By Catherine Lang-Cline
When you want to invite more guests to your conversation, you add chairs and expand the table. When you believe you can offer more people your service, you expand your business.
Fourteen years ago, we had this idea to specialize in creative staffing. My business partner and I worked in advertising and marketing for many years and really understood the industry. As a result, we created a company that created perfect matches based on that experience. Then we asked, why stop the conversation there? Let’s add people to the table.
Let’s start with how much we love Columbus. Columbus has been so welcoming to us and many, many other entrepreneurs. Columbus also has a great arts community; great museums, theaters, and more. If you have ever been to Cleveland or Cincinnati you know that they too have an incredible arts scene. Because it is so strong, we know that the people that live there have an admiration for the arts and thereby also appreciate great talent in all things creative, including advertising and marketing. That is the only way that this formula works.
It is for these reasons we believe that we can add Cincinnati and Cleveland to our conversation. We speak creative and have ingrained in us the type of excellence we expect our clients to have. Clients that belong to creative communities and understand the value of creative talent. Yes, yes, many staffing companies place creative talent and general staffing and they exist in both places. We believe that placing creative people is not typical staffing. It is based on a person’s personal style. It is also based on strengths and whether or not a person is a fit with your values and culture. But creative teams know this.
As we sit between both cities, we have loved visiting Cleveland and Cincinnati. We have been to its ballparks, museums, restaurants, and mostly we know a number of creative people that live in both places. So pull up a chair and let’s talk (more) creative.