PORTFOLIO CREATIVE BLOG

Your Resumé: Is It Time for a Digital Upgrade?

First of all, let’s put to rest the rumor that resumés are dead. Passé. Outdated. Sorry, but they’re not. While the demise of the resumé has been predicted for years, currently they are still a standard requirement for most companies. Yes, you can direct people to your website or LinkedIn profile, and they may check you out on Twitter, Facebook, Instagram, and lots of other places online, but all of that is secondary information. The reality is that, once you get into the hiring process, most companies will expect you

Read More »

Finding Your Passion: Checklist for Remapping Your Career

By Catherine Lang-Cline When we are children, we have these grand ideas of what we want to be when we grow up. The most common career choices are often firefighter, veterinarian, maybe astronaut. If it is not one of these, it is something else that has been exhibited in some way to us when we are children. Most of us went on to do something else, as we were exposed to many other options as we got older. Where we are now might be a path of where we were

Read More »

60 Seconds and You’re Hired: Interview Tips that Work

By Kristen Harris This is it! Showtime. Your interview is scheduled, you’ve taken the time to prepare, and are confidently walking in the door, ready to go. Now it’s time to show them what you’ve got. If you haven’t quite prepared for the interview yet, check out part one of this series— You’re Hired: Five Tips to Prepare for a Great Interview. Put yourself in the interviewer’s shoes for a moment. For one reason or another, there’s an open role on their team. They have a problem, and think you

Read More »

You’re Hired: Five Tips to Prepare for a Great Interview

By Kristen Harris You have an interview! Maybe you’re a little nervous. It probably feels like there are a thousand things to remember. Whether it’s your first interview, or you haven’t interviewed in twenty years, being prepared can help tilt the outcome in your favor. There are two sides to every interview, the person interviewing you and YOU. While it may seem like the interviewer holds all the cards, you have total control over one half of that equation. Keep in mind that you both want the same thing— for

Read More »

Price: Market Value and What You Are Worth

The 4 P’s of Marketing Yourself: Price, Part 4 By Catherine Lang-Cline When I freelanced, I had to charge enough to get paid what I was worth, plus cover the slower times, plus remain competitive. It was the same when I tried to find a fulltime job. I knew that I wanted to make sure I made more than the last place I was at, but then again, how much was too much? There was always the concern of frightening people away. One of the hardest things to do is

Read More »

Promotion: Getting the Word Out About You

The 4 P’s of Marketing Yourself: Promotion, Part 3 By Catherine Lang-Cline Once you have established where you need to be, how do you make an impact? How do you get remembered? How do you stay front of mind? Creating your strategy for marketing yourself can be as easy as the 4 P’s: Product, Place, Promotion, and Price. Here we are going to talk about Promotion and how you can get the word out about you. These are some of the things that effectively work for me and for my company:

Read More »

Place: Be Everywhere Without Being Everywhere

The 4 P’s of Marketing Yourself: Place, Part 2 By Catherine Lang-Cline There are many ways that people can advertise their services. Think about product placement in movies, commercials and magazines. The company needs to be very strategic to make sure their product is seen. Sometimes it needs to be seen in seconds and sometimes it needs to be seen in the time it takes for the consumer to flip the page. Yet products get found and purchased all of the time without having to advertise everywhere. You can do

Read More »

Product: Presenting the Best You

The 4 P’s of Marketing Yourself: Product, Part 1 By Catherine Lang-Cline There are millions of products on the market today. Yet somehow you are able to make choices as to what your favorite products are without spending much time comparing your options. What makes them stand out? What makes you choose them? It is the exact same process when it comes to companies making selections with vendors and their next employee. It is the one that stands out that gets chosen. With the competition being what it is, the

Read More »

Your Job is Really a Gig, and Why That’s a Good Thing

By Kristen Harris You’ve probably heard a lot of talk about ‘gigs’ and the ‘gig economy’ lately, but may have thought it doesn’t apply to you. Here’s the deal–gigs aren’t just for Uber drivers and musicians anymore. We’re all working in the gig economy. All jobs are becoming gigs.  Work has been impacted by the Information Age, becoming more flexible and transient than ever before. For more information on gigs, jobs, and how the gig economy has evolved, check out the previous article Job vs. Gig: What’s the Difference and

Read More »

Job vs. Gig: What’s the Difference and Why It Matters

By Kristen Harris We’ve been hearing a lot about ‘gigs’ lately, along with the ‘gig economy’, and you probably have some questions. What exactly IS a ‘gig’? What’s the difference between a ‘job’ and a ‘gig’? Is one better than the other? Most importantly, why should I care? How does it affect me? Let’s start with a few definitions.  Job – A job is work done for pay. Jobs may be piecework, hourly, salaried, task-based, project-based, and many other options. When we hear the word ‘job’, we typically think of

Read More »