PORTFOLIO CREATIVE BLOG

Experimental Marketing

Why Experimental Marketing is the Edge Your Brand Needs

Author: Ana Lowe Marketing today is noisier than ever. Consumers are scrolling past thousands of messages every day. Traditional tactics still have their place, but the brands standing out are the ones willing to think differently, create moments of connection and experiment with how they engage their audience. That’s where experimental marketing comes in. What is Experimental Marketing? Experimental marketing goes beyond traditional campaigns. It’s about testing new ideas, platforms and formats to see what resonates most with your audience. From immersive pop-up experiences to interactive social campaigns using cutting-edge

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the future of marketing

The Future of Marketing in 2025: What Trends Are Shaping Your Strategy?

Marketing is evolving faster than ever, driven by technology, shifting consumer expectations, and a deeper call for authenticity. At Portfolio Creative, we’ve been closely tracking the trends that are shaping how brands connect, engage, and grow in today’s landscape. Here are a few that stand out — and some questions we’d love to hear your thoughts on: 1. AI-Driven Personalization & Automation Artificial Intelligence is no longer just a futuristic concept or industry jargon—it’s actively reshaping how we approach marketing, especially when it comes to delivering personalized experiences at scale.

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The Rise of Memes in Marketing: From Internet Jokes to Brand Strategy

The Rise of Memes in Marketing: From Internet Jokes to Brand Strategy

There was a time when memes lived solely in the wild west of the internet—shared in group chats, Reddit threads and comment sections. They were bite-sized bits of humor, usually homemade, often niche and always fast-moving. But somewhere between Doge and Distracted Boyfriend, a shift happened. Memes became marketing tools. Today, memes are a serious part of brand strategy. From Wendy’s snarky Twitter presence to Duolingo’s chaotic TikTok owl, brands are increasingly leaning into meme culture not just to entertain, but to connect, convert and cultivate loyalty. So how did

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