PORTFOLIO CREATIVE BLOG

Kristen Harris Receives NAWBO Visionary Award

              (COLUMBUS, OH) – Kristen Harris, COO and co-founder of Portfolio Creative was recognized with the Visionary Award from the Columbus Chapter of the National Association of Women Business Owners (NAWBO). The award honors Central Ohio women entrepreneurs who have achieved success in business while making notable contributions to the community, their industries and to initiatives for other women in business. Harris was recognized at a gala luncheon on Friday, July 17.               Currently celebrating ten years in business,

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3 Subtle Ways You Might Be Sabotaging Your Own Business

By Catherine Lang-Cline You work so hard to grow your business, but what if you were simultaneously working against it? It’s not as crazy as it seems. Many business owners make the following common mistakes that may be costing more business than you realize. 1. Having social media accounts but not staying current with them. Maybe you signed up for Twitter but quickly got busy with other things. Or you’ve forgotten all about your company’s Facebook page and haven’t posted any updates for the past two years. If this happens, how do prospects know that

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Facebook is Fantasyland: 5 Tips to Manage Your Online Presence

By Kristen Harris Social media is everywhere. Whether it’s LinkedIn, Facebook, Twitter or Instagram, social media sites are being used in a wide variety of ways. People build company brands, their own personal brands, communicate with family and friends, share interests or beliefs, champion causes and plan business or social events.  With such broad visibility and scope, it’s important to be aware of your online presence. Studies show that users typically underestimate the number of people who actually see their posts. According to a study by Stanford University and Facebook, participants guessed

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Own Your Niche

By Catherine Lang-Cline “Success comes from standing out, not fitting in.” – Don Draper There is nothing more tempting than trying to provide your customer or client with everything that they ask for. After all, you want to make sure that they are happy, right? Happy customers pay their bills and return as clients. But what is the cost to you?  I will fully admit that at the start of our creative staffing firm, my business partner and I went down some “rabbit holes” to try and satisfy the client. We did our

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Portfolio Creative Hires Business Development Manager for Pittsburgh

   (COLUMBUS, OH) – The nation’s fastest growing recruiting and staffing firm continues to expand. Portfolio Creative has just named Mike Tierno as Business Development Manager for its Pittsburgh office. In this role, Tierno will share the value and impact of the firm’s innovative recruiting and staffing initiatives with area companies, building business partnerships that serve clients and talent.     Tierno holds a B.F.A. in Industrial Design from Carnegie Mellon University, and has had a successful career as an account executive and design director in the retail design arena. He holds patents in merchandising display systems, and his

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How to Catch a Millennial

By Catherine Lang-Cline The search for talent is on and every business is looking at the Millennials. Also known as Generation Y, Millennials were born between the early 1980s and late 1990s. These young workers have fresh ideas and a high comfort level with the digital age. They’re needed to fill many entry-level roles. So why are they turning down your job offers? Millennials approach their work life very differently than past generations. They don’t want a job to simply pay the bills. They want to align themselves with a

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Portfolio Creative Celebrates 10th Anniversary

   (COLUMBUS, OH) – This year Portfolio Creative, the nation’s fastest growing recruiting and staffing firm focused solely on the creative sector, marks 10 years in business. The company plans celebratory activities throughout the year, beginning with a specially designed 10 year anniversary logo. Founded and continuously run in Columbus, Ohio, with an additional office in Pittsburgh, Portfolio Creative has helped hundreds of clients solve creative workforce challenges, guided thousands of local talent to jobs and put millions of dollars of payroll into the region’s economy. Grandview Heights Mayor Ray

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4 Steps To Tell If You Are Ready to Freelance

By Catherine Lang-Cline Maybe you’ve been downsized, maybe you’re just getting tired of your current job. Either way, the thought of going out on your own has crossed your mind more than once. But how do you know if it’s a good idea? I’ve been in your shoes. In my career I’ve worked for agencies, corporations and for myself. Now, as the owner of a company I can’t help but feel those years of freelancing really helped me on my journey. But the freelance life is definitely is not for

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Developing Your Own Brand

By Catherine Lang-Cline Businesses can be very savvy when it comes to branding themselves. They spend lots of money to develop a winning name, logo, website and platform that identifies and defines them. But what about individuals? Do they brand themselves with the same forethought and care? Increasingly the answer is yes. Consider some people who have a crystal clear brand image. What might you expect if you met Sir Richard Brandon, for example? A big smile, an ebullient personality and a waterfall of ideas about new technology perhaps. These

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Why You Need a Creative Recruiter in 2015

  By Katie Speers How many of you started off the year full of good intentions? You were going to exercise every day, lose that extra spare tire or finally take the time to do something daily to make a personal or professional difference. You were going to improve your quality of life both in the office and at home. Many of us started the new year fresh with idealistic goals. So, how do we take the next step and make them a reality.   If you are like me,

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