PORTFOLIO CREATIVE BLOG

By Catherine Lang-Cline In the United States, women make about eighty cents on the dollar that a man will make in a year. In Columbus, it is seventy-eight cents on the dollar. Which is why it is great news that the City of Columbus is facing this issue with The Columbus Commitment: Achieving Pay Equity initiative. It is a completely voluntary commitment by employers in Columbus to join the City in helping close the pay gap for women. For me, and for all of us here at Portfolio Creative, this

By: William Harris for Entrepreneur  As more and more retail brands and department store giants close shop and reduce locations this year, the rest of the retail industry is scrambling. They’ve got to find ways to unlock the keys to survival and growth. What is happening to the retail side of things? Needless to say, retail isn’t what it used to be 50, 20, or even 10 years ago. Trends and shopping behaviors have changed dramatically. New technology has been introduced, and there are more competitors in the market than

By: Amy Jen Su for the Harvard Business Review Much has been written on a leader’s role in motivating, engaging, and bringing out the best in others. Yet research suggests there is still much more that could be done. Frequently cited is the 2014 Deloitte study that found that “up to 87% of America’s workforce is not able to contribute to their full potential because they don’t have passion for their work.” This passion gap is important because “passionate workers are committed to continually achieving higher levels of performance.” Robert Kaplan,

By: Michael Mankins for the Harvard Business Review The strategic underpinnings of most companies’ workforce plans should change dramatically as a result of technological innovation. Digital transformation, the industrial internet, advanced analytics, artificial intelligence, robotics, machine learning, and a plethora of other innovations are fundamentally changing the nature of work. Machine learning, for example, may not eliminate many jobs in their entirety. But it will impact the way many jobs are performed, requiring new skills and making many existing skills less valuable. The World Economic Forum predicts that “by 2020, more than

By Brad Middleton If you are reading this you probably already have a basic idea of what we do here at Portfolio Creative. If you do not, simply put, we help connect our clients with the right creative talent, so when a term like Martech comes up it in relation to our niche in the workforce it may provide a brief pause. What does this word mean? Why is a “techie” word being associated with a creative-focused company? Martech Today, a marketing technology website, defines the term as, “…the blending

By Catherine Lang-Cline Businesses have always struggled to find the perfect person to fill a role. This becomes especially difficult when the market switches to favor candidates. It seems like no one is looking for work and the ones that are looking are not a match for your role or culture. When it becomes dire you choose to engage an outside Recruiter to help you find that perfect fit. You speak to some companies that offer retained search and some that will do a contingent search, some will do both.