What to Look for When Hiring for Creative Leadership Roles
May 7, 2025
When it’s time to hire a senior creative leader, you’re making a decision that will influence the direction, voice, and performance of your entire marketing function. In fact, your choice could affect your whole organization, so choose carefully. But what exactly should you look for in these critical roles? Here are the key traits, skills, and experiences that distinguish outstanding creative leaders. A Big-Picture Thinker with an Eye for Details Creative directors and senior marketing leaders must balance vision and practicality. You want someone who can conceptualize big ideas as well
