What Martech Means to Us

By Brad Middleton

If you are reading this you probably already have a basic idea of what we do here at Portfolio Creative. If you do not, simply put, we help connect our clients with the right creative talent, so when a term like Martech comes up it in relation to our niche in the workforce it may provide a brief pause. What does this word mean? Why is a “techie” word being associated with a creative-focused company?

Martech Today, a marketing technology website, defines the term as, “…the blending of marketing and technology.” They go even further to explain that, “Virtually anyone involved with digital marketing is dealing with Martech, since digital by its very nature is technology-based.”  This comes as no surprise to marketing professionals these days, as they are closely dependent on a slew of varying technologies to stay current and get their jobs done.

Where these two worlds collide is where we at Portfolio Creative are uniquely qualified to help both our clients and potential candidates. Clients today need extremely creative individuals who can provide opportunities for their customers to feel like they have a genuine one-on-one relationship. Brands that are able to immediately resonate with their existing and potential client base are doing so through extremely complicated technical channels that from the outside look very simple. The “art” existing in things like predictive advertising, user experience, software-as-a-service, and even artificial intelligence provides us the opportunity to introduce talented individuals to clients who really need their help.

Our candidates love the fact that we approach these situations from a creative point of view. We understand that deep down that the solutions our clients are looking for will come from this marriage of Creative thinking and a thorough understanding of the technical tools at their disposal. The funny thing is we’ve been working in this space for years, now there is just a new name or branding for these two converging worlds.

If you are a client needing help with creative problem solving with user experience, user interface, interaction design, mobile application development, application design, and even full-stack development we can introduce you to the talent you are looking for. If you are looking for design or development opportunities and want to work with people who appreciate the creative approach of your craft we can partner to provide exciting engagements.


“What is Martech? The Marketing Technology Landscape, Explained.” Martech Today; n.d. Web 3 October 2017.