General Resources – Page 3 – Portfolio Creative

New Year, New Job? Making the Shift into a New Creative Role

January 7, 2021

By Kristen Harris 80% Expect to Land a New Job in 2021–Despite Covid-19 This headline caught my attention? Did it catch yours? According to the 2020 Candidate Sentiment Study by the American Staffing Association “Eight in 10 job candidates (80%), both active and passive seekers, foresee working for a new company in the next 12 months—despite, or possibly due to, the economic uncertainty caused by the coronavirus pandemic in the U.S.” This 80% statistic reflects both optimism and necessity. 2020 was a year of change–good and bad–for practically everyone, worldwide.

Going from Fa-La-Blah to Fa-La-La!

December 18, 2020

The internet tells us that December offers the first day of Winter, the shortest day of the year, and the longest night. It is associated with Christmas and many other wonderful holidays. How “merry” can the holidays be this year? As merry as we want to make it. In retail, where we started our careers, merry meant the ring of the cash register. That merriment was echoed into the travel, food, and entertainment industries. If your numbers were red all year, December was the month to turn those black. With

Planning When You Don’t Know What to Plan For

December 10, 2020

By Kristen Harris Have you been part of a conversation like this lately? “It’s year-end and time for our annual planning session!” “Seriously?! How can we possibly write an annual plan? What are we planning for? This year has been crazy, and we have no idea what’s going to happen next year!” Planning is always hard, but this year it’s incredibly challenging. Who knows what will happen? Who knew everything this year would happen! (If 2020 were a movie, people would say it was ridiculous and unbelievable…yet Here. We. Are.)

If 2020 is Almost Over, What Comes Next?

December 8, 2020

By Kristen Harris 2020 is coming to a close. Did you hear that collective sigh of relief? Just like everyone else, I am ready for this year to wrap up. But, reality check, nothing magical is happening on January 1, 2021. This global pandemic-economic collapse-social change-politically divisive dumpster fire of a year will end. Still, we’ll be working our way out of these issues over time. How much time? No one knows for sure. What we do know is that with crisis comes change and, dare I say it, opportunity.

Yes, You Should Repurpose Your Content!

December 3, 2020

By Catherine Lang-Cline You are seeing everyone post, post, post… in LinkedIn, Instagram, Facebook, newsletters, podcasts, etc. Where are they finding this content? Continuously coming up with content can seem daunting and it doesn’t have to be. It can be repurposed. There are companies that require a ton of information that goes out daily and they have teams to get it done, but a smaller company might not have the same need. So how do you keep up? You start with the first thing. Share information. You might see an

The 5 Creative Tech Roles You Will Need in 2021

November 11, 2020

By Catherine Lang-Cline For many businesses, the first part of a big, unpredictable pivot is to make sure the “doors” of the business stay open. The next step is recovery. Recovery might include getting more things digital to provide better access to your customers. To do that, you will need digital creative people. These are the top 5 roles you could be looking at to lead the march down the road to recovery for your business. 1. User Experience Designer User experience, or UX, is all about the way a

Hiring Trends: Remote, Tech, and Being Good Humans

November 3, 2020

By Kristen Harris At Portfolio Creative, Growth is one of our core values; we’re always focused on growth and learning. Each year we learn more about our industry and stay ahead of trends by attending the American Staffing Association’s annual conference, Staffing World. This year’s conference was a bit different–instead of a few thousand people coming together in Nashville, we gathered in an online virtual reality conference platform! A new venue, but the content and information were just as useful. We love to share what we learn, so here are

15 Years as a Women’s Small Business Owner, an Interview

October 22, 2020

Since it is the 15th Anniversary of Portfolio Creative, and it is also Women’s Small Business Month, we wanted to ask our owners some questions. It’s our hope that you find the answers as interesting as we did. Catherine Lang-Cline is President and Kristen Harris is COO of Portfolio Creative and they are both founders of the company. So, 15 years ago, what were you doing? Kristen: I was working as the Art Director for the Express Marketing Department. I’d been with L Brands for thirteen years (!); it was

Making the Jump to Creative Tech

September 16, 2020

By Catherine Lang-Cline The world around us is evolving and the creative jobs have changed in the last 10+ years. If you are feeling a little lost, obsolete, or not finding the roles you want, you might want to consider creative tech. It turns out that tech is actually an INCREDIBLE field for creative people. As much as coding requires attention to detail, coming up with new solutions to problems is a day-to-day task when you’re working in tech, and drumming up ideas is something creatives are great at. Why

It’s National Staffing Employee Week!

September 15, 2020

By Catherine Lang-Cline According to the American Staffing Association, millions of people find work with staffing companies in the United States each year with 705,800 people last year in Ohio alone. The strongest category for employment is industrial at 41% but the remainder is in categories like; engineering, IT, healthcare, professional services, and more. Most of you are aware that Portfolio Creative is a staffing company specializing in creative people. What you might not be aware of is that I was one of those millions of people that were employed

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