Job #8758 | Remote | W2 contract-to-hire, full-time; targeting $80,000–$90,000 salary upon conversion; benefits eligible
ABOUT THE ROLE
Our client is seeking a B2B Demand Generation Campaign Specialist to execute multi-channel marketing campaigns focused on lead engagement, nurturing, and conversion. This role will coordinate campaign elements across paid media, email, programmatic advertising, and other digital channels while partnering with brand, product marketing, and sales teams. The specialist will use campaign data and performance insights to optimize execution, support KPIs, and improve ROI.
ABOUT OUR CLIENT
Our client is an established organization seeking to strengthen its B2B demand generation capabilities through coordinated, data-driven marketing campaigns. The marketing team works cross-functionally with brand, product, and sales partners to engage target audiences and nurture leads throughout the funnel. This environment requires strong attention to detail, collaboration, and the ability to manage multiple campaign channels and priorities.
DAILY RESPONSIBILITIES
- Execute multi-channel demand generation campaigns across Google/Bing, LinkedIn, Meta, YouTube, email, and other digital platforms
- Support campaign planning through journey mapping, audience segmentation, budget tracking, and coordination of campaign elements
- Build and deploy targeted email campaigns, maintain subscriber lists, manage opt-out processes, and analyze campaign performance
- Apply CAN-SPAM, TCPA, deliverability, device testing, spam complaint, and blacklist-prevention best practices to email programs
- Set up and support programmatic campaigns using 6sense, Demandbase, or similar platforms
- Partner with brand and product marketing teams to develop campaign creative and personalized content designed to drive conversion
- Monitor paid media performance and use data insights to optimize campaigns and improve ROI
- Collaborate with stakeholders to establish campaign goals, KPIs, tracking parameters, and performance reporting
- Coordinate marketing automation and personalization to ensure campaign elements launch accurately and on schedule
- Partner with sales teams to support lead quality and nurture prospects through the funnel with targeted content
REQUIREMENTS AND QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or a related field
- 3–5 years of digital marketing experience
- 2+ years of email marketing experience with demonstrated ability to build and deploy multiple types of emails
- Proficiency in HTML and CSS
- Experience with Google Analytics and UTM tracking parameters
- Familiarity with paid digital platforms including Google Ads and LinkedIn
- Experience setting up programmatic campaigns in 6sense, Demandbase, or a similar platform
- Basic experience with marketing automation tools and CRM systems
- Strong analytical, organizational, communication, collaboration, and multitasking skills with close attention to detail
- SQL, AMPScript, and SMS marketing experience are preferred
ABOUT US
Portfolio Creative is an award-winning specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.
Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.