Why Hiring for Social Media Roles Is Harder Than Ever
February 26, 2025
If you’ve tried to hire a social media professional recently, you’ve probably noticed it’s not simple. It used to be that a company could hire an intern to post on Twitter (now X) and call it good. But now, social media roles require a singular mix of creativity, analytics, strategy, and technical know-how that’s tough to find in a single candidate. How did we get here? And more importantly, how can you find, attract, and hire these masters of multiple talents? The Evolution of Social Media Jobs Social media isn’t
