We Are Good Humans
By Catherine Lang-Cline Odds are, being a good human in business will not make you number 1. Business is too often about the numbers, the profit, the margins, and how much has been delivered. Don’t get me wrong, we love a profitable year because that just means that we have done a really great job. It means we have marketed ourselves well and we have provided a lot of work for creative people. Our biggest return on investment is how much we have helped–whether or not we have been good