Promotion: Getting the Word Out About You
The 4 P’s of Marketing Yourself: Promotion, Part 3 By Catherine Lang-Cline Once you have established where you need to be, how do you make an impact? How do you get remembered? How do you stay front of mind? Creating your strategy for marketing yourself can be as easy as the 4 P’s: Product, Place, Promotion, […]
Creative Events Round-Up: March
March in Ohio *sigh* is typically characterized by celebrating sandal weather on a Monday and pulling out a parka from the back of your closet between tears by Friday. Luckily, we live in a city where something inspiring and informative is going on every night to keep us busy while we wait for patio season and […]
Place: Be Everywhere Without Being Everywhere
The 4 P’s of Marketing Yourself: Place, Part 2 By Catherine Lang-Cline There are many ways that people can advertise their services. Think about product placement in movies, commercials and magazines. The company needs to be very strategic to make sure their product is seen. Sometimes it needs to be seen in seconds and sometimes […]
Product: Presenting the Best You
The 4 P’s of Marketing Yourself: Product, Part 1 By Catherine Lang-Cline There are millions of products on the market today. Yet somehow you are able to make choices as to what your favorite products are without spending much time comparing your options. What makes them stand out? What makes you choose them? It is […]
Your Job is Really a Gig, and Why That’s a Good Thing
By Kristen Harris You’ve probably heard a lot of talk about ‘gigs’ and the ‘gig economy’ lately, but may have thought it doesn’t apply to you. Here’s the deal–gigs aren’t just for Uber drivers and musicians anymore. We’re all working in the gig economy. All jobs are becoming gigs. Work has been impacted by the […]
Creative Events Round-Up: February
For more than 10 years, we have worked with long-time partner and friend, Robin Enterprises, and a local designer to create and print our quarterly creative events calendar. With mixed emotions, we have decided to move the calendar in a digital direction and our most recent winter calendar will be our final edition in print. […]
Job vs. Gig: What’s the Difference and Why It Matters
By Kristen Harris We’ve been hearing a lot about ‘gigs’ lately, along with the ‘gig economy’, and you probably have some questions. What exactly IS a ‘gig’? What’s the difference between a ‘job’ and a ‘gig’? Is one better than the other? Most importantly, why should I care? How does it affect me? Let’s start […]
How the New “Gig Economy” is Going to Help Business
By Catherine Lang-Cline I am sure that you have been hearing a lot about the new “gig economy.” But what exactly is it? As a former graphic designer and someone that has created a business based on workforce solutions, I can tell you that this way to work has actually been going on for quite […]
Portfolio Creative Honored by Healthy Ohio Business Council for Demonstrated Commitment to Workplace Wellness
COLUMBUS – Portfolio Creative has been awarded the 2016 Healthy Worksite Bronze Level Award by The Healthy Ohio Business Council (HOBC). This awards program, in its’ 13th year, recognizes companies in Ohio who demonstrate a commitment to employee wellness through comprehensive worksite health promotion and wellness programs. Applicants are scored on the extent their wellness […]
Staying Accountable in the New Year: 3 Easy Steps to Accomplishing Your Goals
By Catherine Lang-Cline We are approaching a new year that will have new resolutions, new personal and professional goals and maybe for some, the same resolutions and goals from last year. If you tend to fall into this third category, how do you plan on reaching your goals this year? I’ve found that when you […]