
The Hiring Mistake Every Creative Team Makes (And How to Avoid It)
You’ve seen the portfolios. The work showcases clean design, sharp writing, and motion that actually moves you. On paper, your finalist can do the job. So why the hesitation? Because you’ve been here before. You hired the art director who pushed back on everything. The UX designer who mentally checked out the moment feedback got uncomfortable. The copywriter who disappeared every Friday at 2:00 p.m. and left your account team piecing things together without them. Skills get people hired, but fit is what keeps them (and everything else) from quietly falling apart. We’ve been placing creative talent across
