Signature Moves: 4 Tips to Craft the Perfect Email Signature  

Signature Moves: 4 Tips to Craft the Perfect Email Signature  

Hello there, fellow emailer!  

You know how email is like the glue holding our digital world together? It’s made things so much easier, bringing people from all corners of the globe together in one inbox. It’s as if time and distance have been practically shrunk down to the size of our phones.  

Now, let’s talk about how you write those emails, because no doubt, they’re important for achieving your goals. Take job-hunting, for example. Your email game can make or break your chances of landing that dream job. It’s like your email’s shaking hands with your future boss for the first time, so you want it to be a memorable intro.  

And yes, employers—this goes for you, too! Your email style is like a neon sign for your company. People can tell what kind of organization you’re running just by how you talk through those messages.  

So, let’s dive into the world of email signatures and how to make yours a winner.  

Your Email Signature: The Secret Sauce to a Lasting Impression  

Do you know what’s super important in an email besides the actual content? That’s right, it’s the email signature. Here’s why it’s such a big deal in your email chats: 

1. It’s your street cred. 

Let’s face it, the internet is full of sketchy stuff, and people are justifiably cautious. They want to know they’re dealing with a legitimate person. Enter the mighty email signature! This little guy shows you mean business and gives a sense of professionalism to you and your organization.¹

It’s like a virtual handshake that says, “Hey, I’m the real deal.”  

2. It’s your personal billboard. 

Think of your email signature as a mini ad for you or your company. It lets people know who you are and what you do from the get-go. Depending on how you rock that signature, other people might even learn more about your company or what it stands for.  

This is extra important when:  

  • You’re repping a startup.  

  • You’re trying to wow a client with a killer first impression.  

  • You’re inviting big shots to join your team.  

And guess what? An email signature can boost your brand recognition big time. So, if you want to be the talk of the (email) town, put some thought into crafting a top-notch signature. 

3. It’s your swanky digital business card. 

Who needs paper business cards when you’ve got an email signature? 

Yup, your signature is like your digital calling card, following you wherever your emails take you. It’s perfect for e-networking and strutting your stuff in the B2B or B2C world.  

Think of it like a shiny badge of honor, proudly displayed for all to see. Make sure it’s working for you and helping you crush those goals! 

4. It’s your personal email mascot. 

Here’s the thing: your email signature is basically your personal mascot in the digital realm. You have to make it look good because it’s always going to be tied to you.  

Got a professional photo? Stick it on there! That way, when people get your emails, they can put a face to the name. It’s like you’re right there, having a virtual chat with them!  

So go on, make that email signature fun, unique, and oh-so-you.  

Read more on hiring: Top 5 Things That a Hiring Manager Wants to See in a Job Seeker 

Tips on Crafting the Ultimate Email Signature  

Now that you know how awesome email signatures are, let’s talk about how to make yours absolutely perfect. Here are four handy-dandy tips to get you started.  

1. Keep it simple, but significant. 

Remember, you’re making this email signature for your clients, not just to show off your design skills. Think about the most important details you want them to have at their fingertips.  

For example, include all the ways they can reach you—your business number, your website, or even your Viber or Whatsapp digits.  

The key here is to be super accessible to your clients. Be sure your contact info is clear, active, and easy to read.  

It’s like saying, “Hey, I’m just a click away!” 

2. Your email signature should be visually appealing.  

We’ve established that a professional-looking picture is a must for your email signature. But why stop there? Let’s go all out and make it a visual feast! One way to do that is by adding some social media icons.  

  • Wish to show off your LinkedIn prowess? Pop that icon right into your signature!  

  • Are you a creative genius looking to impress clients or employers? Link to your Insta-worthy portfolio with an Instagram icon.  

  • Fancy yourself as a writer or a content creator? Add a YouTube or TikTok icon to lead people straight to your channels.  

There are endless possibilities!  

Just make sure those icons are organized, lined up like little digital soldiers, and double-check those links to ensure that they’re working perfectly.  

Now, if you’re part of a company or organization, remember that everyone’s email signatures should match and stick to the brand vibe. So, go on, give that email signature some pizzazz and personality!   

3. Your email signature should be organized.  

While it’s super fun to revamp your email signature, remember that sometimes less is more. You don’t want it to look like a hot mess, right?  

So, stick to the essentials about you or your organization. Avoid going overboard and turning your email signature into a chaotic disaster.²

Keep things spick and span! 

4. Don’t forget that nifty legal disclaimer. 

Here’s the not-so-fun part: legal disclaimers.  

Yes, they’re not exactly a barrel of laughs, but every company has to follow the rules. Plus, there are data privacy and copyright issues to consider. Make sure to include a legal disclaimer at the end of your email signature. It’s like the fine print on a contract, but way less boring. Just pop it in there, and you’re good to go!  

And there you have it: a killer email signature that’s fun, casual, and still covers all the bases. High-five! 

Read more on hiring: Hiring Challenges: What Are Candidates Looking For? 

Making Your Signature Shine 

Now you know that a well-crafted signature not only works wonders for you and your brand, but also helps you network like a boss. An email signature is only as remarkable as the person using it—you can’t have email signatures without the right candidates to use them.   

Not to worry, this is where we come in. Whether you’re looking for the best candidates or that perfect workplace, we’ll help you streamline your search to suit your needs.  

So, get in touch with us now to learn how we can be of help! 

Speak to you soon,  

Portfolio Creative  


1 James. “5 reasons a professional email signature can do wonders for your business”. Mailbutler. Feb. 3, 2023. 

2 Brown, Randy. “How to Write a Great Email Signature [+ Professional Examples]”. Hubspot. Apr. 29, 2022.