PORTFOLIO CREATIVE BLOG

Hiring for Cultural Fit—What Could Possibly Go Wrong?

By Catherine Lang-Cline We hire for a cultural fit. Really, we do. And many, many companies do too. Companies do this because it works, but it isn’t perfect. Creating too deep of a mold for a cultural fit can make it so new hires begin to look, act, and think alike. Let’s start with defining cultural fit. A few years ago the business community determined that every cool business needed a ping-pong table, beer on tap, and a bunch of bean-bag chairs. They were the first steps to building a

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