social media - Portfolio Creative

Why Hiring for Social Media Roles Is Harder Than Ever

February 26, 2025

If you’ve tried to hire a social media professional recently, you’ve probably noticed it’s not simple. It used to be that a company could hire an intern to post on Twitter (now X) and call it good. But now, social media roles require a singular mix of creativity, analytics, strategy, and technical know-how that’s tough to find in a single candidate. How did we get here? And more importantly, how can you find, attract, and hire these masters of multiple talents? The Evolution of Social Media Jobs Social media isn’t

Finding Candidates Through Social Media

March 3, 2016

By Catherine Lang-Cline It’s fast and it can be furious, but social media has become the great connector among us. We use it for everything, including finding candidates for the open role that we have. With access to so many ways to communicate, what works best? Let’s discuss: Job Board – Having a job board or job page on your website is a very effective way to communicate to would-be candidates. Many people that look for jobs target specific companies, and if your job postings are up-to-date you

Facebook is Fantasyland: 5 Tips to Manage Your Online Presence

March 2, 2016

By Kristen Harris Social media is everywhere. Whether it’s LinkedIn, Facebook, Twitter, or Instagram, social media sites are being used in a variety of ways. People build company brands and their own personal brand, communicate with family and friends, share personal interests or beliefs, champion causes, and plan business or personal events. Because you’re interacting with so many people, for such varied purposes, being aware of your online presence is critical. Beyond the people within your immediate circle, friends-of-friends or people who are savvy with online search can often

Social Media Brings Us Together

January 27, 2009

One school of thought claims social networking via Facebook, Twitter, LinkedIn and the like are just an excuse to hide on a computer and not meet “real people”. Definitely old-school thinking; in reality these tools can help bring us together both online and in-person. People are social beings, and with all of these great ways to find and connect with each other, our world is becoming more social rather than less. Of course I realize I’m preaching to the choir,

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