Job Searching in a Recession

It’s official. Economists have confirmed that the U.S. is in a recession and apparently has been since last December. Thanks guys, most people already knew that. Regardless of that not-so-happy news, if you’re looking for work you need to keep moving forward. Job Searching in a Recession hits key areas to keep in mind and a few tips related to each area.

Key highlights:

Take a closer look at industry data
Focus on areas that are more stable or growing, and therefore may be more likely to hire. In the marketing and advertising areas interactive is still a big need, and (according to a recent Columbus Chamber report) local industries that are fairly stable include health, insurance, education, and technology.

Freshen up your skills
In a competitive job market it’s more important than ever to be up-to-date. Employers are looking for candidates who are ready to go on day one, they often don’t need to (and won’t) provide on-the-job training.

Rev up your social networking
You probably know a lot more people than you realize. Use online networks like LinkedIn and Facebook to connect or re-connect, and get yourself out to industry events and organization meetings. You’ll find out industry news, inside info, leads, referrals, and other helpful information for your search.

Think in terms of results
It’s really always about the employer anyway, but now it’s crucial to show them what you can do for them. What you need isn’t important unless they can see how much they need you. Sorry.

Polish your brand and market it
Just posting your resume on job boards and looking on isn’t enough. You need to put together a pristine resume, excellent portfolio, make connections, and market yourself just like you’d market a product.

Be realistic
Experts say to “expect it to take at least three months to find a job that pays $40,000. Add one month for every $10,000 more you want in salary. In other words, if you are looking for $80,000 a year, expect it to take at least seven months to find a new job.” Be prepared, it’s a process and it takes time.