
How to Evaluate Motion Graphics and Video Talent: A Guide for Hiring Managers
As video continues to dominate digital communication, finding the right motion graphics and video talent has never been more critical—or complex. Whether you’re staffing up for a campaign, hiring a freelancer, or filling a permanent role, evaluating candidates goes beyond reviewing a demo reel. In 2025, video professionals must be equal parts visual artist, storyteller, editor, and collaborator. And with AI tools now part of the mix, the evaluation process requires even more nuance. Here’s how to assess motion graphics and video candidates with confidence, clarity, and creativity. Start with