General Resources – Page 2 – Portfolio Creative

April 15 is World Art Day

April 15, 2021

By Catherine Lang-Cline Think about how we feel: At a live concert It’s lyric writing, music writing, costumes, and lighting. In an art museum It’s painting, sculpture, crafts, furniture, and more. At a sporting event It’s band music, choreography, music to make you cheer. At a theater performance It’s lighting, costumes, music, choreography, and song lyrics. Even watching streaming content It’s acting, writing, costumes, cinematography, special effects, and on and on. It’s all art. The art world has taken a beating over the past year with theaters and museums being

Into the Future: Building Your Creative Tech Skills

April 8, 2021

By Kristen Harris Marketing has been going more technical and digital for quite some time, and the events of 2020 ramped up that change. We’ve talked about skills and roles that translate to creative tech and where you might find those jobs. Maybe you want to learn more of these skills yourself to build your skillset or bring that knowledge to your company. Creative tech is a hot and growing area, and there are plenty of learning resources available, from free or low-cost up to in-depth courses with a more

The Art of the Written Word

April 5, 2021

By Catherine Lang-Cline “Poetry is a deal of joy and pain and wonder, with a dash of the dictionary.” —Kahlil Gibran Poetry is a talent that I am always in awe of because it is one that I have no idea how it is assembled to create such emotion, tell amazing stories, and capture a wide range of moods. To begin with a recent example, Amanda Gordon, a young, smart young woman puts together some amazing words to speak at an inauguration. In “The Hill We Climb” I was left

Remote Work: Keep it Fresh While Working From Home

March 10, 2021

By Kristen Harris We see companies slowly bring people back to the office, and some employees working for essential businesses never left. However, many creatives are still working remotely and likely will be doing so for quite some time. Maybe forever, at least for a portion of the workweek. Working from home has both upsides and downsides. On the upside: you can set a more flexible schedule (maybe); no commute saves time and money; eliminating work-related expenses like going out for lunch or a daily coffee shop run saves money;

The Who, What, Where of Creative Tech Part 3 of a 3-Part Series: Where Are All of the Jobs in Creative Tech?

February 22, 2021

By Catherine Lang-Cline I need to say first, that if you are looking for a role in creative tech, contact us at Portfolio Creative right away. Second, if you are looking for someone for your company or project that knows creative tech, contact us at Portfolio Creative right away. Creative tech is an evolution of many of the jobs that were once all done in print. Those still exist but because of the pandemic taking over our lives, and that includes how we buy things, everything has changed. So where

The Who, What, Where of Creative Tech Part 2 of a 3-Part Series: What Are the Roles in Creative Tech?

February 16, 2021

By Catherine Lang-Cline The question of “what are the roles in creative tech?” comes up all of the time because many of these roles are new and we are all learning how to navigate this together. Just a few decades ago we were trying to explain how illustration and design could be done on a computer. We are doing it again with digital marketing and putting really solid definitions around the job titles. Here, at Portfolio Creative, we can at least speak to the job descriptions that we get the

The Who, What, Where of Creative Tech Part 1 of a 3-Part Series: Who Can Make the Move to Creative Tech?

February 10, 2021

By Catherine Lang-Cline When I first came on the scene as a hot-shot graphic designer I entered the workforce armed with a ton of Mac skills, but the world was still clinging to a lot of typesetting and camera work. My first job in an agency had a guy that worked in the corner and laid out everything by hand, cutting, waxing, rolling. I was hired to change this all over to the new technology and everyone was not on board with this decision. I will never forget how that

Love is…Rating and Reviewing

February 8, 2021

By Catherine Lang-Cline Valentine’s Day gets a pretty bad wrap as being a commercial holiday and simply made up to make some money. While there may be a stem of truth to that, the rest of the bouquet does not need to be thrown away. Valentine’s Day may be for lovers, but it also is for love and this year, we all can’t get enough of it. So rather than starting with heartbreak, let’s think about EVERYONE that we love. Let’s think about the businesses that we love. Rating and

Is Podcasting For You?

January 25, 2021

By Catherine Lang-Cline How podcasts started can be up for some debate, but Adam Curry, a former MTV personality, is the one that popularized the format. In 2005, iTunes began to carry podcasts and the rest is history. It is a format that has evolved from radio broadcasts to entertainment to business and there are easily millions of episodes available. So, how do you know if podcasting is for you? The beauty of podcasting is that if you have the equipment and the know-how, you can do a podcast. As

New Year, New Best Practices

January 12, 2021

By Catherine Lang-Cline Making resolutions and setting goals feel a little different this year. Being successful last year ranged from a profitable pivot to just surviving and regardless of how the year ended up, we are all looking at our work and our careers a little differently. So, before we run into the year too quickly with a statement of “THIS IS OUR YEAR!” let’s take a minute to figure out what it is we want to do differently. What are our resolutions? Here are a few things that you

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