Brand You: Are You Carefully Crafting Your Personal Brand?
By Kristen Harris Our world is becoming more and more brand-centric and for good reason. Brands help set one product apart from another, stand out from the pack, and quickly communicate their promise to the customer. We no longer just have vacuum cleaners, shoes, and sparkling water. We have a Dyson, wear Rothy’s, and drink LaCroix. We talk about brands as if they’re a part of our lives and share them online like they’re our friends. In this creative space, many of us create, grow, market, and sell brands all