PORTFOLIO CREATIVE BLOG

By Catherine Lang-Cline September is international update your resume month! And while we spend a lot of time with our talent getting their resumes ready to stand out, we wanted to have a little conversation about what it is like for YOU to get some of those resumes. A LOT of those resumes. In most circumstances, when we approach a potential client, we are wanting to know if we can help them with their next marketing search. Most try initially to do it themselves and that is perfectly okay. Post

By Kristen Harris As a firm that recruits marketing and creative professionals for our clients, we are constantly expanding our talent network and broadening our search efforts. We’re always looking for new talent in new places.  Now, more than ever, companies (including our clients) are focused on building marketing teams that reflect their customers and the population as a whole. When looking to attract new and more diverse talent to your team, it’s helpful to remember that if you keep looking in the same place, you will keep finding the

By Catherine Lang-Cline Portfolio Creative has been finding marketing talent for our clients for over 16 years, so we are very familiar with making every work situation work. What we are amazed at right now is “The Great Resignation.” “The Great Resignation” is what people are calling the huge shift happening right now with employees. People are leaving their jobs and work situations based on how their companies worked with them through the pandemic and they are working with them now. It is a movement as people are evaluating what

By Kristen Harris At Portfolio Creative, we’ve been helping clients find and hire marketing talent for over 16 years. Before that, my partner and I both held marketing leadership roles where we hired and managed teams of people. All of that to say that we’ve hired, managed, and worked with A LOT of people, and we’ve never seen anything like the current talent market. What’s so unusual, you ask? All expectations of how and where people work have been turned upside down. Due to COVID-19 precautions, in the spring of

By Catherine Lang-Cline Hello, I am Catherine Lang-Cline and I have had a staffing and recruiting company with Kristen Harris for over 16 years. We have specialized in marketing for all of those years and wow, have things changed since we have started. Today, I am going to share some ideas with you about “fractional” roles in marketing your company may need. What do I mean when I say “fractional?”  We can get to the definition the quickest by saying what fractional is not, fractional is not whole. This makes

By Kristen Harris As a firm that helps companies recruit marketing and creative professionals for their internal teams, we’re often asked about diversity. Questions like “can you help us improve the diversity of our team” or “can you provide diverse candidates” are much more common today than a few years ago.  We embrace the positive intent behind these questions and work hard to support and educate our clients. There is plenty of research showing that a diverse team is stronger, more impactful, and more successful, so we welcome these conversations.

By Kristen Harris After decades of working in creative roles and helping companies find and hire marketing talent, I thought I knew what a workplace was. It’s an office where everyone goes, five days a week (generally). You’re all there at the same time, sitting in certain places, and working together. Yes, I knew a few people who worked remotely for a company in another city, but it was rare. Then 2020 came along and blew apart every concept we had about what a workplace had to be and how

By Kristen Harris Our firm helps companies hire great talent for their internal marketing and creative teams. After the multiple health and social crises of 2020, it’s no surprise that many of our clients are looking for guidance on how they can build more diverse teams.  I recently got an excellent question from a colleague: they wanted to know how to write a job description that would attract or even “bring to the front” more diverse candidates. This company has prioritized building a workforce that better reflects the community where

By Catherine Lang-Cline Portfolio Creative has been finding marketing talent for our clients for over 16 years, so onboarding happens daily for our clients. But in that timeframe, for all of us, onboarding has never been more challenging than it is right now when the world hires and retains remote workers. Luckily, the Society for Human Resource Management / SHRM recently provided some ideas on how to make onboarding run a whole lot smoother. Cover all of the bases Onboarding is a lot more than just putting someone at a

By Kristen Harris As marketing and creative recruiting experts, we help clients find and hire the right marketing talent for their team. Marketing is a rapidly-changing industry, so we’re always looking for which roles are new, emerging, or growing in demand to serve our clients with their future needs. Even needs they might not know are coming (yet).  There’s no doubt that digital marketing is here to stay and growing exponentially. For more on that, check out our previous post, Digital Marketing on a Hiring Frenzy in 2021. Roles like