Why We Started a Business
By Catherine Lang-Cline
Two graphic designers start a business, but it’s not a graphic design business. That is, we don’t design anything. The people we work with are the creatives and we just decided to help everyone find each other.
People like us, in the creative industry, know the challenges of finding great help. We also know the challenges of finding a place where we are happy to do our craft. Speaking for myself, I started out in a production role. Then did graphic design, then I designed gift wrap, then I worked at an ad agency, then another one, then I got into two retail marketing departments after freelancing for them and freelancing for a few other companies in between all of that. Creative roles needed to keep me interested and I moved around often. I am guessing that the majority of the people in creative roles operate in a very similar way.
People like us struggle where our creativity can’t be free, be challenged, be made to blossom. We know that we might be the misfits of an organization because we think differently and do our work with the opposite side of our brain than everyone else. We think in color. If we are lucky, we also can fire up the entire brain and think logically. People like us were told to write with our right hands, pay attention and stop doodling, and quite often were discouraged to be good at math.
That is why we wanted to help people like us. We understand what it is like to be the client looking for a candidate that will come in and “get it.” One that won’t have to be trained on the software and can bring a specialized talent to the table. We also understand what it is like to be a talented person just wanting to be a part of the creative process and really want to “wow” the team. We help them by knowing them. We help them by connecting them. We help them by being a part of their career and their creative process by finding the people that we would want to work on our projects.
In order to do all of this properly, we needed to make this a business. It was a full-time job. Sure, it might look like a staffing company but it really is about connecting people like us. It is about understanding our clients’ projects and understanding who is the best person for the task. It’s about partnership and pride and making creative things, and we love that we have created a business that brings together people like us.
Let’s all be creative together.