PORTFOLIO CREATIVE BLOG

By Kristen Harris It’s no secret that the digital side of marketing has been growing exponentially over the past several years. We were already used to researching a product online, checking out user reviews, comparing prices, and (maybe) placing an order online. In 2020 that “maybe” shifted to “definitely”–we purchased anything and everything we could without leaving the house. According to census data, in 2020, total e-commerce sales increased 32% over 2019.  Who do you think was behind-the-scenes, driving all of that e-commerce activity? Digital marketing experts.  Every online journey

By Kristen Harris “The grass is greener where you water it.” Although I don’t know the original author of this quote, it resonated with me when I heard it on a recent webinar, especially in these times of constant change. Yes, change is coming. Again.  Everything we’ve been going through for the past year-plus isn’t over. We are simply moving to the next phase and, thankfully, moving forward. I hate feeling like I’m stuck in the mud; I’d rather be moving somewhere, anywhere, than not moving at all.  Speaking of

By Catherine Lang-Cline Businesses weather through many changing conditions. For example, this is the first pandemic we have had to work through, how is it going? Companies have had to cut back, sheer-up, layoff, pivot, grab at those bootstraps, and sometimes they would have to close. Some of them grew exponentially. Looking back on the last year of business, having the opportunity to function completely differently, what are you choosing not to go back to? What this event has proven is that there were lots of really great things that

By Catherine Lang-Cline Working from home is something that employees have wanted for a long time. It took a pandemic for most companies to realize that for many of their positions, they could be done from home. Companies also realized that they didn’t need all of that office space and furniture either. But with everyone or almost everyone working out of the office now, how can you manage them? Hopefully, you will find these 3 tips helpful in making it all run more smoothly: Show them the way. Good managers

By Kristen Harris “Ambition isn’t dead, but for people in steady jobs, it might be hibernating.” This quote from the latest LinkedIn Workforce Confidence Index points to many people shifting from “sheltering in place” in 2020 to “sheltering in job” in 2021. When asked about motivations for staying at their current job, rather than seeking another, 74% of respondents chose answers that were some variation of “sheltering in job.” Answers included: collecting a steady paycheck/keeping household finances stable (59%) enjoying the company’s perks and benefits (30%) waiting out the pandemic

By Catherine Lang-Cline Fear in the unknown exists in us all. And in a time of lock-downs or recessions or general shifts in the economy, your employees are going to have concerns about the status of the company and whether or not they will have a job. That is why, now more than ever, transparency is key in getting your team to function at its best. Imagine getting into a car with someone and they just tell you to drive. They don’t say where you are going, they just tell

By Catherine Lang-Cline Recently, I was asked to do a podcast about finding yourself the perfect designer to define your brand. Would this mean I would be giving up our own secret recipe of how we do it at Portfolio Creative? No. Because ultimately, it is you that gets to decide. We can provide you with a few examples of who we believe fits your message, budget, and style but you are the only one that knows if this is the person to create your brand. Here is how you