PORTFOLIO CREATIVE BLOG

By Catherine Lang-Cline Let’s face it, all of the great people are already working. Is this new? No. But as businesses flex, hire, and lay off, it is all about timing and the very best people getting picked up first. And once they are hired, the smartest companies try and keep them happy. So how can you get an opportunity to get the best people? Make sure that you have the best offer. The definition of “the best offer” has changed a lot in the last couple of years. It’s

By Kristen Harris We’ve been helping clients hire for and elevate their marketing teams since 2005. Saying the structure of work has changed since we started is a major understatement. Remember when you were hired for a job and assumed that you would be going to that company’s office every day to work? Yeah, me too. For many roles, especially in the creative industry, that is no longer the case. Whether you’re adding someone new or deciding how your current team will work going forward, there are so many questions

By Kristen Harris We help companies elevate their marketing teams and firmly believe that a more diverse marketing team leads to better outcomes. Not only do we want to live in a more equitable and inclusive society, but the importance of having a diverse marketing and creative team has been proven repeatedly. I can think of several situations where a more diverse and inclusive point of view could have saved the company from embarrassing public failure.  For a few strategies on improving diversity through your hiring process, check out Inclusive

By Catherine Lang-Cline Talent is always a challenge to find and sometimes you find “the one” only to end up getting “ghosted” or ignored. What happened? There are a lot of explanations, such as; they changed their mind about looking or they got a better offer. More often, another company moved quicker or you simply pissed them off in the interview process. Here are a few ways that you can claim that person it took you so long to find. Include the salary range in the posting. Having candidates apply

By Kristen Harris As experts in creative hiring, we work hard every day to help our clients find exceptional marketing talent that elevates their team. To keep doing that well, we’re constantly elevating our team too. One way we do this is by attending the American Staffing Association’s annual conference, Staffing World.  While there was a variety of content at the conference, I heard three things in every presentation–remote work, the talent shortage, and leveraging technology. We’re not out of the woods (yet) with this pandemic. But clearly, it’s going

By Catherine Lang-Cline If you are thinking that you can just wait out the frenzy to find great talent, you might be waiting a long time. All signs are pointing to the “war on talent” to continue into 2022, as reported in a survey by Staffing Industry Analysts.* According to their survey, “73% of employers are having difficulty attracting employees, up from a similar survey last year that found only 26% were having difficulty. It’s also up from 56% in a survey earlier this year. And 70% of employers expect

By Kristen Harris We’ve been through plenty of hiring cycles as recruiting and hiring professionals but have never seen one quite like this. Despite still-high unemployment rates and lower-than-expected job growth reports, companies continue to report extreme difficulty hiring the people they need.  We keep hearing (or saying) “it’s a tight candidate market,” but what does that mean? It means that this is a hiring market with plenty of available jobs, rising pay levels, frequent counteroffers, and all moving extremely fast. Highly sought-after talent has the upper hand right now;

By Catherine Lang-Cline September is international update your resume month! And while we spend a lot of time with our talent getting their resumes ready to stand out, we wanted to have a little conversation about what it is like for YOU to get some of those resumes. A LOT of those resumes. In most circumstances, when we approach a potential client, we are wanting to know if we can help them with their next marketing search. Most try initially to do it themselves and that is perfectly okay. Post

By Kristen Harris As a firm that recruits marketing and creative professionals for our clients, we are constantly expanding our talent network and broadening our search efforts. We’re always looking for new talent in new places.  Now, more than ever, companies (including our clients) are focused on building marketing teams that reflect their customers and the population as a whole. When looking to attract new and more diverse talent to your team, it’s helpful to remember that if you keep looking in the same place, you will keep finding the

By Catherine Lang-Cline Portfolio Creative has been finding marketing talent for our clients for over 16 years, so we are very familiar with making every work situation work. What we are amazed at right now is “The Great Resignation.” “The Great Resignation” is what people are calling the huge shift happening right now with employees. People are leaving their jobs and work situations based on how their companies worked with them through the pandemic and they are working with them now. It is a movement as people are evaluating what

By Kristen Harris At Portfolio Creative, we’ve been helping clients find and hire marketing talent for over 16 years. Before that, my partner and I both held marketing leadership roles where we hired and managed teams of people. All of that to say that we’ve hired, managed, and worked with A LOT of people, and we’ve never seen anything like the current talent market. What’s so unusual, you ask? All expectations of how and where people work have been turned upside down. Due to COVID-19 precautions, in the spring of