General Resources - Portfolio Creative

Keep Up The March

July 22, 2020

By Catherine Lang-Cline When we started this business we had no idea how naive we were. That is really how it is supposed to be though, right? You start a new chapter in your book of life and it is all new and exciting. Back in 2005, we knew marketing and we knew people so what else could you possibly need to know? Well… Finance Human resources Networking Websites Phone systems You get the idea, but what about RECESSION and HUMAN RIGHTS and PANDEMIC and everything that goes along with

Remote Networking: An Introvert’s Dream?

July 8, 2020

By Kristen Harris I’ve written past articles about networking, especially as an introvert. I don’t love big events, lots of hand-shaking, or blanketing a room with my business card. Since we’re doing a lot of working from home and most events have been canceled or postponed for the near future, you’d think this would be an introvert’s dream, right? Yes and no. Funny enough, I miss people! I’ve never loved a huge ballroom full of strangers, but I do like connecting with people one-on-one or in small groups. Right now

Inclusion: Stop Hiring for Culture Fit and Start Hiring for Values

July 6, 2020

By Kristen Harris We hear this all the time–“we hire for culture fit,” “not sure that person is a culture fit,” “we’re looking for someone who fits our culture.” I’ve personally said that phrase an endless amount of times. Finding a “culture fit” for your team has seemed to be the holy grail…”this person has all the right skills AND they’re a culture fit.” It’s shorthand for the ideal team member, or is it? Whatever your culture is, this person will embrace and perpetuate it, which sounds great. Except we’re

The Perfect Summer For a Staycation (Summer is Not Canceled)

July 1, 2020

By Catherine Lang-Cline Let’s face it, this year has been a bit of a drag. We have been celebrating life moments in more creative ways and best that we can and now summer is here and we all really want to do something fun. I mean, we kind of deserve it with the year that we are having, right? The world is struggling to get back “online” so this may be the year to plan an epic “staycation” or simply put, a vacation where you simply stay in place. So

The World is a Canvas

June 24, 2020

By Catherine Lang-Cline 2020 has been one heck of a year. Because of this pandemic we have been denied some of the things that bring us love and joy. We can’t visit relatives. We can’t visit friends. We can’t go to work. We can’t go on vacation. We can’t go to museums, concerts, performances, or even the library. One thing that has been used on the increase during these times is the internet. It is the one crack in the bleakness that provides us access to calls with families, streaming

Take Your Dog to Work Day 2020

June 19, 2020

Take Your Dog to Work Day looks a little bit different this year. For the past few months, we’ve been able to spend more time with our pups as we’ve been working from home; and our dogs have become our co-workers as they’ve joined our virtual meetings from time-to-time! Today we are sharing how we’ve been spending time with our dogs. Scroll below to see what we’ve been up! Derik and Crew My co-worker Crew has been adjusting to having new people in his co-working space! One of us gets

Networking in a Time When No One Wants to Hear Your Sales Pitch

June 18, 2020

By Catherine Lang-Cline If you have been in business for at least 15 years like us, or maybe even longer, you know that networking looks very different today. Today, it is completely different because of a world-wide pandemic and during a pandemic, no one wants to be sold to. What worked then doesn’t always work now and that leaves us with trying to reinvent a new way to network. So how does one continue to network when every in-person meeting, event, and convention has been canceled? Let’s start with the

The How-To of Staying Sharp When You Have Been Furloughed or Laid-Off

June 9, 2020

By Catherine Lang-Cline If you work in the creative industry you are very familiar with the ebb and flow of business. If there is an economic downturn, you can bet that the marketing department is going to be the first to experience layoffs. In advertising, if a client is lost, the entire team for that client might be let go. But if you get caught up in that sort of thing there are plenty of things that you can do to not only stay sharp but to prepare yourself for

Slow Economy? Keep on Marketing!

May 14, 2020

By Catherine Lang-Cline One of the first budgets that is cut when the economy starts to slow is the marketing budget. This might seem like the right thing to do because it feels like it is an expense that you can do without, but in the end, can you do without it? During the 2008 Recession we, here at Portfolio Creative, marketed more than ever. These are the top 3 reasons why we did: To let people know that you are still open for business. During dramatic economic changes, if

Back to Work: How to Handle a Career Gap

May 5, 2020

By Kristen Harris Being a working parent is hard. Right now, it’s REALLY hard. At the time of this writing, much of the country is under some variation of a “stay-at-home” order due to the 2020 COVID-19 pandemic. Schools and daycare centers are closed, leaving many parents to juggle work, child care, and homeschool oversight. Even those without children may be helping care for parents or other family members while working and keeping their household running. On top of the juggling, there are economic worries as millions of people get

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