PORTFOLIO CREATIVE BLOG

If 2020 is Almost Over, What Comes Next?

By Kristen Harris 2020 is coming to a close. Did you hear that collective sigh of relief? Just like everyone else, I am ready for this year to wrap up. But, reality check, nothing magical is happening on January 1, 2021. This global pandemic-economic collapse-social change-politically divisive dumpster fire of a year will end. Still, we’ll be working our way out of these issues over time. How much time? No one knows for sure.  What we do know is that with crisis comes change and, dare I say it, opportunity.

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Yes, You Should Repurpose Your Content!

By Catherine Lang-Cline You are seeing everyone post, post, post… in LinkedIn, Instagram, Facebook, newsletters, podcasts, etc. Where are they finding this content? Continuously coming up with content can seem daunting and it doesn’t have to be. It can be repurposed.  There are companies that require a ton of information that goes out daily and they have teams to get it done, but a smaller company might not have the same need. So how do you keep up? You start with the first thing.  Share information. You might see an

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The 5 Creative Tech Roles You Will Need in 2021

By Catherine Lang-Cline For many businesses, the first part of a big, unpredictable pivot is to make sure the “doors” of the business stay open. The next step is recovery. Recovery might include getting more things digital to provide better access to your customers. To do that, you will need digital creative people. These are the top 5 roles you could be looking at to lead the march down the road to recovery for your business. 1. User Experience Designer User experience, or UX, is all about the way a

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Hiring Trends: Remote, Tech, and Being Good Humans

By Kristen Harris At Portfolio Creative, Growth is one of our core values; we’re always focused on growth and learning. Each year we learn more about our industry and stay ahead of trends by attending the American Staffing Association’s annual conference, Staffing World. This year’s conference was a bit different–instead of a few thousand people coming together in Nashville, we gathered in an online virtual reality conference platform! A new venue, but the content and information were just as useful.  We love to share what we learn, so here are

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15 Years as a Women’s Small Business Owner, an Interview

Since it is the 15th Anniversary of Portfolio Creative, and it is also Women’s Small Business Month, we wanted to ask our owners some questions. It’s our hope that you find the answers as interesting as we did. Catherine Lang-Cline is President and Kristen Harris is COO of Portfolio Creative and they are both founders of the company. So, 15 years ago, what were you doing? Kristen: I was working as the Art Director for the Express Marketing Department. I’d been with L Brands for thirteen years (!); it was

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Making the Jump to Creative Tech

By Catherine Lang-Cline The world around us is evolving and the creative jobs have changed in the last 10+ years. If you are feeling a little lost, obsolete, or not finding the roles you want, you might want to consider creative tech. It turns out that tech is actually an INCREDIBLE field for creative people. As much as coding requires attention to detail, coming up with new solutions to problems is a day-to-day task when you’re working in tech, and drumming up ideas is something creatives are great at. Why

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It’s National Staffing Employee Week!

By Catherine Lang-Cline According to the American Staffing Association, millions of people find work with staffing companies in the United States each year with 705,800 people last year in Ohio alone. The strongest category for employment is industrial at 41% but the remainder is in categories like; engineering, IT, healthcare, professional services, and more.  Most of you are aware that Portfolio Creative is a staffing company specializing in creative people. What you might not be aware of is that I was one of those millions of people that were employed

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Remote Work: Some People are Never Going Back

By Kristen Harris I recently heard a speaker describe precisely how I’ve been feeling lately: “I don’t work from home; I live at work.” It’s as if we all moved into our offices and never get to go home. And it looks like this is going to last a while, maybe forever for some people. Working from home is likely to be one of the lasting legacies of COVID-19, continuing long after the pandemic threat has passed (because it will pass eventually, trust). So, what might this new reality look

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Control What You Can in the New Normal

By Kristen Harris Every year Merriam-Webster announces a Word of the Year. We have a few obvious candidates for 2020: coronavirus, COVID, social distance, mask, pandemic, quarantine.  Might I also suggest loneliness, isolation, and lack of control?  Sometime in February, we started hearing about this new “coronavirus,” and in March, the whole world shifted. All of this change has a significant impact on mental health, substance use, and even suicidal ideation. There are so many things happening that we can’t control, and it’s starting to get to people.  I like

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Being Found on LinkedIn is Good Business

By Catherine Lang-Cline While LinkedIn occasionally turns into something beyond a social network for business, we really want it for business. We look for connections and contacts but is your account set up so people can find you? Staying in the shadows may make you feel like you are hiding from solicitors, etc., but you could also be hiding from opportunities. Here are a few tips to let people know that you are open for business: Have a headshot of yourself. You will not be taken seriously if you omit

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