PORTFOLIO CREATIVE BLOG

Business Vision 101 – The Top 5 Things We Want You To Know

By Catherine Lang-Cline Why am I talking about startups? Because recently the Women’s Small Business Accelerator asked me to talk to a group of small businesses and startups about goal setting. It reminded me of some of the goals that Kristen Harris and I set before we even opened our doors. That made me think, with all of the startups popping up, maybe we can help. If you prefer listening to reading, here is a link to our podcast, Illumination Bureau, that we did on the topic. All of you

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Looking to Hire? Make Them An Offer They Can’t Refuse

By Catherine Lang-Cline Let’s face it, all of the great people are already working. Is this new? No. But as businesses flex, hire, and lay off, it is all about timing and the very best people getting picked up first. And once they are hired, the smartest companies try and keep them happy. So how can you get an opportunity to get the best people? Make sure that you have the best offer. The definition of “the best offer” has changed a lot in the last couple of years. It’s

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Rethinking Resolutions

By Catherine Lang-Cline Can we all right now just admit that we are exhausted? If we do it all together we can start this year in a place that makes every single one of us aware that we are all trying to function a bit broken. We have learned a lot and carried on this past 2 years, which is why I think we need to rethink New Year’s resolutions.  Sure, you can say, “You are right. I am tired and I am not making any resolutions.” That is your

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Synchronous vs Asynchronous: Leveraging Time to Maximize Productivity

By Kristen Harris We’ve been helping clients hire for and elevate their marketing teams since 2005. Saying the structure of work has changed since we started is a major understatement. Remember when you were hired for a job and assumed that you would be going to that company’s office every day to work? Yeah, me too. For many roles, especially in the creative industry, that is no longer the case. Whether you’re adding someone new or deciding how your current team will work going forward, there are so many questions

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Beyond Diversity: Equity and Inclusion Drive Retention

By Kristen Harris We help companies elevate their marketing teams and firmly believe that a more diverse marketing team leads to better outcomes. Not only do we want to live in a more equitable and inclusive society, but the importance of having a diverse marketing and creative team has been proven repeatedly. I can think of several situations where a more diverse and inclusive point of view could have saved the company from embarrassing public failure.  For a few strategies on improving diversity through your hiring process, check out Inclusive

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How Not to Piss Off the People That You’re Interviewing

By Catherine Lang-Cline Talent is always a challenge to find and sometimes you find “the one” only to end up getting “ghosted” or ignored. What happened? There are a lot of explanations, such as; they changed their mind about looking or they got a better offer. More often, another company moved quicker or you simply pissed them off in the interview process. Here are a few ways that you can claim that person it took you so long to find. Include the salary range in the posting. Having candidates apply

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