Advertising that IS Good and DOES Good

In my ongoing belief that advertising can both BE good and DO good, I submit this recent campaign for Salvation Army. A local agency and more than fifty businesses in Portland, Maine pooled resources to create a clever and cost-effective free campaign. And doesn’t that just make sense for an organization who is asking for money to help others? Who strengthens their community with the work they do? Who wants your money, but has to justify how and where they’ll spend it? Plus they got some damn good publicity out of the whole thing. Good and good.