Client Resources - Portfolio Creative

Slow Economy? Keep on Marketing!

May 14, 2020

By Catherine Lang-Cline One of the first budgets that is cut when the economy starts to slow is the marketing budget. This might seem like the right thing to do because it feels like it is an expense that you can do without, but in the end, can you do without it? During the 2008 Recession we, here at Portfolio Creative, marketed more than ever. These are the top 3 reasons why we did: To let people know that you are still open for business. During dramatic economic changes, if

Why Creatives That Get Laid Off Need More

May 8, 2020

By Catherine Lang-Cline We have all lost a job at some point in our careers. Sometimes it is because we didn’t really mesh with the company and sometimes it is something that is out of our control. According to the U.S. Bureau of Labor Statistics, in an average year, 3 million people lose their jobs that they have worked in for over 3 years. Also, Americans born in the early 1980s held an average of 8.2 jobs from age 18 through age 32, so changing jobs is really more of

Working From Home? Structure Your Day!

April 21, 2020

By Catherine Lang-Cline Back before we were all asked to stay home in quarantine, my day came flying at me from every direction and I would spend my day tackling each activity. Early board meeting…done. Team meeting…done. Lunch meeting…done. Coffee meetups, webinars, blog postings, evening networking, all done and typically all planned weeks in advance. Then it all stopped. Now I am working from home and all of that contact with people, all of that business-as-usual has changed. Now there are even more and different distractions, so my days need

Finding Happiness During a Pandemic

April 8, 2020

By Catherine Lang-Cline Is it even possible to find happiness during a pandemic? Does the idea of it even make you feel a bit guilty? Truth is, what everyone is dealing with now is stressful and exhausting. Yes, we have all had some experience with stressful things, but nothing like this. First time for everyone! And so far, we are doing pretty good. So how can we take a break from it with our options so limited? Here are a couple of things that I have tried that were so

Remote Work: Making It Work

March 12, 2020

By Kristen Harris Remote work is becoming more common and popular with both companies and employees. We’ve hit a tipping point where remote work is becoming much more common and accepted in many industries. For more information on the benefits to both companies and employees, see our article Remote Work: Benefits for Companies and Employees. Of course, whether remote work is even an option depends on the role requirements, including work performed and internet security concerns. If you’re considering it for your employees or want to propose it to your

Remote Work: Benefits for Companies and Employees

March 10, 2020

By Kristen Harris Remote work has moved from a future trend to current reality. Every day more companies allow, and in some cases even encourage, employees to work remotely. Ours included—currently, 20% of our internal staff are fully remote, and all of our internal team members have the option to work remotely a day or two per week if they like. Some people feel it helps their productivity and frequently work remotely; others prefer the consistency of coming to the office. We’re continuously listening to what our employees need to

Equality = Better Business

March 5, 2020

By Catherine Lang-Cline International Women’s Day is this Sunday, March 8, and the one thing we can all think about as business owners of any gender is that equality is not just a women’s issue, it’s a business issue. And it is great news to share this month! A new Harvard Business Review study, just in time for International Women’s Day, “When Gender Diversity Makes Firms More Productive” reports how gender equity is tied to business productivity and growth. The study looked at 1,069 leading firms across 24 industries in

Going, Going, Gone! Why a Quick Response is Needed When Recruiting Candidates

February 27, 2020

By Catherine Lang-Cline As recruiters, one of the most challenging things we have to work with is getting a response from clients after we send over candidates. We get it, really, you are busy. We have just sent over the resumes of some people that just might be the answer to your prayers and something else gets in the way. But even waiting 24 hours to respond is sometimes too long to wait before letting us know that you want to interview that perfect candidate. Currently, we have a candidate

Ghosting At Work: It’s Not Just for Dating Anymore

February 25, 2020

By Kristen Harris No call, no show employees. Blown off interviews. Skipped meetings. If someone just stopped communicating with you, basically ending your business relationship abruptly with no explanation, you got ghosted. Typically associated with dating or personal relationships, now it’s common to see people ghost on a job, interview, meeting, or event. Just not showing up and are never heard from again. Disappearing like a ghost, leaving you to wonder if they were even real. Why is this happening? Early psychological research shows this might be a typical human

2020: What’s Your New Year’s Work Resolution?

January 7, 2020

By Kristen Harris What’s at the top of your New Year’s work resolution list? Get a raise? A promotion? Or maybe a whole new job? Do you want to make a difference? Have an impact? You may be saying “YES!” to all of the above. Still, if you’re like most people in a recent Korn Ferry survey, your top work resolutions for 2020 are to create a greater impact/make a difference and to get a new job. 93% of respondents also said that, if they made a work-related New Year’s

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