Client Resources - Portfolio Creative

The Who, What, Where of Creative Tech Part 3 of a 3-Part Series: Where Are All of the Jobs in Creative Tech?

February 22, 2021

By Catherine Lang-Cline I need to say first, that if you are looking for a role in creative tech, contact us at Portfolio Creative right away. Second, if you are looking for someone for your company or project that knows creative tech, contact us at Portfolio Creative right away. Creative tech is an evolution of many of the jobs that were once all done in print. Those still exist but because of the pandemic taking over our lives, and that includes how we buy things, everything has changed. So where

The Who, What, Where of Creative Tech Part 2 of a 3-Part Series: What Are the Roles in Creative Tech?

February 16, 2021

By Catherine Lang-Cline The question of “what are the roles in creative tech?” comes up all of the time because many of these roles are new and we are all learning how to navigate this together. Just a few decades ago we were trying to explain how illustration and design could be done on a computer. We are doing it again with digital marketing and putting really solid definitions around the job titles. Here, at Portfolio Creative, we can at least speak to the job descriptions that we get the

What’s Remote Work Doing to Your Culture?

February 9, 2021

By Kristen Harris Remember the day when you first heard “shelter-in-place” or “lockdown” (Words of an Unprecedented Year)? Yeah, me too. I’ll always remember leaving the office that Friday with a few things, assuming we’d be back in soon. I’ve been working from home for almost a year now. And, whenever it’s deemed safe to do so, don’t expect being “back in the office” to look exactly the same as before. That genie is not going back in the bottle. The truth is, before 2020, we saw companies becoming more

“I’m at 5%” and Other Ways to Say The We Are “Running On Fumes”

December 14, 2020

By Catherine Lang-Cline You have an important call and you look down on your cell phone and it says that you are at 5% for battery life. How does that make you feel? You are on a long road trip in the middle of nowhere and you pass the first exit with a gas stop that you have seen in a while, only to see your gas light come on. What are you going to do? When things occur like this, it triggers panic. We are not at our best.

Planning When You Don’t Know What to Plan For

December 10, 2020

By Kristen Harris Have you been part of a conversation like this lately? “It’s year-end and time for our annual planning session!” “Seriously?! How can we possibly write an annual plan? What are we planning for? This year has been crazy, and we have no idea what’s going to happen next year!” Planning is always hard, but this year it’s incredibly challenging. Who knows what will happen? Who knew everything this year would happen! (If 2020 were a movie, people would say it was ridiculous and unbelievable…yet Here. We. Are.)

Yes, You Should Repurpose Your Content!

December 3, 2020

By Catherine Lang-Cline You are seeing everyone post, post, post… in LinkedIn, Instagram, Facebook, newsletters, podcasts, etc. Where are they finding this content? Continuously coming up with content can seem daunting and it doesn’t have to be. It can be repurposed. There are companies that require a ton of information that goes out daily and they have teams to get it done, but a smaller company might not have the same need. So how do you keep up? You start with the first thing. Share information. You might see an

The 5 Creative Tech Roles You Will Need in 2021

November 11, 2020

By Catherine Lang-Cline For many businesses, the first part of a big, unpredictable pivot is to make sure the “doors” of the business stay open. The next step is recovery. Recovery might include getting more things digital to provide better access to your customers. To do that, you will need digital creative people. These are the top 5 roles you could be looking at to lead the march down the road to recovery for your business. 1. User Experience Designer User experience, or UX, is all about the way a

New Leadership Skills for When the Team is Virtual

September 30, 2020

By Catherine Lang-Cline Since the beginning of time, we have had leaders that are strong, focused, and competitive. Qualities like this became part of a modern-day job description, we even added skills such as: Delegator Problem-solver Resolver of conflicts Organized Motivated While these are all admirable skills for a leader, there may be other skills that are more important and useful in this work from home and virtual environment. Skills and talents to look for in this new leadership world are things like: Trusting Patient Forgiving Supportive Empathetic These skills

Making the Jump to Creative Tech

September 16, 2020

By Catherine Lang-Cline The world around us is evolving and the creative jobs have changed in the last 10+ years. If you are feeling a little lost, obsolete, or not finding the roles you want, you might want to consider creative tech. It turns out that tech is actually an INCREDIBLE field for creative people. As much as coding requires attention to detail, coming up with new solutions to problems is a day-to-day task when you’re working in tech, and drumming up ideas is something creatives are great at. Why

Being Found on LinkedIn is Good Business

September 2, 2020

By Catherine Lang-Cline While LinkedIn occasionally turns into something beyond a social network for business, we really want it for business. We look for connections and contacts but is your account set up so people can find you? Staying in the shadows may make you feel like you are hiding from solicitors, etc., but you could also be hiding from opportunities. Here are a few tips to let people know that you are open for business: Have a headshot of yourself. You will not be taken seriously if you omit

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