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PORTFOLIO CREATIVE BLOG

Designing Creative Teams for the AI Era

January 6, 2026

Few areas of the digital landscape remain untouched by the rapid development and increasing popularity of artificial intelligence (AI). Adaptations in AI use have dramatically impacted creative work and the process of bringing it to life at scale. Tools once considered “experimental” are now essential to our everyday routines, helping us tackle repetitive tasks, generate fresh ideas, and provide solid data to guide big decisions. However, in the creative industry, we still need uniquely human qualities, like imagination and emotional depth, that no algorithm can truly replicate. It’s our unique

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Do You Know A Great Portfolio

Do You Know a Great Portfolio When You See One?

March 23, 2025

If you don’t hire for creative roles on the regular, you might not know what to look for when reviewing a portfolio. It’s common to open the link, scroll through a few pages, and wonder if it’s good.  It helps to remember that portfolios aren’t just an assortment of work – they’re curated collections meant to highlight someone’s talent, taste, and how they think. No matter what type of creative role you’re hiring for, a candidate’s portfolio is a glimpse into their creative gray matter. So how do you tell

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Why Hiring for Social Media Roles Is Harder Than Ever 

Why Hiring for Social Media Roles Is Harder Than Ever 

February 26, 2025

If you’ve tried to hire a social media professional recently, you’ve probably noticed it’s not simple. It used to be that a company could hire an intern to post on Twitter (now X) and call it good. But now, social media roles require a singular mix of creativity, analytics, strategy, and technical know-how that’s tough to find in a single candidate. How did we get here? And more importantly, how can you find, attract, and hire these masters of multiple talents?  The Evolution of Social Media Jobs Social media isn’t

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When to Use a Retained Search Versus a Contingent Search

October 3, 2017

By Catherine Lang-Cline If you are in a position to hire a person and feel that you need to engage a recruiting company, there are a couple of things you will want to know when you are connecting with that recruiting team. Based on the type of company you are using and the level of search, you could be offered the option of a retained search or a contingent search. If you are not sure about the definitions of either, you can catch up by reading my post, “What is

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Hiring: Plan Ahead, Ideal Fit Takes Time

August 22, 2017

By Kristen Harris “Never make a decision until you have to.” – Randy Pausch As hiring managers and job candidates, we’re all looking for an Ideal Fit. Whatever term you use to describe it, we all want to find someone who is a good fit for our team, or a work opportunity that feels “just right”. If you’re not sure how to assess an Ideal Fit, check out our article Hiring: What’s an “Ideal Fit”? Finding the Ideal Fit takes time. It’s not something you can rush through, yet we’re

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Hire People That Believe In What You Do

June 30, 2016

By Catherine Lang-Cline If you have ever had to hire anyone in the past, you know that there are many people that will apply. You need to find the right fit. The easy way to find a good candidate is to find someone that matches the skill set that you want. Look at the resume and check off each skill from the list. But that rarely results in a great candidate. Humans are an intelligent species and typically a person can be taught a skill. It may vary as to

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