PORTFOLIO CREATIVE BLOG
Why Experimental Marketing is the Edge Your Brand Needs
Author: Ana Lowe Marketing today is noisier than ever. Consumers are scrolling past thousands of messages every day. Traditional tactics still have their place, but
Hiring Is Marketing, Make It Count
If you’ve ever been on the job hunt, you know it’s not for the faint of heart. Research consistently ranks job loss and job searching among
The Importance of Hobbies: Creating Just for the Joy of It
For creative and marketing professionals, creativity isn’t just a passion—it’s a job.We concept, design, write, and strategize for clients every single day. We brainstormcampaigns, edit
How to Future-Proof Your Creative Career
Practical Advice for Designers, Writers, and Marketers to Stay Competitive in a Rapidly Evolving Industry. The creative industry has always been a space of reinvention.
The Future of Marketing in 2025: What Trends Are Shaping Your Strategy?
Marketing is evolving faster than ever, driven by technology, shifting consumer expectations, and a deeper call for authenticity. At Portfolio Creative, we’ve been closely tracking
The Rise of Memes in Marketing: From Internet Jokes to Brand Strategy
There was a time when memes lived solely in the wild west of the internet—shared in group chats, Reddit threads and comment sections. They were
The Art of the Portfolio: Presenting Your Life’s Work in One Succinct, Persuasive Package
We all know that your portfolio won’t get you the job, but it will get you in the room. It’s your proof of concept, your
How to Evaluate Motion Graphics and Video Talent: A Guide for Hiring Managers
As video continues to dominate digital communication, finding the right motion graphics and video talent has never been more critical—or complex. Whether you’re staffing up
How to Stand Out in an Overcrowded Creative Job Market
The creative job market is brutal right now. Open positions attract hundreds of applicants. Ghosting is rampant. And everyone seems to be calling themselves a “brand visionary,”
What to Look for When Hiring for Creative Leadership Roles
When it’s time to hire a senior creative leader, you’re making a decision that will influence the direction, voice, and performance of your entire marketing
The Secret to Getting Hired? Understanding the Brief
Every creative knows the importance of a great brief. It’s your foundation and roadmap. It spells out the challenge, the target audience, the competitive landscape,
Copywriters vs. Content Writers: Do You Know the Difference?
First things first: did you know there’s a difference between copywriters and content writers? If you don’t hire writers regularly, you might use the terms
Why Experimental Marketing is the Edge Your Brand Needs
Author: Ana Lowe Marketing today is noisier than ever. Consumers are scrolling past thousands of messages every day. Traditional tactics still have their place, but
Hiring Is Marketing, Make It Count
If you’ve ever been on the job hunt, you know it’s not for the faint of heart. Research consistently ranks job loss and job searching among
The Importance of Hobbies: Creating Just for the Joy of It
For creative and marketing professionals, creativity isn’t just a passion—it’s a job.We concept, design, write, and strategize for clients every single day. We brainstormcampaigns, edit
How to Future-Proof Your Creative Career
Practical Advice for Designers, Writers, and Marketers to Stay Competitive in a Rapidly Evolving Industry. The creative industry has always been a space of reinvention.
The Future of Marketing in 2025: What Trends Are Shaping Your Strategy?
Marketing is evolving faster than ever, driven by technology, shifting consumer expectations, and a deeper call for authenticity. At Portfolio Creative, we’ve been closely tracking
The Rise of Memes in Marketing: From Internet Jokes to Brand Strategy
There was a time when memes lived solely in the wild west of the internet—shared in group chats, Reddit threads and comment sections. They were
The Art of the Portfolio: Presenting Your Life’s Work in One Succinct, Persuasive Package
We all know that your portfolio won’t get you the job, but it will get you in the room. It’s your proof of concept, your
How to Evaluate Motion Graphics and Video Talent: A Guide for Hiring Managers
As video continues to dominate digital communication, finding the right motion graphics and video talent has never been more critical—or complex. Whether you’re staffing up
How to Stand Out in an Overcrowded Creative Job Market
The creative job market is brutal right now. Open positions attract hundreds of applicants. Ghosting is rampant. And everyone seems to be calling themselves a “brand visionary,”
What to Look for When Hiring for Creative Leadership Roles
When it’s time to hire a senior creative leader, you’re making a decision that will influence the direction, voice, and performance of your entire marketing
The Secret to Getting Hired? Understanding the Brief
Every creative knows the importance of a great brief. It’s your foundation and roadmap. It spells out the challenge, the target audience, the competitive landscape,
Copywriters vs. Content Writers: Do You Know the Difference?
First things first: did you know there’s a difference between copywriters and content writers? If you don’t hire writers regularly, you might use the terms
