Hiring - Portfolio Creative

The Art of the Portfolio: Presenting Your Life’s Work in One Succinct, Persuasive Package

June 24, 2025

We all know that your portfolio won’t get you the job, but it will get you in the room. It’s your proof of concept, your creative credibility, and the spark that makes someone want to learn more. When it’s curated and presented with intention, your portfolio can do what no resume alone can: show them what you’re capable of before you ever say a word. Unfortunately, there are a million ways to screw up a portfolio: too much work; not enough work; weak work; dated work; and irrelevant work, to name a

How to Evaluate Motion Graphics and Video Talent: A Guide for Hiring Managers

June 18, 2025

As video continues to dominate digital communication, finding the right motion graphics and video talent has never been more critical—or complex. Whether you’re staffing up for a campaign, hiring a freelancer, or filling a permanent role, evaluating candidates goes beyond reviewing a demo reel. In 2025, video professionals must be equal parts visual artist, storyteller, editor, and collaborator. And with AI tools now part of the mix, the evaluation process requires even more nuance. Here’s how to assess motion graphics and video candidates with confidence, clarity, and creativity. Start with

What to Look for When Hiring for Creative Leadership Roles

May 7, 2025

When it’s time to hire a senior creative leader, you’re making a decision that will influence the direction, voice, and performance of your entire marketing function. In fact, your choice could affect your whole organization, so choose carefully. But what exactly should you look for in these critical roles? Here are the key traits, skills, and experiences that distinguish outstanding creative leaders. A Big-Picture Thinker with an Eye for Details Creative directors and senior marketing leaders must balance vision and practicality. You want someone who can conceptualize big ideas as well

Copywriters vs. Content Writers: Do You Know the Difference?

April 9, 2025

First things first: did you know there’s a difference between copywriters and content writers? If you don’t hire writers regularly, you might use the terms interchangeably. And you’re not alone, much to the dismay of the writers of the world. Because copywriters and content writers aren’t the same thing. Their skills, goals, and even their mindsets are different. Hiring the wrong kind of writer can lead to mismatched expectations, off-brand messaging, and wasted time. So, what’s the difference? The Core Difference At a high level, the difference comes down to purpose.

Do You Know a Great Portfolio When You See One?

March 23, 2025

If you don’t hire for creative roles on the regular, you might not know what to look for when reviewing a portfolio. It’s common to open the link, scroll through a few pages, and wonder if it’s good. It helps to remember that portfolios aren’t just an assortment of work – they’re curated collections meant to highlight someone’s talent, taste, and how they think. No matter what type of creative role you’re hiring for, a candidate’s portfolio is a glimpse into their creative gray matter. So how do you tell

PORTFOLIO CREATIVE BLOG

The Art of the Portfolio: Presenting Your Life’s Work in One Succinct, Persuasive Package

How to Evaluate Motion Graphics and Video Talent: A Guide for Hiring Managers

What to Look for When Hiring for Creative Leadership Roles

Copywriters vs. Content Writers: Do You Know the Difference?

Do You Know a Great Portfolio When You See One?

quick links

PORTFOLIO CREATIVE BLOG

The Art of the Portfolio: Presenting Your Life’s Work in One Succinct, Persuasive Package

How to Evaluate Motion Graphics and Video Talent: A Guide for Hiring Managers

What to Look for When Hiring for Creative Leadership Roles

Copywriters vs. Content Writers: Do You Know the Difference?

Do You Know a Great Portfolio When You See One?

Why Hiring for Social Media Roles Is Harder Than Ever

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