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PORTFOLIO CREATIVE BLOG

Finding Candidates Through Social Media

March 3, 2016

By Catherine Lang-Cline    It’s fast and it can be furious, but social media has become the great connector among us. We use it for everything, including finding candidates for the open role that we have. With access to so many ways to communicate, what works best? Let’s discuss:    Job Board – Having a job board or job page on your website is a very effective way to communicate to would-be candidates. Many people that look for jobs target specific companies, and if your job postings are up-to-date you

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Freelancing Is The Future of Business

January 8, 2016

By Catherine Lang-Cline According to Dustin Haisler, the Chief Innovation Officer of e.Republic, there are currently 53 million people, or 34% of the American workforce, freelancing. By the year 2020, an estimated 74 million people, 50% of the American workforce, will be freelancing.  What is causing the shift? First reason, the Millennials. While we have all been discussing the working practices and beliefs of the Millennial workforce as they started to enter the market, something happened: they grew to be a larger demographic than the Baby-Boomer generation. What this means

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Freelance Prediction: The Future is Now

January 8, 2016

By Kristen Harris Freelancing is the future, and it’s here now. Looking at both the current state and future predictions in the American workforce, freelancing is going to continue to grow. First, a definition: Whether they’re called freelancer, independent contractor, contingent worker, self-employed, free agent, gig worker, or something else, there are a lot of people working outside of a traditional full time employee/employer arrangement. Although the work arrangements may vary, for simplicity, these people are often lumped together under the category “freelancer.” Depending on which report you read, somewhere

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Unicorns and Leprechauns: Stop Waiting for the Perfect Candidate

April 7, 2015

By Kristen Harris Quick quiz…which of the following really exist? a. Unicornsb. Leprechauns c. Purple Squirrelsd. Perfect Candidates Sorry, it’s a trick question. The correct answer is “e. None of the above.” Just like unicorns and leprechauns, no matter how strongly you want to believe, perfect candidates simply don’t exist. No single person has all of the skills you want, the specific years of experience you desire, fits smoothly into your culture, gets stellar reference reviews, positively impacts your business from day one, and wants to be paid exactly what you’re offering.  I hear you protesting—you

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Survey Says: Soft Skills Matter to Employers

February 4, 2015

By Kristen Harris We’ve been hearing a lot about the “skills gap” lately, where employers have a tough time finding qualified candidates even as a sizeable number of unemployed people struggle to find jobs. Now the debate has moved on to look at “hard” and “soft” skills. Hard skills are the specific manual or cognitive skills you need to do the job. They’re a measurable ability to perform the task at hand in an excellent manner. This is what most of us learn in post-secondary education or a training program,

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Founded in 2005, Portfolio Creative stands for excellence in staffing and recruiting. With a heart dedicated to creativity, we’ve earned our stripes as an award-winning company specializing in marketing talent.

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