years. Such as, Greater Columbus Arts Council, - [How to Help Someone Discover Work That Excites Them](https://portfoliocreative.com/2017-10-19-how-to-help-someone-discover-work-that-excites-them/) - By: Amy Jen Su for the Harvard Business ReviewMuch has been written on a leader’s role in motivating, engaging, and bringing out the best in others. Yet research suggests there is still much more that could be done. Frequently cited is the 2014 Deloitte study that found that “up to 87% of America’s workforce is not - [Four Examples of Retail Brands Killing it with Content](https://portfoliocreative.com/2017-10-24-four-examples-of-retail-brands-killing-it-with-content/) - By: William Harris for Entrepreneur As more and more retail brands and department store giants close shop and reduce locations this year, the rest of the retail industry is scrambling. They've got to find ways to unlock the keys to survival and growth.What is happening to the retail side of things?Needless to say, retail isn’t what - [Meet Our Team Series: Recruiter, Katie Rochte](https://portfoliocreative.com/2017-10-26-meet-our-team-series-recruiter-katie-rochte/) - In this new series, we want to give you an inside look into a day in the life of our talented team. Meet one of our Recruiters, Katie Rochte, who loves her role in helping people find an awesome gig! She shares a bit about her morning routine with her beloved Pippy; as well as, - [Hiring and Employment: Change is Here](https://portfoliocreative.com/2017-11-9-hiring-and-employment-change-is-here/) - By Kristen HarrisGrowth is one of our company values at Portfolio Creative – we are always learning, improving, and adapting. In the spirit of growth, I recently attended the American Staffing Association’s Staffing World Conference. It’s important for us to stay on top of employment and hiring trends so we can provide the best possible - [Achieving Pay Equity Together](https://portfoliocreative.com/2017-11-16-achieving-pay-equity-together/) - By Catherine Lang-ClineIn the United States, women make about eighty cents on the dollar that a man will make in a year. In Columbus, it is seventy-eight cents on the dollar. Which is why it is great news that the City of Columbus is facing this issue with The Columbus Commitment: Achieving Pay Equity initiative. - [A Day in the Life: Q + A with Daniel Baca](https://portfoliocreative.com/2017-11-17-a-day-in-the-life-qa-with-daniel-baca/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Daniel Baca, a Digital Marketing Strategist with an entrepreneurial spirit who loves to get involved in the community and meet fellow creatives in Columbus. Hello everyone! My name is Daniel Alejandro Baca and here's a little bit of my - [Change Your Life By Helping Other Lives](https://portfoliocreative.com/2017-11-21-change-your-life-by-helping-other-lives/) - By Catherine Lang-ClineLet's be honest. Sometimes after doing everything that you need to do to keep your own life on the rails, it seems that you are too tired to help another individual, or there's simply, not enough time left in the day. But that's not true, you're just thinking too big. You can start - [Meet Our Team Series: Recruiter, Derik Abbott](https://portfoliocreative.com/2017-11-28-meet-our-team-series-recruiter-derik-abbott/) - In the latest installment of our Meet Our Team series, we talk with Derik Abbott, who loves Columbus and all that the city has to offer! A music lover, Derik likes discovering new bands and going to shows at some of the coolest concert venues in Columbus. I'm Derik Abbott and have been working as a - [Be Your Best: Using Strengths at Work](https://portfoliocreative.com/2017-11-29-be-your-best-using-strengths-at-work/) - By Kristen Harris At Portfolio Creative we welcome every new hire for our internal team with a copy of the book StrengthsFinder 2.0. We ask them to take the assessment and share their results. Why? Because StrengthsFinder is one of the key tools we use to better understand ourselves and each other. StrengthsFinder is built on the - [A Day in the Life: Q + A with Katherine McConnell](https://portfoliocreative.com/2017-12-6-a-day-in-the-life-q-a-with-katherine-mcconnell/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Katherine McConnell, a Photographer, and adventurer who loves to travel and find inspiration for her art in and around Columbus. We admire you Katherine for continually working on your craft -- you are a great example of the - [A Day in the Life: Q + A with Deron Husak](https://portfoliocreative.com/2017-12-19-a-day-in-the-life-q-a-with-deron-husak/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Deron Husak, a Design Director who founded his own agency to "create strategically sound brand[s]" for his clients in the Columbus community + beyond. My name is Deron. I'm the Founder and Design Director of Major Interactive, - [Leadership Strengths: Finding Your Highest and Best Use](https://portfoliocreative.com/2017-12-21-leadership-strengths-finding-your-highest-and-best-use/) - By Kristen HarrisIn real estate, there's a concept called "highest and best use." When appraising a piece of vacant land or property, under this concept the value must be based on the most reasonable, probable, and legal use that is physically possible appropriately supported and financially feasible. For example, if a property is currently an - [A Day in the Life: Q +A with Brittnee Miller](https://portfoliocreative.com/2018-1-2-a-day-in-the-life-q-a-with-brittnee-miller/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Brittnee Miller, a Social Media Community Manager whose side hustle is running a lifestyle blog. She is focused on building a collaborative community with other like-minded creatives. MorningMy morning starts off cold – I'm on dog duty so I - [How To Plan For A Successful Year](https://portfoliocreative.com/2018-1-15-how-to-plan-for-a-successful-year/) - By Catherine Lang-ClineIt's January and this is the year! This is the year you are going to keep every resolution! We are going to start by making them very measurable and very possible.Just as always, January 1st comes every year and it serves as a great opportunity to try something new or get a "re-do" - [To Be More Creative, Schedule Your Breaks](https://portfoliocreative.com/2018-1-16-to-be-more-creative-schedule-your-breaks/) - By: Jackson G. Lu, Modupe Akinola, and Malia Mason for the Harvard Business ReviewImagine that on a Friday afternoon, before leaving work to start your weekend, you are asked to solve two problems that require creative thinking. Do you:Spend the first half of your time attempting the first problem and the second half of your - [New Year, New Job](https://portfoliocreative.com/2018-1-16-new-year-new-job/) - By Brad MiddletonSince we have moved on from the holiday season and are back to work, I am guessing there are a number of you out there that are looking for a change. Just walking back into that office for the first time in 2018 could have been enough to push you over the edge. - [Ergonomic + Fitness at Work Tips](https://portfoliocreative.com/2018-1-17-ergonomic-fitness-at-work-tips/) - Most of us are sitting at our desks, working on a computer, the majority of the day. Here are some tips to help improve your ergonomics and sprinkle in a little fitness during the workday. Compiled by Eileen JenkinsIf you want to try some workouts at your desk Fitbliss recommends the following: Take a 20 to 30 - [Health Matters: Why We Focus on Wellness in the Workplace](https://portfoliocreative.com/2018-1-17-health-matters-why-we-focus-on-wellness-in-the-workplace/) - By Kristen HarrisWhen Catherine and I started Portfolio Creative we set out to create the kind of company we'd want to work for. Because, well, we do work here, and so do other people. We both came from demanding environments and knew how important it would be to take care of ourselves in order to - [Why You Should Tell Your Team to Take a Break and Go Outside](https://portfoliocreative.com/2018-1-18-why-you-should-tell-your-team-to-take-a-break-and-go-outside/) - By Emma Seppala and Johann Berlin for the Harvard Business Review Wellness programs are becoming an integral priority for most human resource managers. After all, research shows that a happier workplace is more productive. To this end, workplaces are adding health-related perks from exercise rooms to yoga classes. Leaders participate in mindfulness and compassion trainings - [A Day in the Life, Week of Wellness Edition: Q + A with Dani Shimits](https://portfoliocreative.com/2018-1-18-a-day-in-the-life-week-of-wellness-edition-q-a-with-dani-shimits/) - In this special week of wellness edition, we talk with Dani Shimits our wellness coach who enjoys spending time with her husband, their dog Remi, and since this article was written gave birth to a beautiful baby girl, Everlee Ray. Hiiya! My name is Dani Shimits and I was born in Tennessee but have lived - [Rethinking Life Balance](https://portfoliocreative.com/2018-1-19-rethinking-life-balance/) - By Catherine Lang-ClineYou can find countless books and articles about how to achieve life balance. It seems like there are a number of ways people believe that this can be achieved but perhaps we need to rethink the concept. What if it wasn’t just a balance, what if it was just life as we choose - [A Day in the Life: Q +A with Alex Webb](https://portfoliocreative.com/2018-1-24-97b9qqosx9887wr0rqd8fydg144nm9/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Alex Webb, a graphic designer and co-founder of a brand strategy and digital design studio. In his free time, Alex has many hobbies that vary from hosting a video game podcast to rock climbing. Alex is a great - [A Day in the Life: Q+A with Meredith Garda](https://portfoliocreative.com/2018-2-6-a-day-in-the-life-qa-with-meredith-garda/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Meredith Garda, a designer at an architecture firm here in Columbus. When she's not helping clients bring their visions to life, Meredith loves taking advantage of all that our city has to offer. Hi Columbus family! My name - [Recruiting is For Lovers: Life as a Professional Cupid](https://portfoliocreative.com/2018-2-13-recruiting-is-for-lovers-life-as-a-professional-cupid/) - By Kristen HarrisMy reality television weakness is The Millionaire Matchmaker or the newer version Million Dollar Matchmaker. In case you haven’t seen it, Patti Stanger (The Matchmaker) runs a high-end dating service (Millionaire’s Club). Every week she and her team select two high-net-worth individuals, preview potential dates for them, set up a social mixer, orchestrate - [Do You Love Your Vendor?](https://portfoliocreative.com/2018-2-14-do-you-love-your-vendor/) - By Catherine Lang-ClineThe partnerships are the best business relations and where we really thrive. We really work hard to understand and anticipate what our client needs. We really want our clients to succeed and look great! In return, we love clients that really understand why we are different, trust us, really appreciate the niche that - [Valentine's Day Reboot](https://portfoliocreative.com/2018-2-12-valentines-day-reboot/) - By Catherine Lang-ClineLet’s start with a little history because Valentine’s Day can sometimes get a bad rep for being a “Hallmark Holiday” but Valentine’s Day existed long before the Hallmark Company was created. It started as a day to honor martyrs of The Church, one of the early saints, in this case, Valentinus, did die - [Spreading The Love](https://portfoliocreative.com/2018-2-13-spreading-the-love/) - By Catherine Lang-ClineWe go through our lives doing the same thing every day. We wake up, we eat, we go to work, we hang out with family and friends, we go to bed, and restart the next day the same way. A normal life can be a lovely thing. Sometimes we want something more. Sometimes - [Self-Love: Ten Tips to Take Care of Me](https://portfoliocreative.com/2018-2-14-self-love-ten-tips-to-take-care-of-me/) - By Kristen HarrisIt’s Valentine’s Day, so who do you love? Please, please, say “me!”This is the season for love and there is no one more important to love than yourself. Yes, go get that card and sweet gift for your special someone, then get right back here and give yourself a little self-love.Not even sure - [A Day in the Life: Q+A with Lauren Adams](https://portfoliocreative.com/2018-2-15-n3snlvo16kuhex1vfshqrlu7n4c9ti/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Lauren Adams, a graphic designer at La Senza. In her spare time Lauren enjoys lettering, and traveling to new places with her husband. Hello, Columbus! My name is Lauren Adams. I am a graphic designer who was born - [Local Love: Ten Reasons We Support Local Businesses](https://portfoliocreative.com/2018-2-16-local-love-ten-reasons-we-support-local-businesses/) - By Kristen Harris Portfolio Creative is a local business that strongly believes in supporting other local businesses. Why? Because the owners and employees of local businesses are our neighbors. Whether they literally live next door or in a community across town, we all contribute to and support the same community.Here are our top ten reasons to - [Networking Ninja: How Introverts Can Get the Most Out of Any Event](https://portfoliocreative.com/2018-2-19-networking-ninja-how-introverts-can-get-the-most-out-of-any-event/) - By Kristen HarrisSome people love networking. They really like meeting new people, chatting in the grocery line, making friends on the airplane. When they walk into a room full of strangers they just see potential future friends. These people extroverts and they are not me.I like people, I really do. But I want to have - [Viva Nica! The Power of Peer Groups and Getting Away](https://portfoliocreative.com/2018-2-27-viva-nica-the-power-of-peer-groups-and-getting-away/) - By Kristen HarrisMy entrepreneur peer group took a trip to Nicaragua last week.This one sentence and trip touch on three things I believe to be important in my life: time away (a trip), new experiences (to Nicaragua) and finding a tribe (my peer group).Time AwayToday information is always available in the cloud and on our - [A Day in the Life: Q+A with Haley Boehning](https://portfoliocreative.com/2018-2-22-a-day-in-the-life-qa-with-haley-boehning/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Haley Boehning, the Co-Founder of Storyforge. In her spare time, Haley keeps busy with all of the events Columbus as to offer. She's a great example of all the creatives in Columbus who work hard + play hard! - [A Day in the Life: Q+A with Shane McCleery](https://portfoliocreative.com/2018-3-1-a-day-in-the-life-qa-with-shane-mccleery/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Shane McCleery, a Senior UX Consultant at Cardinal Solutions. When he's not in front of a computer, Shane enjoys playing video games and spending time with his girlfriend, and his dog, Typo! Hey there, Shane here. I’m a multidisciplinary - [Personalizing Hiring Processes](https://portfoliocreative.com/2018-3-5-personalizing-hiring-processes/) - By Brad MiddletonIf you've searched for a job in the past decade you know the drill. You hop online, do some keyword searches on a number of websites, and start applying for roles you find attractive. Next comes the part that the job seeker really loves - waiting. I like to call it proactive waiting. - [The 5 Stages of Grief When Losing a Job](https://portfoliocreative.com/2018-3-12-the-5-stages-of-grief-when-losing-a-job/) - By Catherine Lang-ClineAt one time or another, everyone has the unfortunate opportunity of dealing with the 5 stages of grief. Typically this is connected to death, but it can really be applied to just about all kinds of loss. That includes the loss of a job. These are the 5 stages of grief applied to - [Will New Tax Laws Mean More Independent Contractors? It Depends.](https://portfoliocreative.com/2018-3-7-will-new-tax-laws-mean-more-independent-contractors-it-depends/) - By Kristen HarrisRecent changes to US tax law have started a whole new round of conversation about independent contractors. The line of thought is that some of the provisions will cause many more people to leave their jobs and work independently. Is that true? Maybe. Like most things, it depends. First of all, let’s be totally - [A Day in the Life: Q+A with Lindsey Billingsley](https://portfoliocreative.com/2018-3-13-a-day-in-the-life-qa-with-lindsey-billingsley/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Lindsey Billingsley, a Senior Digital Designer at DSW. She loves staying active whether it's rock climbing, running or playing ultimate frisbee! Hello! I’m Lindsey Billingsley and I’m currently a Senior Digital Designer at DSW but have worked at various - [A Day in the Life: Q+A with Emma Deane](https://portfoliocreative.com/2018-3-20-a-day-in-the-life-qa-with-emma-deane/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Emma Deane, a Copywriter at Abbott Nutrition. My name is Emma Deane and I live in Grandview with my husband, Stephen, and our hound dog, Billie — who we rescued from Pets Without Parents in Clintonville. Stephen — - [A Day in the Life: Q+A with Melissa Jackson](https://portfoliocreative.com/2018-3-29-a-day-in-the-life-qa-with-melissa-jackson/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Melissa Jackson, designer by day and a teacher by night who enjoys spending time with her family and going to CSCA events! Hi ya! I am Melissa Jackson, I design at Root Insurance by day and teach at - [The 3 Things Employees Really Want: Career, Community, Cause](https://portfoliocreative.com/2018-4-9-the-3-things-employees-really-want-career-community-cause/) - By: Lori Goler, Janelle Gale, Brynn Harrington, and Adam Grant for the Harvard Business Review Strike up a conversation about work values, and it won’t be long before someone brings up a pyramid — a famous psychologist’s best-known theory. Abraham Maslow’s big idea was that we all have a hierarchy of needs: once our basic physiological and - [Maslow’s New Model? Career, Community and Cause](https://portfoliocreative.com/2018-4-12-maslows-new-model-career-community-and-cause/) - By Kristen HarrisI’ve always been interested in psychology and human nature–in another life I might have been a shrink. So a Harvard Business Review article about a recent Facebook study caught my eye. Remember Maslow’s Hierarchy of Needs? It lays out five levels of human needs, making the case that each level must be met before - [Flexible vs Remote Work Part 1 (p.s. it’s not the same thing)](https://portfoliocreative.com/2018-4-24-flexible-vs-remote-work-part-1-ps-its-not-the-same-thing/) - By Kristen HarrisFlexible Work and Remote Work are two key workforce trends that keep gaining steam. They’re often lumped together but, while they CAN be related, these two things are not the same.Flexible Work simply means there is some measure of flexibility in the job. This may be how, when or where the work is - [Flexible vs Remote Work Part 2 (are you missing great talent?)](https://portfoliocreative.com/2018-4-26-flexible-vs-remote-work-part-2-are-you-missing-great-talent/) - By Kristen HarrisIn Flexible vs Remote Work Part 1 we talked about these two workforce trends, and how they are NOT the same thing. Flexibility is becoming more commonplace in business and can be a great retention tool.But Remote Work is another trend that is getting a lot of attention lately. As a refresher, Remote - [Color Coding Employees and How it Makes Handing Out Assignments Easier](https://portfoliocreative.com/2018-5-3-color-coding-employees-and-how-it-makes-handing-out-assignments-easier/) - By Catherine Lang-ClineMost employers are very familiar with DISC, Myers-Briggs, and StrengthsFinder analysis testing. We at Portfolio Creative use the book “StrengthsFinder” by Tom Rath when we hire new associates. It has helped us understand people as soon as they step through our doors, as well as see where they are going to be effective - [Flexible vs Remote Work Part 3 (keys to making Remote Work work)](https://portfoliocreative.com/2018-5-2-flexible-vs-remote-work-part-3-keys-to-making-remote-work-work/) - By Kristen HarrisIn Flexible vs Remote Work Part 1 we talked about these two workforce trends and dug deeper into Remote Work in Part 2.So, depending on what needs to be done, Remote Work can be a great option for both the company and worker. But we don’t see a lot of companies embracing this - [Mental Wellness: Five Favorite Tools for Stress Reduction](https://portfoliocreative.com/2018-5-10-mental-wellness-five-favorite-tools-for-stress-reduction/) - By Kristen HarrisI am a big believer in mental health, mental wellness, brain health. Whatever you call it, I think it’s important. We exercise to keep our bodies healthy, why not our brains? I mean, I don’t want to lose any brain capacity, do you? Of course not! So here are a few ways I work - [Anxiety](https://portfoliocreative.com/2018-5-9-anxiety-my-story-by-annie-doherty/) - By Annie Doherty I grew up in a family full of mental health fun. The men on my Dad's side are bipolar and the majority of the women in my family deal with depression--and we all have a large helping of anxiety. From a family viewpoint, things have been an open dialogue for the most - [Is This Just A Funk I’m In Or Is It Something More?](https://portfoliocreative.com/2018-5-15-is-this-just-a-funk-im-in-or-is-it-something-more/) - By Catherine Lang-ClineLet me start by stating the obvious, I am not a doctor, nor a professional in the area of mental health, but what I do know, like most people, how great it is to be healthy, both physically and mentally.When you are an entrepreneur, your mind is a constantly whirling. I swear that - [Asking for a Raise? Four Steps to Getting What You Want](https://portfoliocreative.com/2018-5-17-asking-for-a-raise-four-steps-to-getting-what-you-want/) - By Kristen HarrisIn life, you often have to ask for what you want. You might not get everything you want but asking for it certainly helps. And asking for it in the right way really increases your odds.Let’s say you’ve been working in a role for a while and things are going really well. You - [Stigma](https://portfoliocreative.com/2018-5-22-stigma/) - By Annie DohertyI’ve sought acceptance my entire life - acceptance from my family, my friends, coworkers, strangers, husband, myself. I’ve sought acceptance to such a degree that I allowed myself to become whatever anyone wanted. I shut down every true part of my being to morph into what was desired by those around me. I’ve - [What Does it Look Like](https://portfoliocreative.com/2018-5-23-what-does-it-look-like/) - By Kristen Taylor She asks. A stranger, at this point, since I was initially skeptical about therapy. It is a question dipped in concise innocence that cut so deeply into my vision of anxiety that I felt foolish that I hadn’t thought of such a simple phrase years ago. I spent so much time defining - [Recovery](https://portfoliocreative.com/2018-5-29-recovery/) - By Annie DohertyMy experience with mental health has been full of ups and downs. It took years to come to terms with the fact that there is something wrong with my brain chemistry, and not something inherently wrong with me. It also took a lot of work for me to be able to talk about - [Misclassification of Independent Contractors is Risky Business](https://portfoliocreative.com/2018-5-31-misclassification-of-independent-contractors-is-risky-business/) - By Kristen HarrisMore opportunities for independent and remote work also means more opportunities to run afoul of employment law. There are a growing number of people who are interested and open to flexible work options and, understandably, companies want to take advantage of their skills and talents.Upfront disclaimer: I am not an attorney or legal - [Working with Mental Illness](https://portfoliocreative.com/2018-5-31-working-with-mental-illness/) - By Annie DohertyWorking with mental illness is not always easy. Some days it’s all I can do to get out of bed, let alone look presentable and make it into the office where I have to interact with other people. Other times, my anxiety is so high I’m just waiting for some little thing to - [A Day in the Life: Q+A with Annie Doherty](https://portfoliocreative.com/2018-6-4-a-day-in-the-life-qa-with-annie-doherty/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Annie Doherty, who works in Marketing Production at Abercrombie & Fitch , going jeeping, and finding good Happy Hours in Columbus. Hey! I'm Annie Doherty - a print nerd and paper enthusiast by day, and modern calligrapher by - [Meet Our Team Series: Co-Creator, Catherine Lang-Cline](https://portfoliocreative.com/2018-7-2-meet-our-team-series-co-creator-catherine-lang-cline/) - In the latest installment of our Meet Our Team series, we talk with one of our Co-Creators, Catherine Lang-Cline. Catherine is one of our fearless leaders who enjoys karaoke sessions in the car with her daughter, traveling, and being involved in the Columbus community. Hi, I’m Catherine Lang-Cline and I am President and Co-Creator of - [Networking Like a Shark](https://portfoliocreative.com/2018-7-23-networking-like-a-shark/) - By Catherine Lang-ClinePeople think that you need to be very aggressive to properly network. What networking really is, is building relationships, but there are some characteristics we could adopt from one of the most aggressive creatures on the planet to produce some very effective networking, I am talking about the great white shark. In honor - [The Black Hole: You Aren't Alone](https://portfoliocreative.com/2018-7-10-the-black-hole-you-arent-alone/) - By Derik AbbottOne of the most common pain points we hear from candidates that come into our office is their inability to get responses to their resume submittals for openings online. While this might seem like something that is only affecting you, rest assured, it’s an epidemic that plagues all job searches out there. We, as - [Meet Our Team Series: Co-Creator, Kristen Harris](https://portfoliocreative.com/2018-7-19-meet-our-team-series-co-creator-kristen-harris/) - In the latest installment of our Meet Our Team series, we talk with Kristen Harris, one of our Co-Creators. Kristen, a CCAD alum, enjoys listening to podcasts, knitting, and of course spending time with her two dogs. Hey there! I’m one of the founders of Portfolio Creative. Back in 2005 Catherine and I had this - [A Day in the Life: Q+A with Laura Roccaforte](https://portfoliocreative.com/2018-7-23-a-day-in-the-life-qa-with-laura-roccaforte/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Laura Roccaforte, a baker and cookie decorator extraordinaire of some of the coolest and most adorable cookies we've ever seen! My name is Laura and I am the face behind Bakes by Lo, a cottage home bakery that - [Sharpen Up Your Search](https://portfoliocreative.com/2018-7-25-sharpen-up-your-search/) - By Kristen Harris Shark Week has become such a big deal, it’s practically a national holiday! (Nice work, Discovery Channel.)We’re always picking up new ideas about careers and job search. So, in the spirit of the almost-holiday, here are a few lessons learned from the sharks. Happy hunting!Never Stop Moving. Sharks have to keep swimming to - [Why Clients (and Everyone) Deserves More Than a Text](https://portfoliocreative.com/2018-7-25-why-clients-and-everyone-deserves-more-than-a-text/) - By Catherine Lang-ClineYou know how when you read, hear, or see something that it can sometimes feel like that you have been hit like a thunderbolt? That occurred to me recently when I read that Nicole Kidman told Parade magazine that she has never sent her husband a text. "We talk all the time and - [Workplace Culture: It's a Reflection of Who You Are](https://portfoliocreative.com/2018-7-31-workplace-culture-its-a-reflection-of-who-you-are/) - By Kristen Harris “Culture eats strategy for breakfast” (or lunch). This relatively common quote is often attributed to management guru, Peter Drucker, although it’s not really clear who actually said it. Really, it doesn’t matter who said it first, now people say it all the time. But what does it really mean?What IS culture? And why is it - [A Day in the Life: Q+A with Jackie Ayres](https://portfoliocreative.com/2018-8-1-a-day-in-the-life-qa-with-jackie-ayres/) - In the latest installment of our Columbus Creatives: A Day in the Life series, we talk with Jackie Ayres, the creative mind behind Dyetology. Hi, I am Jackie Ayres the designer and founder of Dyetology. Dyetology is a line of unique, hand-dyed accessories and apparel using natural fibers. I live in Westerville with my husband, - [Get More Candidates with an Inviting Job Description](https://portfoliocreative.com/2018-8-8-get-more-candidates-with-an-inviting-job-description/) - By Catherine Lang-ClineYou have a role to fill and you know exactly what skill sets you need. You start your long line of bullet points and it covers every single detail of what you are looking for in a candidate; the amount of experience required, software knowledge, responsibilities…. Check! Check! Check! It's perfection. Or is - [Diversity in Creative: The Power of Conversation](https://portfoliocreative.com/2018-9-6-diversity-in-creative-the-power-of-conversation/) - By Kristen HarrisOur business is to connect clients with the best creative talent, which means we’re working with candidates and companies in the creative space all day long. As we go about our work, we often notice a lack of diversity in race or ethnic background amongst candidates for creative roles. Let’s just say it here–we - [The Best Results Come With a Referral](https://portfoliocreative.com/2018-9-10-the-best-results-come-with-a-referral/) - By Catherine Lang-Cline Staffing Success recently published an article about how creative people are in high demand. We could not agree more. With every company needing a person with a skill set that addresses the many changes that are going on in technology and how we sell things, the need for web and mobile development, web - [#SheMeansBusiness Presents: Women at Work](https://portfoliocreative.com/2018-9-17-shemeansbusiness-presents-women-at-work/) - Recently, Facebook stopped by our office to learn more about our Co-Creators, Kristen and Catherine, for their #shemeansbusiness series. Watch the full video below! - [Do Perks and Benefits Outweigh Salary?](https://portfoliocreative.com/2018-9-20-do-perks-and-benefits-outweigh-salary/) - By Catherine Lang-ClineWhat we are seeing more and more often are people looking for jobs that offer them a better quality of life. That quality of life does not always equal who is offering the highest salary. Many individuals in the new workforce are looking for employment that fits with their lifestyle. Work that is - [Brand You: Take Time for a Personal Brand Audit](https://portfoliocreative.com/2018-9-18-brand-you-take-time-for-a-personal-brand-audit/) - By Kristen HarrisBranding is important in helping a product stand out from the pack. Important enough that clients hire us creatives to help them create, grow, market, and sell brands all day long. We believe that individual personal brands are just as important. For more on that see our article Brand You: Are You Carefully - [Brand You: Are You Carefully Crafting Your Personal Brand?](https://portfoliocreative.com/2018-9-13-brand-you-are-you-carefully-crafting-your-personal-brand/) - By Kristen HarrisOur world is becoming more and more brand-centric and for good reason. Brands help set one product apart from another, stand out from the pack, and quickly communicate their promise to the customer.We no longer just have vacuum cleaners, shoes, and sparkling water. We have a Dyson, wear Rothy’s, and drink LaCroix. We - [2018 Portfolio Creative Holiday Drive](https://portfoliocreative.com/2018-12-7-2018-portfolio-creative-holiday-drive/) - This year Portfolio Creative is doing a holiday drive for LSS CHOICES.Choices is a safe haven for victims of domestic violence. Victims and their children who are living with an abuser need a safe place to go to break the cycle of violence and begin the healing process. Choices has been the sole resource for - [Setting and Keeping Goals](https://portfoliocreative.com/2019-1-16-setting-and-keeping-goals/) - By Catherine Lang-ClineIt can be a New Year’s Resolution or maybe you heard someone talk and it completely inspired you to make a change. Either way, goals are always made with good intentions, but how do you keep them? Start by figuring out what you want to accomplish, dig deep because it might not be - [Pay Matters: Getting What You’re Worth](https://portfoliocreative.com/2019-1-22-pay-matters-getting-what-youre-worth/) - By Kristen HarrisEveryone wants to be paid what they’re worth. But what exactly is that? What factors determine your worth? How do companies determine the pay for a role and how can you find that out? People generally don’t like to talk about money so anything related to pay tends to be murky and mysterious.First, - [Asking for a Raise? Timing Matters](https://portfoliocreative.com/2019-1-28-asking-for-a-raise-timing-matters/) - By Kristen HarrisYou’ve been working hard, doing great work, contributing to your company, and you want to ask for a raise. But is now the right time? When and how do you bring it up? Is it too soon (or not soon enough)?Asking for a raise is one thing; getting it is another. With a - [Your Guide in Deciding What to Wear for an Interview](https://portfoliocreative.com/2019-1-21-your-guide-in-deciding-what-to-wear-for-an-interview/) - By Catherine Lang-ClineToday is the big day, the day of the interview, and you are swaying back and forth in front of your closet wondering what you should wear. There are some definite “do’s” and “don’ts” when it comes to picking out what you will wear, this is a guide to help you make the - [What’s Hot This Season? Contract Employees!](https://portfoliocreative.com/2019-1-29-whats-hot-this-season-contract-employees/) - By Catherine Lang-ClinePaychex recently put out a news release titled “New Paychex Data Shows Independent Contractor Growth Outpaces Employee Hiring in Small Businesses”. The data basically tells us that contractors are being utilized more than hiring employees to do the work. Why is this happening and would it work for your business?According to the data, - [Time Management: Getting It All Done in the New Year](https://portfoliocreative.com/2019-2-4-time-management-getting-it-all-done-in-the-new-year/) - By Kristen HarrisIf you’re anything like me, you’re headed into the new year with big plans and goals, maybe a long list of things you want to accomplish both personally and professionally. Goals are good, but how on earth are we going to get it all done? Time management is one area where I’m continuously - [How Columbus Captured My Heart](https://portfoliocreative.com/2019-2-12-how-columbus-captured-my-heart/) - By Catherine Lang-ClineWhen I first came to Columbus it was anything but a love affair. 20+ years ago I left my home in the Chicago suburbs for what was referred to as a “flyover city”. No family, no friends, and I didn’t have a job but quickly got into Bath & Body Works as a - [Health is Important at Any Age](https://portfoliocreative.com/2019-2-11-jqyndjikw2yq8xg9cnoaja8pxp6bbc/) - By Dani Shimits When I was 23, I got my cholesterol numbers taken for the first time. It was a service offered at work and I was like sure, why not. Although I was young and considered myself a healthy individual overall, I was shocked when my total cholesterol came back high. This is when - [A Day in the Life: Q+A with Alexa Sison](https://portfoliocreative.com/2019-2-18-a-day-in-the-life-qa-with-alexa-sison/) - I am a Filipina originally from Cleveland, Ohio but I’ve been living in Columbus for 9 years now—currently living in Italian Village. I am a plant lover and sustainability activist. By day, I am fortunate to being doing something I really love and have fun as a Graphic Designer at Green Growth Brands. Morning: Though - [How To Love A Job Search](https://portfoliocreative.com/2019-2-25-how-to-love-a-job-search/) - By Catherine Lang-ClineI know what you are thinking, is it even possible to love a job search? I’m here to say that it can be. That is because with every change there comes opportunity, so if you look at it with those glasses on you will see the possibilities.Let’s get really real for a moment. - [How To Love Your Job (or at least make the most of it)](https://portfoliocreative.com/2019-2-26-how-to-love-your-job-or-at-least-make-the-most-of-it/) - By Catherine Lang-ClineBelieve it or not, many, many people do love their job. The stars aligned and they found their calling in the field that they love with the team that works wonderfully together. It is actually possible that you can achieve this, too. It may require a few adjustments or it may require you - [Hey, We're Portfolio Creative!](https://portfoliocreative.com/2019-2-26-x4a29ucv0fzi1qngbcwzc241ggvqhg/) - Hey—We’re the stellar team that makes up Portfolio Creative. Since it’s a new year and we have a lot of new followers, we wanted to take a minute to reintroduce ourselves. Our company was founded in 2005 by Catherine and Kristen, who met while working as Graphic Designers at L Brands. We’re focused on connecting - [A Day in the Life: Q+A with Ceci Clark](https://portfoliocreative.com/2019-2-25-a-day-in-the-life-qa-with-ceci-clark/) - I am Ceci Clark! I am a photographer, designer, but most importantly, a creative. I was born and raised in northern central Ohio by a family of creatives. My Dad is an executive chef and my Mother redesigns dilapidated houses. This sprouted my own passions and led me to be able to be unique with - [We Value Creativity](https://portfoliocreative.com/2019-3-18-we-value-creativity/) - By Catherine Lang-ClineOne of the main reasons we started this business is because we value creativity. It was not necessarily to start a staffing business, but that was the closest model. And, I had gained a bit of knowledge of the basics of a staffing company as a freelancer because I had used companies in - [We Find A+ Talent](https://portfoliocreative.com/2019-3-20-we-find-a-talent/) - By Kristen HarrisWe are all about talent. Whether you write impactful copy, design beautiful graphics, create amazing physical or digital spaces, take stunning photos, or manage a project to the nth degree, you have creative talent. And we believe in the power of your talent to impact business and change our community, maybe even the - [We Are Good Humans](https://portfoliocreative.com/2019-3-20-we-are-good-humans/) - By Catherine Lang-ClineOdds are, being a good human in business will not make you number 1. Business is too often about the numbers, the profit, the margins, and how much has been delivered. Don’t get me wrong, we love a profitable year because that just means that we have done a really great job. It - [Why a Podcast?](https://portfoliocreative.com/2019-3-21-why-a-podcast/) - At Portfolio Creative we have been placing creative people into roles and helping our clients find the perfect person for well over a decade. Even before this all started, we were creative people, hiring people, interviewing people, or being interviewed ourselves. With all of that life experience, we’ve acquired a lot of knowledge about how - [Kondo Your Career: Tidying Up Your Work Life (it could be magic!)](https://portfoliocreative.com/2019-4-3-kondo-your-career-tidying-up-your-work-life-it-could-be-magic/) - By Kristen HarrisA few years ago Marie Kondo wrote a little book about the “life-changing magic” of tidying up your home, which gained popularity and spiraled into a Netflix series. Now it seems like everyone I know is “tidying up”.The word “Kondo” has even morphed into a verb. Friends of mine have said ”...last week - [A Day in the Life: Q+A with Destiny Evans](https://portfoliocreative.com/2019-4-3-a-day-in-the-life-qa-with-destiny-evans/) - My name is Destiny Evans and I am a senior at The Ohio State University. I am majoring in Strategic Communications with hopes of working in the cosmetic or fashion industry one day. I am originally from Cleveland, OH, but I have lived in Columbus full time for 2 years. During the day I have - [A Day in the Life: Q+A with Greg Topps](https://portfoliocreative.com/2019-4-5-a-day-in-the-life-qa-with-greg-topps/) - I am the Business Development Associate for Portfolio Creative! I am originally from New Jersey, though Columbus has been home for over half my life. I am a very active person, from working out daily to playing sports on the weekends. I call Upper Arlington home.Morning: I like to start my day with the weather - [Employment Law: This Year’s Smokin’ Hot Topics](https://portfoliocreative.com/2019-4-29-employment-law-this-years-smokin-hot-topics/) - By Kristen HarrisThe laws and legislative issues related to hiring, employment, and human resources management are constantly changing. Attending the American Staffing Association’s Staffing Law Conference helps us stay on top of these issues for ourselves, our clients, and our talent.We’ve provided this quick overview of the hottest topics that may be of concern to - [Small Businesses, This is Your Week!](https://portfoliocreative.com/2019-4-30-small-businesses-this-is-your-week/) - By Catherine Lang ClineThe head of the U.S. Small Business Administration, Linda McMahan, announced that National Small Business Week will be held from May 5-11, 2019. So, let’s celebrate what makes small businesses so great!If you have ever shopped at a small business you probably already know that the customer service is great. The owners - [More Jobs Than Workers: Where’s the Talent?](https://portfoliocreative.com/2019-5-7-more-jobs-than-workers-wheres-the-talent/) - By Kristen HarrisIn the U.S. there are officially more open jobs than people to fill them. Periodically we read some exciting stuff, like the BLS Job Openings and Labor Turnover Survey (snappily nicknamed JOLTS). Wait...before you give up on me, check out Chart 5: See that brown line crossing over the blue line, and then - [Goal Setting Isn’t Just For The New Year](https://portfoliocreative.com/2019-5-13-goal-setting-isnt-just-for-the-new-year/) - By Catherine Lang-ClineDid you set goals when it was the New Year that you have achieved? How about goals that you have started? The thing about goals is that they sound fantastic at the time but when attempted, you realized they might have been harder than you expected. This is perfectly okay as we sometimes - [The Importance of Having a Mentor](https://portfoliocreative.com/2019-5-13-the-importance-of-having-a-mentor/) - By Catherine Lang-ClineLots of people start a business or begin their career thinking that they are all alone on their adventure. Or find themselves surrounded by people that are just like them; recent grad, laid-off employee, or a recent start-up trying to forge their way through the next day. It is at times like these - [What Inspires You?](https://portfoliocreative.com/2019-6-4-what-inspires-you/) - By Catherine Lang-ClineWhat inspires you? It is a tough question sometimes because when asked the question, we tend to state what other people think we should say. Typical answers can be my parents, my spouse, my children, etc. All of these are really good answers because you see them and you want to do better, - [A Day in the Life: Q+A with João Carvalho](https://portfoliocreative.com/2019-6-4-a-day-in-the-life-qa-with-joo-carvalho/) - My name is João Carvalho and I am the new summer intern for Portfolio Creative. Born and raised in Rio de Janeiro, Brazil, I moved to Columbus, OH about a year ago to pursue my MBA at The Ohio State University. Besides family and friends, the one thing I miss the most from home is - [How to Market Yourself at Networking Events](https://portfoliocreative.com/2019-6-5-how-to-market-yourself-at-networking-events/) - By Catherine Lang-ClineIt seems like there are networking events every day of the week. After you have decided which one to attend, you need to figure out how to get the most out of your time, something beyond, “what do you do?” and “can I have your card?” Everyone is there for the same thing, - [Out of Office: Tips and Tricks To Really Unplug](https://portfoliocreative.com/2019-6-5-out-of-office-tips-and-tricks-to-really-unplug/) - By Catherine Lang-ClineYou have actually booked the vacation that you really need and find yourself constantly checking in. Three days into your trip and you have not relaxed at all. Your family is begging you to plug into them instead of work. I mean, you needed a break from this right? Because technology makes it - [Pups of Portfolio Creative || Take Your Dog to Work Day 2019](https://portfoliocreative.com/2019-6-19-pups-of-portfolio-creative-take-your-dog-to-work-day-2019/) - This year we celebrated Take Your Dog to Work Day on Wednesday, June 19—check out some of our favorite photos from the day, and some recent photos of Scarlett and Luna who were not in the office to play with us this year. In honor of Take Your Dog to Work Day we interviewed our - [5 Great Tips To Develop a Successful Remote/Work From Home/Freelance Habit](https://portfoliocreative.com/2019-7-3-5-great-tips-to-develop-a-successful-remotework-from-homefreelance-habit/) - By Catherine Lang-ClineIn brief, my career has consisted of working for a company, freelance, working for a company, freelance, working for a company, freelance, etc. While I was self-employed as a freelancer and even when we started our business, there were a few rules that had to be followed as far as setting up shop - [A Day in the Life: Q+A with Jamie Wells](https://portfoliocreative.com/2019-8-7-a-day-in-the-life-qa-with-jamie-wells/) - Hi, I’m Jamie, the latest addition to the Portfolio Creative family! I graduated from The Ohio State University with a Bachelors in Psychology so I’m captivated with learning about the human connection and how we interact with each other. I’m also a creative with a deep appreciation of good design and a penchant for live - [What Makes Us Unique](https://portfoliocreative.com/2019-8-7-what-makes-us-unique/) - By Destiny EvansWhen you wake up in the morning what motivates you to get through the day? Excellence is the driving force behind the day to day activities here, contributing to an environment where accountability keeps us in control. Here at Portfolio Creative, our company values are instilled in each and every one of our - [Expanding Our Table](https://portfoliocreative.com/2019-8-26-expanding-our-table/) - By Catherine Lang-ClineWhen you want to invite more guests to your conversation, you add chairs and expand the table. When you believe you can offer more people your service, you expand your business.Fourteen years ago, we had this idea to specialize in creative staffing. My business partner and I worked in advertising and marketing for - [Time Hop: The Evolution of the Staffing Industry](https://portfoliocreative.com/2019-9-17-time-hop-the-evolution-of-the-staffing-industry/) - By Kristen HarrisA relatively new industry, the current concept of “staffing” has only been around for several decades. Even so, it’s evolved over that time.Let’s jump in the way back machine…The first temporary staffing firms started just after World War II, tapping into a growing market for part-time help. These early firms mostly focused on - [People Like Us](https://portfoliocreative.com/2019-9-17-people-like-us/) - Why We Started a BusinessBy Catherine Lang-ClineTwo graphic designers start a business, but it’s not a graphic design business. That is, we don’t design anything. The people we work with are the creatives and we just decided to help everyone find each other.People like us, in the creative industry, know the challenges of finding great - [Winning With Independent Contractors](https://portfoliocreative.com/2019-10-11-winning-with-independent-contractors/) - By Catherine Lang-ClineSometimes people get very nervous when it comes to hiring independent contractors because they believe it is complicated. It really isn’t, it’s just has its own rules and just like learning the rules to Texas Hold’Em or Cards Against Humanity, once you know how it works, you can play and win.Rule #1 - - [Hiring for Cultural Fit—What Could Possibly Go Wrong?](https://portfoliocreative.com/2019-10-11-hiring-for-cultural-fitwhat-could-possibly-go-wrong/) - By Catherine Lang-ClineWe hire for a cultural fit.Really, we do. And many, many companies do too. Companies do this because it works, but it isn’t perfect. Creating too deep of a mold for a cultural fit can make it so new hires begin to look, act, and think alike.Let’s start with defining cultural fit. A - [Hiring Trends: Tech, More Tech, and What Employees Want](https://portfoliocreative.com/2019-10-30-hiring-trends-tech-more-tech-and-what-employees-want/) - By Kristen HarrisAt Portfolio Creative we’re always focused on Growth–it’s one of our core values. And we know how important it is to stay ahead of trends so we can best serve our clients and talent. So we make a point to attend the American Staffing Association’s annual conference, Staffing World.We love to share what - [“We're alive, man!” and Other Great Things to be Thankful For](https://portfoliocreative.com/2019-11-5-were-alive-man-and-other-great-things-to-be-thankful-for/) - By Catherine Lang-ClineLet me start by saying that “we’re alive, man!” is not my quote. It is what Jeff Bridges said when he received the Cecil B. DeMille Award at the 76th Annual Golden Globe Awards and being thankful is really is as simple as that. Yes, life can be hard. We all have highs and - [Collaborative Workplaces: Teamwork Makes the Dream Work](https://portfoliocreative.com/2019-11-3-collaborative-workplaces-teamwork-makes-the-dream-work/) - By Kristen HarrisI believe we all do better when we work together. It’s part of human nature; we are social animals, designed to work together and rely on each other for survival. We build communities, including work communities, and together achieve greater success than any of us could achieve on our own.There are ongoing debates - [Career Goals: Does Your Resume Reflect the Future?](https://portfoliocreative.com/2019-12-5-career-goals-does-your-resume-reflect-the-future/) - By Kristen HarrisResumes are tricky documents! It seems so simple–just drop in all of your past jobs and skills, make it look good, and you’re done–right? Not exactly. A great resume includes the past, present, and future of your career, highlights your top skills, shares professional affiliations, touts past successes, and clearly shows why you’d be - [UX vs UI: What’s the Diff?](https://portfoliocreative.com/2019-12-11-ux-vs-ui-whats-the-diff/) - By Kristen HarrisUX and UI. We hear these two little abbreviations all the time related to requests for web design work, and 99% of the time they are combined into one thing: UX/UI Design. But are they really one thing? No, no they are not. UX and UI are strongly connected, and both are important, - [Champagne Wishes and Unicorn Dreams](https://portfoliocreative.com/2019-12-12-champagne-wishes-and-unicorn-dreams/) - By Catherine Lang-Cline Everyone wants what they wish for, but wishing for a “unicorn” to join your team may be a wish that even a genie can’t deliver. With the help of the Oxford Dictionary, let’s first define a unicorn:u·ni·corn/ˈyo͞onəˌkôrn/nouna mythical animal typically represented as a horse with a single straight horn projecting from its - [Employee to Contractor: 10 Tips for Making the Switch](https://portfoliocreative.com/2020-1-3-employee-to-contractor-10-tips-for-making-the-switch/) - By Kristen HarrisIs one of your New Year’s resolutions to (finally) go out on your own as a freelancer or contractor? Have you been building a side hustle that’s getting big enough to become your main hustle? Maybe there’s “something in the air” at your current company, and it feels wise to explore your options.If - [A Year In...Oh, Wait...A Decade in Review](https://portfoliocreative.com/2019-12-17-a-year-inoh-waita-decade-in-review/) - 2019 is coming to a close and so is the decade. Just for fun, let’s start the conversation by looking back at a few things that didn’t exist 10 years ago:iPadsSnapchatInstagramLyftPinterestSquareAlexaVenmoOther fun facts: the 2010 Best Picture was “Hurt Locker”, in 2012 the New York Giants beat the New England Patriots in the Super Bowl, - [Making Resolutions You Can Keep](https://portfoliocreative.com/2019-12-19-making-resolutions-you-can-keep/) - By Catherine Lang-ClineCheers! It is a new year and it’s time to make resolutions! Okay, let’s just admit that we are already feeling defeated and what is the point of even making resolutions? Let’s try something different this year.Rather than having goals that are “bigger bites than we can chew”, let’s make them more manageable - [2020: What's Your New Year's Work Resolution?](https://portfoliocreative.com/2020-1-7-2020-whats-your-new-years-work-resolution/) - By Kristen HarrisWhat’s at the top of your New Year’s work resolution list? Get a raise? A promotion? Or maybe a whole new job? Do you want to make a difference? Have an impact? You may be saying “YES!” to all of the above. Still, if you’re like most people in a recent Korn Ferry survey, - [New Decade New You: How to Set Yourself Up For Your Best Year Yet](https://portfoliocreative.com/2020-1-13-new-decade-new-you-how-to-set-yourself-up-for-your-best-year-yet/) - By Catherine Lang-ClineI just read a delightful tweet by @JeffPKramer that read, “If the Millennium Falcon can be a piece of junk and fall apart continuously for decades and still be cool and kick-ass then so can you.” I don’t know about you, but that gives me a bit of “new hope”.One of the biggest - [A Day in the Life: Q+A with Suneet Singh](https://portfoliocreative.com/2020-1-9-a-day-in-the-life-qa-with-suneet-singh/) - Hiya, I'm Suneet and I'm the Recruiting Intern here at Portfolio Creative! I'm originally from Kansas but am currently a senior at THE Ohio State University studying International Relations and Diplomacy. MorningAvocado toast and iced coffee are what get me out of bed in the morning. On the weekends, I enjoy going to brunch. My favorite brunch place is Katalina's, but - [See Art and Stay Healthy](https://portfoliocreative.com/2020-1-16-see-art-and-stay-healthy/) - By Catherine Lang-ClineI have often said that when I visit art museums, experience dance, hear people sing, my soul gets filled. Apparently, there is some truth to that.Researchers in London who followed thousands of people 50 and older for 14 years discovered that those who went to a museum or attended a concert just once - [A Day in the Life: Q+A with Troy Sayers](https://portfoliocreative.com/2020-1-28-a-day-in-the-life-qa-with-troy-sayers/) - I’m an artist and graphic designer. We lived all over the country when I was a kid, so I’m not from any one place. My dad was in the Coast Guard so I grew up on the beach, or you could say many beaches. My roots are in Ohio and so it’s always been home - [Our Favorite Healthy Recipes](https://portfoliocreative.com/2020-1-28-our-favorite-healthy-recipes/) - February is heart month and we wanted to share a few of our favorite heart-healthy recipes with you for you to make. Derik:PF Chang’s Chicken Lettuce Wraps from Damn Delicious. Nikki: Creamy One Pot Butternut Squash Soup from The Busy Baker. Canady: Spicy Chicken Chili from Drizzle Me Skinny. Lish: No-Bake Energy Bites from Life - [Pros and Cons of the 4-Day Workweek](https://portfoliocreative.com/2020-2-4-pros-and-cons-of-the-4-day-workweek/) - By Catherine Lang-ClineThere has been a lot of buzz about the concept of a 4-day workweek. So the question is, is it the answer to all things business? Will it make your team happier? Maybe, but maybe not.The idea of a 4-day workweek can happen in a couple of different ways, it can be;consolidated into - [Protect Your Heart](https://portfoliocreative.com/2020-2-4-protect-your-heart/) - By Catherine Lang-ClineFebruary is all about the heart; love, Valentine’s Day, etc. So, it was only natural for the American Heart Association to add that it would also be a time to focus on your heart health. The health of your heart can be addressed in many ways; better food choices and exercises, but this - [Ghosting At Work: It’s Not Just for Dating Anymore](https://portfoliocreative.com/2020-2-7-ghosting-at-work-its-not-just-for-dating-anymore/) - By Kristen HarrisNo call, no show employees. Blown off interviews. Skipped meetings. If someone just stopped communicating with you, basically ending your business relationship abruptly with no explanation, you got ghosted. Typically associated with dating or personal relationships, now it’s common to see people ghost on a job, interview, meeting, or event. Just not showing up - [Going, Going, Gone! Why a Quick Response is Needed When Recruiting Candidates](https://portfoliocreative.com/2020-2-27-going-going-gone-why-a-quick-response-is-needed-when-recruiting-candidates/) - By Catherine Lang-ClineAs recruiters, one of the most challenging things we have to work with is getting a response from clients after we send over candidates. We get it, really, you are busy. We have just sent over the resumes of some people that just might be the answer to your prayers and something else - [A Day in the Life: Q+A with Ariel Taylor](https://portfoliocreative.com/2020-1-28-a-day-in-the-life-qa-with-ariel-taylor/) - I’m a freelance Graphic Designer and aspiring cake taster for The Great British Bake Off. I dabble in witchcraft and also printmaking.MorningI begin every morning with an epic fight against the evil machine that is my alarm clock. Then the sweet sounds of Bowie usher me into the shower and to my first cup of - [Equality = Better Business](https://portfoliocreative.com/2020-3-4-equality-better-business/) - By Catherine Lang-ClineInternational Women’s Day is this Sunday, March 8, and the one thing we can all think about as business owners of any gender is that equality is not just a women's issue, it's a business issue. And it is great news to share this month!A new Harvard Business Review study, just in time - [Remote Work: Benefits for Companies and Employees](https://portfoliocreative.com/2020-3-9-remote-work-benefits-for-companies-and-employees/) - By Kristen HarrisRemote work has moved from a future trend to current reality. Every day more companies allow, and in some cases even encourage, employees to work remotely. Ours included—currently, 20% of our internal staff are fully remote, and all of our internal team members have the option to work remotely a day or two - [Remote Work: Making It Work](https://portfoliocreative.com/2020-3-9-remote-work-making-it-work/) - By Kristen HarrisRemote work is becoming more common and popular with both companies and employees. We’ve hit a tipping point where remote work is becoming much more common and accepted in many industries. For more information on the benefits to both companies and employees, see our article Remote Work: Benefits for Companies and Employees.Of course, - [Women’s History Month](https://portfoliocreative.com/2020-3-12-womens-history-month/) - By Catherine Lang-ClineCentral Park in New York City has 23 statues adorning the many walkways. Not a single one of them is depicting a real woman. Not one. Mother Goose is as close as it gets. That will be changing soon as on the centennial anniversary of the ratification of the 19th Amendment there are - [Finding Happiness During a Pandemic](https://portfoliocreative.com/2020-4-8-finding-happiness-during-a-pandemic/) - By Catherine Lang-ClineIs it even possible to find happiness during a pandemic? Does the idea of it even make you feel a bit guilty? Truth is, what everyone is dealing with now is stressful and exhausting. Yes, we have all had some experience with stressful things, but nothing like this. First time for everyone! And - [Working From Home? Structure Your Day!](https://portfoliocreative.com/2020-4-10-working-from-home-structure-your-day/) - By Catherine Lang-ClineBack before we were all asked to stay home in quarantine, my day came flying at me from every direction and I would spend my day tackling each activity. Early board meeting...done. Team meeting...done. Lunch meeting...done. Coffee meetups, webinars, blog postings, evening networking, all done and typically all planned weeks in advance. Then - [That Weird Feeling You Have? It’s Grief](https://portfoliocreative.com/2020-4-10-that-weird-feeling-you-have-its-grief-cwr7a/) - By Kristen HarrisThis morning I woke up sad. My heart was so heavy. I listened to my daily news podcasts, then I was even sadder. I took a shower and almost started crying. I didn’t know why—I mean, I know why...but why now, why me, when nothing specific has happened. I had this dark cloud - [A Day in the Life: Q+A with Ginamaria Nugent](https://portfoliocreative.com/2020-2-3-a-day-in-the-life-qa-with-ginamaria-capogreco/) - Hi! My name is Ginamaria Nugent and I’m a Photo Art Director for Express ☺ I’m originally from Northeast Ohio but attended The Ohio State University in 2003 and haven’t left Columbus since. I currently live in Clintonville with my husband and son. MorningMy two-year-old son gets me out of bed in the morning; sometimes earlier - [A Day in the Life: Q+A with Bart Browne](https://portfoliocreative.com/2020-1-28-4v8hg3tndpb8m9vrni3snzjvvkns1e/) - My name is Bart Browne, I’m a Freelance Illustrator with a mid-century modern flair; I’m also an adjunct professor at the Columbus College of Art and Design. After living in Baltimore, Maryland for eight years I’m currently living and working in Columbus, Ohio, where I was born and raised. MorningIt took me a while to - [Was All Of That Completely Necessary? Leading a Simpler Life In a Quarantine.](https://portfoliocreative.com/2020-4-27-was-all-of-that-completely-necessary-leading-a-simpler-life-in-a-quarantine/) - By Catherine Lang-ClineYou wake up and you can’t leave the house. The entire world is in quarantine! If I could have chosen something that the entire world could participate in together, this would not have been my first choice, not even my 500th choice. I would have chosen something entirely more positive, but with that - [Deliver a Message of Hope](https://portfoliocreative.com/2020-4-27-deliver-a-message-of-hope/) - By Catherine Lang-ClineThere are some strategies out there now about how to sell to people during a time of pandemic. If you are like me, you are thinking, “I really don’t need the hassle.” Unless you are trying to help me keep my business afloat because we all need to work from home now, I - [Woman-Owned Business Day](https://portfoliocreative.com/2020-5-1-woman-owned-business-day/) - By Catherine Lang-ClineMay 1 is Woman-Owned Business Day! What is it, you ask? Google says it’s a day to “encourage consumers to shop from women-owned businesses. Inspired by the investment gap between woman-owned and male-owned businesses, the founders (of this day) hope to create awareness that women-owned businesses can succeed and are good investments.” Okay, - [Back to Work: How to Handle a Career Gap](https://portfoliocreative.com/2020-5-5-back-to-work-how-to-handle-a-career-gap/) - By Kristen HarrisBeing a working parent is hard. Right now, it's REALLY hard. At the time of this writing, much of the country is under some variation of a "stay-at-home" order due to the 2020 COVID-19 pandemic. Schools and daycare centers are closed, leaving many parents to juggle work, child care, and homeschool oversight. Even - [Why Creatives That Get Laid Off Need More](https://portfoliocreative.com/2020-5-8-why-creatives-that-get-laid-off-need-more/) - By Catherine Lang-Cline We have all lost a job at some point in our careers. Sometimes it is because we didn’t really mesh with the company and sometimes it is something that is out of our control. According to the U.S. Bureau of Labor Statistics, in an average year, 3 million people lose their jobs - [More Than Ever, It’s Time to Bet on Yourself](https://portfoliocreative.com/2020-5-8-more-than-ever-its-time-to-bet-on-yourself-tdynb/) - By Kristen HarrisCreative careers are exciting and varied, but, right now, more than ever, it’s time to bet on yourself. At the time of this writing, we are in the midst of the 2020 COVID-19 pandemic, a global health situation that is starting to have significant economic consequences.Many creatives have careers with more positions, employers, - [Slow Economy? Keep on Marketing!](https://portfoliocreative.com/2020-5-14-slow-economy-keep-on-marketing/) - By Catherine Lang-ClineOne of the first budgets that is cut when the economy starts to slow is the marketing budget. This might seem like the right thing to do because it feels like it is an expense that you can do without, but in the end, can you do without it? During the 2008 Recession - [How To Find Diverse Candidates for Your Team](https://portfoliocreative.com/2020-6-4-how-to-find-diverse-candidates-for-your-team/) - By Catherine Lang-ClineA bright light is being shined on long-standing disparity and inequity in our communities. We truly believe that work opportunities are an important piece of this very complex puzzle. MIT engineers did a study that racially diverse teams outperform non-diverse teams by 35%. They found that having different types of people on the same - [The How-To of Staying Sharp When You Have Been Furloughed or Laid-Off](https://portfoliocreative.com/2020-6-9-the-how-to-of-staying-sharp-when-you-have-been-furloughed-or-laid-off/) - By Catherine Lang-ClineIf you work in the creative industry you are very familiar with the ebb and flow of business. If there is an economic downturn, you can bet that the marketing department is going to be the first to experience layoffs. In advertising, if a client is lost, the entire team for that client - [Always Keep Hiring](https://portfoliocreative.com/2020-5-28-always-keep-hiring/) - By Catherine Lang-ClineWe have heard a lot of inspirational quotes for business to keep things moving. Quotes to remind us that we always need to be selling, always be prospecting, or the most famous quote from Blake in Glengarry Glen Ross, “A-B-C. Always Be Closing.” But what about always be hiring?Very true that closing deals - [Networking in a Time When No One Wants to Hear Your Sales Pitch](https://portfoliocreative.com/2020-6-18-networking-in-a-time-when-no-one-wants-to-hear-your-sales-pitch/) - By Catherine Lang-ClineIf you have been in business for at least 15 years like us, or maybe even longer, you know that networking looks very different today. Today, it is completely different because of a world-wide pandemic and during a pandemic, no one wants to be sold to. What worked then doesn’t always work now - [Take Your Dog to Work Day 2020](https://portfoliocreative.com/2020-6-17-take-your-dog-to-work-day-2020/) - Take Your Dog to Work Day looks a little bit different this year. For the past few months, we’ve been able to spend more time with our pups as we’ve been working from home; and our dogs have become our co-workers as they’ve joined our virtual meetings from time-to-time! Today we are sharing how we’ve - [The World is a Canvas](https://portfoliocreative.com/2020-6-22-the-world-is-a-canvas/) - By Catherine Lang-Cline2020 has been one heck of a year. Because of this pandemic we have been denied some of the things that bring us love and joy. We can’t visit relatives. We can’t visit friends. We can’t go to work. We can’t go on vacation. We can’t go to museums, concerts, performances, or even - [The Perfect Summer For a Staycation (Summer is Not Canceled)](https://portfoliocreative.com/2020-6-25-the-perfect-summer-for-a-staycation-summer-is-not-cancelled/) - By Catherine Lang-ClineLet’s face it, this year has been a bit of a drag. We have been celebrating life moments in more creative ways and best that we can and now summer is here and we all really want to do something fun. I mean, we kind of deserve it with the year that we - [Inclusion: Stop Hiring for Culture Fit and Start Hiring for Values](https://portfoliocreative.com/2020-7-6-inclusion-stop-hiring-for-culture-fit-and-start-hiring-for-values/) - By Kristen HarrisWe hear this all the time–“we hire for culture fit,” “not sure that person is a culture fit,” “we’re looking for someone who fits our culture.” I’ve personally said that phrase an endless amount of times. Finding a “culture fit” for your team has seemed to be the holy grail…”this person has all - [Remote Networking: An Introvert’s Dream?](https://portfoliocreative.com/2020-6-30-remote-networking-an-introverts-dream/) - By Kristen HarrisI’ve written past articles about networking, especially as an introvert. I don’t love big events, lots of hand-shaking, or blanketing a room with my business card. Since we’re doing a lot of working from home and most events have been canceled or postponed for the near future, you’d think this would be an - [You Create More Diversity When You Pay Your Interns](https://portfoliocreative.com/2020-7-7-you-create-more-diversity-when-you-pay-your-interns/) - By Catherine Lang-ClineWe are all familiar with internships. Many of us had them or at least knew about them in school. Companies take on interns for a wide variety of reasons and they are typically all good reasons. You are offering a potential kick-start to their career but you may not be getting a wide - [Keep Up The March](https://portfoliocreative.com/2020-7-22-keep-up-the-march/) - By Catherine Lang-ClineWhen we started this business we had no idea how naive we were. That is really how it is supposed to be though, right? You start a new chapter in your book of life and it is all new and exciting. Back in 2005, we knew marketing and we knew people so what - [Continue to Grow with Virtual Employees](https://portfoliocreative.com/2020-7-28-continue-to-grow-with-virtual-employees/) - By Catherine Lang-ClineWe are in the second half of 2020 and it seems that we are going to have COVID-19 for longer than we expected, meaning, we still have a lot of people working virtually. For some companies, working virtually has been a whole new adventure. For others, it hasn’t been challenging at all. Working - [Does Your Business Need To Pivot or Restructure?](https://portfoliocreative.com/2020-8-4-does-your-business-need-to-pivot-or-restructure/) - By Catherine Lang-ClineAll of the businesses that grew up along with us have seen a number of challenging local, national, and international events that have affected our businesses. Now, we as entrepreneurs and owners, have a challenge in front of us that means we may have to change how we do business entirely. A pandemic, - [Employment Law: The 2020 Coronavirus Edition](https://portfoliocreative.com/2020-8-13-employment-law-the-2020-coronavirus-edition/) - By Kristen HarrisLike previous years, we recently attended the American Staffing Association’s Staffing Law Conference to stay on top of laws and legislative issues related to hiring, employment, and human resources management. Of course, this year was like no other. The conference was virtual, but the content was as useful as ever.With many of the - [A Day in the Life: Q+A with Jenny Patton](https://portfoliocreative.com/2020-8-20-a-day-in-the-life-qa-with-jenny-patton/) - A native of California, I’ve fallen in love with Columbus, where I teach in the English department at The Ohio State University and lead yoga-writing workshops. An avid journaler since age seven, I feel the impulse to write is in my veins. As a reporter and copywriter, I wrote other people’s stories, but now I - [Being Found on LinkedIn is Good Business](https://portfoliocreative.com/2020-8-25-being-found-on-linkedin-is-good-business/) - By Catherine Lang-ClineWhile LinkedIn occasionally turns into something beyond a social network for business, we really want it for business. We look for connections and contacts but is your account set up so people can find you? Staying in the shadows may make you feel like you are hiding from solicitors, etc., but you could - [Control What You Can in the New Normal](https://portfoliocreative.com/2020-9-8-control-what-you-can-in-the-new-normal/) - By Kristen HarrisEvery year Merriam-Webster announces a Word of the Year. We have a few obvious candidates for 2020: coronavirus, COVID, social distance, mask, pandemic, quarantine. Might I also suggest loneliness, isolation, and lack of control? Sometime in February, we started hearing about this new “coronavirus,” and in March, the whole world shifted. All of this change - [Remote Work: Some People are Never Going Back](https://portfoliocreative.com/2020-9-10-remote-work-some-people-are-never-going-back/) - By Kristen HarrisI recently heard a speaker describe precisely how I’ve been feeling lately: “I don’t work from home; I live at work.”It’s as if we all moved into our offices and never get to go home. And it looks like this is going to last a while, maybe forever for some people. Working from - [It’s National Staffing Employee Week!](https://portfoliocreative.com/2020-9-3-its-national-staffing-week/) - By Catherine Lang-ClineAccording to the American Staffing Association, millions of people find work with staffing companies in the United States each year with 705,800 people last year in Ohio alone. The strongest category for employment is industrial at 41% but the remainder is in categories like; engineering, IT, healthcare, professional services, and more. Most of you - [Making the Jump to Creative Tech](https://portfoliocreative.com/2020-9-9-making-the-jump-to-creative-tech/) - By Catherine Lang-ClineThe world around us is evolving and the creative jobs have changed in the last 10+ years. If you are feeling a little lost, obsolete, or not finding the roles you want, you might want to consider creative tech. It turns out that tech is actually an INCREDIBLE field for creative people. As - [New Leadership Skills for When the Team is Virtual](https://portfoliocreative.com/2020-9-30-new-leadership-skills-for-when-the-team-is-virtual/) - By Catherine Lang-ClineSince the beginning of time, we have had leaders that are strong, focused, and competitive. Qualities like this became part of a modern-day job description, we even added skills such as:DelegatorProblem-solverResolver of conflictsOrganizedMotivatedWhile these are all admirable skills for a leader, there may be other skills that are more important and useful in - [3 Design Principles to Ace Your Video Interview](https://portfoliocreative.com/2020-10-6-3-design-principles-to-ace-your-video-interview/) - By Kristen HarrisYou’ve been talking to a potential employer or client, are excited about the opportunity, and they’ve asked to schedule an interview. Yippee!! Wait, it’s a video interview? No worries–with a few tips and tricks, you can nail this interview format just as well as in-person. Since the 2020 pandemic started in March, people have - [A Day in the Life: Q+A with Lara and Alfredo Weeks](https://portfoliocreative.com/2020-10-14-a-day-in-the-life-qa-with-lara-and-alfredo-weeks/) - Lara and Alfredo, a husband and wife team and co-founders of FRINGE22 Studio have been building their presence as entrepreneurs in the creative industry for the last ten years. They believe in "design for social impact" to be the driving force behind the work they do.Alfredo is a Creative Strategist/Graphic designer from Washington D.C. who - [Who’s Your Boss? 3 Employment Types for the New Normal](https://portfoliocreative.com/2020-10-20-whos-your-boss-3-employment-types-for-the-new-normal/) - By Kristen HarrisUnderstatement Alert: 2020 has brought plenty of unexpected changes in all areas of life.One area that has changed for many people is work—where we work, how we work, what we work on, and who we work for. If your work has not changed in at least one of these ways yet, it probably - [15 Years as a Women's Small Business Owner, an Interview](https://portfoliocreative.com/2020-10-22-15-years-as-a-womens-small-business-owner-an-interview-li7cq/) - Since it is the 15th Anniversary of Portfolio Creative, and it is also Women’s Small Business Month, we wanted to ask our owners some questions. It’s our hope that you find the answers as interesting as we did. Catherine Lang-Cline is President and Kristen Harris is COO of Portfolio Creative and they are both founders - [Hiring Trends: Remote, Tech, and Being Good Humans](https://portfoliocreative.com/2020-11-3-hiring-trends-remote-tech-and-being-good-humans/) - By Kristen HarrisAt Portfolio Creative, Growth is one of our core values; we’re always focused on growth and learning. Each year we learn more about our industry and stay ahead of trends by attending the American Staffing Association’s annual conference, Staffing World. This year’s conference was a bit different–instead of a few thousand people coming - [The 5 Creative Tech Roles You Will Need in 2021](https://portfoliocreative.com/2020-11-9-the-5-creative-tech-roles-you-will-need-in-2021/) - By Catherine Lang-ClineFor many businesses, the first part of a big, unpredictable pivot is to make sure the “doors” of the business stay open. The next step is recovery. Recovery might include getting more things digital to provide better access to your customers. To do that, you will need digital creative people. These are the - [Yes, You Should Repurpose Your Content!](https://portfoliocreative.com/2020-12-1-yes-you-should-repurpose-your-content/) - By Catherine Lang-ClineYou are seeing everyone post, post, post... in LinkedIn, Instagram, Facebook, newsletters, podcasts, etc. Where are they finding this content? Continuously coming up with content can seem daunting and it doesn’t have to be. It can be repurposed. There are companies that require a ton of information that goes out daily and they have - [Planning When You Don't Know What to Plan For](https://portfoliocreative.com/2020-12-2-planning-when-you-dont-know-what-to-plan-for/) - By Kristen HarrisHave you been part of a conversation like this lately?"It's year-end and time for our annual planning session!""Seriously?! How can we possibly write an annual plan? What are we planning for? This year has been crazy, and we have no idea what's going to happen next year!"Planning is always hard, but this year - [If 2020 is Almost Over, What Comes Next?](https://portfoliocreative.com/2020-12-4-if-2020-is-almost-over-what-comes-next/) - By Kristen Harris2020 is coming to a close. Did you hear that collective sigh of relief? Just like everyone else, I am ready for this year to wrap up. But, reality check, nothing magical is happening on January 1, 2021. This global pandemic-economic collapse-social change-politically divisive dumpster fire of a year will end. Still, we'll - [“I’m at 5%” and Other Ways to Say The We Are “Running On Fumes”](https://portfoliocreative.com/2020-12-7-im-at-5-and-other-ways-to-say-the-we-are-running-on-fumes/) - By Catherine Lang-ClineYou have an important call and you look down on your cell phone and it says that you are at 5% for battery life. How does that make you feel?You are on a long road trip in the middle of nowhere and you pass the first exit with a gas stop that you - [Why Business Owners Need a Little Positive Paranoia](https://portfoliocreative.com/2020-12-9-why-business-owners-need-a-little-positive-paranoia/) - Catherine Lang-ClineParanoia is defined by Merriam Webster, as “an unreasonable feeling that people are trying to harm you or do not like you.”The difference between positive paranoia and destructive paranoia is the word “unreasonable.” Positive paranoia is the reasonable tension we get when we sense something is not right. It’s a sense that comes with - [Going from Fa-La-Blah to Fa-La-La!](https://portfoliocreative.com/2020-12-17-going-from-fa-la-blah-to-fa-la-la/) - The internet tells us that December offers the first day of Winter, the shortest day of the year, and the longest night. It is associated with Christmas and many other wonderful holidays. How “merry” can the holidays be this year? As merry as we want to make it.In retail, where we started our careers, merry meant - [New Year, New Job? Making the Shift into a New Creative Role](https://portfoliocreative.com/2021-1-5-new-year-new-job-making-the-shift-into-a-new-creative-role/) - By Kristen Harris80% Expect to Land a New Job in 2021–Despite Covid-19This headline caught my attention? Did it catch yours? According to the 2020 Candidate Sentiment Study by the American Staffing Association “Eight in 10 job candidates (80%), both active and passive seekers, foresee working for a new company in the next 12 months—despite, or possibly - [A Day in the Life: Q+A with Verne Ayers](https://portfoliocreative.com/2021-1-6-a-day-in-the-life-qa-with-verne-ayers-a-day-as-a-retired-artist/) - A Day as a Retired Artist. MorningOMG! It’s 7:30 already?Hi, I’m Verne Ayers, a retired professor of art and art teacher (aka: prof.verne). Well, better get going. Those eggs and bacon aren’t going to fry themselves. Oh yea, my coffee. I need my coffee. I think I’ll check the weather outside my apartment door first. - [New Year, New Best Practices](https://portfoliocreative.com/2021-1-7-new-year-new-best-practices/) - By Catherine Lang-ClineMaking resolutions and setting goals feel a little different this year. Being successful last year ranged from a profitable pivot to just surviving and regardless of how the year ended up, we are all looking at our work and our careers a little differently. So, before we run into the year too quickly - [Is Podcasting For You?](https://portfoliocreative.com/2021-1-21-is-podcasting-for-you/) - By Catherine Lang-ClineHow podcasts started can be up for some debate, but Adam Curry, a former MTV personality, is the one that popularized the format. In 2005, iTunes began to carry podcasts and the rest is history. It is a format that has evolved from radio broadcasts to entertainment to business and there are easily - [Love is...Rating and Reviewing](https://portfoliocreative.com/2021-1-27-love-israting-and-reviewing/) - By Catherine Lang-ClineValentine’s Day gets a pretty bad wrap as being a commercial holiday and simply made up to make some money. While there may be a stem of truth to that, the rest of the bouquet does not need to be thrown away. Valentine’s Day may be for lovers, but it also is for - [The Secret Recipe for Hiring Your Dream Designer](https://portfoliocreative.com/2021-1-28-the-secret-recipe-for-hiring-your-dream-designer/) - By Catherine Lang-ClineRecently, I was asked to do a podcast about finding yourself the perfect designer to define your brand. Would this mean I would be giving up our own secret recipe of how we do it at Portfolio Creative? No. Because ultimately, it is you that gets to decide. We can provide you with - [What’s Remote Work Doing to Your Culture?](https://portfoliocreative.com/2021-2-8-whats-remote-work-doing-to-your-culture/) - By Kristen HarrisRemember the day when you first heard “shelter-in-place” or “lockdown” (Words of an Unprecedented Year)? Yeah, me too. I’ll always remember leaving the office that Friday with a few things, assuming we’d be back in soon. I’ve been working from home for almost a year now. And, whenever it’s deemed safe to do - [The Who, What, Where of Creative Tech Part 1 of a 3-Part Series: Who Can Make the Move to Creative Tech?](https://portfoliocreative.com/2021-2-5-the-who-what-where-of-creative-tech-part-1-of-a-3-part-series-who-can-make-the-move-to-creative-tech/) - By Catherine Lang-ClineWhen I first came on the scene as a hot-shot graphic designer I entered the workforce armed with a ton of Mac skills, but the world was still clinging to a lot of typesetting and camera work. My first job in an agency had a guy that worked in the corner and laid - [The Who, What, Where of Creative Tech Part 2 of a 3-Part Series: What Are the Roles in Creative Tech?](https://portfoliocreative.com/2021-2-5-the-who-what-where-of-creative-tech-part-2-of-a-3-part-series-what-are-the-roles-in-creative-tech/) - By Catherine Lang-ClineThe question of “what are the roles in creative tech?” comes up all of the time because many of these roles are new and we are all learning how to navigate this together. Just a few decades ago we were trying to explain how illustration and design could be done on a computer. - [The Who, What, Where of Creative Tech Part 3 of a 3-Part Series: Where Are All of the Jobs in Creative Tech?](https://portfoliocreative.com/2021-2-5-the-who-what-where-of-creative-tech-part-3-of-a-3-part-series-where-are-all-of-the-jobs-in-creative-tech/) - By Catherine Lang-ClineI need to say first, that if you are looking for a role in creative tech, contact us at Portfolio Creative right away.Second, if you are looking for someone for your company or project that knows creative tech, contact us at Portfolio Creative right away.Creative tech is an evolution of many of the - [A Day in the Life: Q+A with Vinny Sanfillipo](https://portfoliocreative.com/2021-2-23-aikfqnkuv94tw6jqoufo22iyabgo1u/) - Hello! My name is Vinny Sanfillipo, and I’m the Campus Director for Tech Elevator’s Columbus campus. I’m a Columbus native, originally from Powell, and I have lived in Grandview for the past 3 years. I graduated from Otterbein University in Westerville in 2012 with a dual degree in Political Science and Philosophy. Morning: I actually love - [Remote Work: Keep it Fresh While Working From Home](https://portfoliocreative.com/2021-3-3-remote-work-keep-it-fresh-while-working-from-home/) - By Kristen HarrisWe see companies slowly bring people back to the office, and some employees working for essential businesses never left. However, many creatives are still working remotely and likely will be doing so for quite some time. Maybe forever, at least for a portion of the workweek.Working from home has both upsides and downsides. On - [Transparency is Important, Now More Than Ever](https://portfoliocreative.com/2021-3-9-transparency-is-important-now-more-than-ever/) - By Catherine Lang-ClineFear in the unknown exists in us all. And in a time of lock-downs or recessions or general shifts in the economy, your employees are going to have concerns about the status of the company and whether or not they will have a job. That is why, now more than ever, transparency is - [A Day in the Life: Q+A with Keli Spanier](https://portfoliocreative.com/2021-2-25-a-day-in-the-life-qa-with-keli-spanier/) - My name is Keli Spanier. I grew up in Indiana and went to school at Columbus College of Art & Design for Fashion Design - but I probably should've gone for Graphic Design! 12 years ago I started my greeting card brand, Colette Paperie. I live near Cincinnati now. The story of my card brand - [How to Reach the 74% of Candidates that are “Sheltering in Job”](https://portfoliocreative.com/2021-3-10-cx6wu7ex2690spug1auak0szxwk100/) - By Kristen Harris“Ambition isn’t dead, but for people in steady jobs, it might be hibernating.”This quote from the latest LinkedIn Workforce Confidence Index points to many people shifting from “sheltering in place” in 2020 to “sheltering in job” in 2021.When asked about motivations for staying at their current job, rather than seeking another, 74% of - [3 Steps To Managing a Work-From-Home Team](https://portfoliocreative.com/2021-3-12-3-steps-to-managing-a-work-from-home-team/) - By Catherine Lang-ClineWorking from home is something that employees have wanted for a long time. It took a pandemic for most companies to realize that for many of their positions, they could be done from home. Companies also realized that they didn’t need all of that office space and furniture either. But with everyone or - [Making the New Normal a Better Normal](https://portfoliocreative.com/2021-3-15-ryguuvcpv8889vrgbypsoagdf7vj8g/) - By Catherine Lang-ClineBusinesses weather through many changing conditions. For example, this is the first pandemic we have had to work through, how is it going? Companies have had to cut back, sheer-up, layoff, pivot, grab at those bootstraps, and sometimes they would have to close. Some of them grew exponentially. Looking back on the last - [The Art of the Written Word](https://portfoliocreative.com/2021-4-5-the-art-of-the-written-word/) - By Catherine Lang-Cline"Poetry is a deal of joy and pain and wonder, with a dash of the dictionary."—Kahlil GibranPoetry is a talent that I am always in awe of because it is one that I have no idea how it is assembled to create such emotion, tell amazing stories, and capture a wide range of - [A Day in the Life: Q+A with Michelle C. Burmeister](https://portfoliocreative.com/2021-3-11-a-day-in-the-life-qa-with-michelle-c-burmeister/) - Hi I’m Michelle C. Burmeister. I am a licensed Interior Designer by day working for Meyers and Associates Architecture, by night I operate a conceptual clay accessories business for women and children called Earthy Abstractions. My obsession with textiles and accessories stems from my exposure to the ongoing trends and technology that are constantly evolving within - [Into the Future: Building Your Creative Tech Skills](https://portfoliocreative.com/2021-4-1-into-the-future-building-your-creative-tech-skills/) - By Kristen HarrisMarketing has been going more technical and digital for quite some time, and the events of 2020 ramped up that change.We’ve talked about skills and roles that translate to creative tech and where you might find those jobs. Maybe you want to learn more of these skills yourself to build your skillset or - [Change is Coming, Again: High Employee Turnover Predicted Post-COVID](https://portfoliocreative.com/2021-4-1-change-is-coming-again-high-employee-turnover-predicted-post-covid/) - By Kristen Harris“The grass is greener where you water it.”Although I don’t know the original author of this quote, it resonated with me when I heard it on a recent webinar, especially in these times of constant change.Yes, change is coming. Again. Everything we’ve been going through for the past year-plus isn’t over. We are simply - [April 15 is World Art Day](https://portfoliocreative.com/2021-4-1-april-15-is-world-art-day/) - By Catherine Lang-ClineThink about how we feel:At a live concertIt’s lyric writing, music writing, costumes, and lighting.In an art museumIt’s painting, sculpture, crafts, furniture, and more.At a sporting eventIt’s band music, choreography, music to make you cheer.At a theater performanceIt’s lighting, costumes, music, choreography, and song lyrics.Even watching streaming contentIt’s acting, writing, costumes, cinematography, special ## Pages - [Home](https://portfoliocreative.com/) - Top-Notch Creative Talent Find marketing talent and job opportunities at Portfolio Creative. We match companies with skilled creative professionals. - [Time](https://portfoliocreative.com/time/) - For questions contact hr@portfoliocreative.com. Resource Links: Welcome Letter Timesheet Employee Portal & Pay Statement State & Federal Labor Laws MI SC OH FL TX CO NC PA Reference Guides PTO Requests Timesheet Creation iSolved Reference Guide If you have any payroll or benefit questions, please contact email: hr@stafford-technology.com or call 614-973-9747. Disclaimer: - [Portfolio Creative Team](https://portfoliocreative.com/team/) - Our Values Accountable Curious Ethical Driven Our Team Karen Eha SALES SUPPORT SPECIALIST CONNECT WITH ME Jamie Wells MANAGER OF CLIENT SERVICES CONNECT WITH ME Felicia Lilien Wagner, SHRM-CP RECRUITING MANAGER CONNECT WITH ME Jeremy Florea PRESIDENT CONNECT WITH ME Jason Robins DIRECTOR OF RECRUTING CONNECT WITH ME Amber Turner HR OPERATIONS MANAGER CONNECT WITH - [Jason Robins](https://portfoliocreative.com/jason-robins/) - Jason Robins Director of Recruiting E: jason.robins@stafford-technology.comC: 614-579-2048 I’ve always been a people person. Staffing gives me the opportunity to connect with tons of interesting people every day. I love getting to know who they are as people, what their passions are, and what their ultimate career goals are. There are plenty of great jobs out there, - [Job Board](https://portfoliocreative.com/jobstest4/) - JOB BOARD Key Word or Key Words Limit jobs to this category All Categories Copywriting Graphic Design Marketing Project Management Search SUBMIT YOUR RESUME Skip The Search Send us your resume to keep on file in case an opportunity comes that matches your skill set! Job Title Employment Type Worksite Schedule Location Category Apply B2B - [Contact](https://portfoliocreative.com/contact/) - Contact us today for jobs in the creative industry. Need staffing? Need a job? We are located in Columbus and are ready to help. - [Brittany Hawkins](https://portfoliocreative.com/brittany-hawkins/) - Brittany Hawkins OPERATIONS SUPPORT ADMIN E: brittany.hawkins@stafford-technology.comC: 614-973-6027 Why I work for Stafford- I have been with Stafford for over 5 years now and I can honestly say the company culture and values are great. Having an owner that is hardworking, fair and fun is a winning combination. Being apart of a team that’s passionate - [Amber Turner](https://portfoliocreative.com/amber-turner/) - Amber Turner HR & OPERATIONS MANAGER E: amber.turner@stafford-technology.comC: 614-973-6027 The reason I’m so passionate about my role in HR and operations is that I get to support our teams and help them achieve their goals. I also love making sure our consultants and clients have a great experience with Stafford Resources. Being able to contribute - [Commitment To Diversity](https://portfoliocreative.com/commitment-to-diversity/) - About Us Portfolio Creative Team Associations And Certifications Recognition Commitment To Diversity Our Location What People Say About Us Portfolio Creative Team Associations And Certifications Recognition Commitment To Diversity Our Location What People Say About Us Portfolio Creative strives to have a diverse workforce. We are committed to ensuring all employees are recruited, assigned, and - [About Us](https://portfoliocreative.com/about-us/) - About Us Meet our team of good humans, dedicated to making a lasting impact on our clients and talent. Your Premier Creative Recruiting Agency in Columbus. - [JobTest2](https://portfoliocreative.com/jobtest2/) - JOB BOARD Key Word or Key Words Limit jobs to this category All Categories Copywriting Graphic Design Marketing Project Management Search Skip the searchSend us your resume, and we’ll find the jobs that are the best match for you. SUBMIT YOUR RESUME Job Title Employment Type Worksite Schedule Location Category Apply B2B Marketing Collateral & - [Associations And Certifications ](https://portfoliocreative.com/associations-and-certifications/) - We are proud to participate in severl local and national base Associations and proud of our professional certifications. - [Matt Musselman](https://portfoliocreative.com/matt-musselman/) - Matt Musselman (he/him) Recruiter E: matt@portfoliocreative.comC: 614-467-8713 As a Bachelor of Fine Arts in Retail Advertising, Matt has spent over 30 years supporting organizations like RH Macy & Co., Victoria’s Secret, Limited Too/Justice, and Bath and Body Works. His various leadership roles—design and art direction, product development, and print and package engineering— showcase a refined, - [Riis Saunders](https://portfoliocreative.com/riis-saunders/) - Riis Saunders (she/her) Account Manager E: riis@portfoliocreative.comC: 614-467-8717 Riis is a Columbus native and received her Bachelor of Arts in Public Relations from the University of Akron. Her passion lies in creating lasting connections and placing talented professionals with inclusive teams and organizations. Riis is dedicated to ensuring candidates feel valued and supported, and strives - [Jamie Wells](https://portfoliocreative.com/jamie-wells/) - Jamie Wells (she/her) Manager of Client Services E: jamie@portfoliocreative.comC: 614-563-3201 After spending a decade working in luxury marketing, Jamie uses her firsthand experience in the creative industry to help businesses find their own perfectly-matched creative talent. Her degree in psychology from The Ohio State University has given her an understanding of how we communicate with - [Jeremy Florea](https://portfoliocreative.com/jeremy-florea/) - Jeremy Florea (he/him) E: Jeremy.florea@stafford-technology.comC: 614-973-6027 I’ve been in the staffing and recruiting world for 25 years and I can tell you that I love helping connect great people with great companies. I find the work extremely rewarding and I’m proud to have helped thousands of professionals and hundreds of companies achieve their goals together. - [Canady Patterson](https://portfoliocreative.com/canady-patterson-2/) - Jeremy Florida President E: jeremy.florea@stafford-technology.comC: 614-973-6027 I’ve been in the staffing and recruiting world for 25 years and I can tell you that I love helping connect great people with great companies. I find the work extremely rewarding and I’m proud to have helped thousands of professionals and hundreds of companies achieve their goals together. - [Recognition](https://portfoliocreative.com/recognition/) - RECOGNITION About Us Portfolio Creative Team Associations And Certifications Recognition Commitment To Diversity Our Location What People Say About Us Portfolio Creative Team Associations And Certifications Recognition Commitment To Diversity Our Location What People Say About Us We’ve been recognized locally and nationally with awards from: - [Stafford Resources](https://portfoliocreative.com/stafford-resources/) - Columbus, Ohio’s Premier Boutique Staffing AgencySpecializing in Informational Technology & Marketing Talent Stronger together.Est. 2024Stafford Resources is a boutique staffing firm specializing in providing marketing, creative, and technology solutions through talented professionals. Founded in 2012, Stafford Technology has built a reputation for delivering exceptional IT staffing solutions, fostering meaningful partnerships with clients, candidates, and employees. - [Submit Your Resume](https://portfoliocreative.com/submit-your-resume/) - Submit Your Resume Today Your Name: Email Address: How can we help you Upload Resume File: Upload Resume File: … Attach a resume file. Accepted file types are DOC, DOCX, PDF, HTML, and TXT. With your submission, you grant us permission to store your personal information, and use it in the consideration of your inquiry. - [Resources](https://portfoliocreative.com/resources/) - Columbus, Ohio’s Premier Boutique Staffing AgencySpecializing in Informational Technology & Marketing Talent Stronger together.Est. 2024Stafford Resources is a boutique staffing firm specializing in providing marketing, creative, and technology solutions through talented professionals. Founded in 2012, Stafford Technology has built a reputation for delivering exceptional IT staffing solutions, fostering meaningful partnerships with clients, candidates, and employees. - [Clients](https://portfoliocreative.com/clients/) - For Our Clients Discover exceptional talent at Portfolio Creative. Elevate your projects with skilled professionals. - [Why We're Great](https://portfoliocreative.com/new-page-1/) - We’re Attentive—not attention seeking. When it comes down to it, this business is about our clients. So we don’t spend a lot of time talking about ourselves. We spend it listening. We’re Knowledgeable—not know-it-all.We’re experts at matchmaking but we never assume we know more than our clients do about what they need. We’re inquisitive and focused, - [What People Say About Us](https://portfoliocreative.com/what-people-say-about-us/) - About Us Portfolio Creative Team Associations And Certifications Recognition Commitment To Diversity Our Location What People Say About Us Portfolio Creative Team Associations And Certifications Recognition Commitment To Diversity Our Location What People Say About Us Here’s what people are saying about us! - [Video](https://portfoliocreative.com/video/) - [UX/UI Design](https://portfoliocreative.com/ux-ui-design/) - UX Copywriters • UX Designers • UI/UX Designers • UX Researchers • Web Developers • Application Developers CONTACT US - [The Future Is Here](https://portfoliocreative.com/ai-creative-trends/) - The Future Is Here! Are You Ready for It? COMING SOON NOVEMBER 6, 2023 The Future Is Here! Are You Ready for It? As AI takes center stage in our lives, it’s crucial to understand its role in reshaping the creative industry. In our conversations with business leaders, we discovered one critical discovery: not all - [Thank you - Remote ready white Paper](https://portfoliocreative.com/thank-you-remote-ready-white-paper/) - Thank you for your interest in the Remote Ready White Paper! PLEASE CLICK HERE TO DOWNLOAD.We’ve also sent it over to the email address you provided on the form.We believe that a well-executed onboarding process can lay the foundation for success and empower your remote team members to thrive. Should you have any questions or - [Thank you - LET’S TALK ABOUT RESUMES](https://portfoliocreative.com/thank-you-lets-talk-about-resumes/) - Thank you for your interest in the Let's Talk About Resumes White Paper! PLEASE CLICK HERE TO DOWNLOAD. We’ve also sent it over to the email address you provided on the form.We believe that with the right guidance, you can showcase your skills and qualifications in a way that aligns perfectly with the expectations of - [Thank you - Contact Us](https://portfoliocreative.com/thank-you-contact-us/) - Thank you for your inquiry We've received your message. Our team will get back to you as soon as we can. Hang tight! For immediate assistance, kindly contact us at: (614) 839-4897 Home - [Talent FAQ](https://portfoliocreative.com/talent-faq/) - Frequently Asked Questions Does it cost me anything to be placed in creative jobs? No. There are no fees for talent to join our network or to accept work through us.How does Portfolio Creative find me creative jobs? We are constantly talking to clients, promoting our network of talent, and have contacts through our many years in - [Talent](https://portfoliocreative.com/talent/) - For Talent Discover opportunities at Portfolio Creative and take your career to the next level. Job Opportunities For Creative Thinkers and Problem Solvers Looking for your next career move? You’ve come to the right place. At Portfolio Creative, we specialize in pairing talented creatives with companies who need their services. Whether you’re looking for temporary - [Remote Ready White Paper](https://portfoliocreative.com/remote-ready-white-paper/) - REMOTE READY: CREATE YOUR REMOTE ONBOARDING PLAN FOR A SUCCESSFUL NEW HIRE As businesses return to their offices (or not), many team members will continue to work remotely some or all of the time. Do you have a plan for onboarding new remote team members that will set them up for success? Onboarding remote hires - [Project & Account Management](https://portfoliocreative.com/project-account-management/) - Project Managers • Project Coordinators • Account Managers • Account Executives • Account Coordinators • Program Managers •Account Services CONTACT US - [Portfolio Creative Services For Talent](https://portfoliocreative.com/portfolio-creative-services-for-talent/) - Join Our Creative Network We connect the finest creative talent (that’s you!) to short-term and long-term opportunities with organizations and companies of all sizes and types in our region, from Fortune 500 firms to small, non-profit agencies and everything in between. Portfolio Creative makes the connections for you, paving new pathways for your career — - [Portfolio Creative Services For Clients](https://portfoliocreative.com/portfolio-creative-services-for-clients/) - Our Services RECRUITING Your creative team member just announced they are leaving you. Has taken an extended vacation. Welcomed a baby. Or is just out of the office for the time being. Perhaps a seasonal project is looming that’s in need of creative attention.We’re is here to help. You can count on us to work - [Our Location](https://portfoliocreative.com/our-location/) - About Us Portfolio Creative Team Associations And Certifications Recognition Commitment To Diversity Our Location What People Say About Us Portfolio Creative Team Associations And Certifications Recognition Commitment To Diversity Our Location What People Say About Us Location: Portfolio Creative400 W. Wilson Bridge Rd. Suite 130Worthington, OH 43085Phone: 614.839.4897 Questions? If you are a company looking - [Marketing](https://portfoliocreative.com/marketing/) - Marketing Coordinators • Marketing Managers • Marketing Directors • Marketing Specialists • Marketing Strategists • Marketing Analysts • Email Marketing • Ecommerce Marketers • eCommerce Strategists • Product Marketers CONTACT US - [Let’s Talk About Resumes](https://portfoliocreative.com/lets-talk-about-resumes/) - LET’S TALK ABOUT RESUMES We look at resumes all day, every day. Some are great and stand out…others are memorably bad. Our goal is to share tips, tricks, and insight we have gained. When you know what hiring managers and recruiters are looking for, you can create a resume that gets results.Enter your information below - [Leave Review](https://portfoliocreative.com/leave-review/) - Portfolio Creative Like Portfolio Creative? Let others know! Leave a quick review on... Google Facebook Glassdoor - [Kristen Harris](https://portfoliocreative.com/kristen-harris/) - Kristen Harris,CSP (she/her) COO•CO-CREATOR Kristen doesn’t just work with creative people, she is one, too. Thirteen years as a designer, art director, and creative manager for corporate marketing departments gave her an eye for talent and a passion for working with creative people. After years of wishing there was a better way to connect companies - [Kayel Carroll](https://portfoliocreative.com/kayel-carroll/) - Kayel Carroll (they/them) HR + Operations DIRECTOR E: kayel@portfoliocreative.comC: 614-467-8709 Kayel worked for many years in retail management before returning to school for Human Resources. It’s been a wild ride ever since. For the past few years, they have primarily been working for local school districts in HR and finance. They feel so fortunate to - [Karen Eha](https://portfoliocreative.com/karen-eha/) - Karen Eha (she/her) SALES SUPPORT SPECIALIST Karen has recently transplanted to Columbus from the Toledo area where she previously attended the University of Toledo for her undergraduate degree in psychology and her graduate courses in exercise physiology. She has an eclectic background in retail management, personal training and medical sales, but her passion for helping - [How We Work](https://portfoliocreative.com/moreau/) - The most difficult searches are about finding just the right individuals. We look at the challenge through two lenses: yours and the creative person doing the work. The result? We bring you the best fit for your role. Call or send us an email and let us know what position you’re looking to fill. - [How We Do What We Do](https://portfoliocreative.com/career-resources/) - As creatives ourselves, we understand your work and your challenges. Finding exciting and challenging work with the best companies often is about timing. We do the time-intensive seeking and legwork for creative talent, building a large network of relationships with companies in need of exceptional talent so that creatives can get back to doing what they - [Guides](https://portfoliocreative.com/guides/) - Resources Blog Podcast Guides Blog Podcast Guides Portfolio Creative Guides REMOTE READY: CREATE YOUR REMOTE ONBOARDING PLAN FOR A SUCCESSFUL NEW HIRE As businesses return to their offices (or not), many team members will continue to work remotely some or all of the time. Do you have a plan for onboarding new remote team members - [Guest Podcast Episodes](https://portfoliocreative.com/guest-podcast-episodes/) - Below are podcast episodes on which Catherine and Kristen have been guests:Brand Tuned podcastMillionaire Interviews podcastNote to Future Me podcast - [Felicia Lilien Wagner](https://portfoliocreative.com/felicia-lilien/) - Felicia Lilien Wagner, SHRM-CP (she/her) Recruiting Manager E: felicia@portfoliocreative.comC: 614-467-8714 Felicia earned her Master’s Degree in Human Resource Management from The Ohio State University in 2018 and has leveraged her experience to support the talent acquisition efforts of Fortune 50 companies and nonprofit organizations. She has also spent some significant time as a leader in - [CONTACT US || CITIES](https://portfoliocreative.com/contactus/) - WE KNOW CREATIVE. ARE YOU A CLIENT LOOKING FOR EXCEPTIONAL TALENT OR A CREATIVE CANDIDATE LOOKING FOR YOUR NEXT OPPORTUNITY? CONNECT WITH US BELOW. Clients Talent For all other inquires, please reach out to contact@portfoliocreative.com - [Confirmation](https://portfoliocreative.com/confirmation/) - Thank you for your application Thanks for contacting our team, someone will be reaching out to you shortly. For immediate assistance, kindly contact us at:​ (614) 839-4897 Home - [Copywriting & Content](https://portfoliocreative.com/copywriting-content/) - Copywriters • Proofreaders • Technical Writers • SEO/SEM Specialists • Email Marketers • Content Marketers • Social Media • UX Copywriters • Paid Media Managers CONTACT US - [Design & Creative](https://portfoliocreative.com/design-creative/) - Creative Directors • Art Directors • Graphic Designers • Web Designers • Package Designers • Production Artists • Video Editors • Illustrators • Retouchers • Industrial Designers • Instructional Designers • Social Media Designers • 3D/Animation Designers • PowerPoint Designers • Motion Graphics Designers CONTACT US - [Fashion & Retail](https://portfoliocreative.com/fashion-retail/) - Sample Coordinators • Production Coordinators • Traffic Coordinators/Specialists • Assistant Merchandisers • Buyers/Merchandisers • Assistant Fashion Designers • Store Designers • Visual Merchandisers CONTACT US - [Client Staffing Services](https://portfoliocreative.com/client-staffing-services/) - Client staffing services relies on our expertise and network of top-qualified creative talentStreamlined timing – candidates are already vetted by us. - [Client Introduction](https://portfoliocreative.com/client/) - We appreciate having the chance to earn your business. There are four key points of communication that will occur throughout this clinet introduction process. - [Client FAQ](https://portfoliocreative.com/client-faq/) - We are creative people, helping creative people. Why is Portfolio Creative different?In their past lives, the owners, Kristen and Catherine, were designers and creatives. - [Client Direct Hire Services](https://portfoliocreative.com/client-direct-hire-services/) - CONTRACT-TO-HIRE • You interview creative, qualified candidates• You choose: pay talent hourly or with a one-time sum - [Catherine Lang-Cline](https://portfoliocreative.com/catherine-lang-cline/) - Catherine Lang-Cline,CSP (she/her) PRESIDENT•CO-CREATOR Catherine spent more than 20 years in the creative industry as a designer for corporations. - [Case Studies](https://portfoliocreative.com/case-studies/) - Portfolio Spotlight Recent Case Studies Browse our collection of success stories. - [Capability Sheet](https://portfoliocreative.com/capabilitysheets/) - Capability Sheet - [Canady Patterson](https://portfoliocreative.com/canady-patterson/) - Canady Patterson - A biography at Portfolio Creative in Columbus. - [Blog](https://portfoliocreative.com/blog/) - Our blog at Portfolio Creative - Here you will find articles related to design and general creative items to help with your job or team search. - [Privacy Policy](https://portfoliocreative.com/privacy-policy/) - Privacy Policy OUR COMMITMENT TO PRIVACY Portfolio Creative, LLC (“we,” “us” or “our”) respects your privacy. This Privacy Policy describes the personal information we collect about you, why we collect it, how we use it and when we share it with third parties. If our Privacy Policy changes in the future, we will post an - [Podcast](https://portfoliocreative.com/podcast/) - PODCAST Resources Blog Podcast Guides Blog Podcast Guides Illumination Bureau Podcast Questions about hiring or getting your next creative role? Catherine and Kristen come to the rescue with 100+ episodes of the Illumination Bureau podcast. Read more here about the podcast and why it was started.We love supporting other podcasts too! Click here to listen ## My Templates - [Filter Job - Matador](https://portfoliocreative.com/?elementor_library=elementor-archive-9214) - Filter Jobs Key Word or Key Words Limit jobs to this category All Categories Copywriting Graphic Design Marketing Project Management Search Skip the search Send us your resume to keep on file in case an opportunity comes that matches your skill set! Submit your resume Job Title Employment Type Worksite Schedule Location Category Apply B2B - [jobs search](https://portfoliocreative.com/?elementor_library=jobs-search) - Jobs Search Filter Jobs Key Word or Key Words Limit jobs to this category All Categories Copywriting Graphic Design Marketing Project Management Limit jobs to this type All types Contract Contract To Hire Search Skip the search Send us your resume to keep on file in case an opportunity comes that matches your skill set! - [Footer (New)](https://portfoliocreative.com/?elementor_library=footer-new) - Content area - [Elementor Single Post #6582](https://portfoliocreative.com/?elementor_library=elementor-single-post-6582) - Elementor Single Post #6582 March 8, 2023 Explore how creatives guide AI to generate better ideas, design human-centered experiences, and help hiring teams build smarter, future-ready teams. 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Whether you’re looking for a marketing professional, a designer, a project manager, or another type of creative, you can count on our - [Team Banner](https://portfoliocreative.com/?elementor_library=team-banner) - PORTFOLIO CREATIVE TEAM - [Icon](https://portfoliocreative.com/?elementor_library=icon) - Experience an employment process that is fulfilling and meaningful. We do the time-intensive seeking and legwork for creative talent, so all you need to do is focus on your career growth as we ensure you receive nothing short of the best possible pay and service. Need to spruce up that resume? We can help with - [CTA](https://portfoliocreative.com/?elementor_library=cta) - It’s time to offload the hustle and focus on your genius. Connect with Our Talent Matchmakers - [Template - Blog Post](https://portfoliocreative.com/?elementor_library=template-blog-post) - H2 Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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As artificial intelligence - [case study](https://portfoliocreative.com/?elementor_library=elementor-loop-item-12295) - case study Read More - [Day-in-the-life](https://portfoliocreative.com/?elementor_library=day-in-the-life) - Portfolio Creative November 28, 2023 Day-in-the-life - [Header](https://portfoliocreative.com/?elementor_library=elementor-header-29) - Content area - [Blog - Archive](https://portfoliocreative.com/?elementor_library=blog-archive) - PORTFOLIO CREATIVE BLOG Search How Creative Teams Use AI to Do Better Work (Without Replacing Human Judgment) January 27, 2026 Explore how creatives guide AI to generate better ideas, design human-centered experiences, and help hiring teams build smarter, future-ready teams. How Creative Teams Succeed With AI Creative professionals have always been the ones who make - [Elementor Single Post #8084](https://portfoliocreative.com/?elementor_library=elementor-single-post-8084) - Elementor Single Post #8084 Job Description Explore how creatives guide AI to generate better ideas, design human-centered experiences, and help hiring teams build smarter, future-ready teams. How Creative Teams Succeed With AI Creative professionals have always been the ones who make things make sense, turning big ideas into something people can feel, understand, and connect with. As - [Default Kit](https://portfoliocreative.com/?elementor_library=default-kit) ## Services - [UX/UI Design](https://portfoliocreative.com/services/ux-ui-design/) - In our increasingly digital world, a good user interface and experience is more important than ever before. Our team is here to connect you with talented, passionate, and creative UI/UX job seekers so you can create the ideal online experience for your audience. - [Project & Account Management](https://portfoliocreative.com/services/project-account-management/) - Account and project managers are the backbone of a successful business. These professionals bridge the gap between great ideas and a smooth, successful execution. At Portfolio Creative, we understand the importance of hiring the right project or account manager for your business. - [Marketing](https://portfoliocreative.com/services/marketing/) - Portfolio Creative recruits the top marketing professionals in the business, then pairs them with the companies who need their services. All you need to do is connect with our recruiting team, and we’ll search our creative network for a marketer that is a perfect match for your company. - [Fashion & Retail](https://portfoliocreative.com/services/fashion-retail/) - Portfolio Creative is your source for top-tier talent in the fashion industry. Whether you’re filling a design, merchandising, or retail position, our team will connect you with the candidate you need to get the job done right. Best of all? We handle all of the logistics so you can focus on running your business. - [Design & Creative](https://portfoliocreative.com/services/design-creative/) - Our expert recruiters connect designers and other creative thinkers with the businesses who need their services. This means you can spend less time searching for a job and more time doing what you do best- creating amazing work. - [Copywriting & Content](https://portfoliocreative.com/services/copywriting-content/) - We work with an extended network of copywriters who are actively looking for new projects. Whether you need help with your website, your social media, or another aspect of your marketing, we’ll match you with a hand-picked professional who will craft the perfect message. ## Job Listings - [B2B Marketing Collateral & Brand Template Designer](https://portfoliocreative.com/jobs/b2b-marketing-collateral-brand-template-designer-8622/) - ABOUT THE ROLE Remote (Columbus, OH preferred for occasional in-person collaboration) 10–20 hours per month Ongoing contract Our client is seeking a B2B Marketing Collateral & Brand Template Designer to support their lean marketing team on a part-time, ongoing basis. This role is ideal for a designer who enjoys bringing structure, consistency, and polish to existing - [Creative Leadership Talent Network – Art Directors & Creative Directors](https://portfoliocreative.com/jobs/creative-leadership-talent-network-art-directors-creative-directors-8565/) - ABOUT THE ROLE Our clients frequently seek Art Directors and Creative Directors who can guide integrated campaigns, oversee visual direction, and collaborate across creative functions. This posting is not tied to a current opening. It is part of our Creative Leadership Talent Network, used to connect with creative leaders open to new opportunities. If you - [Design Talent Network – Graphic & Digital Designers (Future Opportunities)](https://portfoliocreative.com/jobs/design-talent-network-graphic-digital-designers-future-opportunities-8563/) - ABOUT THE ROLE Our client partners regularly look for talented Graphic and Digital Designers to support upcoming projects and ongoing creative needs. This posting is not for one specific open position. Instead, it is an invitation to join our Design Talent Network so we can reach out when new freelance, contract, contract-to-hire, and direct-hire opportunities - [Copywriting Talent Network – Copywriters & Content Writers (Future Opportunities)](https://portfoliocreative.com/jobs/copywriting-talent-network-copywriters-content-writers-future-opportunities-8564/) - ABOUT THE ROLE Our client partners frequently need Copywriters and Content Writers to support campaigns, product launches, digital content, and brand storytelling. This posting is not for a single open position. It is part of our Copywriting Talent Network, which we use to identify and engage writers who are open to new opportunities now or - [Marketing Strategy Talent Network – Strategists & Marketing Specialists](https://portfoliocreative.com/jobs/marketing-strategy-talent-network-strategists-marketing-specialists-8566/) - ABOUT THE ROLE Our client partners regularly look for Marketing Strategists and Marketing Specialists to support campaign planning, execution, analytics, and digital marketing work. This posting is not for a single open position. It is part of our Marketing Strategy Talent Network, used to connect with marketing professionals who are open to new roles. If - [Marketing Program & Project Management Talent Network – Future Opportunities](https://portfoliocreative.com/jobs/marketing-program-project-management-talent-network-future-opportunities-8567/) - ABOUT THE ROLE Our clients depend on strong Marketing Program and Project Managers to coordinate campaigns, creative workflows, launches, and multi-team deliverables. This posting is not tied to one current opening. It is part of our Marketing Program & Project Management Talent Network, which we use to identify professionals who are open to upcoming roles. ## Categories - [Uncategorized](https://portfoliocreative.com/category/uncategorized/) - [Client Resources](https://portfoliocreative.com/category/client-resources/) - [The Job Search](https://portfoliocreative.com/category/the-job-search/) - [Networking](https://portfoliocreative.com/category/networking/) - [Legalese](https://portfoliocreative.com/category/legalese/) - [Health and Wellness](https://portfoliocreative.com/category/health-and-wellness/) - [A Day in the Life](https://portfoliocreative.com/category/a-day-in-the-life/) - [General Resources](https://portfoliocreative.com/category/general-resources/) - [Talent Resources](https://portfoliocreative.com/category/talent-resources/) - [Case Study](https://portfoliocreative.com/category/case-study/) - [Hiring](https://portfoliocreative.com/category/hiring/) - [Manage](https://portfoliocreative.com/category/manage/) - 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