PORTFOLIO CREATIVE BLOG

Looking to Hire? Make Them An Offer They Can’t Refuse

By Catherine Lang-Cline Let’s face it, all of the great people are already working. Is this new? No. But as businesses flex, hire, and lay off, it is all about timing and the very best people getting picked up first. And once they are hired, the smartest companies try and keep them happy. So how can you get an opportunity to get the best people? Make sure that you have the best offer. The definition of “the best offer” has changed a lot in the last couple of years. It’s

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Rethinking Resolutions

By Catherine Lang-Cline Can we all right now just admit that we are exhausted? If we do it all together we can start this year in a place that makes every single one of us aware that we are all trying to function a bit broken. We have learned a lot and carried on this past 2 years, which is why I think we need to rethink New Year’s resolutions.  Sure, you can say, “You are right. I am tired and I am not making any resolutions.” That is your

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Synchronous vs Asynchronous: Leveraging Time to Maximize Productivity

By Kristen Harris We’ve been helping clients hire for and elevate their marketing teams since 2005. Saying the structure of work has changed since we started is a major understatement. Remember when you were hired for a job and assumed that you would be going to that company’s office every day to work? Yeah, me too. For many roles, especially in the creative industry, that is no longer the case. Whether you’re adding someone new or deciding how your current team will work going forward, there are so many questions

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Beyond Diversity: Equity and Inclusion Drive Retention

By Kristen Harris We help companies elevate their marketing teams and firmly believe that a more diverse marketing team leads to better outcomes. Not only do we want to live in a more equitable and inclusive society, but the importance of having a diverse marketing and creative team has been proven repeatedly. I can think of several situations where a more diverse and inclusive point of view could have saved the company from embarrassing public failure.  For a few strategies on improving diversity through your hiring process, check out Inclusive

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How Not to Piss Off the People That You’re Interviewing

By Catherine Lang-Cline Talent is always a challenge to find and sometimes you find “the one” only to end up getting “ghosted” or ignored. What happened? There are a lot of explanations, such as; they changed their mind about looking or they got a better offer. More often, another company moved quicker or you simply pissed them off in the interview process. Here are a few ways that you can claim that person it took you so long to find. Include the salary range in the posting. Having candidates apply

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Post-Pandemic Hiring Trends: Remote Work and Employee Expectations

By Kristen Harris As experts in creative hiring, we work hard every day to help our clients find exceptional marketing talent that elevates their team. To keep doing that well, we’re constantly elevating our team too. One way we do this is by attending the American Staffing Association’s annual conference, Staffing World.  While there was a variety of content at the conference, I heard three things in every presentation–remote work, the talent shortage, and leveraging technology. We’re not out of the woods (yet) with this pandemic. But clearly, it’s going

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The War on Talent Continues

By Catherine Lang-Cline If you are thinking that you can just wait out the frenzy to find great talent, you might be waiting a long time. All signs are pointing to the “war on talent” to continue into 2022, as reported in a survey by Staffing Industry Analysts.* According to their survey, “73% of employers are having difficulty attracting employees, up from a similar survey last year that found only 26% were having difficulty. It’s also up from 56% in a survey earlier this year. And 70% of employers expect

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Four Steps to Winning in a Tight Candidate Market

By Kristen Harris We’ve been through plenty of hiring cycles as recruiting and hiring professionals but have never seen one quite like this. Despite still-high unemployment rates and lower-than-expected job growth reports, companies continue to report extreme difficulty hiring the people they need.  We keep hearing (or saying) “it’s a tight candidate market,” but what does that mean? It means that this is a hiring market with plenty of available jobs, rising pay levels, frequent counteroffers, and all moving extremely fast. Highly sought-after talent has the upper hand right now;

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Stacks and Stacks of Resumes

By Catherine Lang-Cline September is international update your resume month! And while we spend a lot of time with our talent getting their resumes ready to stand out, we wanted to have a little conversation about what it is like for YOU to get some of those resumes. A LOT of those resumes. In most circumstances, when we approach a potential client, we are wanting to know if we can help them with their next marketing search. Most try initially to do it themselves and that is perfectly okay. Post

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Diverse Hiring: Exploring the Edge Effect to Find New Talent

By Kristen Harris As a firm that recruits marketing and creative professionals for our clients, we are constantly expanding our talent network and broadening our search efforts. We’re always looking for new talent in new places.  Now, more than ever, companies (including our clients) are focused on building marketing teams that reflect their customers and the population as a whole. When looking to attract new and more diverse talent to your team, it’s helpful to remember that if you keep looking in the same place, you will keep finding the

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