Do You Know a Great Portfolio When You See One?

Do You Know A Great Portfolio

If you don’t hire for creative roles on the regular, you might not know what to look for when reviewing a portfolio. It’s common to open the link, scroll through a few pages, and wonder if it’s good.  It helps to remember that portfolios aren’t just an assortment of work – they’re curated collections meant […]

Why Hiring for Social Media Roles Is Harder Than Ever 

Why Hiring for Social Media Roles Is Harder Than Ever 

If you’ve tried to hire a social media professional recently, you’ve probably noticed it’s not simple. It used to be that a company could hire an intern to post on Twitter (now X) and call it good. But now, social media roles require a singular mix of creativity, analytics, strategy, and technical know-how that’s tough […]